Apr 5, 2010
Atari Unveils New Brand Extensions
If there’s one thing that makes us wistfully recall our childhoods, it’s Opening Day. (Hey, that’s today!)
If there’s a second thing, it’s Atari.
So pull your head away from the scoreboard for a minute and listen up! Atari has signed nine new licensing agreements through its licensing agent Brandgenuity, including a high-end surfboard deal with Walden Surfboards, high-end and specialty apparel with Lancaster Vintage, scratch-off lottery tickets with Pollard Banknote, men’s apparel with C-Life, swimwear and outerwear with Isaac Morris, wall coverings and decals with Blik, luggage tags and novelty journals with Flapjack Toys, calendars and posters with Aquarius and apparel accessories with Grupo Ruz for Mexico.


