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Cartoon Network EMEA Unveils New Product Launches for The Amazing World of Gumball

cartoonnetwork_gumballCartoon Network’s The Amazing World of Gumball has new merchandise available in Spain, Portugal, Central and Eastern Europe, and the Middle East.

In Iberia, the main category is toys, with products from Simba, Play by Play, Comansi, and Fournier in stores across the region. In the publishing category, Norma launched its Amazing World of Gumball comic across Spain this summer, while Devir and Goody have released publishing ranges in Portugal.

In Iberia, Karactermania recently launched a range of bags and stationery. There will also be stationery from Cife and Erik Group and accessories from Continente.

Department store El Corte Inglés will debut a line of kids’ nightwear and apparel this fall and Zippy also added a boys’ apparel collection. Astro Europa’s collection of accessories include products from supermarket chains Continente and Dekora.

 

In Poland and Romania, Cartoon Network launched fashion, homewares, and back-to-school ranges, with more to roll out next year. In Romania, Total Office launched its back-to-school Gumball range that was supported by promotional events in Carrefour. The apparel category for Poland includes a LPP SA line at Reserved Kids and E Plus M’s collection at Auchan. In addition, Verte debuted a stationery line and Carbotex launched bed linen. Cartoon Network also partnered with Perfetti Van Melle for its Fruitella confectionery product that will be supported by digital, social media, and in-store branding.

 

The Amazing World of Gumball rides are now open at Cartoon Network Zone at IMG Worlds of Adventure in Dubai.

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Category: Apparel, Character Licensing, Comic Books, Entertainment, Fashion Licensing, Kids Properties, Publishing, Television

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