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Entertainment One Signs New Deals for PJ Masks in the U.S.

pjmasksEntertainment One (eOne) expands its consumer products offerings for its newest series PJ Masks, which airs on Disney Channel and Disney Junior in the U.S. Happy Threads joins master toy licensee Just Play and master publishing partner Simon & Schuster Children’s Publishing as the apparel partner. The new products will debut beginning this fall.

Other soft lines licensees for PJ Masks include backpacks, bags, and more from Accessory Innovations, a sleepwear line from AME, and costumes and holiday-themed accessories from Disguise.

eOne also secured new partners for toys, arts and crafts, party goods, and more including Amscan, Crayola, Cra-Z-Art, Jakks Pacific, Phoenix International, and Skyhigh International.


Entertainment One Expands U.S. Reach of Peppa Pig Brand

June19 peppa pigEntertainment One Licensing (eOne) announced Peppa Pig’s U.S. expansion with the addition of five new licensing partners in the soft goods category. The announcement follows the brand’s new deal with Jazwares, which will be Peppa Pig’s master toy partner for North America beginning next year.

This year, Peppa Pig will extend the brand’s plush collection with new U.S. licensing partner Ty.  An assortment of Beanie Babies will feature Peppa, Brother George, and numerous other characters from the TV series.

The brand will also partner with Happy Threads to launch Peppa Pig-themed apparel for girls ages 1 to 7. Kids will also have access to a collection of backpacks, bags, lunch kits, luggage, headwear, hosiery, and cold weather accessories from Accessory Innovations.

In addition, Character World will launch a collection of Peppa Pig-themed bedding and home accessories, including blankets and throws, bath and beach towels, cushions, and inflatable and bean-filled chairs that will feature the show’s signature graphics and colors.

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