Cartoon Network launched its portfolio at this year’s Licensing Expo, including its global launch of the re-imaged franchise The Powerpuff Girls, the re-launch of Ben 10 in Europe and Asia this fall and in North America and South America next year, and new licensing deals for Adventure Time, Steven Universe, and Adult Swim’s Rick and Morty.
The Powerpuff Girls has a worldwide licensing program with a roster of more than 30 licensing partners in the U.S. In addition to the previously announced global toy partner Spin Master, new licensing partners include Funko, Accessory Innovations, Jewelbots, Sakar International, Bulls I, and Galerie.
The re-launch of Ben 10 will reintroduce 10-year-old Ben Tennyson with international premieres in Europe, the Middle East and Africa (EMEA), and the Asia-Pacific region (APAC) this fall, and in the U.S. and Latin America (LATAM) next year. The series will feature many new and fan-favorite aliens. Playmates Toys is the global toy partner for Ben 10 and will introduce figures, play sets, role play items, and more next year.
Adventure Time has more than 100 licensees globally. New Adventure Time licensing partners, which will include footwear, outerwear, and snowboards from DC Shoes, head phone speaker tags from Astro Gaming, and a library collection and cookbook from Insight Editions.
Steven Universe licensing partners will include also include Astro Gaming, as well as books and calendars from Abrams.
Adult Swim’s new Rick and Morty licensed products will include Astro Gaming products as well as a Rick and Morty Art of Book Dark Horse.