Oct 31, 2013 0
Perry Ellis International, apparel licensee for Callaway Golf, confirmed an agreement to expand its current partnership to design, manufacture, and sell golf apparel across Europe, the Middle East, and Africa.
Currently, the principal apparel distribution in the region is operated by Callaway Golf. Perry Ellis International will assume responsibility for distribution channels for golf apparel products across Europe, the Middle East, and Africa, transitioning on January 1. The men’s and women’s European Callaway Fall 2013 line is currently available at retail at golf specialty stores and resorts in the UK, Ireland, Germany, Sweden, Norway, Spain, Portugal, Austria, Switzerland, Finland, Czech Republic, Turkey, and the Middle East. The addition of South African and European roll-out of the brand is expected by next spring.
Perry Ellis International currently markets Original Penguin and Farah brands in Europe from its London headquarters facility and design center. Perry Ellis will integrate Callaway Golf business into its existing European organization and commercial infrastructure.
For the remainder of the 2014 fiscal year, Perry Ellis will make investments in staff and filling key open positions, upgrading product design of Callaway Golf apparel to reflect the expanded region’s consumer palate, and enhancing the existing operating infrastructure to perform the warehousing, embellishment, and fulfillment of the apparel products.