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Moose Toys Adds New Licensees for Shopkins

Shopkins_LifestyleMoose Toys is growing licensing partnerships for Shopkins. The brand now has more than 210 licensees and 18 agents globally focusing on gaming, content, licensing, and toys.

Highlights from 2016 include Shopkins licensed product sales more than $1 billion and Shopkins finishing as the No. 1 girls brand in nine categories in the U.S. including apparel (basics and sleep), bedding, party, kids’ stationery, accessories, seasonal, and home.  Read the rest of this entry »

Nelvana Names ChizComm Agency of Record

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ChizComm Ltd. was named Agency of Record for Nelvana, including Nelvana Enterprises, the global licensing and merchandising branch of Nelvana.

Nelvana will build on ChizComm’s roster of clients including tech, food, lifestyle, toys, and kid’s entertainment categories. ChizComm will work with Nelvana on their international consumer and trade public relations and marketing efforts.

BBC Worldwide North America Adds New Hey Duggee Partners

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BBC Worldwide North America added Children’s Apparel Network and Jay Franco to the Hey Duggee portfolio. BBC Worldwide North America’s deal with Children’s Apparel Network includes girls’ and boys’ apparel, swimwear, layettes, and outerwear, and the deal with Jay Franco includes bedding, bath goods, beach products, and storage products.

Hey Duggee currently airs on Nick Jr. in the U.S. and on Treehouse and BBC Kids in Canada. New episodes of the preschool series premiered this week on Nick Jr. Episodes from season one will continue to air regularly weekdays and on Saturdays.

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Ella Fitzgerald Charitable Foundation Appoints Evolution as Exclusive Global Licensing and Brand Management Agency

Ella Fitzgerald_EvolutionThe Ella Fitzgerald Charitable Foundation appointed Evolution as its global licensing and brand management agency.

Ella Fitzgerald created and funded the Ella Fitzgerald Charitable Foundation to foster a love of reading and music in others, as well as provide assistance to the at-risk and disadvantaged members of our communities. The 100th anniversary of Fitzgerald’s birthday—April 25—is being celebrated this year with multiple initiatives around the world.

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Global Icons LLC, USPS Enter Exclusive Worldwide Representation Agreement

GlobalIconsGlobal Icons LLC entered an exclusive worldwide representation agreement with the United States Postal Service and will support USPS’s brand initiatives by engaging product collections worldwide.

The initial focus will be building out the existing USPS licensed program with items such as era-specific mailboxes, stationery, and mailing accessories. The second stage will leverage the Postal Service’s catalog of assets and imagery in transportation, design, science, music, and art into lifestyle categories including apparel and accessories, home décor, toys and games, digital and interactive, and gifts and novelties.

The Smiley Co. Names Walton Brown Exclusive Licensing Agent for Greater China

Smiley_WaltonBrownWalton Brown was appointed as the exclusive licensing agent for Smiley Co. in Greater China, effective April 1. Walton Brown is a part of The Lane Crawford Joyce Group, Asia’s premier fashion and brand management group, which includes luxury department store Lane Crawford, Joyce, Pedder Group, ImagineX, and full-service retail and brand management business Walton Brown.  Read the rest of this entry »

Moose Toys, Build-A-Bear Workshop Enter Licensing Agreement

ShopkinsLogoMoose Toys signed a licensing agreement with Build-A-Bear Workshop for an assortment of Shopkins plush and accessories that will launch at Build-A-Bear Workshop stores and buildabear.com late summer. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations in the U.S., Canada, Denmark, Ireland, Puerto Rico, the UK, and China, in addition to franchise stores in Africa, Asia, Australia, Europe, Mexico, and the Middle East.  Read the rest of this entry »

CPLG Secures Apparel and Accessories Partners for Parental Advisory

ParentalAdvisoryLogoFollowing the announcement that CPLG will represent the Parental Advisory brand, the first wave of market leading licensees will include Trademark, Misirli, and Brand Clothing International.

Branded Clothing International will feature a line of nightwear and kids wear with the brand logo. Trademark will produce a range of apparel that includes tops, sweatshirts, hoodies, joggers, leggings, dresses, and bags. Misirli will have a range of socks and hosiery. All three partners will launch in product this spring and summer.

 

 

CPLG, Tycoon Partner for Strategic Alliance

CPLG_TycoonCPLG and Tycoon partnered to create a global strategic alliance designed to leverage their respective strengths in their regional markets, and maximize key brand opportunities across both agencies.

The alliance provides a licensing solution for brand owners and retailers looking to work with the best in class in licensing, covering all aspects of content, brand development, retail management, sourcing, branded promotions, and live events across a combined network of Europe, the Middle East, and Africa (EMEA), North America, and Latin America. Read the rest of this entry »

Cra-Z-Art Enters Licensing Deal for Nickelodeon Slime

Cra-Z-Art_SlimeCra-Z-Art announced a strategic licensing agreement of Nickelodeon to market and distribute Slime kits in the U.S. The kits, which will be branded Nickelodeon Slime, will include the ingredients needed for kids to make their own version of the network’s iconic green goo.

Available this March, Slime will also come in a variety of colors and textures, including glitter, neon, and glow in the dark. Cra-Z-Art already produces components of Slime, including white and clear glue, in the U.S.

Nickelodeon Slime will be manufactured in the U.S. and is expected to be available at major retailers prior to the Easter holiday.

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