The Licensing Blog

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Jay@Play Appoints Synchronicity as Official Licensing Agent

JayatPlayJay@Play appointed Synchronicity to manage the brands’ third party merchandise deals, such as apparel and accessories, footwear, publishing, gifts and novelties, paper products, and more.

Synchronicity has more than 29 years of experience representing brands that are household names and spotting those that have the potential to be ones. Clients include Tootsie Roll Industries, Wham-O Toys, The New Jersey Turnpike Authority (New Jersey Turnpike and Garden State Parkway), and more.

Hallmark, Catalina Estrada Partner for Stationery Collection

Hallmark_CatalinaEstradaColombian designer Catalina Estrada partnered with Hallmark Cards Inc. to release a line of Catalina Estrada branded stationery, gift products, and accessories.

A collection of Estrada’s products, such as umbrellas, totes, scarves, bracelets, cards, and paper weights, debuted on Mother’s Day. Products can be purchased on hallmark.com and at Hallmark Gold Crown stores throughout the U.S. and select international stores. Read the rest of this entry »

The Jim Henson Co. Selects ChizComm to Expand Online Presence

chizThe Jim Henson Co. selected ChizComm Ltd. as an agency partner to help expand its online presence.
ChizComm will add to the company’s roster of lifestyle, toys, and children’s entertainment clients. ChizComm plans to build on Henson’s digital and social media marketing, and aid in the planning and execution of these initiatives with popular brands such as Dot., Word Party, Splash and Bubbles, and Fraggle Rock.

Zing Names JLG Exclusive Licensing Agent of Record for Stikbot

Zing__Stikbot_JLGZing appointed the Joester Loria Group (JLG) as its exclusive licensing agent of record for Stikbot in the U.S. and Canada. Launched in 2015, Stikbot drove one billion impressions last year.

The Joester Loria Group will feature a strategic merchandising and licensing program for Stikbot. The program will extend Stikbot and storylines from Stikbot animations into new categories that include R/C vehicles and take-along Stikbot characters, graphic novels, audio and electronic accessories, apparel, home décor, Halloween costumes, and food.

Moose Toys Adds New Licensees for Shopkins

Shopkins_LifestyleMoose Toys is growing licensing partnerships for Shopkins. The brand now has more than 210 licensees and 18 agents globally focusing on gaming, content, licensing, and toys.

Highlights from 2016 include Shopkins licensed product sales more than $1 billion and Shopkins finishing as the No. 1 girls brand in nine categories in the U.S. including apparel (basics and sleep), bedding, party, kids’ stationery, accessories, seasonal, and home.  Read the rest of this entry »

Nelvana Names ChizComm Agency of Record

chiz

ChizComm Ltd. was named Agency of Record for Nelvana, including Nelvana Enterprises, the global licensing and merchandising branch of Nelvana.

Nelvana will build on ChizComm’s roster of clients including tech, food, lifestyle, toys, and kid’s entertainment categories. ChizComm will work with Nelvana on their international consumer and trade public relations and marketing efforts.

BBC Worldwide North America Adds New Hey Duggee Partners

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BBC Worldwide North America added Children’s Apparel Network and Jay Franco to the Hey Duggee portfolio. BBC Worldwide North America’s deal with Children’s Apparel Network includes girls’ and boys’ apparel, swimwear, layettes, and outerwear, and the deal with Jay Franco includes bedding, bath goods, beach products, and storage products.

Hey Duggee currently airs on Nick Jr. in the U.S. and on Treehouse and BBC Kids in Canada. New episodes of the preschool series premiered this week on Nick Jr. Episodes from season one will continue to air regularly weekdays and on Saturdays.

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Ella Fitzgerald Charitable Foundation Appoints Evolution as Exclusive Global Licensing and Brand Management Agency

Ella Fitzgerald_EvolutionThe Ella Fitzgerald Charitable Foundation appointed Evolution as its global licensing and brand management agency.

Ella Fitzgerald created and funded the Ella Fitzgerald Charitable Foundation to foster a love of reading and music in others, as well as provide assistance to the at-risk and disadvantaged members of our communities. The 100th anniversary of Fitzgerald’s birthday—April 25—is being celebrated this year with multiple initiatives around the world.

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Global Icons LLC, USPS Enter Exclusive Worldwide Representation Agreement

GlobalIconsGlobal Icons LLC entered an exclusive worldwide representation agreement with the United States Postal Service and will support USPS’s brand initiatives by engaging product collections worldwide.

The initial focus will be building out the existing USPS licensed program with items such as era-specific mailboxes, stationery, and mailing accessories. The second stage will leverage the Postal Service’s catalog of assets and imagery in transportation, design, science, music, and art into lifestyle categories including apparel and accessories, home décor, toys and games, digital and interactive, and gifts and novelties.

The Smiley Co. Names Walton Brown Exclusive Licensing Agent for Greater China

Smiley_WaltonBrownWalton Brown was appointed as the exclusive licensing agent for Smiley Co. in Greater China, effective April 1. Walton Brown is a part of The Lane Crawford Joyce Group, Asia’s premier fashion and brand management group, which includes luxury department store Lane Crawford, Joyce, Pedder Group, ImagineX, and full-service retail and brand management business Walton Brown.  Read the rest of this entry »

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