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Mar 17, 2010

40-Foot Viking Ship Docks in Times Square

To celebrate the upcoming release of the new DreamWorks film How to Train Your Dragon, premiering on March 26, Vikings will be coming to New York City.

Next week, on Monday and Tuesday, March 22 and 23, a 40-foot Viking ship will “dock” in Times Square, at 7th Avenue between 46th & 47th Street.

During the event, Vikings will entertain the audience in Times Square with a variety of activities and games while giving away a “boatload” of new How to Train Your Dragon products from Walmart and tickets to How to Train Your Dragon movie screenings. Scenes from the movie will also be broadcasted around the ship.

The event will run from 7 am to 5 pm both days, and America Ferrera, the voice of female Viking Astrid in the film, will be on board the giant ship Tuesday morning beginning at 8am to speak about her role in the film. Walmart and DreamWorks executives will also be available for interviews.

To hold you over until Monday, here’s the trailer:

Posted by: Admin on March 17, 2010.

Category: Around the Industry, Kids Properties, Movie Licensing

Tagged: , ,

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