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MGAE’s L.O.L. Surprise! Secures Top Ranks in the U.S., Tops Retail Sales in International Markets

LOLSurpriseAccording to the NPD Group, MGA Entertainment Inc. (MGAE)’s L.O.L. Surprise! is the No. 1 doll in the U.S. YTD April and topping retail sales in international markets. The new toy line brings the unboxing phenomenon to kids by revealing multiple layers of unexpected fun and surprises.

The retail tracking information, compiled by The NPD Group, confirms that L.O.L. Surprise! ranks among the top toy brands and was the No. 2 toy in retail sales in the U.S. YTD April.In Belgium, L.O.L. Surprise! was ranked as the No. 1 doll YTD April. In France, L.O.L. Surprise! held firmly to the No. 1 ranked position for April and became the country’s second most popular play set dolls and collectibles in YTD April in retail sales. In the U.K., L.O.L. Surprise! ranked fourth among all toys sold in April, and was the second most popular product in the dolls category. Read the rest of this entry »

The Alpha Group Appoints Antoine Erligmann as VP of Media, TV, and Licensing in EMEA

AlphaGroupThe Alpha Group appointed Antoine Erligmann as vice president of media, TV and licensing of Europe, the Middle East, and Africa (EMEA). Alpha Group looks to consolidate, organize, and expand its teams in Europe. The arrival of Erligmann will help Alpha Group become a key player in the European market.

Erligmann joins the Alpha Group to lead the strategy, create, and develop the media, TV and licensing business in Europe, and support the development of the company’s toy division, notably the subsidiaries recently established in France, in England, and in Northern and Eastern Europe, as well as our distributors in the other regions. Read the rest of this entry »

LIMA Expands with Three New Global Representatives, Announces LIMA International Licensing Awards Winners

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) recently appointed representatives in Brazil, France, and Russia, and named an industry veteran as the new head of LIMA India.

The representatives for the new LIMA offices include
Marici Ferreira, LIMA/ABRAL (Brazil); Laurent Taieb, LIMA France; Jiggy George, LIMA India; and Marina Semenikhina, LIMA Russia.

Additionally, on Tuesday, winners in 20 categories were announced during LIMA’s annual Awards Ceremony, held during the 2017 Licensing Expo at Mandalay Bay Convention Center, Las Vegas.  Read the rest of this entry »

Why Should You Hire a Licensing Attorney?

Judge gavelby Andrew J. Levison, Esq.

So you have decided to license your artwork, your invention, your story, your unique concept, or your patentable intellectual property, to a person or entity, or, you are a manufacturer seeking to the intellectual property of a person or company to use in conjunction with the items you make. DO YOU NEED A LAWYER TO HELP YOU?

What follows are some key reasons why you should hire an attorney to help you with a licensing agreement. Some pertain to the creative community as licensors, and others relate to manufacturers, as licensees. However both creative individuals and manufacturers should be familiar with both. Read the rest of this entry »

LIMA Annual Global Licensing Industry Survey Shows Increase in Sales of Licensed Products Last Year

May27LIMA(2)Global sales of licensed products and services continued to grow last year, rising 4.4 percent to $262.9 billion in the U.S., according to this year’s International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey.

Entertainment/ Character licensing remains the largest industry category, accounting for $118.3 billion in the U.S., or 45 percent of the total global licensing market. Corporate/Brand Trademarks was the next biggest property type, generating $54.6 billion in retail receipts in the U.S. for 20.8 percent of total revenues, followed by Fashion, with $31.1 billion in the U.S. (11.8 percent of the total), and Sports at $25.3 billion in the U.S. (9.6 percent). Read the rest of this entry »

Rethink the Shrink: Three Ways Licensing Safeguards Against Retail’s Right-Sizing

by Carol Spieckerman, president, Spieckerman Retail

CarolSpieckermanTHAT DIDN’T TAKE LONG.

The rash of retail right-sizing and closures that I began warning my clients about early last year is reaching critical mass. The bulk of retailers’ attention is riveted on the mass shuttering of brick-and-mortar locations, and for good reason. After all, store closures are the common denominator between retailers such as J.C. Penney and Macy’s that are merely pruning their fleets, and others, like HHGregg, that are disappearing entirely (and taking their digital shingles down in the process, too).

Having fewer shops dotting the land will challenge brand marketers, since online store revenue still represents a relatively small portion of most retailers’ overall business. In other words, as fast as e-commerce is growing, in the short term, it won’t make up for volume shortfalls resulting from the massive reductions in store count. Read the rest of this entry »

LIMA Names 2017 Rising Star Award Winners

LIMAThe International Licensing Industry Merchandisers’ Association (LIMA) named the licensing industry’s Rising Stars Award winners for 2017. The group of 13 licensing professionals will be recognized at LIMA’s 2017 International Licensing Awards ceremony on Tuesday, May 23, at the Mandalay Bay Convention Center in Las Vegas during Licensing Expo. Read the rest of this entry »

Nelvana Names ChizComm Agency of Record

chiz

ChizComm Ltd. was named Agency of Record for Nelvana, including Nelvana Enterprises, the global licensing and merchandising branch of Nelvana.

Nelvana will build on ChizComm’s roster of clients including tech, food, lifestyle, toys, and kid’s entertainment categories. ChizComm will work with Nelvana on their international consumer and trade public relations and marketing efforts.

Rovio Entertainment Appoints Evolution as Licensing Agent in the U.S., Names New SVP

bird

Rovio Entertainment appointed Evolution as its licensing agent in the U.S., focusing on consumer products and retail expansion. Evolution will represent Rovio’s ongoing Angry Birds initiatives for merchandising, promotions, and retail opportunities, while looking to focus on the Hatchlings, the newest addition to the franchise, for next year.

In a separate but related announcement, Simo Hämäläinen was named senior vice president, brand licensing for Rovio Entertainment.

Read the rest of this entry »

Going Counterculture for the Win

by Ted Mininni, president and creative director, Design Force.TedMinnini_Headshot

It’s an American thing to be attracted to individuals who swim against the cultural tide—artists, rebels, challengers of mainstream groupthink, real and virtual heroes who accomplish amazing feats against overwhelming odds. They are all the purveyors of unconventional viewpoints, lifestyles, and philosophies, forming subcultures within society. They also make significant impacts when their ideas and the brands that they champion are adopted by the mainstream. Read the rest of this entry »

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