Mar 16, 2010
Alan G. Hassenfeld, chairman of the executive committee and former chairman of the board of Hasbro, Inc., and the late Stephen Hassenfeld, CEO and chairman of the board until 1989, have been selected for induction into the International Licensing Industry Merchandisers’ Association (LIMA) Licensing Industry Hall of Fame.
The induction ceremony will take place on June 8 at the second annual LIMA Opening Night Awards Party at Licensing International Expo 2010, which will be held at the Mandalay Bay Convention Center in Las Vegas.
Under the Hassenfelds’ leadership, Hasbro initiated significant changes in the way partners work together on new licensing opportunities. By creating a more simultaneous and collaborative creative process, Hasbro has given its programs a competitive edge by improving speed to market. Major licensing partners include Lucasfilm, Marvel, DreamWorks, Paramount, Universal, and Electronic Arts (EA).
Noted for their philanthropy, the Hassenfelds have been involved in literally hundreds of charitable and social causes. The Hasbro Children’s Foundation, founded by Stephen Hassenfeld in 1984, has contributed millions of dollars to children’s causes. Among other endeavors, Alan Hassenfeld is co-chair of the International Committee of Toy Industries (ICTI) Care Foundation, the global toy industry’s program to ensure the ethical manufacture of children’s products.