Walton Brown was appointed as the exclusive licensing agent for Smiley Co. in Greater China, effective April 1. Walton Brown is a part of The Lane Crawford Joyce Group, Asia’s premier fashion and brand management group, which includes luxury department store Lane Crawford, Joyce, Pedder Group, ImagineX, and full-service retail and brand management business Walton Brown. Read the rest of this entry »
Moose Toys signed a licensing agreement with Build-A-Bear Workshop for an assortment of Shopkins plush and accessories that will launch at Build-A-Bear Workshop stores and buildabear.com late summer. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations in the U.S., Canada, Denmark, Ireland, Puerto Rico, the UK, and China, in addition to franchise stores in Africa, Asia, Australia, Europe, Mexico, and the Middle East. Read the rest of this entry »
Following the announcement that CPLG will represent the Parental Advisory brand, the first wave of market leading licensees will include Trademark, Misirli, and Brand Clothing International.
Branded Clothing International will feature a line of nightwear and kids wear with the brand logo. Trademark will produce a range of apparel that includes tops, sweatshirts, hoodies, joggers, leggings, dresses, and bags. Misirli will have a range of socks and hosiery. All three partners will launch in product this spring and summer.
CPLG and Tycoon partnered to create a global strategic alliance designed to leverage their respective strengths in their regional markets, and maximize key brand opportunities across both agencies.
The alliance provides a licensing solution for brand owners and retailers looking to work with the best in class in licensing, covering all aspects of content, brand development, retail management, sourcing, branded promotions, and live events across a combined network of Europe, the Middle East, and Africa (EMEA), North America, and Latin America. Read the rest of this entry »
Cra-Z-Art announced a strategic licensing agreement of Nickelodeon to market and distribute Slime kits in the U.S. The kits, which will be branded Nickelodeon Slime, will include the ingredients needed for kids to make their own version of the network’s iconic green goo.
Available this March, Slime will also come in a variety of colors and textures, including glitter, neon, and glow in the dark. Cra-Z-Art already produces components of Slime, including white and clear glue, in the U.S.
Nickelodeon Slime will be manufactured in the U.S. and is expected to be available at major retailers prior to the Easter holiday.
Star Wars Force Friday II, a global fan event celebrating the launch of new products inspired by Star Wars: The Last Jedi, will take place on Sept 1. Toys, collectibles, books, apparel, and more will go on sale beginning at 12:01 a.m. that morning, with stores around the world opening for a weekend-long celebration of all things Star Wars. Read the rest of this entry »
The National Wildlife Federation signed new licensing partnerships to expand its Ranger Rick brand across digital, print, and kid-focused products. Partners include MerryMakers Inc., Ruckus Learning, Sage Licensing Group and Playlife Co., Braum’s Ice Cream and Dairy Stores, Once Kids, and The Quarto Group. The announcement was made during the North American Toy Fair 2017 in New York City. Read the rest of this entry »
The-M-Zone announced new licensing partners for lifestyle brand LoveThisLife, now in its 4th year at Kohl’s. The company was also appointed as licensing agent by Girl Rising, a global campaign for girls’ education and empowerment.
Founded in 2016, The-M-Zone’s provides entrepreneurial and creative solutions for brands and companies that want to uncover new revenue streams, develop unique strategic corporate partnerships, and increase brand awareness. Read the rest of this entry »
Corus Entertainment’s Nelvana Enterprises, the sales, brand-management and consumer products division of Nelvana, has extended the reach of its fast-growing Shopkins licensing program to fans in Russia, the Middle East, and Scandinavia through a range of new partnerships.
Nelvana will introduce Shopkins merchandise to Russian consumers via Megalicense International, a recent sub-agent for the brand in Russia, the Commonwealth of Independent States, Ukraine, and the Baltic nations of Estonia, Latvia, and Lithuania. New licensees for Russia include AST Origami for board games and arts and crafts; AST Publishing for magazines; Perfetti for chocolate balls; Tarna Rosman for plush, party goods, art and crafts, and stationery; and Unitoys for card games. Read the rest of this entry »
The Joester Loria Group announced the official launch of JLG Extend (JLGX), a new consulting division that will represent manufacturers and retailers, seeking to enhance their brand portfolios and partnerships with influencers.
JLGX services include competitive analysis, retail trend insights, brand acquisition and in-bound licensing opportunity assessment, and a certification process that establishes its clients as best in class partners.
The newly formed division will be led by Rachel Dahlen and Sarah Vogt, who bring 20 years of individual experience in licensing, brand extensions, and branded program management.