Jun 13, 2011
Big Tent Becomes North American Licensing Agent for TV Network Science
Big Tent Entertainment, the North American licensing agent for the Discovery Kids and TLC brands, announced today it has expanded its relationship with Discovery Communications, Inc., to include the network Science. As the exclusive North American licensing agency of record for the newly rebranded Science, Big Tent Entertainment will build a consumer products program centered on the overarching Science brand, as well as the network’s lineup of ground-breaking programming, such as Punkin Chunkin and How It’s Made.
The Science licensing program will place an emphasis on partnerships which are rooted in both science and pop culture while promoting experimentation and understanding of the mysterious world around us. Big Tent Entertainment will focus on the tween, teen, and adult male demographics in the following initial key licensing categories: electronics, novelty, toys, activity/kits, do-it-yourself, apps, décor, and outdoor.
Currently in more than 68 million homes, Science generated its highest-rated quarter ever earlier this year with more than 33 million viewers. Science is geared toward the thought provocateur—the individual who is unafraid to ask the killer questions of “how” and “why not?” This month Science unveiled an all-new futuristic look and logo called Morph, inspired by the constant transformation of energy and passion for exploring the unknown.
