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Betty Boop, Foulbi Co. Partner for Media Campaign

BettyBoopBetty Boop partnered with Foulbi Co. Ltd. for a full range campaign with J-esthetic salons. The campaign includes print and digital ads and posters in transit stations, on subway and trains, print ads, print and electronic billboards, full building outdoor signage on  freestanding J-esthetic outlets, shopping mall promotions, social media, couponing, leaflets, web banner ads, and contests.

There will also be a Betty Boop J-esthetic commercial that will run hourly each day from 9 a.m. until midnight on a monitor outside of the Shibuya 109 building in Tokyo. The entire promotion, including the commercial, is scheduled to run through October.

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