The Licensing Blog

  • View the Latest Issue Online
  • Subscribe to the Licensing Book

Atlantyca Creates Geronimo Stilton Scholarship Program for Chinese and Italian Women

Atlantyca Entertainment announced this week the inauguration of the Geronimo Stilton Scholarship Program, a €10.000 fund created to encourage women to study international business and trade exchange between Italy and China.

The scholarship will be awarded to two women, one from China and one from Italy, who are pursuing Master of International Business degrees. The Chinese student will be invited to attend the Master of International Business (MIB) of Università Cattolica di Milano. The Italian student will be invited to attend Fu Dan University of Shanghai. Both students will be offered a full year of study in international business at these prestigious universities.

The Italian student will be chosen this month, and the Chinese student will be named in March.

“We are eager to encourage more young women to enter the challenging field of international business in an even more challenging market like the Chinese one with a scholarship that will help young women achieve independence in a field typically dominated by men,” said Atlantyca Entertainment CEO Claudia Mazzucco “To invest in this educational endeavor demonstrates our confidence in the Chinese marketplace, a country that continues to offer us enormous success and tangible business opportunities.”

Mazzucco was bestowed with the 2010 Manager Woman Award by Fondazione Italia Cina, in recognition of her continued dedication to creating and implementing a flow of innovative ideas to consistently support the expansion of children’s literacy between China and Italy. Fondazione Italia Cina in partnership with Milano Finanza, bestowed the award at the annual awards ceremony held November 2010 in Milan.

Atlantyca Entertainment maintains an office in Beijing, which opened in 2010, dedicated to business development activities with primary focus in publishing and translation rights internationally. Atlantyca represents some of today’s leading literary properties, including Mondadori’s top properties and works with leading publishers including Qingdao Publishing, Tianjin Chinese World Books, and People’s Literature Publishing House. Translation agreements, for the company in China, surpassed more then 360 in Atlantyca’s first year of establishing the office.

Category: Around the Industry, International

Tagged: ,

Leave a Reply

Latest Deals

  • CafePress.com Becomes Almost Naked Animals Official E-commerce Partner

    9 Story Entertainment appointed CafePress.com as the official e-commerce partner for Almost Naked Animals.  The agreement was brokered by The Licensing Shop, Inc. This is one of several announcements planned in the coming weeks as 9 Story unveils plans to develop a robust digital platform for the TV series Almost [...]

  • Activision and Fox Consumer Products to Debut Family Guy Video Game

    The Griffin family and their friends from Quahog are coming to gaming consoles this fall in a new Family Guy video game from Twentieth Century Fox Consumer Products and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. Family Guy: Back to the Multiverse will offer gamers an [...]

  • The Joester Loria Group Brokers Mountain Dew Cap Deal

    The Joester Loria Group has brokered a deal to align Mountain Dew’s Green Label Exclusives with lifestyle brand Diamond Supply Co. and hip-hop artist Mac Miller to develop a limited-edition snapback cap. The cap will be sold exclusively on the Karmaloop e-commerce site, beginning May 28 via a Mountain Dew-branded [...]

  • Target Secures Marvel’s The Avengers Merchandise

    Target Corp. has partnered with Marvel Entertainment, LLC to bring merchandise from Marvel’s The Avengers to its shoppers. Through this deal, Target will offer an assortment of Marvel’s The Avengers-themed toys, clothing, and bedding, as well as a selection of Marvel Super Hero movies in stores and online at Target.com/Avengers. [...]

  • Aéropostale To Release Battleship and G.I. Joe Apparel

    Hasbro, Inc. and Aéropostale, Inc., a mall-based specialty retailer of casual and active apparel for young women and men, have partnered for the creation of an exclusive T-shirt collection featuring the Battleship and G.I. Joe brands. The new Hasbro-Aéropostale line includes both Battleship and G.I. Joe men’s graphic T-shirts and [...]

  • Sandow Media Acquires Fred Segal Rights

    Sandow Media announced its recent acquisition of the worldwide rights to the iconic Fred Segal brand. The acquisition includes the rights to all intellectual property, the development of a new e-commerce platform for fredsegal.com, new retail stores worldwide, and the development of Fred Segal-branded apparel and products. Leveraging its global [...]

  • Twentieth Century Fox Consumer Products Appoints New Executives

    Twentieth Century Fox Consumer Products has named entertainment marketing executive Nabil Kazi to the position of vice president, and global promotions and digital marketing expert Morgan Chess to the position of vice president of digital strategy and commerce. In his new position, Kazi will define and set the global licensed [...]

  • Walmart Teams with Marvel’s The Avengers for Exclusive Experience

    In support of Marvel’s The Avengers, Walmart customers will have access to the Super Hero Augmented Reality (AR) game featuring their favorite Avengers. This app, available at the iTunes App Store and Android Market, gives players instant access to Hawkeye. As they wander the aisles of Walmart, players can “unlock” [...]

  • Shane&Shawn Team With KangaRoos For Footwear Line

    Shane&Shawn have partnered with KangaROOS to create a line of footwear for men, women, and children. The design duo plans to pay homage to the original line, while incorporating recent trends, such as fur lining and innovative pockets built into every shoe. ROOS will launch its men’s line in August, [...]

  • The Jim Henson Company Celebrates 30th Anniversary of Fraggle Rock

    The Jim Henson Company will launch a campaign to honor the 30th anniversary of television series Fraggle Rock. The campaign, Dance Your Cares Away, will feature new products that celebrate Fraggle Rock. Thirty brands, designers, and artists will join campaign by offering products to commemorate the year. DRx Romanelli signed [...]

Twitter