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Sanrio Launches Makeup Collection, Digital Stickers

Sanrio_MakeupDropSanrio partnered with MakeupDrop to create two versions of the makeup brand’s eco-friendly beauty tool featuring Hello Kitty and Gudetama. The MakeupDrop x Hello Kitty and MakeupDrop x Gudetama collections are available for purchase at makeupdrop.com and sanrio.com, and at Bloomingdale’s, Revolve, and select Sanrio stores.

Additionally, Sanrio teamed up with Quidd to develop limited-edition, rare digital stickers, trading cards, and toys. The first edition is available for purchase through the Quidd app on iOS and Andriod devices.

SYBO Games Premieres Subway Surfers Short-Form Series

subway_surfersSYBO Games launched a short-form animated series inspired by its  Subway Surfers mobile game. The series is scripted by Brent Friedman and Francesca Marie Smith, and is produced by Sander Schwartz. It is available now on SYBO’s YouTube channel.

In the series, viewers meet four best friends as they navigate teenage life. Together, these friends explore their magical city on skateboards and discover an amazing mystery that will introduce new technology.

A long-form series is in development, currently slated for a late 2019 launch.

Rovio Extends Angry Birds Licensing Program

AngryBirdsRovio Entertainment introduced licensing partners for Angry Birds in North America with new, renewed, and ongoing deals.

Partners include FAB for bags, backpacks, and lunch kits; Ranir for children’s oral care; Merske for ride-on and pretend-play toys; WEI Sales/Wells Dairy for frozen confections; Blue Spring Partners/Fin Fun for wearable blankets and towel wraps; Crocs for footwear and Jibbitz charms; and Brown Trout for calendars. Rovio also secured promotions with Sonic Restaurants and Hostess Brands, which will release more than 10 million co-branded packaged bakery foods. Read the rest of this entry »

Slither.io, Surreal Entertainment Partner for New Range

slither.ioSlither.io added Surreal Entertainment to its growing roster of licensees. Created by Lowtech Studios LLC, slither.io is a game app that had more than 160 million downloads and more than 28 billion plays last year.

Surreal Entertainment will manufacture and distribute beverage-ware, novelty items, and home goods. Other licensed partners include Party City, Bonkers Toys, Fifth Sun, Accessory Innovations, Franco Mfg, Just Toys Intl., Trends, Aquaris, and Everything Legwear, and Raw Thrills. Read the rest of this entry »

My Town Games, ICEE Launch New Game this Month

TheIceeCo_MyTownAmusementameMy Town Games teamed up with The ICEE Co. for a new adventure game, My Town: ICEE Amusement Park. The game will be available on the App Store and on Google play on April 26.

My Town: ICEE Amusement Park is the latest dollhouse game by My Town and lets players explore the park and try out rides like the Slingshot, the Parachuter and more. Read the rest of this entry »

Bonkers Toys Nominated for LIMA Award for slither.io Line

Bonkers_slitherioThe Licensing Industry Merchandisers Association (LIMA) nominated Bonkers Toys and its licensed slither.io toy line as one of six 2018 nominees in the “Toys and Games for Ages 0-12” category.

Bonkers Toys saw potential for slither.io, a family-friendly game and app from independent developer Lowtech Studios, shortly after the game was released. Bonkers became the first licensee for the mobile game, and created a true-to-license line of products including blind bag collectibles, plush, backpack clips, spinners, squishies, and build-a-slither toys. The toys are available at major retailers such as Target, Walmart, Toys “R” Us, Five Below, and Party City, with millions of units sold to date. Read the rest of this entry »

Subway Surfers Breaks Google Play Record with One Billion Downloads

SubwatSurfers_OneBillionSubway Surfers was downloaded more than one billion times on Google Play, making it the first game on the platform to reach this mark.

Originally launched in 2012 by SYBO and KilooSubway Surfers lets players take on the role of the graffiti-tagging main protagonist Jake, or one of his many friends. They run from the grumpy inspector and his dog through the subway systems of cities around the world while collecting coins and dodging oncoming trains. Read the rest of this entry »

ZAG to Launch Miraculous Ladybug Mobile Game in April

ZAG_TabTale_MiraculousLadybugZAG partnered with the game developer and publisher TabTale for the first official global mobile game based on the animated series ZAG Heroez Miraculous-Tales of Ladybug & Cat Noir. The new game will initially be available on iOS and Google Play on On April 25, with Amazon to follow later in the year.

The app let’s s fans play the super hero roles of Ladybug & Cat Noir to catch villains and save Paris from destruction. This game takes players through Paris’ famous venues and has more than 80 levels. Read the rest of this entry »

SYBO Games Reveals Subway Surfers Mural to Honor Paris

SubwaySurfers_MuralSYBO Games will unveil and dedicate a mural in Paris inspired by Subway Surfers, the most downloadable mobile game worldwide.

To illustrate the city’s influence on the Subway Surfers world, SYBO commissioned Beautify Earth to design and create the mural, which reads “Liberte, Egalite, Amour.” Read the rest of this entry »

Mattel, NetEase Launch Mobile Games Studio Mattel163

MattelMattel Inc. entered into a joint venture with NetEase Inc. to form Mattel163, a publishing and development studio. The studio aims to bring to market a wide variety of digital experiences based on Mattel’s global brands.

NetEase is a global internet technology and video game company that is responsible for developing many popular mobile gaming franchises, including Fantasy Westward JourneyThe Ghost, OnmyojiRules of Survival, and more. Read the rest of this entry »

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