The Licensing Blog

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LIMA Names New Executives to Board of Directors

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) elected five new members to its Board of Directors for the industry’s global trade organization. Terms are for three years beginning on July 1, 2017. In addition, Cindy Levitt, SVP merchandise and marketing, Hot Topic, was re-elected as vice chairman; and Ted Larkins, SVP/general manager, CPLG North America was re-elected as board designate to the Executive Committee, each for one-year terms. Ciaran Coyle, global vice president and head, Global Brand Licensing, Electrolux Global Marketing, continues as LIMA Board Chairman. Read the rest of this entry »

Bioworld Rebrands European Office and Global Website

BioworldBWI Merchandising is now a fully integrated part of Bioworld Merchandising Inc. and will be rebranded as Bioworld International. The online corporate website is now available at the Bioworld Global Headquarters at bioworldcorp.com.

 The newly-intergraded services and product offering is available for existing customers, with plans to extend this offer to all new partners across the continent.

eOne’s Peppa Pig Takes Home Trio of Awards at Multimir Children’s Festival

PeppaPigEntertainment One (eOne)’s Peppa Pig won three awards at Multimir’s inaugural awards ceremony, which kicked off on May 31 and ran until June 4 in Moscow.

Peppa Pig was crowned Best Foreign Animated Series and Best Female Character in a Cartoon Series, which were both judged by a panel of leading figures in Russia’s children’s entertainment, and Best Female Character in a Cartoon Series, which was voted by audiences. Read the rest of this entry »

We have nothing to fear but…a lawsuit?

by Tamra Knepfer, SVP, Greenlight 

ContractNow that President Donald Trump has settled into the Oval Office, it is interesting to see how the current political climate has impacted the state of advertising. Even for his swearing in ceremony, Trump used Facebook ads to offer inauguration tickets. When the leader of the free world has a purely business background and has consistently used his name, image, and reputation to advertise products or services, it is an appropriate time to explore the subject of politicians, advertising, and the risks of using a politician’s persona, name, likeness, or image without proper approvals.

We are all familiar with the annual President’s Day sales ads featuring actors dressed as Abraham Lincoln and George Washington. Since those two revered political figures died so many years ago before the ubiquity of advertising in our society, it is not likely anyone thought to use them in an advertisement during their lives. It is also very unlikely any living descendants would have any right to object to their relatives’ being used in such a manner today. Laws governing the promotional rights of deceased people vary by territory—and by state in the U.S.—but would not apply to anyone who passed away before the start of the 20th century. Read the rest of this entry »

MGAE’s L.O.L. Surprise! Secures Top Ranks in the U.S., Tops Retail Sales in International Markets

LOLSurpriseAccording to the NPD Group, MGA Entertainment Inc. (MGAE)’s L.O.L. Surprise! is the No. 1 doll in the U.S. YTD April and topping retail sales in international markets. The new toy line brings the unboxing phenomenon to kids by revealing multiple layers of unexpected fun and surprises.

The retail tracking information, compiled by The NPD Group, confirms that L.O.L. Surprise! ranks among the top toy brands and was the No. 2 toy in retail sales in the U.S. YTD April.In Belgium, L.O.L. Surprise! was ranked as the No. 1 doll YTD April. In France, L.O.L. Surprise! held firmly to the No. 1 ranked position for April and became the country’s second most popular play set dolls and collectibles in YTD April in retail sales. In the U.K., L.O.L. Surprise! ranked fourth among all toys sold in April, and was the second most popular product in the dolls category. Read the rest of this entry »

The Alpha Group Appoints Antoine Erligmann as VP of Media, TV, and Licensing in EMEA

AlphaGroupThe Alpha Group appointed Antoine Erligmann as vice president of media, TV and licensing of Europe, the Middle East, and Africa (EMEA). Alpha Group looks to consolidate, organize, and expand its teams in Europe. The arrival of Erligmann will help Alpha Group become a key player in the European market.

Erligmann joins the Alpha Group to lead the strategy, create, and develop the media, TV and licensing business in Europe, and support the development of the company’s toy division, notably the subsidiaries recently established in France, in England, and in Northern and Eastern Europe, as well as our distributors in the other regions. Read the rest of this entry »

LIMA Expands with Three New Global Representatives, Announces LIMA International Licensing Awards Winners

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) recently appointed representatives in Brazil, France, and Russia, and named an industry veteran as the new head of LIMA India.

The representatives for the new LIMA offices include
Marici Ferreira, LIMA/ABRAL (Brazil); Laurent Taieb, LIMA France; Jiggy George, LIMA India; and Marina Semenikhina, LIMA Russia.

Additionally, on Tuesday, winners in 20 categories were announced during LIMA’s annual Awards Ceremony, held during the 2017 Licensing Expo at Mandalay Bay Convention Center, Las Vegas.  Read the rest of this entry »

Why Should You Hire a Licensing Attorney?

Judge gavelby Andrew J. Levison, Esq.

So you have decided to license your artwork, your invention, your story, your unique concept, or your patentable intellectual property, to a person or entity, or, you are a manufacturer seeking to the intellectual property of a person or company to use in conjunction with the items you make. DO YOU NEED A LAWYER TO HELP YOU?

What follows are some key reasons why you should hire an attorney to help you with a licensing agreement. Some pertain to the creative community as licensors, and others relate to manufacturers, as licensees. However both creative individuals and manufacturers should be familiar with both. Read the rest of this entry »

LIMA Annual Global Licensing Industry Survey Shows Increase in Sales of Licensed Products Last Year

May27LIMA(2)Global sales of licensed products and services continued to grow last year, rising 4.4 percent to $262.9 billion in the U.S., according to this year’s International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey.

Entertainment/ Character licensing remains the largest industry category, accounting for $118.3 billion in the U.S., or 45 percent of the total global licensing market. Corporate/Brand Trademarks was the next biggest property type, generating $54.6 billion in retail receipts in the U.S. for 20.8 percent of total revenues, followed by Fashion, with $31.1 billion in the U.S. (11.8 percent of the total), and Sports at $25.3 billion in the U.S. (9.6 percent). Read the rest of this entry »

Rethink the Shrink: Three Ways Licensing Safeguards Against Retail’s Right-Sizing

by Carol Spieckerman, president, Spieckerman Retail

CarolSpieckermanTHAT DIDN’T TAKE LONG.

The rash of retail right-sizing and closures that I began warning my clients about early last year is reaching critical mass. The bulk of retailers’ attention is riveted on the mass shuttering of brick-and-mortar locations, and for good reason. After all, store closures are the common denominator between retailers such as J.C. Penney and Macy’s that are merely pruning their fleets, and others, like HHGregg, that are disappearing entirely (and taking their digital shingles down in the process, too).

Having fewer shops dotting the land will challenge brand marketers, since online store revenue still represents a relatively small portion of most retailers’ overall business. In other words, as fast as e-commerce is growing, in the short term, it won’t make up for volume shortfalls resulting from the massive reductions in store count. Read the rest of this entry »

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