Jun 13, 2011
BBC Commits to New Postman Pat Series for 2013
Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, today announced a further commitment from the BBC for the UK’s favorite postie and popular preschool television series, Postman Pat Special Delivery Service (SDS).
Following the launch of Postman Pat SDS in September 2008 with immediate critical and ratings success, Classic Media has received an acquisition for 26 x :15 minute episodes of Postman Pat’s special delivery adventures to air in 2013 on the BBC.
First introduced September 16, 1981, on BBC1, Postman Pat has the honor of being the longest running animated series on the BBC. This new commitment secures Postman Pat’s presence on the BBC through to 2018.
In his heroic new role as head of the Special Delivery Service, Postman Pat transports anything, anytime, anywhere with his fleet of new vehicles and high-tech gadgets. The new series will feature plenty more fun and adventure with Pat and his trusty sidekick Jess the Cat as they take on some of the most difficult deliveries yet.
“We’re delighted to be continuing this long-standing relationship with the BBC for Postman Pat,” says Chloe van den Berg, EVP, International, Classic Media. “As the longest-running animation series on the BBC, there is huge nostalgia and awareness over three generations for the nation’s favorite postie and the new series confirms the popularity of the refreshed SDS brand.”
This September, Postman Pat will celebrate his 30th birthday with a large-scale PR and marketing campaign including special events, TV, and radio appearances across the UK. Celebrations will be targeted at preschool fans along with their parents and grandparents who grew up with Postman Pat and his daily adventures in Greendale.
