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Perennial Pictures, Alita’s Brand Bar to Expand Crawford the Cat Distribution, Merchandising Program

CrawfordTheCatPerennial Pictures and Alita’s Brand Bar partnered to expand the brand absed on the animated series Crawford the Cat with new distribution and merchandising partners.

Crawford the Cat is a series of educational videos for preschool and early elementary students. Through online games, printable coloring pages, virtual books, and videos, Crawford teaches lessons on personal grooming, manners, exercise, and nutrition. Scripts for extended 30-minute episodes and a Christmas special are currently ready for content distribution. Read the rest of this entry »

Bonkers Toys Launches Toy Line for YouTuber Ryan ToysReview

PocketWatch_Bonkers_RyanToysReviewFigureBonkers Toys partnered with YouTube sensation Ryan ToysReview and pocket.watch to develop the first toy line based on the channel. With 19.5 Billion video views, 12 million subscribers and counting, Ryan ToysReview is the most popular kids and family YouTube channel.

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SYBO Games Reveals Subway Surfers Mural to Honor Paris

SubwaySurfers_MuralSYBO Games will unveil and dedicate a mural in Paris inspired by Subway Surfers, the most downloadable mobile game worldwide.

To illustrate the city’s influence on the Subway Surfers world, SYBO commissioned Beautify Earth to design and create the mural, which reads “Liberte, Egalite, Amour.” Read the rest of this entry »

eOne Adds Licensees for Peppa Pig and PJ Masks in the U.S. and Canada

eOne_PJ_PeppaEntertainment One (eOne) is heading into The North American International Toy Fair with new licensees in the U.S. and Canada for its preschool properties Peppa Pig and PJ Masks.

A range of new products for Peppa Pig from new partners include Crayola, Jakks Pacific, Kid Casters, and Vtech/LeapFrog, in addition to offerings from Cra-Z-Art under its newly-renewed agreement. In addition, there will be new products for PJ Masks from Gemmy International, Kurt S. Adler, Montco Crafts, PTI Group, and Vtech/LeapFrog. Read the rest of this entry »

Sesame Street Celebrates Elmo’s Birthday with #ELMOtivation Campaign

SesamteStreet_ELMOtivatoinSesame Street will celebrate Elmo’s birthday with the launch of the #ELMOtivation social media campaign. The campaign will encourage kids and adults to believe in themselves and will feature inspiration images and videos to share on social media. The #ELMOtivation campaign launched Feb. 1 with a video that features Elmo and Grover. Elmo’s official birthday is on Feb. 3.   Read the rest of this entry »

Mattel, NetEase Launch Mobile Games Studio Mattel163

MattelMattel Inc. entered into a joint venture with NetEase Inc. to form Mattel163, a publishing and development studio. The studio aims to bring to market a wide variety of digital experiences based on Mattel’s global brands.

NetEase is a global internet technology and video game company that is responsible for developing many popular mobile gaming franchises, including Fantasy Westward JourneyThe Ghost, OnmyojiRules of Survival, and more. Read the rest of this entry »

WildBrain to Grow StoryBots Global YouTube Audience

Storybots 1WildBrain entered a multi-year deal with JibJab Bros. Studios to manage and grow JibJab’s children’s brand, StoryBots, on YouTube. WildBrain plans to grow the online audience for StoryBots on YouTube through the use of proprietary technology tools and digital rights management. Read the rest of this entry »

NFL, Angry Birds Partner for Super Bowl Gaming Experience

AngryBirds2_SuperBowlThe National Football League (NFL) and Rovio Entertainment partnered for a unique experience that lets fans play Angry Birds 2 and Angry Birds Evolution mobile games with a Super Bowl LII twist.

Players can outfit their flocks with any of the 32 official NFL jerseys and helmets to compete in new Super Bowl-themed game levels and in-game competitions within Angry Birds 2. Read the rest of this entry »

Gummybear International Celebrates 10 Billion Views on YouTube

GummybearGummybear International, an independent music and video content creation company, and the creators behind the singing and dancing animated gummy bear character, Gummibär, have surpassed 10 billion views on YouTube.

The video was first posted to YouTube in 2007 on a channel called ICanRockYourWorld. Gummybear International launched its official company channel, GummybearIntl, the following year as the Official Gummibär YouTube Channel and the home for all new and original Gummibär content. It later expanded into its own small multi-channel network (MCN), which now encompasses six privately owned and operated channels with a combined audience of more than 5 million subscribers.

Brandgenuity to Represent Fur Babies World Brand in the U.S. and Canada

brandgenuity_logoBrands with Influence named Brandgenuity its exclusive licensing agency of record for Fur Babies World in the U.S. and Canada. The brand features a toy line and YouTube series in the UK, where it is marketed as Bush Baby World. Read the rest of this entry »

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