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Barnardo’s, Teletubbies Partner to Support Disadvantaged Kids in the UK

TeletubbiesNext year, Barnardo’s and Teletubbies will partner to raise money for a good cause. Starting in April, shoppers will be able to buy Tinky Winky, Dipsy, Laa-Laa, and Po limited edition merchandise from Barnardo’s shops across the UK to help support disadvantaged children in the UK.

The Teletubbies will also support the Barnardo’s Big Toddle, the largest annual fundraising event for kids under years olds. BOth Teletubbies and Bernardo’s Big Toddle will celebrate their 20th anniversaries next year.

Rethink, Refresh Nonprofit Licensing

by Laura Ferry, founder and president, Good Company

It’s an exciting time for brands and retailers embracing social responsibility. Products that engage consumers in a shared mission to solve social problems are emerging at retail every day. This fundamental shift toward cause brands and brand citizenship opens new opportunities for the licensing community to work with nonprofits as charity partners that can bring social value to licensing and retail strategies.

This rising trend is in response to the demands of today’s socially conscious consumer, who expects businesses to take the lead in addressing social issues because they no longer believe in the government’s ability to do so.1 In fact, millennial market research shows: Read the rest of this entry »

Sesame Street and Autism: See Amazing in All Children Enters Second Phase


Sesame Workshop launched the second phase of its Emmy-nominated autism initiative, Sesame Street and Autism: See Amazing in All Children. Sesame Workshop is introducing new content as part of a suite of free resources for families, teachers, providers, and caregivers to help support autism.

This includes a two-minute animation of We’re Amazing 1, 2, 3! featuring Julia, Elmo, and Abby; 12 new videos featuring Abby Cadabby and children with autism; 50,000 We’re Amazing 1, 2, 3! storybooks; and a Sesame Street and Autism app available for free for iOS and Android devices.

Exceptional Minds, integral to the Sesame Street’s Autism initiative, will be recognized with the Joan Ganz Cooney award at Sesame Workshop’s 14th annual gala on June 1.

Skylanders and Autism Speaks Partner for Autism Awareness Month


Skylanders and Autism Speaks partner for Autism Awareness Month and “Light it up Blue” limited-edition Skylanders Superchargers toys.

The toys are blue and white to reflect Autism Speaks’ official colors. The “Power Blue” Skylanders SuperChargers feature Splat and Trigger Happy, and SuperCharged vehicles Splatter Splasher and Gold Rusher. The toys are available at participating retailers in the U.S. and Europe, and will be available in Canada starting April 1.

Activision Publishing Inc. will also launch employee education and employee-donation matching programs. Employees can participate in the Autism Speaks Walk on April 2 at the Rose Bowl in Pasadena.

Rite Aid Foundation’s KidCents Program Donates $2 Million to The Fred Rogers Co.

The Rite Aid Foundation’s KidCents program donated $2 million to The Fred Rogers Co. to support the production of TV series Daniel Tiger’s Neighborhood airing on PBS Kids.

In recognition of the donation, Rite Aid CEO of stores and president of Rite Aid Corp. Ken Martindale and president of The Fred Rogers Co. William Isler will host a press conference at the Heinz History Center on January 18 at 10:30 a.m.

As part of the partnership, a special Rite Aid Foundation underwriting spot will air before and after each episode of Daniel Tiger’s Neighborhood, starting next month. Underwriting credits will be included on digital platforms to build awareness about The Rite Aid Foundation’s KidCents program.

LIMA Seeks Nominations for the Licensing Hall of Fame Award


The international Licensing Industry Merchandisers’ Association (LIMA) is now accepting recommendations for the Licensing Hall of Fame. Each year LIMA honors creators, marketers, manufacturers, and anyone who makes outstanding contributions to the global licensing community.

Individuals with a minimum 15 years of experience in the licensing business, a detailed description of their body of work, unique contribution to the industry, development or advancement of a specific aspect of the business, ongoing relevance to the industry, business ethics and principles consistent with the licensing industry, and LIMA membership for at least three years are eligible for nomination.

To be considered for induction into the 2016 Hall of Fame, online recommendations must be made through LIMA’s website and received by November 6.

Animal Planet’s Matching Campaign Returns to Give Partners a Chance to R.O.A.R

Animal Planet

Animal Planet’s fifth annual Reach Out. Act. Respond (R.O.A.R.) matching campaign kicked off this past Monday.  Hosted by GlobalGiving, a non profit organization that connects donors to grassroots projects around the world, this matching campaign runs for four weeks and encourages consumers to visit to donate to R.O.A.R. or to a partner charity that works to make the world a better place for animals.

During this campaign, participating partners compete to earn matching funds that come from the sale of Animal Planet licensed products. This year, seven organizations including David Shepherd Wildlife Foundation, Earthwatch, EQUUS Foundation, Jane Goodall Institute, National Wildlife Federation (NWF), Petfinder Foundation, and Villalobosare are competing for donations that will add up to $100,000 and five $4,000 bonuses.

The matching funds are generated by Discovery Consumer Products’ Animal Planet brand, which includes pet products, lifestyle products ranging from apparel to toys, and home décor. Animal Planet merchandise licensees contribute a portion of their sales to R.O.A.R. and to date R.O.A.R. donations have surpassed $1.5 million dollars through the sale of Animal Planet consumer products.

Licensing Specialists Complete 2015 Trailwalker Challenge

Jane Garner from Licensing specialist PR company Kilogrammedia and Sam Loveday were amongst a group of eight friends who took on the 2015 Trailwalker Challenge on the weekend of 25th/26th July. The course is an epic 100k or 62.5 miles from Petersfield to Brighton across the hilly South Downs. It’s the equivalent of walking non-stop from London to Portsmouth or doing nearly 21/2 marathons back to back covering an overall ascent equivalent to climbing Ben Nevis, Snowden and Scarfell!

Registered as two teams of four, the eight walkers were raising money for the Trailwalkers’ two official charities, Oxfam and The Gurkha Welfare Trust.
Read the rest of this entry »

Rainbow Productions Crowned Champions of The Light Fund Treasure Hunt 2015

8361f497-9d09-4fd3-bccd-8d4dfa6e96cbRainbow Productions have held onto their crown as winners of The Light Fund 2015 Treasure Hunt for the second year running. The event, which took place July 16th, raised over £8,000 for the charity.

More than 300 people from the licensing industry put their brains into gear and followed a route around London’s Mayfair (while taking in some of its finest hostelries) to compete in the annual event which culminated at The Institute in Piccadilly.

“Last week’s Treasure Hunt was another hugely successful event and the main, everyone did really well answering the questions and completing the challenges.” Commented Ashley Holman (of Nickelodeon) who, together with Hannah Mungo (eOne) and Robyn Cowling (Underground Toys) were the main organisers of the event.

“We would like to thanks Brand Licensing Show 2015 for being our headline sponsor, A-Z for producing the amazing maps once again and Underground Toys, The Puzzler, Allsorts Licensing, Licensing Source Book Europe and Rainbow Productions, as well as the entire industry for being so supportive.”

American Girl Partners with Williams-Sonoma

AmericanGirlAmerican Girl will partner with Williams-Sonoma, premier specialty U.S. retailer of cookware and home furnishings, for American Girl-branded baking sets, utensils, food mixes, and a cookbook. The line will be available this fall at Williams-Sonoma, American Girl stores, and online.

In addition, a series of culinary classes will start this month at Williams-Sonoma stores, and will continue through the end of the year.

Williams-Sonoma has also created a limited-edition American Girl spatula—which will be carried at both companies’ stores beginning in late June—as part of its No Kid Hungry fundraising campaign. The spatula will be available for $12.95 with 30 percent of the proceeds benefiting No Kid Hungry: a campaign that is dedicated to ending childhood hunger in the U.S.

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