Apr 7, 2010
Angelina Ballerina Dances To Fisher-Price
HIT Entertainment has selected Fisher-Price, Inc. as the global master toy licensee for Angelina Ballerina, it was announced today.
The toy line will be based on the all-new CG animated series, Angelina Ballerina The Next Steps that sees the aspiring prima ballerina at a school for the performing arts where she is exposed to diverse styles of music and dance. The series, which launched in September 2009, currently airs in the US, Canada, UK, Ireland, Australia and France, and is slated to launch in 30 more countries in 2010.
Fisher-Price, a subsidiary of Mattel, Inc., plans to develop, manufacture and market a variety of toys, dolls and role play items for girls 4 to 7 years old for figures and dolls; playsets, dollhouses, and vehicles; plush toys; and preschool toys including electronic learning and developmental toys.
The line will be produced under the Mattel brand name, with the first items scheduled to launch in the US in fall 2010 exclusively at Target and Target.com. Fisher-Price will debut its Angelina Ballerina line at mass retailers in the rest of the world starting in 2011.
