The Licensing Blog

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Spin Master, Feld Entertainment Partner for Monster Jam

MonsterJam_SpinSpin Master Corp. entered a licensing partnership with Feld Entertainment as the new worldwide master toy partner for Monster Jam. The ten-year partnership begins in 2019.

The Monster Jam franchise includes a wide range of toys and products featuring larger-than-life intellectual property such as Grave Digger, Max-D, Megalodon, Monster Mutt and El Toro Loco. Monster Jam produces more than 400 events each year across five continents. Its broadcasts of live events reach millions on the FOX Sports family of networks in addition to their digital reach.

IDW Games to Launch ’90s-Themed Nickelodeon Games

nickelodeon

IDW Games partnered with Nickelodeon to bring Nick ’90s properties to market as tabletop games. Focusing on the hobby and specialty channels, IDW Games will release a variety of games featuring characters from RugratsInvader ZimSpongeBob SquarePantsThe Wild ThornberrysHey Arnold!CatDogThe Angry BeaversRocket PowerAaahh!!! Real MonstersThe Ren & Stimpy Show, and Rocko’s Modern Life. Read the rest of this entry »

Toca Boca to Launche Kids Product Line at Target

TocaBoca-BTS-Target-PR-Release-HeroToca Boca debuted its first collection of consumer products for kids. Based on the digital toy series, the line includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding, and activity books.

The line features licensees including FABNY, The Foundery, Franco Manufacturing, and Random House Children’s Books. Beginning July 17, the collection will be available in all Target stores and Target.com.

Jakks Pacific Signs Exclusive Licensing Deal With Chicco

jakksJakks Pacific Inc. signed a multi-year licensing agreement with Chicco for the rights to exclusively manufacture, market, and distribute early childhood dolls, doll carriers, doll outfits, and doll accessories inspired by Chicco for the U.S. and Canada.

International Franchise Corp., Global Icons Enter Worldwide Representation Agreement

GlobalIconsGlobal Icons entered a worldwide representation agreement with International Franchise Corp. The deal spans across each of International Franchise’s frozen dessert brands, including Yogen Früz, Swensen’s Ice Cream, Dreamery, and Pinkberry.

Global Icons will look to create market and brand specific licensing programs for the different brands’ identity and image, flavor profiles, and geographic strengths. An emphasis will be placed on food, beverages, and housewares.

essence, Chupa Chups Partner for I Want Cnady Cosmetics Line

essence_chupachupasThe German brand essence (Cosnova Beauty) partnered with Chupa Chups for a lollipop-inspired “I Want Candy” cosmetics line. The collaboration offers beauty pieces featuring the fragrance of the Chupa Chups lollipops.

The collection includes a range of scented cosmetics for the body, face, lips, and nails including a body splash, an eye shadow palette, a lolly dots eyeliner, a lip gloss palette, blush shimmer pearls, and brush, or nail polish, stickers, scrub, and a top coat.

The scented products will be available this summer in drug stores, hypermarkets, supermarkets, department stores, and e-commerce worldwide.

Jay@Play Appoints Synchronicity as Official Licensing Agent

JayatPlayJay@Play appointed Synchronicity to manage the brands’ third party merchandise deals, such as apparel and accessories, footwear, publishing, gifts and novelties, paper products, and more.

Synchronicity has more than 29 years of experience representing brands that are household names and spotting those that have the potential to be ones. Clients include Tootsie Roll Industries, Wham-O Toys, The New Jersey Turnpike Authority (New Jersey Turnpike and Garden State Parkway), and more.

Hallmark, Catalina Estrada Partner for Stationery Collection

Hallmark_CatalinaEstradaColombian designer Catalina Estrada partnered with Hallmark Cards Inc. to release a line of Catalina Estrada branded stationery, gift products, and accessories.

A collection of Estrada’s products, such as umbrellas, totes, scarves, bracelets, cards, and paper weights, debuted on Mother’s Day. Products can be purchased on hallmark.com and at Hallmark Gold Crown stores throughout the U.S. and select international stores. Read the rest of this entry »

The Jim Henson Co. Selects ChizComm to Expand Online Presence

chizThe Jim Henson Co. selected ChizComm Ltd. as an agency partner to help expand its online presence.
ChizComm will add to the company’s roster of lifestyle, toys, and children’s entertainment clients. ChizComm plans to build on Henson’s digital and social media marketing, and aid in the planning and execution of these initiatives with popular brands such as Dot., Word Party, Splash and Bubbles, and Fraggle Rock.

Zing Names JLG Exclusive Licensing Agent of Record for Stikbot

Zing__Stikbot_JLGZing appointed the Joester Loria Group (JLG) as its exclusive licensing agent of record for Stikbot in the U.S. and Canada. Launched in 2015, Stikbot drove one billion impressions last year.

The Joester Loria Group will feature a strategic merchandising and licensing program for Stikbot. The program will extend Stikbot and storylines from Stikbot animations into new categories that include R/C vehicles and take-along Stikbot characters, graphic novels, audio and electronic accessories, apparel, home décor, Halloween costumes, and food.

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