The Licensing Blog

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Spotlight Licensing to Represent Vera Neumann’s Design Brand

Ladybug VeraSpotlight Licensing and Brand Management Inc. will represent the Vera design brand. Vera Neumann’s brand is known for florals, bold geometrics, travel-inspired motifs, and other designs.

As global agent for the Vera brand, Spotlight Licensing will oversee existing licensees, including Duck River Textiles, Liberty Pro Co., Mann & Bros., Metropolitan Museum of Art, and Upper Canada Soap, as well as expand the brand into new and complementary product categories.

Royal Horticultural Society, Burgon & Ball Launch New Line of Gardening Tools

Burgon&Ball_FF CollectionThe Royal Horticultural Society (RHS) and Burgon & Ball launched new ranges of RHS-endorsed gardening gifts and tools. They include a new design for the RHS Gifts for Gardeners range, as well as new hand tools.

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Laura Ashley Expands Its Signature Garden Collection In Orchard Supply


Laura Ashley has partnered with Orchard Supply Hardware, to bring a new collection of garden tools and accessories to today’s garden enthusiast.

Laura Ashley is expanding its outdoor range into Orchard Supply stores with an exclusive collection, including gloves, garden shoes, aprons, and kneeling cushions. The brand’s designs transform traditional garden shoes, gloves, and aprons into stylish essentials, while kneelers, tool bags and baskets are both fashionable and functional.

Both the Cressida and Kimono collections are available in store now and online at

SmileyWorld Launches New Sleepwear Line With Etam

Screen Shot 2016-08-02 at 14.21.42 copyThe Original Smiley Brand and Etam have launched a debut collection, available at Etam stores across France and online.

The line includes SmileyWorld’s newest icon style, Sketchy, on a new line of women’s lounge and sleepwear, featuring delicate and feminine fabrics and prints.

Debra Valencia Debuts New Shibori Collections With a Modern Twist

DebraValenciaShibori01The Brand Liaison is launching a new Shibori collection by designer Debra Valencia.

Valencia has created collections of Shibori prints, mixing traditional Shibori patterns with current motifs and modern color palettes. Select prints from The Valencia Shibori Collection can be found in stationery, bedding, and other home categories, starting this fall.

The Valencia Shibori prints are available as a coordinated artwork collection for categories including dinnerware, home accents, wall décor, social stationery, paper goods, craft, apparel, fashion accessories, and bath/beauty.

Building upon the market success of Debra Valencia licenses, including stationery, fabric, cosmetics, bath/body products and home accents and personal accessories, Valencia is currently working with major manufacturers and direct retailers on collaborations.

Graffiti Greetings, Launch Graffiti-Themed Prepaid Debit Cards

Card-Graffiti-Greetings-46-MC IMAGE copy

Steel Urban Licensing LLC, licensor of Graffiti Greetings, partnered with for prepaid debit cards featuring graffiti works for the U.S.

The debit cards can be used wherever debit is accepted worldwide, give access to in-network ATMs, offer direct deposit functionality, and the ability to manage accounts through a smartphone app.

Consumers can view the cards online at

Sesame Workshop Enters New Apparel and Accessory Collaborations

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Sesame Workshop’s Sesame Street will launch new apparel and accessory lines this year through partnerships with Crocs and Quicksilver/Roxy, Pancoat, Puma, Mishka, Uniqlo, and A Bathing Ape.

Crocs will introduce a Sesame Street three-pack of Jibbitz shoe charms, featuring Elmo, Big Bird, and Cookie Monster, and a new style of Elmo Fuzz Lined Clogs for kids in the fall.

Quiksilver/Roxy will introduce a winter snow collection of jackets, snowsuits, helmets, mittens, and goggles for infants, toddlers and kids this September.

Pancoat launched its first collaboration program with Sesame Street this February, including sweatshirts, jogger pants, hoodies, and other casual apparel for kids to young adults.

Puma’s collection launched this January and includes apparel, accessories, and footwear styles.

Mishka’s collection features original artwork that updates and reinterprets classic Sesame Street characters using Mishka’s tongue-in-cheek and ironic aesthetic.

The Uniqlo collection has expanded to include T-Shirts this year, and Sesame Street will be part of the UT Collection supported by Uniqlo’s social media platforms and website.

 A Bathing Ape collection includes specially created “Baby Milo-nized” Sesame Street characters.

Sesame Workshop will also expand its agency partnership with CPLG in select European markets, including France, Spain, and Italy for apparel and gifting categories designed for teens and adults.

Caleb Gray Studio Launches Coloring Wall Decal Line With Walls 360


Walls 360, producer of high-end reusable wall graphics, launched a new coloring line with artist Caleb Gray. Building on the success of Caleb’s initial line of full-color decals, Walls 360 saw Caleb’s bold, contemporary art with a retro vibe as the perfect outlet for coloring enthusiasts.

Made in U.S. and printed on a premium, self-adhesive fabric material, Walls 360’s line of decals can be removed and reused multiple times without damaging surfaces. The decal resilient material allows users to wrinkle it, smooth it out, and reapply like new.

The Smiley Co., Rubik’s Partner to Expand Cube Concept

The Smiley Co. was appointed master licensee outside puzzles for Rubik’s Brand. The two companies will work to shape a comprehensive licensing program to expand Rubik’s Cube concept to new product categories and to develop its business worldwide.

The Smiley Co. will help craft a unique brand extension program and introduce a new vision to Rubik’s products. It will utilize its industry knowledge and networks to leverage Rubik’s brand and reinvent a global brand of the future.

The partnership will focus on Rubik’s DNA and heritage, tap into its roots in art and intelligence to develop a range of lifestyle categories, and introduce new segments across three new consumer profiles, including heritage, urban, and geeks.

American Greetings to Offer Disney, Pixar, Marvel, and Star Wars Themed Cards


American Greetings expands to offer Disney, Pixar, Marvel, and Star Wars themed cards for birthdays, thank you, congrats, weddings, baby, anniversaries, and thinking of you occasions. These cards will include characters like Mickey Mouse, Cinderella, Woody, Buzz Lightyear, Marvel’s Avengers, and Darth Vader.

American Greetings also launches a new line of Big Talkers birthday cards featuring Disney, Marvel, and Star Wars characters in a die-cut format with multiple authentic audio clips.

These cards will be available at participating drug chains, grocery stores, mass retailers, and American Greetings and Carlton Cards retail stores. Ecards can be shared online through

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