The Licensing Blog

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Masha and the Bear Heads to North America

MashaAndTheBearAnimaccord entered an agreement with worldwide educational platform PlayKids, PlayKids app subscribers access to the Masha and the Bear series in the U.S. and Canada. The series follows Masha and a paternal bear that she befriends. Each episode features a new adventure that the two face

Beanstalk to Represent Chupa Chups in New Food Categories, Territories

Nov26.ChupaChupsBeanstalk will continue to build Perfetti Van Melle’s Chupa Chups licensing program into new food categories and territories. Beanstalk represents Chupa Chups exclusively for food extensions in Europe and for non-food licensing in Germany, Austria, and Switzerland.

Beanstalk secured licensees for Chupa Chups in frozen novelty, celebration cakes, and doughnuts and chocolate snacks in Germany, Austria, and Switzerland. The next phase will focus on desserts, beverages, and on-menu food service, and will include Chupa Chups’ first entrance into food licensing in Russia. Read the rest of this entry »

Xtreme Play, Ubisoft Partner for Collectibles Based on Video Games

UbisoftLogoXtreme Play will develop, manufacture, and distribute high-quality, collectible lines of figures, statues, and replicas based on brands from video game and entertainment publisher, Ubisoft

Xtreme Play will create figures based on Ubisoft’s video game franchises, including Assassin’s CreedTom Clancy’s Rainbow Six Siege, Tom Clancy’s The Division 2, and Beyond Good and Evil 2. The first products from Xtreme Play will be available at U.S. retailers this fall.

 

Activision Appoints Tinderbox as Licensing Representative in Europe

AActivision_CrashBandicootctivision appointed Tinderbox, the digital division of Beanstalk, as licensing representative in Europe for its video game properties Crash Bandicoot and Spyro.

Tinderbox will pursue licensing opportunities in Europe for the brand across multiple categories including collectibles, apparel, fashion accessories, novelty, consumer electronics, and home décor. Read the rest of this entry »

Massive Monster Mayhem Adds International Broadcasters

massive monster maniaDHX Media added five broadcasters for season one of Massive Monster Mayhem, including Lagardère’s Gulli TV and Canal J in France, TVE’s Clan in Spain, CiTV in the UK, and ABC in Australia. Global distribution for Massive Monster Mayhem is handled by DHX Media, and the series is expected to roll out in these territories this year.

Massive Monster Mayhem launched on Nicktoons in the U.S. and Family Channel in Canada last fall. The consumer products licensing for Massive Monster Mayhem is managed by DHX Brands, with Alpha Group as global toy licensee, excluding Asia. Toys based on the series will launch at retail this fall.

Clifford the Big Red Dog to Launch Reboot, Licensing Program

cliffordClifford The Big Red Dog will return to TV for a reboot series. Based on the Scholastic book series by Norman Bridwell, the reimagined animated series will launch on Amazon Prime Video and PBS KIDS in the fall of 2019.

The series will still take place on Birdwell Island, but Clifford The Big Red Dog will also offer new locations. The rebooted show will have a strong emphasis on social-emotional skills, along with a curriculum designed to boost early literacy and encourage imaginative play.

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Nelvana Expands Partners for Soft’n Slo Squishies

soft n squishiesCorus Entertainment’s Nelvana will work with licensees for the Soft’n Slo Squishies brand’s consumer products program. Nelvana Enterprises is the global licensing representative for the collectibles line from ORB, which has sold millions of units globally.

The new Soft’n Slo Squishies products launching this fall include Hybrid Apparel for girls’ apparel, Komar Kids for sleepwear, and JCorp for girls’ apparel in Canada. Additionally, Jellifish Kids will produce licensed sleepwear, underwear, and swimwear in Canada, as well as for mid-tier and specialty lines in the U.S. Nelvana will round out the program with home décor, accessories, publishing, social expressions, and novelty products.

 

Epic Rights, Elysian Brewing Co. Partner for Def Leppard Pale

def-leppard-paleEpic Rights, the global retail branding agent for Def Leppard, partnered with Seattle’s Elysian Brewing Co. and Def Leppard to craft the Def Leppard Pale.

The launch of the new brew on May 23 coincides with Def Leppard’s co-headlining tour with Journey, which kicks off on May 21 and runs through October 7. The Def Leppard Pale (6 percent ABV) will be available at most stops on the tour, as well as select bars and restaurants.

Goliath Acquires Tucker

Goliath_TuckerGoliath acquired Tucker, maker of outdoor toys. Going forward, Tucker will operate as a center of ideation and R&D within Goliath.

Established in 2001, Tucker was successful in the sports toy category. Its Phlat Ball line is available in close to 60 countries and sold more than 23 million units.

Research and Markets Analyzes Top Players in Global TV and Movie Merchandise Market

ResearchandmarketsThe global TV and movie merchandise market to grow at a compound annual growth rate of 8.9 percent during the period 2018-2022, according to ResearchAndMarkets.com’s latest Global TV and Movie Merchandise Market 2018-2022 report.

The report found that key vendors are Comcast, Disney, Hasbro, Time Warner, and Twentieth Century Fox. It was prepared based on an in-depth market analysis with inputs from industry experts, covers the market landscape and its growth prospects over the coming years, and includes a discussion of the key vendors operating in this market. Read the rest of this entry »

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