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Allied Integrated Marketing Picks Up Mattel As Client

Allied Integrated Marketing will manage national promotions, product placement, marketing partnerships and strategic alliances for Mattel‘s Games Division. The announcement was made yesterday by Lee Ann Wong, vice president, Games & Radica Marketing, Mattel, Inc.; Ed Horasz, director, Worldwide Business Development & Partnerships, Mattel, Inc., and Erin Corbett, senior vice president, Strategic Marketing & Branded Entertainment, Allied Integrated Marketing.

Mattel’s games portfolio spans the family, women, kids, and tech innovations categories and includes such titles as UNO, Pictionary, Whac-A-Mole, Othello, Apples to Apples and Loopz.

Allied’s Strategic Marketing & Branded Entertainment team, headed by Corbett, also includes Jennifer Palombo, VP, Strategic Marketing & Branded Entertainment, and Melissa Croll, executive consultant.

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