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Boots Extends Teletubbies Offerings

teletubbiescplgUK retailer Boots increased its range of Teletubbies products across multiple categories.

After last year’s success of the toy ranges by Character Options and MV Sports, Boots plans to extend its Teletubbies offering. The Solutions EU toilet training products recently launched and include the Teletubbies Step Stool, Training Seat, and Steady Potty. The collection is now available in store and online.

The range adds to the “My First” positioning of the brand that allows kids to celebrate each milestone with the different Teletubbies characters.

Boots will also launch product from its new licensee Alligator Books. The products include the launch of Po, Laa-Laa, Tinky Winky, and Dipsy reversible travel pillows. Kokomo is set to launch its health and beauty products with Boots later in the year as well.

Teletubbies was included in Boots’ marketing during the last three months of last year, with products featured in its 3 for 2 offer, inclusion on the front of the Christmas gift guide, and placement on in-store security gate covers.

Throughout fall and winter of 2017, licensing agency CPLG and Boots will work for Teletubbies’ success within Boots Parenting Club, online, and in stores.

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