The Licensing Blog

  • View the Latest Issue Online
  • Subscribe to the Licensing Book

Chorion Pockets New Deal for Mr. Men and Little Miss

I’m not sure how Mr. Grumpy is going to spin this happy news. Little Miss Sunshine (pictured) appears to be taking it much better.

Chorion has appointed specialist licensing agency AT New Media, and specifically its Brands Division, as its global interactive consultant for Mr. Men and Little Miss brand.

AT New Media will introduce Mr. Men and Little Miss to the interactive gaming industry, securing third-party multi-platform licensing deals worldwide. Platforms will include PCs, games consoles, hand-held games and mobile phone devices.

This deal follows Chorion’s recent agreement with Scrollmotion for scrolling books, the first iPhone and iPod Touch app licenses for the Mr. Men and Little Miss brand.

Bettina Koeckler, SVP Licensing, EMEA at Chorion said: “Mr. Men and Little Miss continues to be a hit on television, the web and now on iPhone and we are thrilled to work with AT New Media to take the brand into the exciting world of gaming and interactive platforms to expand the fans’ opportunities to have fun with these beloved characters.”

robin zingone teams with SkinIt

TLB favorite robin zingone has teamed with SkinIt Inc. for a new line of customizable skins for cell phones, MP3 players, laptops, PDA devices, cameras, gaming devices, and wall skins called the Glam Collection. Good news on a snowy Friday.

With that, we’re heading back to the ranch. Be safe out there, even if you’re in a warmer part of the world. And send us a postcard.

Scholastic iPhone App Hits Top Five

Scholastic Media has announced that its I SPY Spooky Mansion iPhone app cracked into the Top 5 in the “Paid Kids Games” category on the App Store. With 3,000 apps in this category, I SPY Spooky Mansion jumped up nine spots in one week, experiencing the highest number of downloads yet in a single day, besting its previous record set on Christmas day.  I SPY Spooky Mansion is also ranked in the Top 10 among “Paid Puzzle Games.” In the “Paid Educational Games” category, Scholastic Media’s Clifford’s BE BIG With Words App is currently among the Top 10.
I SPY Spooky Mansion and Clifford’s BE BIG With Words lead Scholastic Media’s suite of apps based on its children’s book properties including Clifford the Big Red Dog, I SPY, The 39 Clues, and  WordGirl. An additional I SPY app called I SPY Riddle Race is currently among the Top 50 among “Paid Kids Games” and “Paid Puzzle Games.”

For more information on the apps, go here.  If you would like more information about Scholastic, visit the media room.

What are your favorite iPhone Apps? What do you think about young kids using the iPhone for gaming, educational or otherwise? Leave us some comments and let us know what you think!

Latest Deals

  • CafePress.com Becomes Almost Naked Animals Official E-commerce Partner

    9 Story Entertainment appointed CafePress.com as the official e-commerce partner for Almost Naked Animals.  The agreement was brokered by The Licensing Shop, Inc. This is one of several announcements planned in the coming weeks as 9 Story unveils plans to develop a robust digital platform for the TV series Almost [...]

  • Activision and Fox Consumer Products to Debut Family Guy Video Game

    The Griffin family and their friends from Quahog are coming to gaming consoles this fall in a new Family Guy video game from Twentieth Century Fox Consumer Products and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. Family Guy: Back to the Multiverse will offer gamers an [...]

  • The Joester Loria Group Brokers Mountain Dew Cap Deal

    The Joester Loria Group has brokered a deal to align Mountain Dew’s Green Label Exclusives with lifestyle brand Diamond Supply Co. and hip-hop artist Mac Miller to develop a limited-edition snapback cap. The cap will be sold exclusively on the Karmaloop e-commerce site, beginning May 28 via a Mountain Dew-branded [...]

  • Target Secures Marvel’s The Avengers Merchandise

    Target Corp. has partnered with Marvel Entertainment, LLC to bring merchandise from Marvel’s The Avengers to its shoppers. Through this deal, Target will offer an assortment of Marvel’s The Avengers-themed toys, clothing, and bedding, as well as a selection of Marvel Super Hero movies in stores and online at Target.com/Avengers. [...]

  • Aéropostale To Release Battleship and G.I. Joe Apparel

    Hasbro, Inc. and Aéropostale, Inc., a mall-based specialty retailer of casual and active apparel for young women and men, have partnered for the creation of an exclusive T-shirt collection featuring the Battleship and G.I. Joe brands. The new Hasbro-Aéropostale line includes both Battleship and G.I. Joe men’s graphic T-shirts and [...]

  • Sandow Media Acquires Fred Segal Rights

    Sandow Media announced its recent acquisition of the worldwide rights to the iconic Fred Segal brand. The acquisition includes the rights to all intellectual property, the development of a new e-commerce platform for fredsegal.com, new retail stores worldwide, and the development of Fred Segal-branded apparel and products. Leveraging its global [...]

  • Twentieth Century Fox Consumer Products Appoints New Executives

    Twentieth Century Fox Consumer Products has named entertainment marketing executive Nabil Kazi to the position of vice president, and global promotions and digital marketing expert Morgan Chess to the position of vice president of digital strategy and commerce. In his new position, Kazi will define and set the global licensed [...]

  • Walmart Teams with Marvel’s The Avengers for Exclusive Experience

    In support of Marvel’s The Avengers, Walmart customers will have access to the Super Hero Augmented Reality (AR) game featuring their favorite Avengers. This app, available at the iTunes App Store and Android Market, gives players instant access to Hawkeye. As they wander the aisles of Walmart, players can “unlock” [...]

  • Shane&Shawn Team With KangaRoos For Footwear Line

    Shane&Shawn have partnered with KangaROOS to create a line of footwear for men, women, and children. The design duo plans to pay homage to the original line, while incorporating recent trends, such as fur lining and innovative pockets built into every shoe. ROOS will launch its men’s line in August, [...]

  • The Jim Henson Company Celebrates 30th Anniversary of Fraggle Rock

    The Jim Henson Company will launch a campaign to honor the 30th anniversary of television series Fraggle Rock. The campaign, Dance Your Cares Away, will feature new products that celebrate Fraggle Rock. Thirty brands, designers, and artists will join campaign by offering products to commemorate the year. DRx Romanelli signed [...]

Twitter