Oct 12, 2011 0
Babar Turns 80 with New TV Episodes, Books, and Licensed Goods
Babar celebrates his 80th anniversary this year, and Nelvana Enterprises and The Clifford Ross Company have planned a number of activities to honor the world-famous elephant in the legendary green suit.
A second season of the CG-animated TV series, Babar and the Adventures of Badou, with a further 26 half-hour episodes (52 x 11 minutes), is being produced with international delivery beginning this month. The first season airs on many international broadcasters, including Disney Junior in the U.S. and TF1 in France where it captures 28 percent average market share of kids aged 4-10 in its morning slot on Tfou (source: January-June 2011 – Médiamétrie).
Babar will be featured in the Toy Gallery at the Musée des Arts Décoratifs in Paris from December 8 to September 2. The history of the Babar books will be presented through a selection of 100 original illustration boards from institutions including the Bibliothèque Nationale de France and The Morgan Library and Museum in New York City. Along with photo archives, the exhibition will display items such as plush toys, games, action figures, and toys on wheels from as early as 1930, along with contemporary licensed products. It will pay tribute to Babar author and illustrator Jean de Brunhoff and his son, Laurent, who took over from his father in 1941. The Musée des Arts Décoratifs and the Bibliothèque Nationale de France have partnered on the publication of a catalogue for the exhibition. A selection of “classic” Babar items will be available for sale at the Musée’s gift shop.
Other notables for Babar’s anniversary year include:
In August, Abrams Books for Young Readers released the latest book from Laurent de Brunhoff, Babar’s Celesteville Games. Throughout 2011, Abrams will reissue Laurent de Brunhoff’s classic Babar books in a new format as the 80th anniversary celebrations continue.
In France, a line of books based on the new TV series has been introduced by Hachette Jeunesse, and the company plans to publish 50-60 titles during the next three years.
Licensed products based on the new TV series hit the market this year. TF1 Licences is the agent for the brand in France and Benelux. Major licensees onboard include Lansay, Bayard, Hatier, Sun City, CTI, Dujardin, Vilac, and Smoby.
Kids will also have the opportunity to share unforgettable moments with Babar during their holidays in 16 Hôtels-Clubs Nouvelles Frontières around the world.




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