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BBC Worldwide North America Appoints Sergei Kuharsky EVP, Franchise and Digital Enterprises

SergeiKuharksySergei Kuharsky was appointed executive vice president, franchise and digital enterprises, BBC Worldwide North America. Kuharsky joined BBC Worldwide North America last April and was most recently senior vice president, strategy and business development. Kuharsky will continue to report to Ann Sarnoff, president, BBC Worldwide North America.

In his new role, Kuharsky will be responsible for growing revenue across the businesses in BBC Worldwide’s Digital Enterprise and Franchise Management portfolio which includes e-commerce, home entertainment (DVD & EST), consumer products, live events, retail, and BBC Learning. He will also build on existing partnerships and forge new ones for key franchises including Top Gear, Doctor Who, and BBC Earth.

Kuharsky joined BBC Worldwide North America from Scripps Networks Interactive, where—during his eight-year tenure as general manager for Food Network—he led the brand’s expansion strategy and built SNI’s consumer products portfolio. Prior to SNI, Kuharsky was EVP, sales and marketing at In Demand Networks. Formerly, Kuharsky held the position of SVP, brand and franchise marketing at MTV Network’s Nickelodeon Channel. He also worked as head of marketing for both Warner Home Entertainment and Disney Home Video.

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