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LEGO, Mack Trucks Partner to Create Mack Anthem Building Set

180122---Mack-LEGO-AnthemMack Trucks and The LEGO Group partnered to create a 2,595-piece LEGO Technic Mack Anthem building set. In addition to the Mack Anthem, the set can also be used to create a fully functional Mack LR front loader refuse model.

Mack and LEGO designers originally began to collaborate on this project in 2016 with a series of online and in-person meetings. The LEGO design team drove the Mack Anthem and LR models on a test track, giving them first-hand experience with the trucks’ scale and presence.

The LEGO model of the Mack Anthem follows previous LEGO Technic sets with extreme attention to detail and functional elements. Features include an interior complete with a detailed dashboard and steering wheel, sun visors, adjustable seats, and a bunk bed. The kit also includes a working driveline with an engine and a spinning radiator fan and moving pistons. The pistons move in the correct firing sequence for a Mack MP engine.

The Mack Anthem set is the fifth-largest LEGO Technic set and will be available for purchase from the Mack Shop and the LEGO online shop.


LIMA Hosts Asian Licensing Awards on January 11

The LIMA Asian Licensing Awards ceremony and cocktail reception will be held on January 11, the opening night of the Hong Kong International Licensing Show. The event will bring the global licensing industry together, giving attendees the annual opportunity to network.

All industry colleagues, including non-LIMA members, active or interested in Asian markets, are welcome to participate. The award ceremony will be held at the Honk Kong Convention and Exhibition Centre from 6 to 7:30 p.m. Admission is free, but guests must register online to participate.

LIMA Seeks Nominations for the Licensing Hall of Fame Award


The international Licensing Industry Merchandisers’ Association (LIMA) is now accepting recommendations for the Licensing Hall of Fame. Each year LIMA honors creators, marketers, manufacturers, and anyone who makes outstanding contributions to the global licensing community.

Individuals with a minimum 15 years of experience in the licensing business, a detailed description of their body of work, unique contribution to the industry, development or advancement of a specific aspect of the business, ongoing relevance to the industry, business ethics and principles consistent with the licensing industry, and LIMA membership for at least three years are eligible for nomination.

To be considered for induction into the 2016 Hall of Fame, online recommendations must be made through LIMA’s website and received by November 6.

Skylanders and Max Chilton Team Up for Indy Lights


Skylanders is the official partner of Max Chilton for the season finale of Indy Lights Presented by Cooper Tires, part of the Mazda Road to Indy. The partnership puts a focus on one of Skylanders SuperChargers’ key game play features: racing. A 24-year-old former Formula 1 driver and fan of the Skylanders franchise, Chilton will race the tracks of Laguna Seca in a Skylanders supercharged-themed race car on September 12 to 13.

Skylanders SuperChargers, from Activision Publishing Inc., introduces racing to the franchise. All Skylanders SuperChargers Starter Packs will come loaded with race tracks featuring hidden routes, power-ups, and diverse locations that can be played either in offline split-screen or online multiplayer. “Max epitomizes what Skylanders SuperChargers is all about—high-energy, fun, powerful, vehicles, and racing,” says John Coyne, senior vice president of consumer marketing, Activision Publishing Inc. “Skylanders appeals to fans of all ages, and we’re excited to see Max’s SuperCharged performance this weekend!”

Lucky Brand Partners with Norton Motorcycles for Line of Apparel


Lucky Brand has partnered with UK-based Norton Motorcycles to launch an apparel range that will coincide with the launch of the new Commando Café Racer road bikes in the North American market.

The Norton range will be available during the holiday season at Lucky Brand stores worldwide.

MCG, Ferrari Sign Exclusive Licensing Agreement

The May Cheong Group (MCG), manufacturers of the die-cast and R/C replica brands Maisto and Bburago, has signed an exclusive, multi-year agreement with Ferrari that grants MCG the exclusive rights to manufacture and distribute Ferrari replicas worldwide beginning in January.

MCG has manufactured die-cast vehicle replicas for almost 40 years, and has had a relationship with Ferrari for more than 25 years. MCG acquired Italian die-cast brand Bburago in 2005, which has an even longer relationship with Ferrari and which will celebrate its 40th anniversary next year.

The launch will include four ranges of products within the Bburago brand: Signature Series, Racing, Race and Play, and Ferrari Kids. More than 100 cars will be launched by summer, and Maisto will continue to offer Ferrari model kits, R/C products, and other die-cast replicas.

“We are extremely pleased and humbled that we were able to reach this agreement with Ferrari, the preeminent automobile brand in the world,” said Roger Ngan, CEO of MCG. “For 47 years our company has been laying the groundwork, establishing a worldwide distribution network, creating state of the art factories and, most importantly, developing strong relationships that enable us to produce fantastic die-cast replicas. We look to do even more in the coming years.”

More news regarding the products will be available at later this year.

GreenLight to Create Line of Die-cast Cars Inspired by Gone in 60 Seconds Films


GreenLight Collectibles has entered a licensing agreement to create die-cast cars inspired by the star car Eleanor from the film Gone in 60 Seconds.

Greenlight will create a 1973 Mustang model based on the original film released in 1974, as well as a 1967 Mustang figure from the 2000 remake. The line will include 1:18, 1:43, and 1:64 scale collectible die-cast models, as well as other collectibles.

The model cars will be available through official GreenLight hobby shops and wholesale dealers, as well as select mass retailers such as Toys “R” Us, Meijer, and beginning this month.

A limited run of the ’67 Eleanor Mustang in 1:64 scale will be sold at Mecum Auctions.

Ford Motor Co. Goes Global, Celebrates with Art by Burton Morris


Ford Motor Co. will collaborate with Burton Morris Studios on a series of original Mustang pony sculptures to celebrate their new global move.

Pop artist Burton Morris is best known for his depictions of various modern icons. His work on the program will include hand-painted depictions of 10 chosen country flags on the sculptures: the U.S., Australia, Brazil, Canada, France, Germany, Italy, Spain, UAE, and the UK in his signature style.

The collection will also include limited-edition, paper, aluminum prints, and posters, available online globally at

Mustang will be available globally for the first time in its 50-year history, with the addition of a right-hand-drive model.

Spain to Get Ferrari Theme Park

March17.FerrariFerrari has agreed to lend its name to the second theme park in the world to use its name, joining Ferrari World in Abu Dhabi. InvestIndustrial will construct the new Ferrari Land near Barcelona. The attraction is set to open in 2016 and will feature Europe’s highest and fastest vertical accelerator. It will also have first Ferrari-themed hotel, shaped to resemble an F1 front wing.

Ferrari plans to evaluate other proposals for additional theme parks outside Europe.

Thunderbirds and The Future of Science Exhibition Planned for National Museum

ITV Studios Global Entertainment (ITVS GE) has announced that Classic Thunderbirds will be the main attraction at a major new exhibition, taking place in Japan from July to September.

Called Thunderbirds and the Future of Science, the exhibition at Miraikan—Tokyo’s National Museum of Emerging Science and Innovation—is an introduction to the technology that could shape tomorrow’s world. The exhibition has four main attractions: an advanced technology exhibit, a Thunderbirds 3-D theatre, a Thunderbirds gallery, and an interactive Thunderbirds attraction.

In the technology exhibit, companies and organizations will demonstrate real-world advanced machinery and technologies from modern Japan. Visitors can then compare them with the future lifestyles and technologies predicted for the late 21st century by the classic show Thunderbirds nearly 50 years ago.

The exhibition will also include a Thunderbirds screening theatre, using the latest in 3-D technology; a gallery of models of vehicles and gadgets from the show, donated to the exhibition by some of Japan’s many Thunderbirds enthusiasts; and an interactive attraction which will give visitors the chance to become part of a rescue team on a mission with Thunderbird 2.

The exhibition is co-sponsored by Japanese companies including Fuji Television and Tohokushinsha Film Corporation, supported by a wide range of Japanese ministries, and has been put together with the cooperation of many Japanese media, science, and search and rescue groups. The Classic Thunderbirds brand will be prominent in the museum shop, which will stock various official goods as well as products in limited release at the exhibition.

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