Mar 6, 2017
Bruce Lee Enterprises signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency in New York. The partnership between Beanstalk and Bruce Lee Enterprises will extend the personality rights of the icon for use in advertising, long-term brand associations, and select product opportunities.
Among his achievements, Lee created a martial art called Jeet Kune Do that incorporates mind, body, and spirit that applied to all areas of his life and work. As an actor, Lee’s fame redefined the perception of Asian Americans. His legacy of self-expression, equality, and pioneering innovation continues to inspire people around the world.