The Licensing Blog

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Jill K. Cook Joins The Licensing Shop Inc.

jill k. cookJill K. Cook joined The Licensing Shop Inc. (TLS) team, which is responsible for the retail business development of Moose Toys’ Shopkins and Pikmi Pop Surprise! licensing programs. Cook comes with a background in children’s licensing and was the vice president of licensing for Fender Musical Instruments Corp.


Britney Spears Will Launch a New Brand of Merchandise With Epic Rights

Queen Britney SpearsEpic Rights partnered with Britney Spears to launch a line of fashion and lifestyle products inspired by the pop icon.

Spears and Epic Rights will work together to expand the singer’s global brand presence in the marketplace. Epic Rights will also manage Spears’ e-commerce initiatives, including Amazon. The anticipated retail launch for the Britney Spears lifestyle program is spring 2019.

Litzky Public Relations Named Agency of Record for American Mensa

LPR-logo-red copyLitzky Public Relations (LPR) was named the agency of record for American Mensa. Founded in 1960, American Mensa partners with smart brands, products, and initiatives that celebrate intelligence.

LPR will focus on raising awareness and increasing brand recognition within trade and consumer media, and engaging potential members and partners.

One Animation Adds Oddbods Accessories and Sleepwear Licensees

OneAnimation_OddbodsOne Animation partnered with American Marketing Enterprises Inc. and Concept One Accessories for Oddbods sleepwear and accessories in North America. The two companies join master toy partner Kids Station and apparel licensee The Bentex Group Inc.

American Marketing Enterprises will develop a range of children’s sleepwear, and Concept One will develop a line of accessories. The licensing agreements were brokered by Brangenuity, One Animation’s North American licensing agency.

Nelvana, WeKids, Toon Boom Animation Open Submissions for China Tales Incubator

Nelvana_WeKids_ToonBoom_CHinaTalesCorus Entertainment’s Nelvana, WeKids, and Toon Boom Animation’s partnership for China Tales Incubator, officially opened its online portal for submissions from now until July 6. Animators, writers, illustrators, storytellers, and artists based in China are invited to submit their comedic, character-driven concepts, via the China Tales Incubator website.

The winning concept will be developed through the partnering companies and brought to the international market for distribution, licensing, and merchandising. To kick-off the initiative, Nelvana, WeKids, and Toon Boom Animation will host six China Tales Incubator Workshops in China.

Sesame Street Launches New Fashion Collections for Asia Market

Lalabob_sesame streetSesame Street expanded its fashion and lifestyle offerings with new apparel and accessory collections in Asia. The lines will feature collections from Lalabobo, B.Duck, Tyakasha, and :Chocolate.

Lalabobo introduced a collection earlier this year and the rest of the collections will debut this month and include B. Duck for T-shirts, sweatshirts, and pants; Tyakasha for apparel, lunch boxes, umbrellas, and mobile phone cases; and :Chocolate for T-shirts, hoodies, and tote bags.

Redbubble Acquires EmojiOne License

RedBubble_JoyPixelsRedbubble and EmojiOne Inc. entered a licensing agreement, which gives Redbubble’s artists a library of thousands of emoji icons to use in consumer products and customization. Redbubble enables artists to print and deliver their products to customers worldwide.

EmojiOne’s digital emojis are used by communications carriers, websites, advertising agencies, worldwide charities, and in TV, music, and literature. Licensing partners include Sony, Intel, Virgin EMI, Verizon, Photoshop, Dropbox, Buzzfeed, FreeConferenceCall, Saatchi & Saatchi, Weidner & Kennedy, BBC, and more. Read the rest of this entry »

eOne Launches Ben & Holly’s Little Kingdom in China

eOne_Ben&HollysLittleKingdomEntertainment One (eOne) partnered with iQIYI to bring its preschool property Ben & Holly’s Little Kingdom to China on the video-on-demand (VOD) platform and at retail this year.

The first season of Ben & Holly’s Little Kingdom will be accessible on iQIYI next month. iQIYI will also manage licensing rights for the property in the region, spearheaded by a publishing launch this summer and fall and a hard launch spanning multiple categories later this year. Read the rest of this entry »

BBC Studios to Showcase Portfolio of Brands at Licensing Expo 2018

Hey Duggee: Series 2: Ep26 The Obstacle Course BadgeBBC Studios, which recently merged with BBC Worldwide to form a singular commercial entity, will showcase a range of brands including Doctor Who, Top Gear, BBC Earth, Hey Duggee, Something Special, and Strictly Come Dancing.

Doctor Who will debut a new season, which will include Jodie Whittaker as the first female doctor in the series. Renewed licensees include Titan for for figurines, apparel, and gifts and novelties in the U.S., Canada, and the UK; Funko for Pop! Vinyl figurines and novelties in the U.S., Canada, Ireland, Australia, and New Zealand; Lady Sandra for home goods, comforters, pillows, and more in the U.S. and Canada; and Rabbit Tanaka for lighting, mirrors, clocks, and wall décor in the U.S. and Canada. New deals for Doctor Who will be announced in coming months. Read the rest of this entry »

Miraculous-Tales of Ladybug & Cat Noir Wins License and Entertainment Property Awards in Spain

Zag_MiraculousLadybugZag Heroez’s Miraculous-Tales of Ladybug & Cat Noir received the Best License Of The Year and Best Entertainment Property awards at the 15th Licencias de Actualidad awards. The property also won Best Licensing Promotion for the Tosta Rica agreement.

Licencias de Actualidad magazine presents awards voted for by licensing professionals, recognizing the work of licensing agents in the Spanish market last year.

All categories in the Zag Heroez Miraculous-Tales of Ladybug & Cat Noir licensing program are covered for Spain, and the property recently opened an exclusive store in Amazon Spain.

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