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PopSockets, LaurDIY Partner for Mobile Accessory Line

LaurDIYPopSockets partnered with LaurDIY to launch a collection of LaurDIY-designed PopSockets supported by a fully-integrated social media campaign.

PopSockets are mobile accessories that perform a range of roles including grips, stands, headset-management systems, and more. The LaurDIY Collection includes four custom designs and is now available exclusively on PopSockets.com.

This collaboration was developed by the LaurDIY licensing agency, The Brand Liaison, and marks PopSockets’ first line with LaurDIY.

LIMA Canada to Host Focus Canada Event with Keynote Speaker from Walmart Canada

LIMAThe International Licensing Industry Merchandisers’ Association (LIMA) will host an evening of education and networking at Focus Canada on May 2 at Corus Entertainment in Toronto. Organized by LIMA Canada, the event will be centered on Canadian shopping habits, licensed merchandise, and the future of retail. Sam Wankowski, senior vice president operations, Western Canada, Walmart Canada will headline Focus Canada with the keynote address titled “The Evolving Relationship Between Retail and Licensing in Canada.” Read the rest of this entry »

DDM Entertainment & Events, Peanuts Worldwide Partner for Chinese Lantern Festivals

PeanutsWorldwideDDM Entertainment & Events Inc. partnered with Peanuts Worldwide to feature the Peanuts characters in Chinese lantern festivals. The agreement allows DDM to mount Peanuts-branded lantern festivals in regions including the People’s Republic of China, Hong Kong, Macau, Taiwan, Japan, South Korea, North America, and Europe.

The first DDM Peanuts themed Lantern Festival project is in negotiation with announcements expected soon. Read the rest of this entry »

Super 4, Foster’s Hollywood Restaurants Partner for Children’s Menu Toys

Super4_FosterHollywoodRestaurant chain Foster’s Hollywood launched a food promotion that incorporates the PLAYBILL-inspired animated TV series Super 4 into its children’s menus in Spain.

With the purchase of a children’s menu item, kids will receive a personalized cup with the series characters and one of four Super 4 products including a stationery set, a giant pencil, a diary, or a pencil case. This promotion will be in effect until the end of stock in more than 180 of the restaurant chains across Spain. Read the rest of this entry »

RCA Joins Roku TV Licensing Program

RCA-RokuTV-LogoThe RCA brand, in conjunction with Display-Vu Corp. an affiliate of Curtis International Ltd., is the latest property to join the Roku TV licensing program. The RCA brand will build and deliver smart TVs that run the Roku OS in the U.S. and Canada. The RCA Roku TVs are expected to be available this summer and will provide consumers with an easy-to-use smart TV, including access to 5,000 channels and 450,000 movies and TV episodes.

 

Ben 10 Extends International Broadcast Reach

Ben10 Vert Camp Image_GCartoon Network‘s Ben 10 franchise will extend its reach across multiple platforms and into more Australian and New Zealand homes this month with new free-to-air partnerships.

New agreements with 9Go! and TVNZ2 complement its existing distribution on pay-TV and SVOD platforms including Foxtel, Stan, Fetch, and Sky New Zealand. Ben 10 is also available through the Cartoon Network Watch and Play app. Read the rest of this entry »

Peppa Pig Theater Debut Finds Success in Australia and the UK

PeppaPigeOne’s Peppa Pig My First Cinema Experience: Peppa’s Australian Holiday marked the theatrical debut for Peppa Pig in Australia, where the release hit 241 screens across the country and debuted at no. 6 in the overall box office chart. Since it opened last month, the release has earned box office receipts of AUS $2.16 million.

The Peppa Pig My First Cinema Experience also premiered on April 7 in the UK screening in more than 500 cinemas nationwide. It has generated box office sales of just over £3 million since opening and ranking in the overall top 5 box office releases in the UD during its opening week. Read the rest of this entry »

Media I.M. Appoints Evolution as Brand Manager for Sunny Bunnies in the U.S.

SunnyBunniesMedia I.M. Inc. Ltd appointed Evolution to represent the North American licensing, merchandising, and promotions rights for its Belarus-originated animated series Sunny Bunnies. The series has also been licensed to key broadcasters globally.

Disney Junior and Disney Channel have both licensed the Sunny Bunnies series in the U.S., and the first season of Sunny Bunnies has already launched on both channels in the U.S. and other regions around the world. Read the rest of this entry »

MGA Entertainment Unwraps New Global Licensing Program for L.O.L. Surprise! Line

MGAE_LOLSurpriseMGA Entertainment Inc. (MGAE) will unwrap details for the new global licensing program for the L.O.L. Surprise! doll line at this year’s Licensing Expo. The line of licensed toys is slated to hit retail next year.

MGAE’s licensing program will feature a comprehensive traditional and digital marketing strategy including advertising, public relations, and influencer campaigns, national promotional partnerships, and retail promotions. Read the rest of this entry »

Genius Brands Appoints Broadcast Partner for Rainbow Rangers Preschool Series

Rainbow Rangers newGenius Brands International Inc. licensed exclusive broadcast rights for season one of Rainbow Rangers to Nickelodeon in the U.S. and Caribbean. Currently in development, the mission-based action adventure series is expected to air on Nickelodeon’s preschool channel, Nick Jr. The deal follows the recent announcement of Fisher-Price Toys as global master toy partner for the brand. Read the rest of this entry »

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