Archive for the ‘Apparel’ Category
ONeill and Surfrider Announce Commemorative T-Shirt to Support Gulf Coast Cleanup
Wednesday, June 30th, 2010
In an effort to raise funds for the Gulf Coast cleanup and continue to raise awareness about the dangers of offshore oil drilling, O’Neill and Surfrider Foundation have teamed up to create a limited edition T-shirt, available for purchase on the O’Neil website and other sites online while supplies last.
Proceeds from sales of O’Neill’s Oil and Water Don’t Mix T-shirt will support the Surfrider Foundation’s Not The Answer offshore drilling campaign, which includes monitoring and response efforts in the Gulf, as well as Surfrider’s ongoing efforts to reinstate the federal moratorium on new offshore drilling.
Tags: O'Neil, Surfrider Foundation
Posted in Apparel, Around the Industry | No Comments »
Disney Goes Designer for Toy Story 3 Fashions
Tuesday, June 22nd, 2010
Last week, Disney Consumer Products (DCP) unveiled limited-edition Toy Story 3 designer T-shirts by designers Henry Holland, Victor Glemaud, Jonathan Saunders, Costello Tagliapietra, and Cassette Playa at a private celeb-studded fashion unveiling at REVOLVEclothing boutique in West Hollywood.
Each designer was inspired by a Disney∙Pixar Toy Story 3 character: Rex, Hamm, Woody, Jessie, and Buzz Lightyear. The T-shirts became available on June 18, coinciding with the film’s release, and are being sold exclusively at the REVOLVEclothing boutique and the REVOLVE online store.
Produced by Mighty Fine, Inc., there are five T-shirt designs in total, which are available in both men’s and women’s styles.
Tags: Disney Consumer Products, Disney Pixar, Mighty Fine, Toy Story 3
Posted in Apparel, Fashion Licensing, Movie Licensing | No Comments »
Paul Frank Inks Licensing Agreement with Fashion Depot for Extensive Apparel Line
Monday, June 21st, 2010
Julius and his friends are traveling to Mexico. Paul Frank Industries announced today a licensing partnership with Fashion Depot, a division of Intermoda Fashion Group in Mexico and Latin America. Fashion Depot will debut the Paul Frank collection for infants, toddlers, boys, and girls at department stores in August. Fashion Depot will debut its collection for juniors and young men next year.
Paul Frank images will be captured on tees, polo shirts, tank tops, sweaters, pullovers, skirts, shorts, jackets, shirts, sweatshirts, sweatpants, hoodies, leggings, coordinates, overalls, Bermudas, jeans, rompers, dresses, coats, jumpsuits, pants, onesies, swimwear, pajamas, and underwear.
Paul Frank Industries’ international expansion is bringing the iconic American brand to Latin American countries including Brazil, Chile, Panama, and Venezuela.
Tags: Fashion Depot, Paul Frank
Posted in Apparel, International | No Comments »
New Sports Deals Celebrate Baseball and Soccer
Monday, June 21st, 2010
European based underwear company Pull-In, with retail outlets in Paris, New York, and Los Angeles, is set to debut a new product assortment in its men’s collection featuring a partnership with Major League Baseball.
Hitting the company’s stores and online shop this month, the MLB boxer collection from Pull-in features team logos from both the LA Dodgers and NY Yankees. New interpretations and bold colors bring a new twist to the more traditional presentation of the team logos.
In other sports licensing news, ESPN Consumer Products has announced the launch of a new soccer-themed T-shirt collection highlighting ESPN’s “One Game Changes Everything” ad campaign commemorating the sport’s pinnacle event in South Africa this summer.
The collection blends sports and fashion by featuring eight fan-favorite countries (USA, Brazil, England, Germany, Italy, Mexico, South Africa, and Spain) in five different designs and 36 different styles that utilize each country’s colors, images, and fight songs.
The collection is available now at Urban Outfitters stores and website, as well as Nordstrom’s, KarmaLoop.com, and other online sporting goods retailers. The collection was produced with ESPN apparel licensee Sportiqe Apparel.
Tags: Baseball, Dodgers, ESPN, mlb, Pull-In, Soccer, Sportiqe Apparel, Yankees
Posted in Apparel, International, New Deals, Sports | No Comments »
CBS Consumer Products Teams with bebe
Tuesday, June 8th, 2010
CBS Consumer Products and women’s contemporary specialty store retailer bebe stores, inc. will introduce a branded clothing line, ‘bebe for 90210,’ based on CBS Television Studios’ 90210 television series for The CW.
The apparel partnership program represents an unprecedented collaboration between producers and wardrobe stylists from the show and bebe’s creative design team. The line will be introduced simultaneously on-air for viewers and in-stores for consumers. The new line will launch in conjunction with new episodes of the series’ third season this fall and will include styles worn by various characters in the show along with products inspired by the series.
The apparel program will consist of four collections annually including dresses, tops, bottoms, and accessories, which will be available in a variety of fabrics and colors. The CW and bebe will support the new line with an integrated marketing campaign along with in-store signage and key positioning within bebe stores. The collection will be available for sale exclusively in select bebe stores nationwide as well as online.
Tags: 90210, bebe, CBS Consumer Products, The CW
Posted in Apparel, New Deals, Television, Uncategorized | No Comments »
Big New Deals for Scholastic
Monday, June 7th, 2010
On the eve of Licensing Show, Scholastic Media (SM) has announced new deals for Clifford the Big Red Dog that will bring the property into everything from apparel and framed prints to musical instruments and even chocolate throughout the rest of this year.
Leading with apparel, Scholastic Media has aligned with Trevco Inc. for a line of Clifford the Big Red Dog T-shirts in infant, toddler, youth, and juvenile sizes. For the home, Starry Story will offer framed and unframed Clifford prints and lithographs. SM then turns its focus on children’s music through its deal with Kidz Toyz, which will release an electronic keyboard with other musical instruments to follow. And finally, Healthy Chocolate, a sugar-free chocolate, will introduce various branded, mostly organic chocolate products.
These agreements augment an active period for the Clifford the Big Red Dog brand, which is currently in the midst of the second year of the Clifford BE BIG campaign. The Clifford BE BIG campaign is a fully integrated cause marketing program that invites everyone to take action and raise awareness for how Clifford’s BIG ideas (Share, Play Fair, Have Respect, Work Together, Be Responsible, Be Truthful, Be Kind, Believe in Yourself, Be a Good Friend, and Help Others) can make the world a better place.
Tags: Be Big, Clifford, Healthy Chocolate, Kidz Toyz, licensing show, Scholastic Media, Starry Story, Trevco Inc
Posted in Apparel, Food Licensing, Home Goods, Kids Properties, New Deals | No Comments »
Create Your Own Uglydoll T-Shirts
Wednesday, May 12th, 2010
The Licensing Book just got wind of the coolest news we’ve heard all day. In fact, it may be the coolest news we’ve heard ever.
Through a collaboration with Mighty Fine, you can now design your own Uglydoll T-shirts online! You can design shirts for the men, women, kids, or toddlers in your life, or design a whole bunch of them just for yourself (which is what I plan to do).
Once you get to the main website, towards the bottom is a little area on the Uglydoll map that says Tee Shirt Factory. Once you’re in the Tee Shirt Factory, you can choose men, women, kids, or toddlers. From there, things only get more exciting!
You can choose from great graphics including different Uglydoll characters and faces, and make your character say things like “I heart ….” Or “I DON’T heart….” with a bunch of little icons to fill in for what you do and don’t love.
Other things to choose include T-shirt colors and the size and placement of the design you’ve created.
The awesomeness of the invention cannot be adequately expressed here. You must go to the site and try it for yourself.
I have a pretty good idea where most of my paycheck will be going this month….
—Jennifer Sinclair
Tags: Uglydoll
Posted in Apparel, Wow | No Comments »
New Bella Sara Products to Debut
Monday, April 26th, 2010
Last week, Hidden City Entertainment’s Bella Sara announced a licensing partnership with Berkshire Fashions, Inc. to design and produce a variety of accessories. The new line will include Bella Sara-branded headwear, cold-weather accessories, hats, scarves, hosiery, slipper socks, rain gear, and packaged panties. The products will feature an array of designs complete with fans’ favorite horses.
In addition, Bella Sara recently launched a sleepwear line with licensee Bees and Jam, LLC, and a toy line with JAKKS Pacific.
Tags: Bees and Jam, Bella Sara, Berkshire Fashions, Hidden City Entertainment, JAKKS Pacific
Posted in Apparel, Kids Properties, New Deals, Toys and Dolls | No Comments »
Dorel, Kids With Character think Safety 1st
Wednesday, April 14th, 2010
Dorel Juvenile Group, Inc. announced a new partnership with Kids With Character, a leader in licensed children’s apparel.
Under the partnership arrangement, Kids With Character, the anchor apparel licensee, will manufacture and market DJG USA’s Safety 1st brand on an assortment of apparel in infant, toddler and children’s sizes. The program will feature everything from everyday coordinates and basics to layette, playwear, outerwear, sleepwear and swimwear, and will stress UV protection, sun/temperature indicators and added durable comfort.
The products will be available at retail in spring 2011 at mass market.
Tags: dorel juvenile group, kids with character
Posted in Apparel | No Comments »
Mighty Fine Launches Consumer Website
Wednesday, April 7th, 2010
Mighty Fine has announced the launch of its new consumer site, WeLoveFine.com.
WeLoveFine.com is buyer friendly, giving consumers the option to shop by collection, whether you are a fan of Hello Kitty, Fifi Lapin, Marvel, Peanuts, or other properties. There is also a do-it-yourself feature, where shoppers can customize their own tees. All subscribers receive 15 percent off and can create a personal profile for all future orders. With every purchase, customers will also receive a free Mighty Fine tote.
Tags: Mighty Fine
Posted in Apparel, Around the Industry | No Comments »
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