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Buzzfeed Launches Cookware Line at Walmart

Tasty_WalmartBuzzfeed’s launch of Tasty cookware and kitchenware products at Walmart is the first of its licensing program that will be extended to include the company’s Goodful (wellness), Nifty (DIY), and additional brands.

The new line was developed by licensee Epoca International and is exclusive to Walmart. It will launch in 800 Walmart stores in the U.S. on Monday and online today at and

The products represent its most extensive branded line since forming BuzzFeed Product Labs and BuzzFeed Commerce under former Quirky executive Ben Kaufman in 2016. BuzzFeed hired Karp last year to develop a brand licensing program.

Goodful brand products will likely ship late this year with Nifty items due in spring of 2019. Additional brands are in development for parenting and beauty categories. A separate Tasty licensee is expected to add kitchen electrics late this year.

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