Big Idea Teams With Eyes of Faith for Eyewear Deal

Eyes of Faith Optical has announced a new licensing agreement with faith-based Big Idea Entertainment. Under the new agreement, Eyes of Faith will design a new line of VeggieTales children’s eyewear, which will have wholesale distribution through independently owned and operated optical practices.

Eyes of Faith pledges that 10 percent of every dollar it takes in will go to “reputable organizations” and missionary work, making it a natural partner for Big Idea, according to Brian Mitchell, Big Idea Entertainment’s Director of Marketing & Licensing. “This is the first ever VeggieTales license for children’s eyewear and Eyes of Faith is the perfect partner with not only quality products, but a heart for philanthropy. Their mission of giving back to those in need with every purchase lines up perfectly with Big Idea Entertainment’s values,” he says.

Tags: eyes of faith, veggietales