Star Wars Force Friday II, a global fan event celebrating the launch of new products inspired by Star Wars: The Last Jedi, will take place on Sept 1. Toys, collectibles, books, apparel, and more will go on sale beginning at 12:01 a.m. that morning, with stores around the world opening for a weekend-long celebration of all things Star Wars. Read the rest of this entry »
The National Wildlife Federation signed new licensing partnerships to expand its Ranger Rick brand across digital, print, and kid-focused products. Partners include MerryMakers Inc., Ruckus Learning, Sage Licensing Group and Playlife Co., Braum’s Ice Cream and Dairy Stores, Once Kids, and The Quarto Group. The announcement was made during the North American Toy Fair 2017 in New York City. Read the rest of this entry »
The-M-Zone announced new licensing partners for lifestyle brand LoveThisLife, now in its 4th year at Kohl’s. The company was also appointed as licensing agent by Girl Rising, a global campaign for girls’ education and empowerment.
Founded in 2016, The-M-Zone’s provides entrepreneurial and creative solutions for brands and companies that want to uncover new revenue streams, develop unique strategic corporate partnerships, and increase brand awareness. Read the rest of this entry »
Corus Entertainment’s Nelvana Enterprises, the sales, brand-management and consumer products division of Nelvana, has extended the reach of its fast-growing Shopkins licensing program to fans in Russia, the Middle East, and Scandinavia through a range of new partnerships.
Nelvana will introduce Shopkins merchandise to Russian consumers via Megalicense International, a recent sub-agent for the brand in Russia, the Commonwealth of Independent States, Ukraine, and the Baltic nations of Estonia, Latvia, and Lithuania. New licensees for Russia include AST Origami for board games and arts and crafts; AST Publishing for magazines; Perfetti for chocolate balls; Tarna Rosman for plush, party goods, art and crafts, and stationery; and Unitoys for card games. Read the rest of this entry »
The Joester Loria Group announced the official launch of JLG Extend (JLGX), a new consulting division that will represent manufacturers and retailers, seeking to enhance their brand portfolios and partnerships with influencers.
JLGX services include competitive analysis, retail trend insights, brand acquisition and in-bound licensing opportunity assessment, and a certification process that establishes its clients as best in class partners.
The newly formed division will be led by Rachel Dahlen and Sarah Vogt, who bring 20 years of individual experience in licensing, brand extensions, and branded program management.
Rubik’s extends its presence at the Nuremberg Toy Fair with master licensee The Smiley Co., who is exhibiting its complete brand extension program, as well as showcasing the new toy categories it is currently developing. The new ranges include baby and preschool, wood, plush, electronics, outdoor, construction, table top puzzles, arts and crafts, and trading cards.
Recently signed deals include: Eaglemoss for partworks; Egmont for children’s books and magazines; Fabric Flavours for kids and baby apparel; Fantasma for Rubik’s magic; Hemma for children’s books; The Lagoon Group for gifts and publishing; Paladone for novelty gifts; Paragon Creative for themed attractions; Stylus for stationary and novelties; and Umur for back-to-school.
Last year, KISS reached 125 new licensing partners worldwide, adding to its portfolio of licensing and merchandising products from over the past 43 years. This year, KISS will prepare for a new European tour.
Epic Rights, KISS’ exclusive worldwide licensing and merchandising partner, shared the roster of 125 new licensing partners. New licensees with worldwide rights include: comic books and graphic novels from Dynamite Entertainment; digital mobile video game from Sproing Publishing; emojis, stickers, frames, overlays, themes, wallpapers, and avatars from Swyft Media; photo booths and branded prints from Apple Industries; carbon racing bikes from Sciacallo Bikes; 3-D printed figurines from Staramda; and long hauler model trucks from New Ray Toys. Read the rest of this entry »
Sesame Workshop named Sambro International as its licensee to develop a new range of Sesame Street plush toys, bags, and arts and crafts for the UK, Benelux, Iberia, the Nordic countries, and Central and Eastern Europe (CEE).
CPLG, Sesame Workshop’s licensing representative in the territories, helped broker the deal. Sambro will create a variety of branded products to build a strong presence with major retailers working closely with CPLG’s local network of offices.
The Currier and Ives Foundation appointed Arabella Enterprises as the North American licensing agent for the brand. The Currier and Ives is one of America’s largest archives, dating back to the 1800s.
Founded in 1857, the archives contain more than 7,500 images is most well-known for its homestead scenes. Available categories for licensing include social expressions, dinnerware, glassware, table linens, home decorative accessories, woven throws and pillows, home fragrance, candles, and framed prints. For more information about Currier and Ives, visit currierandives.com.
Spin Master Corp. and Rube Goldberg Inc. partnered for a STEM (science, technology, engineering, and math) line of activity sets under the Wonderology Science Brand. The sets are available exclusively at Target.
Rube Goldberg activity sets let kids can design, build, and create unique inventions at home. The sets teach STEAM (science, technology, engineering, art, and math)-based principles, such as gravity, simple machines, physics, chain reactions, and more. The new line will include eight modular activity sets that can be collected and connected to each other in different ways. With each additional set, the end result gets bigger and more complex. This challenges kids to use essential STEM skills in order to complete the device.
The licensing partnership and retail program were brokered by Rube Goldberg’s exclusive licensing agency, Brand Central LLC.