Feb 16, 2017 0
Feb 15, 2017 0
The campaign aims to help preschoolers strengthen friendship skills, such as collaboration, communication, sharing, manners, kindness, and the abilities to express and understand feelings and emotions. Set Friendship in Motion will include ways for families to interact with kids including content, digital activations, and live events to bring the campaign to life. Read the rest of this entry »
Feb 14, 2017 0
The National Basketball Association (NBA) and Take-Two Interactive Software Inc. (TTWO) partnered to launch NBA 2K eLeague, a competitive gaming league. This marks the first official eSports league operated by a professional sports league in the U.S.
The league will debut next year and will consist of teams operated by actual NBA franchises. The founding teams, each composed of five professional eSports players who will play the game as user-created avatars, will be announced in upcoming months. The NBA 2K eLeague will follow a professional sports league format: competing head-to-head throughout a regular season, participating in a bracketed playoff system, and concluding with a championship matchup.
Feb 10, 2017 0
Remarkable Brands was named worldwide licensing agent for Doug the Pug. Doug the Pug’s rise to fame began in 2012 after he was adopted from an Ohio-based breeder. His owner, Leslie Mosier began dressing Doug in wigs and costumes to bring out his laid-back personality. Doug’s celebrity status quickly grew. For more information, contact Stacey Reiner at 646-717-2606 or firstname.lastname@example.org.
Feb 8, 2017 0
Curious World, a subscription service for kids from Houghton Mifflin Harcourt, and The Fred Rogers Co. partnered to launch original short-form videos for kids and families within the content service. Marking its first move into original programming for mobile, The Fred Rogers Co. debuted Through the Woods. Read the rest of this entry »
Feb 8, 2017 0
Disney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign Marvel Heroes Come in All Sizes this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.
New Marvel products will highlight this theme and be available in categories including, home entertainment, television, publishing, and digital content. Marvel’s Doctor Strange will be available for Blu-Ray and DVD release this month. Marvel Publishing will also launch the new Monsters Unleashed! comic series, and Disney Publishing will release The Unbeatable Squirrel Girl: Squirrel Meets World, a picture book featuring Baby Groot. Read the rest of this entry »
Feb 6, 2017 0
Mudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-the-scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.
The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.
Jan 30, 2017 0
Bay Tek Games will debut licensing agreements for Skee-Ball consumer products, which that will be available on digital platforms and other channels, at the North American International Toy Fair this month.
Ocean Media will create an interactive Skee-Ball app, which will be available on platforms including iOS, Android, PS, Mac, Linux, and other consoles this year. Other licensed products include: Bally’s for slot machines; Alchemy3 for state lotto tickets; Zynga for online social gaming; and Running Press Books for desktop games. Read the rest of this entry »
Jan 24, 2017 0
WildBrain will focus on growing watch times, views, and revenue for Moose Toys, as well as be responsible for channel optimization. To cater to Moose Toys’ global audience and strengthen its relationship with YouTube influencers, WildBrain will also create paid media campaign and provide access to proprietary technology.
Jan 20, 2017 0
The Hopster channel for Roku devices is designed to be easy-to-use for kids, and provides preschool entertainment without ads or inappropriate content. Hopster features series such as, Peppa Pig, Super Why!, Teletubbies, Reading Rainbow, and Monster Math Squad. Content will vary by country, but all content available on Hopster is carefully selected to support the Hopster Discovery Learning Map, which is a curriculum for preschool learning. Read the rest of this entry »