The Slither.io bendable blind bag toys are now available at Target stores across the U.S. The blind bags will also debut at Toys “R” Us, Hot Topic, and other national and regional locations beginning next month. Based on slither.io, the Google Play app, the first assortment features 15 mystery Slithers, including rainbow, patriotic, and ultra-rare styles. Read the rest of this entry »
Azoomee, an entertainment app for primary school kids, partnered with BBC for a 12-month licensing agreement. Azoomee launched in the UK Last summer.
As part of a 12-month agreement, Azoomee licensed shows from BBC including Charlie and Lola; Horrible Histories; Katie Morag; The Next Step; Deadly 60; Nina and the Neurons; and Little Human Planet. Read the rest of this entry »
Fisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.
The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »
Cryptozoic Entertainment and Cartoon Network Enterprises partnered to bring Cartoon Network and Adult Swim characters to Quidd, the iOS and Android app that lets fans collect digital stickers, cards, and toys featuring different characters. The app will include characters from Rick and Morty, Adventure Time, Steven Universe, The Powerpuff Girls, Regular Show, The Amazing World Of Gumball, Courage The Cowardly Dog, Johnny Bravo, Dexter’s Laboratory, Cow And Chicken, The Grim Adventures Of Billy And Mandy, Ed, Edd, and Eddy, Clarence, and Uncle Grandpa. Read the rest of this entry »
Miffy,The Miffy’s World app, based on Dick Bruma’s classic white bunny, launched a new app for iOS today. The app is be available to buy from the App Store and will soon be available to download from Google Play. The app was created by StoryToys, an independent developer and publisher of children’s apps. Read the rest of this entry »
Turner’s Cartoon Network will expand the imaginative worlds of its series Steven Universe with a new console game set to release this year. Save the Light joins the new original series and console/PC game OK K.O.! Let’s Be Heroes. The new titles will engage fans with storylines, interactive play, and additional surprises only available within the console gameplay.
Cartoon Network will showcase Save the Light and OK K.O.! Let’s Be Heroes through PAX East. Save the Light is a RPG console game and sequel to the 2015 mobile title Attack the Light. Developed with renowned hit maker Grumpyface Studios, the game is expected to launch this summer. Read the rest of this entry »
DHX Brands announced that Teletubbies will be the lead sponsor for the Shop Direct Baby and Toddler event, which starts this week and runs until April 17th. Shop Direct increased its category footprint of the preschool brand to include bedding and blankets from Character World and the Teletubbies Crayola range. Shop Direct is the UK’s second largest pure-play digital retailer.
Teletubbies will be featured throughout the Baby and Toddler event on all the Very and Littlewoods platforms, email marketing materials, and digital ATL activities, as well as on third-party sites such as Mumsnet and BBC Good Food. The event will be supported by multi-branded activities including event emails, onsite category takeovers, and offsite digital support. There will also be homepage support for the campaign that will feature Teletubbies product placement.
American Greetings Entertainment (AGE) appointed DHX Media’s WildBrain to manage the Madballs YouTube channel, create original content, and grow the audience for the brand.
WildBrain will launch the Madballs channel next month with new animated shorts produced by Oddbot Studios, American Greetings, and Just Play. Starring Skull Face, Oculus, Screamin’ Meemie, Dust Brain, Horn Head, and Slobulus, new content produced by WildBrain will also provide live-action, stop motion, and traditional animation. Read the rest of this entry »
Zag Studios‘ action series Miraculous: Tales of Ladybug & Cat Noir headed to Netflix this month, where the first season premiered on Feb. 10. Netflix acquired the U.S. streaming video on demand (SVOD) rights for seasons one to three.
Thomas & Friends, from Mattel Inc., kicked off its first global brand campaign with a year-long marketing program, Set Friendship in Motion.
The campaign aims to help preschoolers strengthen friendship skills, such as collaboration, communication, sharing, manners, kindness, and the abilities to express and understand feelings and emotions. Set Friendship in Motion will include ways for families to interact with kids including content, digital activations, and live events to bring the campaign to life. Read the rest of this entry »