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Air Bud Entertainment Launches Promotional Campaign for Pup Star: World Tour

AirBudEntertainment_PupStarsAir Bud Entertainment (ABE) will launch its largest promotional campaign to date for the third addition to the popular Pup Star live-action film franchise, Pup Star: World Tour 

Promotional partners include Extended Stay America hotels, VCA Animal Hospitals, Dogsters Ice Cream Style Treats for Dogs, Braum’s Kids Meals, and Old Mother Hubbard Natural Dog Treats.

Extended Stay America, which allows guests to bring their pets with them on vacation, will create a multi-faceted campaign promoting the Pup Star: World Tour Pawsome Pup Pet Photo Contest, which kicks off on May 4. The grand prize winner of the photo contest will win a walk-on role in the next ABE movie, and the remaining 25 first-prize winners will receive free hotel stays. Extended Stay America will host the contest on esa.com/pups, and promote it through front desk displays and posters in all hotels, email blasts, social media, and PR. Extended Stay America will also sponsor the movie screening near its headquarters in Charlotte, North Carolina.

VCA Animal Hospitals will host a Healthy Pup Star photo contest with a grand prize of a week vacation in any Extended Stay America hotel nationwide, with or without the family pet. The contest will be promoted on counter cards and posters in hospitals, email blasts, a custom contest video, a PSA for VCA Charities video on TV’s in waiting rooms, and more. VCA will also sponsor the movie screening near its headquarters in Los Angeles.

J&J Snack Foods Corp.’s Dogsters Ice Cream Style Treats for Dogs will offer a free, collapsible travel dog bowl with Dogsters and Pup Star; world Tour branding. Prominent exposure will be featured on the front and back panels of approximately 1 million boxes. In addition, freezer clings in grocery stores nationwide will promote the offer, as well as on social media and in newsletters.

Braum’s will create a Kids’ Meal program including character-based toys in 240,000 themed Kids’ Meal bags, and danglers above cash registers in more than 250 restaurants and groceries.

Old Mother Hubbard will feature the film in various marketing materials including stickers on Classic Biscuit bags, shelf talkers, social media, in newsletters, and more.

 

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