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Sanrio and Forever 21 Partner For Limited Edition Collection

Sanrio and Forever 21 have partnered a second time to produce Hello Kitty Forever. The collection includes ready-to-wear apparel, travel accessories, and more. The line features a series of stylized looks, incorporating everything from peplum tops to dresses and knit sweaters. Hello Kitty Forever debuts this month.

As a tie-in to the collection, the brands have partnered with Onch Movement to co-design a complementary jewelry collection. The collection features more than 110 different styles, and includes women’s apparel, lingerie, swim, shoes, handbags, jewelry, accessories, travel, and home. The home collection will include bedding, bath, and home accessories.

Gaiam Vivendi Entertainment Expands Partnership With DHX Media

Gaiam Vivendi Entertainment (GVE) announced an expansion of its current digital license agreement with DHX Media. The three year agreement is a renewal of its existing partnership between the two entertainment groups. GVE will continue to have digital distribution rights to 33 properties in the DHX Media library, and will add 29 new properties to the slate, totaling 62 unique properties and 1,349 pieces of content that will be released in the U.S.

GVE will release a variety of family-favorite television programming, featuring characters such as Inspector Gadget, Super Mario Bros., Madeline, Strawberry Shortcake, Paddington Bear, and more. GVE will work in new and exciting ways to expand the DHX Media brand and its content to reach families nationwide through its digital distribution.

CPLG Announces New Tour de France Agreement

CPLG has announced a new agreement with Pyramid International for the Tour de France brand. The new agreement will see Pyramid producing a range of posters, prints, and accessories that demonstrate the history and traditions of the race.

This is the first deal signed by CPLG since becoming the Tour’s exclusive licensing representative in the UK and Benelux and is likely to be the first of many as the event, and cycling in general, enjoys great exposure in the UK boosted by this year’s winner Bradley Wiggins – the first Brit to win in the history of the Tour. Cycling is now the third most practiced sport in the country.

Spooky Cool Labs, Warner Bros. Announce New Facebook Game

Spooky Cool Labs and Warner Bros. Interactive Entertainment announced The Wizard of Oz game for Facebook. The game is based on the film and includes music from the original soundtrack. It also features video clips from the film and resemblance of characters such as Judy Garland as Dorothy and Margaret Hamilton as the Wicked Witch of the West. Players will have the opportunity to build their own Munchkintown by constructing buildings, interacting with locals, and building the Yellow Brick Road to help lead Dorothy and her friends to Emerald City. As players travel through the Land of Oz, they will run into other characters and will have a chance to defend the townspeople from the Wicked Witch of the West and her Winged Monkeys.  Player can visit other Munchkinlands and help with quests. Visit http://apps.facebook.com/wozgame to collect items that The Wicked Witch of the East left behind as well as the Ruby Slippers for a limited time.

Precious Moments Introduces 2013 Product Line

Precious Moments, Inc. has introduced a wide selection of new products, as well as new finishing touches that make each piece unique. There are now jewels, sparkles, gold and glitter, in addition to porcelain, mixed media, and plush.

Included in the launch is the Ne’Qwa Art collection, glass ornaments hand-painted in reverse on the inside of each ornament; four gold-trimmed ornaments featuring the famous lighthouse scenes of Thomas Kinkade; Susan Winget’s portraits of Nature; and a series of wedding and anniversary bell-shaped ornaments – all trimmed in 22 karat gold.

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ITVS GE Announces New Ranges As Classic Thunderbirds Licensing Campaign Builds

ITV STUDIOS Global Entertainment (ITVS GE) has announced the launch of two major new licences for the Classic Thunderbirds brand. T-shirts and sweaters from Truffle Shuffle and a limited-edition gift range from Peter Black, exclusive to Marks & Spencer, are the latest in the continuing success story of Thunderbirds.

Truffle Shuffle has launched a range of Classic Thunderbirds men’s and women’s t-shirts and men’s sweaters, illustrated with images of popular characters such as Brains, Lady Penelope and Parker. The range is available online from www.truffleshuffle.com.

Peter Black Footwear and Accessories (PBFA) has launched a gift range for men exclusively at Marks & Spencer through the retailer’s Gift Emporium. The limited edition range includes sound key chains, washbags, mugs and eggcup sets. It is available in more than 150 Marks & Spencer stores.

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