Apr 7, 2010
Bravo teams with Target
Hmm… how to announce Bravo’s new deal? Should I say it “hits the mark?”
Should I say it’s “spot-on?” Nah. I’ll stick with this one: Bravo’s new DVD partnership is on Target.
Ha.
Bravo and Target announced today that DVDs of the network’s series will be sold exclusively at the retailer nationwide beginning April 13. The Target exclusive promotion marks the first ever partnership between the two entities, and the DVD sets will be sold for a 12-week run. DVD titles include The Real Housewives of Atlanta, The Real Housewives of New York City, Emmy-Award winning Kathy Griffin: My Life On The D-List, Top Chef: Chicago, Flipping Out, The Millionaire Matchmaker, The Rachel Zoe Project, and Million Dollar Listing.
The Bravo disc sets will debut in the DVD department at Target and Target.com, and will be sold separately at a special value. The Bravo and Target exclusive promotion has been developed through the NBC Universal Television, DVD, Music and Consumer Products Group.

