The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

Why Companies with Intellectual Property Should Have a Standard Process for eDiscovery

by Brian Schrader, Esq., BIA

Office_StockImage_It’s no secret that companies that deal in intellectual property (IP) face frequent litigation, and in today’s digital world, that leads to an almost constant need to prepare and present relevant electronic data in response.

The process of preserving, collecting, filtering, reviewing and producing data is known as electronic discovery. Over the past few decades, eDiscovery has become a well-established industry, yet when the need arises for eDiscovery in response to litigation, many companies tend to reinvent the wheel each time by taking an ad hoc approach to the process—which leads to unnecessary chaos, business disruption, and increased risks and costs.

By standardizing the eDiscovery process, IP companies can avoid headaches and minimize their risk, all while reducing interruptions and costs.

So, what does an effective eDiscovery process look like? Read the rest of this entry »

LIMA Names Moderators for MindMix London

LIMA_MindMixThe International Licensing Industry Merchandisers’ Association (LIMA) debuted its agenda for the third annual MindMix, which will take place on June 27 in London. The event brings together business and leaders for conversations around the theme Licensing 2025, the technological, social, and commercial forces that will shape the future of global licensing and marketing.

LIMA organized a mix of presentations and moderated discussion groups throughout the day to blend cutting edge information with the opportunity to exchange perspectives and experiences, and discuss upcoming market challenges.  Read the rest of this entry »

LIMA Appoints New Members to Board of Directors

LIMALast week, the Licensing Industry Merchandisers’ Association (LIMA) announced the new members of its board of directors. Cindy Levitt, senior vice president of licensing at Hot Topic, BoxLunch, and Her Universe, was elected chairman of the board. Levitt succeeds Ciarán Coyle of Electrolux Global Marketing, who completed a two-year term. Jay Asher, partner at Brandgenuity, was elected as vice chairman, and JJ Ahearn, managing director of Licensing Street LLC, was voted board designate to the executive committee, both for one-year terms.

Additionally, the LIMA membership elected six new members to begin terms on the LIMA board, effective July 1. New members Liza Abrams of Sakar International; Naz Amarchi-Cuevas of SYBO Games; Sam Ferguson of Jazwares; Bill Patterson of OpSec Security Inc.; Jason Sutton of Polaroid; and Takanori Ueno of Laura Ashely Japan Co. Ltd. Click here for more information on the new members.  Read the rest of this entry »

Industry Experts Weigh in On Hot Topics in the Licensing Industry

STATE OF THE INDUSTRY

eOne_JoanGrassoJoan Grasso, Senior Vice President Licensing, North America, Family & Brands, Entertainment One

-How do you maintain loyalty with consumers who are influenced by a wealth of touch points?

We continue to develop our marketing and digital strategies to ensure we are reaching our target audience wherever they are looking for our brands. We have done this through our ongoing social media efforts on Facebook, Twitter and Instagram; building new content to engage with our fans and their parents on our websites and apps; having a presence on AVOD platforms; and continuing to build out our experiential programs for both brands via live shows, meet-and-greet events, and other new partnerships. From retail shelves to online sites to mobile apps as well as in their local neighborhood, we want to engage with our consumers in ways that are most meaningful to them. Read the rest of this entry »

LIMA Study Reveals Global Revenue from Licensed Goods and Services Increased in 2017

May27LIMA(2)According to results from the Annual Global Licensing Industry Survey released by the International Licensing Industry Merchandisers’ Association (LIMA), retail and related revenue generated globally by the trademark licensing business in 2017 rose 3.3percent to US$271.6B. Royalty revenue from sales of licensed merchandise and services rose 2.6 percent to $14.5 billion.

Entertainment/character licensing remains the largest industry category, accounting for $121.5 billion, or 44.7 percent of the total global licensing market. Corporate/brand trademarks was the next biggest property type, generating US$55.8 billion in retail receipts for 20.5 percent of total revenues, followed by fashion with $32.1 billion and sports with $26.5 billion. Some of the most significant growth came from property types that play somewhat smaller roles in the overall business, including publishing-based properties and art licensing. In addition, the music and celebrity categories saw growth reflective of the “influencers” effect. Read the rest of this entry »

Goliath Acquires Tucker

Goliath_TuckerGoliath acquired Tucker, maker of outdoor toys. Going forward, Tucker will operate as a center of ideation and R&D within Goliath.

Established in 2001, Tucker was successful in the sports toy category. Its Phlat Ball line is available in close to 60 countries and sold more than 23 million units.

Spielwarenmesse eG Appoints New Supervisory Board Chairman

Aufsichtsratsvorsitzender der Spielwarenmesse eGAxel Kaldenhoven was selected as board chairman of Spielwarenmesse eG at the annual General Meeting in Baden-Baden this month. Kaldenhoven succeeds Hans Ulrich Remfert, who retired from the post. Additionally, following a resolution at the meeting, the number of members on the supervisory board was reduced from ten to nine. Read the rest of this entry »

Striker Entertainment Appoints Nimbus Nine to Expand Licensing Initiatives

StrikerEnt_Logo_Nimbus Nine will act as Striker Entertainment’s on-the-ground presence in the UK and Europe, the Middle East, and Africa (EMEA) to help expand the roll-out of key licensing initiatives, including Fingerlings from WowWee. Nimbus Nine was founded in April by Tina-Louise Foster, formerly the senior director of international licensing EMEA at MGA.

The news also follows the recent announcement that Nimbus Nine partnered with Vickie O’Malley at Rockpool Licensing to manage the Super Wings and Jim Henson properties.

The NPD Group Reports 25 Percent of Kids’ Product Features a License

npd groupLicensed products captured one-quarter of unit sales in the U.S. for kids ages 14 and under, according to fourth quarter 2017 findings from the U.S. Kids License Tracker, the latest service from global information company The NPD Group, which tracks spending across 17 industries. While present in kids’ lives throughout their youth, licenses tend to change and age in and out of children as they move through their different life stages.

PawPatrolAt nearly 30 percent, kids ages 3 to 5 represented the largest age group for licensed sales. The industries that over-indexed in this age group were toys, games, puzzles, arts and crafts, health, and beauty. Paw Patrol captured the largest share of sales in this age group.

The second largest group included kids ages 6 to 8, with 23 percent shares of the kids licensing market. The industries holding the highest share for this age segment were fashion accessories, apps, in-app purchases, and school supplies. Star Wars accounted for the largest share of sales among this age range. In quarter four of 2017, licensed sales for kids amounted to around $17 billion in consumer spending.

Across all industries, clothing captured the largest share of product sales, followed by toys, games, puzzles, party supplies, costumes, and books.

 

LIMA, The NPD Group Team Up for Quarterly Executive Breakfast Series

NPD_LimaThe International Licensing Industry Merchandisers’ Association (LIMA) and The NPD Group will launch a quarterly Executive Breakfast Series created for senior brand licensing executives. This series pairs The NPD Group’s thought leadership in more than 20 industries with LIMA’s brand licensing expertise to initiate discussions grounded in real data and market intelligence.

The Executive Breakfast Series launches Tuesday, June 12 at Steelcase in New York City and will focus on the following topic: “The Megapower of Kid Fans – how today’s digital-savvy kids are upending the traditional model of content, and what it means for your licensing business.” NPD Entertainment’s Kristen McLean will explore how kids are upending the traditional models of content distribution and discovery, and share data from across the children’s industry on how licenses and brands are measuring up.

Register for the event at here.

Related Posts Plugin for WordPress, Blogger...

Monthly Archives