The Licensing Blog

  • View the Latest Issue Online
  • Subscribe to the Licensing Book

Hasbro to Bring Candy Land and Stretch Armstrong to the Big Screen

Columbia Pictures, Happy Madison, and Hasbro, Inc. are in final talks to develop Candy Land, a live-action movie based on the Hasbro board game, with Adam Sandler attached to star.

Relativity Media has partnered with Hasbro to develop and produce a live-action tent-pole film based on Stretch Armstrong, the action hero figure launched in the 1970s. Relativity will be the domestic distributor, and will release the film internationally through its network of foreign output partners. The film is targeted for an April 11, 2014, release date.

The Los Angeles Times reported this week that Hasbro’s deal with Universal Pictures has ended. Universal Pictures has no plans for any more movies based on Hasbro toys beyond the May release of Battleship. The deal with Hasbro, signed four years ago, included at least four films based on seven games and toys: Battleship, Candy Land, Clue, Magic: The Gathering, Monopoly, Ouija, and Stretch Armstrong.

Walking Dead Board Game Lurches Onto Shelves

Zombies!

The Walking Dead on AMC has been a hit, and now The Walking Dead board game is lurching onto store shelves from Cryptozoic Entertainment. The game lets players take on the role of characters in the series including Rick Grimes, Shane Walsh, or any of the other survivors as they scrounge for weapons to overcome dangerous encounters on their way to the Center for Disease Control.

The game is designed to  support 1-4 players, ages 15 and up. More information here. AMC’s The Walking Dead is the most watched drama series in basic cable history in the adults 18-49 demographic. It is based on a comic book series written by Robert Kirkman and published by Image Comics.

Zombies!

The New York Times and Discovery Bay Games Sign Licensing Deal for Games

The New York Times and Discovery Bay Games are excited to announce a licensing relationship that will result in a line of board and card games, activity kits, and puzzles that will leverage content from The Times. Inspired by The New York Times crossword, one of the first products to market will be a quick burst of letter fun, in which players compete by grabbing letters to build words in a crossword-style grid.

“We’re incredibly excited to be collaborating with The New York Times, one of the leading media companies in the world, on this new line of games” says Craig Olson, CEO of Discovery Bay Games. “We’ll be incorporating their high-quality news, information, and entertainment into game play that brings family and friends together to play, interact, and laugh.”

We choose the Muhammad Ali Monopoly tokens

Over at ali.com, you can rank the potential tokens for USAopoly’s forthcoming Muhammad Ali Monopoly game. So we did.

The rankings ranged from 10 (highest preference) to 1 (lowest preference) for 10 contenders: a set of boxing gloves, a pair of boxing trunks, a butterfly, a bee, a championship belt, a silhouette of the champ, the Muhammad Ali autograph, a boxing shoe, a speedbag, and a ring bell. Here are our choices, with our reasons.

10/9: Butterfly and bee. We ranked the butterfly ahead of the bee, but the important part is that these are the top two. If you’re making a game specific to Muhammad Ali, these are the single two most important things to include. They’re the most fun, and the most likely to promote storytelling (Why is there a bee, daddy?), and repeat plays (I want to play the butterfly game!).

If these are not in the game, we will eat a bee pie, stingers and all.

8: Championship belt. Who doesn’t want to be the championship belt? You’ve won before the game even started. That’s a strong selling point, and reinforces that Ali was, you know, the champ. Good to remember in a game bearing his likeness.

7: Bell. We will not play regular Monopoly if we are not given the Iron, so we’re suckers for kitschy, slightly offbeat tokens. It’s just fun in a way that’s not Ali-specific — but make every single aspect of the game Ali-specific, and you’ll risk alienating people who could use it to learn about the greatest. (Editorial note: he was, and still is, the greatest.)

6: Gloves. Since you literally couldn’t make a boxing game without a boxing gloves token, we’re going with this one here. Someone will say “I want to be the boxing gloves!” before you even open the game.

5: Boxing shoe. Nice continuity from the original Monopoly game with this one. It’ll getyou pulling down the old game and comparing the two, and maybe even playing that one again too. Savvy.

4: Speedbag. A nice idea, but it’s kind of hard to tell what it is. You want the pieces to be self-explanatory.

3: Boxing trunks. These made me think of sweat. I don’t like thinking of sweat.

2: Champ statue. A big gratuitous, but the big problem is that it’s not identifiably Ali the way, say, a Michael Jordan logo would obviously be Michael Jordan. Many people would probably think it’s Rocky. In an Ali-branded game, that would seem to be a mistake.

1: Autograph signature. A decent idea, but far too gratuitous in the company of clever ideas like the ones above. No one would choose this piece, ever. Or at least no one we’d like to play with, or be afraid of losing to.

Disagree? You can assign your own rankings. That’s the great part. (We’re pretty confident in ours, though, and would post photos of all of them if formatting wasn’t such a hassle.) Happy Friday!

Latest Deals

  • CafePress.com Becomes Almost Naked Animals Official E-commerce Partner

    9 Story Entertainment appointed CafePress.com as the official e-commerce partner for Almost Naked Animals.  The agreement was brokered by The Licensing Shop, Inc. This is one of several announcements planned in the coming weeks as 9 Story unveils plans to develop a robust digital platform for the TV series Almost [...]

  • Activision and Fox Consumer Products to Debut Family Guy Video Game

    The Griffin family and their friends from Quahog are coming to gaming consoles this fall in a new Family Guy video game from Twentieth Century Fox Consumer Products and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. Family Guy: Back to the Multiverse will offer gamers an [...]

  • The Joester Loria Group Brokers Mountain Dew Cap Deal

    The Joester Loria Group has brokered a deal to align Mountain Dew’s Green Label Exclusives with lifestyle brand Diamond Supply Co. and hip-hop artist Mac Miller to develop a limited-edition snapback cap. The cap will be sold exclusively on the Karmaloop e-commerce site, beginning May 28 via a Mountain Dew-branded [...]

  • Target Secures Marvel’s The Avengers Merchandise

    Target Corp. has partnered with Marvel Entertainment, LLC to bring merchandise from Marvel’s The Avengers to its shoppers. Through this deal, Target will offer an assortment of Marvel’s The Avengers-themed toys, clothing, and bedding, as well as a selection of Marvel Super Hero movies in stores and online at Target.com/Avengers. [...]

  • Aéropostale To Release Battleship and G.I. Joe Apparel

    Hasbro, Inc. and Aéropostale, Inc., a mall-based specialty retailer of casual and active apparel for young women and men, have partnered for the creation of an exclusive T-shirt collection featuring the Battleship and G.I. Joe brands. The new Hasbro-Aéropostale line includes both Battleship and G.I. Joe men’s graphic T-shirts and [...]

  • Sandow Media Acquires Fred Segal Rights

    Sandow Media announced its recent acquisition of the worldwide rights to the iconic Fred Segal brand. The acquisition includes the rights to all intellectual property, the development of a new e-commerce platform for fredsegal.com, new retail stores worldwide, and the development of Fred Segal-branded apparel and products. Leveraging its global [...]

  • Twentieth Century Fox Consumer Products Appoints New Executives

    Twentieth Century Fox Consumer Products has named entertainment marketing executive Nabil Kazi to the position of vice president, and global promotions and digital marketing expert Morgan Chess to the position of vice president of digital strategy and commerce. In his new position, Kazi will define and set the global licensed [...]

  • Walmart Teams with Marvel’s The Avengers for Exclusive Experience

    In support of Marvel’s The Avengers, Walmart customers will have access to the Super Hero Augmented Reality (AR) game featuring their favorite Avengers. This app, available at the iTunes App Store and Android Market, gives players instant access to Hawkeye. As they wander the aisles of Walmart, players can “unlock” [...]

  • Shane&Shawn Team With KangaRoos For Footwear Line

    Shane&Shawn have partnered with KangaROOS to create a line of footwear for men, women, and children. The design duo plans to pay homage to the original line, while incorporating recent trends, such as fur lining and innovative pockets built into every shoe. ROOS will launch its men’s line in August, [...]

  • The Jim Henson Company Celebrates 30th Anniversary of Fraggle Rock

    The Jim Henson Company will launch a campaign to honor the 30th anniversary of television series Fraggle Rock. The campaign, Dance Your Cares Away, will feature new products that celebrate Fraggle Rock. Thirty brands, designers, and artists will join campaign by offering products to commemorate the year. DRx Romanelli signed [...]

Twitter