Paul Frank is partnering with Babies “R” Us to launch Small Paul designs that will be available exclusively at Babies “R” Us stores nationwide beginning May 23.

Parents can now outfit tots in Small Paul apparel and accessories, available in sizes 0-5T. The line also includes Small Paul-branded bags, backpacks, footwear, and hosiery, as well as Julius plush.

Paul Frank’s Small Paul merchandise will be showcased in a dedicated shop in Babies “R” Us stores nationwide through July.

Kohl’s Department Stores, FremantleMedia Enterprises, 19 Entertainment (a division of CKX, Inc.), LF USA (a subsidiary of Li & Fung Limited), and Bravado have partnered to launch an exclusive American Idol apparel collection. The newly created American Idol fashion brand, named Authentic Icon (AI), will be available exclusively at Kohl’s and Kohls.com beginning in April.

Prominently positioned in the junior’s and young men’s departments, the AI spring collection will be available in Kohl’s stores through June to coincide with American Idol’s 11th season.

LF USA’s MESH division will design and produce the AI collection. Kohl’s will be the exclusive retailer, and will support the brand with marketing such as national advertising, in-store graphics, online and digital media, direct mail, and public relations.

American Idol is produced by 19 Entertainment, a division of CKX, Inc., and FremantleMedia North America, Inc.

Saban Brands has partnered with Jones & Mitchell for a Paul Frank collegiate apparel collection to be sold in college bookstores nationwide, launching this spring. Paul Frank and Jones & Mitchell will collaborate by merging Paul Frank character Julius with mascots and insignias from universities and colleges across the U.S.

Toy manufacturer Toysmith will produce a spring garden collection for children. All products will feature Paul Frank patterns and its signature color palette. The garden collection will be available from February to April.

MZ Berger has signed on for the production of Paul Frank and Power Ranger timepieces. The line will be sold in both specialty department and mid-tier stores, and Paul Frank watches are set to hit select Kohl’s stores in March.

Age Group, Ltd. will produce a daywear, swimwear, and sleepwear collection for Paul Frank. The new designs will launch nationwide this fall for juniors and women.

Bart Simpson made his New York Fashion Week debut last week. Bart Simpson-inspired fashions walked down the runway at fashion designer Jeremy Scott’s February 15 show at MILK Studios. Scott, known for designing outrageous pieces and inspired by the spirit and personality of The Simpsons, created a collection of limited-edition pieces for the fashion show. Scott has designed for stars in music and Hollywood, including Madonna, Katy Perry, and Lady Gaga.

Happy Halloween!

The news today (actually, it was late last week) is that Brandgenuity has brokered a deal between MGM Studios and streetwear manufacturer Undefeated (UNDFTD) for a line of apparel in time for Rocky‘s 35th anniversary. The collection will include T-shirts, snapback hats, knit hats, crewneck sweatshirts, hoodies, and accessories for Rocky Balboa and opponents including Apollo Creed and Clubber Lang.

The line includes more than 20 pieces and will be in stores for holiday.

Gil Scott-Heron said that “the revolution will not be televised.” Now we know why. Follow the logic: If television rots your brain, as some people have said, who does that harm the most? You, obviously, but beyond that, I’d have to say zombies. Zombies, like koala bears, sustain themselves on a single food source. Human brains, eucalyptus leaves, what’s the difference? A big one, actually. Televise the revolution, even if it’s a zombie revolution, and it’s just bad eating.

It’s hard out there for a zombie, but it’s not all bad. European retailer C&A will launch an Extreme Zombies apparel line in its 1,400 stores in Europe. Extreme Zombies, aimed at boys 8 and up, boasts a new style guide, and worked with IndieGo Distributions to complete the deal, which was brokered by MGL Licensing.

I, for one, welcome our zombie overlords.

—Bryan Joiner (has a small brain)

Last week, we tweeted a link to a Syracuse Post-Standard article, by Bob Niedt, about Old Navy’s new line of grammatically incorrect collegiate clothing. In the line released at 1,000 Old Navy stores, shirts read “Lets Go ‘Cuse” or “Lets Go Texas,” forgoing the apostrophe that should be included in let’s, as in let us go.

In a follow-up article, The Post-Standard printed a response from The Collegiate Licensing Co., the licensing division of IMG College, which partnered with Old Navy on the Superfan Nation collegiate merchandise. CLC’s spokeswoman, Tricia Hornsby, wrote to the newspaper that the participating schools had seen and approved the apparel designs. She added, “There are many designs on product, not just collegiate, that are not always grammatically correct. For example, go get ‘em, go git ‘em, sic ‘em, dawgs, etc.”

As an editor and Syracuse alumna, I’d refrain from purchasing a “Lets Go ‘Cuse” shirt. But I don’t follow sports or collect sports merchandise. Would incorrect grammar deter sports fans from buying the shirts?

To be on the safe side, Old Navy has pulled the shirts from its online store, which says the tees have been taken into temporary custody by the grammar police and that it will release corrected versions soon.

—Melissa Tinklepaugh

Natures Mistake, under a license agreement with Warner Bros. Consumer Products, is developing Looney Tunes and Tom and Jerry apparel collections. Natures Mistake and lead designer Leftyjoe, an LA-based artist, collaborated to design the collections’ graphics. The new collections include T-shirts, sweaters, hoodies, and hats featuring Looney Tunes characters and Tom and Jerry, which will appeal to a diverse youth culture. The collections will be available on the Natures Mistake website (www.naturesmistake.net) and at high-end boutiques across the nation starting in October.

Warner Bros. Consumer Products, on behalf of DC Entertainment, has partnered with fashion designer Blayne Siegel to develop a collection of men’s and women’s premium casual apparel by Kinetix, inspired by Batman. This collection will include a line inspired by Warner Bros. Pictures’ highly anticipated theatrical release The Dark Knight Rises. Items will include tanks, basic tees, hoodies, and textile differentia. The Batman-themed collection will be available at high-end department stores and specialty boutiques throughout the U.S.

Discovery Communications Launches Technology Program for Kids

This back-to-school season, Discovery Communications, Inc. is helping empower tech-savvy kids with the launch of Discovery Kids Puterbugs, a technology-based program that teaches kids age 8 and under to use technology to solve problems and build important skills. Discovery Kids Puterbugs is presented by Discovery Kids and Imagine Tomorrow, the leading provider of computer classes for young children. The deal was brokered on behalf of Discovery Communications by Big Tent Entertainment, the North American licensing agent for the Discovery Kids brand.

A first-of-its-kind program, Discovery Kids Puterbugs is the only interactive experience available that teaches kids, in a fun and age-appropriate way, the full scope of technology skills in today’s digital world. In a safe environment that promotes a healthy foundation and proper tech etiquette, the program helps kids master skills that range from basic file navigation, Internet, and keyboarding skills to an understanding of the latest technology, such as mobile apps and cloud computing. The classes are currently being offered across the country in more than 700 locations, including a rollout of schools through a national partnership with early childhood education provider, Learning Care Group.

The Collective Debuts Licensing Program for The Annoying Orange

Viral sensation The Annoying Orange will break out of the virtual kitchen with the launch of the property’s first licensed program, led by The Collective. Foundation apparel and accessory partners for the juicy brand include Hybrid Apparel and Accessory Innovations, who have signed on to develop collections targeted to young men and juniors. The Hybrid Apparel and Accessory Innovations deals were brokered on behalf of The Collective by The Joester Loria Group (TJLG), the licensing agent for The Annoying Orange brand.

Created by Dane Boedingheimer, The Annoying Orange features an endearingly annoying and highly entertaining Orange that playfully heckles other fruits, vegetables, or nearby objects with puns and jokes. Product designs for the new line will feature the zany fruit stars and “puntastic” content straight from the series. Hybrid Apparel will develop a variety of Annoying Orange apparel including young men’s and junior’s tees and fleece that will be available at key specialty retailers such as Hot Topic and Rue 21 in the fall, and JC Penney, where it will launch as a mid-tier exclusive in October. In addition, Accessory Innovations will introduce a line of headwear and cold weather accessories in time for the holiday season.  Bags and accessories will debut next spring.

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U.S. Open Welcomes Uglydoll Characters

The United States Tennis Association (USTA) and Uglydoll announced today their partnership to create three limited-edition tennis-themed Uglydoll characters that will be available during this year’s U.S. Open, held in New York August 29-September 11.

The characters Ox, Big Toe, and Trunko will come with their own tennis-inspired narrative that will provide consumers with a unique and fun way to share their passion for tennis. The plush toy collection will be featured in three sizes. The toys will be available at U.S. Open event retail shops beginning August 23 and are now available at the FAO Schwarz Fifth Avenue store. Consumers also will be able to purchase the merchandise online at www.uglydolls.com and www.usopenshop.org.

Jakks Pacific to Acquire Moose Mountain Toymakers

Jakks Pacific, Inc. has entered into an agreement to acquire Hong Kong-based Moose Mountain Toymakers Limited, which sells and manufactures sports arcade products, foot-to-floor ride-ons, tents, safe soft-play environments, arcade pinball games, and wagons.

Jakks Pacific will acquire all of the shares of stock of Moose Mountain, a 15-year-old, privately held company, and its Parsippany, NJ-based affiliate, Moose Mountain Marketing, Inc. The business includes licenses for well-known characters and brands, and its children’s product lines are complementary to Jakks Pacific’s product portfolio.

The transaction is scheduled to close in the third quarter of 2011, subject to third-party approvals and other customary closing conditions.

Smack Sportswear Signs Licensing Deal with National Volleyball League

Smack Sportswear (Smack), a brand of custom-designed volleyball apparel for both indoor and beach volleyball players alike, has signed a licensing deal with the National Volleyball League (NVL), the U.S.’s new professional beach volleyball tour.

Smack will design and manufacture the NVL’s licensed beach and fan wear. The NVL licensed apparel will be sold at events, VBSuperstore.com, and many volleyball specialty stores nationwide.

—Melissa Tinklepaugh