Jan 24, 2011 0
Modern furniture brand Blu Dot, has selected Brand Central LLC, to seek licensing partnerships and design collaborations. Brand Central will be seeking design collaborations and high-design licensees in product categories ranging from outdoor living and office, to home décor and tabletop. In addition, Brand Central will work on category-specific, co-brand collaborations as well as direct-to-retail exclusives.
Nov 30, 2010 0
As a costume company, having an innovative get-up is great. Winning an award for it is even better. Rubie’s Costume Company Inc. took home the top prize for 2010 Best Breakout License for Lady Gaga, an honor bestowed on the company by Party City. The award recognized creativity and innovative design.
“We are very proud and honored to receive this distinction and thankful to be selected to receive this impressive award from one of the top retailers in the Halloween Industry,” said Rubie’s Executive Vice President Howard Beige.
Additionally, Rubie’s received the 2010 award for the Best Humor Costume for “Mario”, which has been a successful costume in both the children and adult categories.
“We are very grateful and appreciative to be selected to receive this distinctive award from one of the most recognizable retailers in the Halloween Industry,” Beige said.
Dec 2, 2009 0
News from not one but two major organizations that they’ve redesigned their logos. I’m wondering what it all means.
First is SURTEX, which has overhauled its brand image to “confirms its leadership role in the cutting-edge world of art and design licensing.” To that end, they’ve updated their logo, website and marketing campaign. They call it “a moxie makeover, reflecting the very industry that SURTEX fosters: the hip, fast-paced world of commercially-successful art and design.”
Next is JPMA, which has redesigned its certification seal for the first time since it was introduced in 1976. According to the press release, “it was important to keep the familiarity but create an improved, updated and more modern version of the current seal. The new logo accomplishes this goal while keeping up with the demands of the industry and today’s parents,” and said the colors and shape ensure “continual product label placement.”
We work in the business of branding, so we understand how important it is. We remember the Tropicana debacle. Mostly we just like looking at new logos, though.
