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Big Idea Entertainment Expands Digital Programming for VeggieTales

Big Idea Entertainment plans to expand digital programming for its VeggieTales brand this year. The company has partnered with mobile kid-play experts Playful Own and marketing company GorillaSpot to create more apps for fans.

VeggieTales is the first property to launch with Playful Owl’s Step-by-Story, a mobile app that promotes reading readiness through word, picture, and sound association. Step-By-Story, available for andriod, iPhone, and iPad, lets children create their own animated short story by offering 500 different story combinations.  VeggieTales has already launched VeggieTales: The Goofy Gift and VeggieTales: Larry’s Missing Music, and will release six more titles throughout the year.

VeggieTales e-cards will also be available to fans later this year. ReelCards, powered by GorillaSpot, will create a Facebook application that allows fans to send personalized video cards using short clips from popular VeggieTales titles. GorillaSpot hopes to make this a mobile app for andriods and iPhones by this summer.

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Category: Apps, Digital Licensing, Kids Properties, Social Media, Uncategorized

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