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Build-A-Bear Workshop, Hot Topic Partner for Furry and Fierce Collection

Build-A-Bear Workshop Inc. and Hot TopicFurryNFierce_BABW_Logo copy have teamed up to debut a bold-yet-cuddly line of furry friends, complete with stylish outfits and accessories, and matching pieces for teens and young adults. This is the first time the brands have worked together to develop a joint collection, which they will officially unveil in mid-July.

Build-A-Bear Workshop and Hot Topic have always encouraged self-expression through products that appeal across genders and generations. Together, as Build-A-Bear celebrates its 20th birthday year, the brands are introducing a one-of-a-kind collection perfect for teens and young adults who have grown up with furry friends and have an affinity for Hot Topic’s iconic styles. The Furry N’ Fierce collection blends the comfort of cuddly plush with the thrill of “youthful rebellion” in a uniquely nostalgic way.

Bears with Hot Topic flair will be available at select Hot Topic stores, hottopic.com, and buildabear.com. Accompanying furry friend outfits and accessories will be sold in Build-A-Bear Workshop stores and at buildabear.com. The matching young adult styles will be available at select Hot Topic stores and hottopic.com along with a Funko Pop! vinyl figure. The Funko Pop! vinyl figure will also be sold at Build-A-Bear Workshop stores and buildabear.com.

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Category: Lifestyle, Plush, Retail, Toys

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