Apr 18, 2011 0
Bill and Ted’s Excellent Adventure in Licensing
The time-traveling duo Bill S. Preston, Esquire, and “Ted” Theodore Logan, of Bill and Ted’s Excellent Adventure, were a big hit back in the early ‘90s, popularizing such So-Cal jargon as “most righteous” and “excellent,” spawning a sequel and a cartoon spin-off, and launching the career of at least one of its stars, Keanu Reeves.
Although the duo haven’t serenaded audiences with air guitar in quite a few years, their spirit lives on in the world of licensing. Universal theme parks in Orlando and Hollywood are renewing Bill & Ted Excellent Halloween Adventure for the 20th year and Creative Licensing Corporation has signed on three new licensees for the Bill and Ted roster, including American Greetings for online greeting cards, Perri’s Leathers for guitar picks and straps, and Microgaming for online slot machines.
Word has it Bill and Ted will make a big screen comeback with a third movie. We all know what Keanu’s been up to, but we admit it would be pretty cool to see an older Alex Winter.
—Mackenzie Allison








