The National Basketball Association (NBA) and Take-Two Interactive Software Inc. (TTWO) partnered to launch NBA 2K eLeague, a competitive gaming league. This marks the first official eSports league operated by a professional sports league in the U.S.
The league will debut next year and will consist of teams operated by actual NBA franchises. The founding teams, each composed of five professional eSports players who will play the game as user-created avatars, will be announced in upcoming months. The NBA 2K eLeague will follow a professional sports league format: competing head-to-head throughout a regular season, participating in a bracketed playoff system, and concluding with a championship matchup.
Curious World, a subscription service for kids from Houghton Mifflin Harcourt, and The Fred Rogers Co. partnered to launch original short-form videos for kids and families within the content service. Marking its first move into original programming for mobile, The Fred Rogers Co. debuted Through the Woods. Read the rest of this entry »
Bay Tek Games will debut licensing agreements for Skee-Ball consumer products, which that will be available on digital platforms and other channels, at the North American International Toy Fair this month.
Ocean Media will create an interactive Skee-Ball app, which will be available on platforms including iOS, Android, PS, Mac, Linux, and other consoles this year. Other licensed products include: Bally’s for slot machines; Alchemy3 for state lotto tickets; Zynga for online social gaming; and Running Press Books for desktop games. Read the rest of this entry »
Following the global re-launch of the Ben 10 franchise Cartoon Network debuts the new mobile game, Ben 10: Up to Speed. The game launched worldwide on Jan. 12 on iOS, Google Play, and Amazon.
Up to Speed follows Ben Tennyson as he goes on the best summer vacation ever with his Grandpa Max and cousin Gwen. He discovers an alien artifact that allows him to transform into powerful alien heroes. Players will help Ben save the world from evil forces.
The game will launch with a selection of five alien forms and 60 levels, with new aliens and levels added regularly to coincide with Ben’s adventures in the television series.
Amazon’s original series Ronja, the Robber’s Daughter will premiere on Prime Video on Jan. 27 in the U.S. and the UK. The series is based on the children’s fantasy book of the same name by Swedish author Astrid Lindgren.
Ronja, the Robber’s Daughter is a 26-part story of 10-year-old Ronja, who was born in a mountain fort surrounded by her father, mother, and a loving band of robbers. Viewers follow along as she explores and understands key factors of life and love. Read the rest of this entry »
Zoobe Message Entertainment partnered with Peanuts Worldwide to launch the new Peanuts StoryGIF app for iOS and Android devices. The app was released last month and features text-ready animations that feature Charlie Brown, Snoopy, Woodstock, Lucy, Linus, and more characters from the brand. Fans can choose from more than 100 images to create customizable, short movie messages.
Billboard announced an expansion in China that will include branded media platforms in partnership with Vision Music Ltd., a Chinese entertainment, lifestyle, fashion, and sports media company.
Billboard will offer a collection of music content channels via multiple platforms, including print, online, and mobile. Billboard China will unveil its website in the upcoming weeks.
Activision Publishing Inc. and ConAgra Foods’ Kid Cuisine partnered to launch Skylanders-inspired frozen food. Available now through April 15, promotional meals will be available at Walmart, Target, and participating major grocery stores across the U.S.
Kids can enjoy meals featuring Stealth Elf- and Kaos-shaped chicken nuggets with gem-shaped cookies, or Spyro and Dream Catcher-shaped macaroni with pudding that changes color while kids eat. Kids can taste nine different meals, including cheese pizza, beef patty, mac and cheese, fish sticks, mini corn dogs, fun nuggets, popcorn chicken, stuffed- crust pepperoni pizza, and spaghetti.
Kids can get an extra treat inside each Skylanders Kid Cuisine meal box, and a free Stealth Elf Skylanders Battlecast card. Skylanders Battlecast offers a new free-to-play mobile game, with everything from collectibility to strategic card combat, online games, and single-player campaign.
Bare Tree Media has released a series of mobile social stickers featuring the crew from Star Trek: The Original Series through a licensing deal with CBS Interactive. Fans can download the stickers through the emojiTap mobile app at www.emojitap.com.
The app and stickers are compatible with all iOS and Android devices.
Lawless Entertainment has signed a deal with MyLocker to develop a webstore for consumers to personalize apparel and consumer products with Suzy’s Zoo art.
Customers will have the ability to select Suzy’s Zoo art of their choice, then place it on a variety of more than 500 products for men, women, and children, including apparel, blankets, mugs, bags, and tablet and laptop sleeves.
Lawless Entertainment also signed a distribution deal with Toon Goggles on behalf of Suzy’s Zoo.
Toon Goggles will feature ten episodes of the Suzy’s Zoo: A Day with Witzy series on its top family entertainment on-demand platform, which showcases animated and live action content via its app for smartphones, tablets, and smart TVs. The episodes will premiere on Toon Goggles this December.