4Kids Entertainment International, Ltd. has announced a France-based partnership between Artlist Collection: The Dog and fast food restaurant Quick, across its 450 outlets.
The Dog is, along with Artlist’s The Cat and The Pig collections, part of a visually distinctive photography franchise that features expressive pictures of puppies, kittens, and piglets taken using a fish-eye lens.
The new promotion will see a range of four soft toys based on The Dog being given away in Quick’s Magic Box kids’ meals, which are aimed at three- to eight-year-olds. The promotion will run for a four-week period beginning March 31 in Quick restaurants across France, Benelux, and French overseas territories, and will be backed by major TV advertising, plus online and in-store campaigns.
The Phantom of the Opera may be dead inside your mind, but it lives at retail.
The Really Useful Group Ltd has announced that it has signed NY-based licensing agency Brandgenuity to develop and manage its US licensing program for The Phantom of the Opera and the forthcoming production Love Never Dies to complement its own in-theater activities.
Admirers of the Phantom phenomenon can look forward to licensed products, including apparel and accessories, social expression, home decor, housewares, HBA, gifts, collectibles, interactive and games as the brand approaches its 25th anniversary.
ACI Licensing has been signed to manage the U.S. licensing programs for ABC shows Dancing with the Stars and Extreme Makeover: Home Edition, with two licensees already on board for DWTS: La Femme Fashion for a formal dress collection and Hair U Wear for hair extensions.
ACI will be seeking partners for products, as well as live experiences for both properties. Possible product categories for Dancing with the Stars include live workout classes, beauty, accessories, girls’ dance-inspired toys and games, and fitness and leisure wear. Extreme Makeover: Home Edition is hoping to expand into categories including home improvement, design kits, outdoor living and gardening, green products, organization and storage, decorative accessories, and toys and games.
StickerYou has launched an online service for designing, customizing, and creating high-quality stickers. StickerYou’s platform lets users create their own 8.5” x 10.5” sheets of removable, vinyl stickers, combining uploaded personal images and art from StickerYou’s library of thousands of images.
StickerYou launches with several brand partnerships, including Peanuts, Mr. Men and Little Miss and Star Trek, with the Lego brand, Showtime’s Dexter and additional brands to follow.
Viking ships have docked in NY for this movie. Walmart has unveiled dragon-sized promotions and floor space for this movie. After all the hype about the new DreamWorks film, How to Train Your Dragon, the wait is finally over. The movie is in theaters today!
Check it out this weekend, and check out your local Walmart for an awesome in-store display, with everything from dragon-hooded pajamas to red-dragon-fire-stuffed Oreos to help you bring the awesomeness of the film home with you.
Movie trailer time! Today it’s for Scott Pilgrim Vs. The World, the new superhero-type movie from Universal starring Associate Editor Jennifer Sinclair favorite Michael Cera, who must defeat his new love’s seven exes in order to win her love.
Strange things come in small packages. Global licensing agency Gator Group announced today that Cosmic Debris and Ashton-Drake, a division of The Bradford Exchange, have partnered to create the Emily the Strange Emily Alone at Last collectible doll. This 12-inch doll features a full Emily outfit, satchel bag, and collectible box, plus nine points of articulation and a cat-eared headband. Each Emily Alone at Last doll includes an offer for a free stuffed Mystery cat figure. Emily Alone at Last is available at select doll retailers as well as online.
Gator Group has announced that it is pursuing an aggressive, multi-year global licensing strategy for Emily the Strange to span across multiple product categories and distribution channels. New licensing deals from Gator Group include apparel, accessories, room décor, electronics, and stationery partners, as well as a few top-secret projects to be announced in Q2 2010.
The launch of a new range of Scarlett & Crimson everyday cosmetics and beauty accessories for teens in the UK has been announced by the co-owner and brand manager of the Scarlett & Crimson brand, Coolabi. The range will be available in Superdrug stores nationwide from mid April.
This fashion and lifestyle brand, jointly owned by Coolabi and creator, Ged Backland, is centered around the characters Scarlett and Crimson, best friends who create their own fashion, music and style – encouraging every girl to “Be Your Own Scene”.
The announcement follows the sell-out success of the Boots Christmas 2009 Scarlett & Crimson gifting range, also created by Ruby and Millie. Boots plans to introduce a new Scarlett & Crimson range for the 2010 Christmas period.
According to Trading Markets, PLR IP Holdings LLC (PLR), owner of the Polaroid brand, has signed a licensing agreement for development of a wide range of new Polaroid-branded consumer electronics.
Under the five-year deal, Starlight Marketing Limited, a subsidiary of Starlight International Holdings Limited, will develop Polaroid-branded digital entertainment products including stand-alone DVD and Blu-ray players, portable DVD Players, e-book readers, iPod docking stations, and home theatre systems.
Products will launch in the U.S. and Canada later this year.
According to WESH in Orlando, Legoland is coming to Central Florida, replacing Cypress Gardens, which closed last year. Governor Charlie Crist’s cabinet approved using 150 acres of land for the park, which would be the world’s fifth Legoland.
The International Licensing Industry Merchandiser’s Association (LIMA)’s Licensing University contains a lineup of seminars that focus on maximizing a brand during the digital age. The sessions are digital- and interactive-themed sessions that explore how the digital world impacts licensing and are part of more than 35 Licensing University programs held [...]
9 Story Entertainment appointed CafePress.com as the official e-commerce partner for Almost Naked Animals. The agreement was brokered by The Licensing Shop, Inc. This is one of several announcements planned in the coming weeks as 9 Story unveils plans to develop a robust digital platform for the TV series Almost [...]
The Griffin family and their friends from Quahog are coming to gaming consoles this fall in a new Family Guy video game from Twentieth Century Fox Consumer Products and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. Family Guy: Back to the Multiverse will offer gamers an [...]
The Joester Loria Group has brokered a deal to align Mountain Dew’s Green Label Exclusives with lifestyle brand Diamond Supply Co. and hip-hop artist Mac Miller to develop a limited-edition snapback cap. The cap will be sold exclusively on the Karmaloop e-commerce site, beginning May 28 via a Mountain Dew-branded [...]
Target Corp. has partnered with Marvel Entertainment, LLC to bring merchandise from Marvel’s The Avengers to its shoppers. Through this deal, Target will offer an assortment of Marvel’s The Avengers-themed toys, clothing, and bedding, as well as a selection of Marvel Super Hero movies in stores and online at Target.com/Avengers. [...]
Hasbro, Inc. and Aéropostale, Inc., a mall-based specialty retailer of casual and active apparel for young women and men, have partnered for the creation of an exclusive T-shirt collection featuring the Battleship and G.I. Joe brands. The new Hasbro-Aéropostale line includes both Battleship and G.I. Joe men’s graphic T-shirts and [...]
Sandow Media announced its recent acquisition of the worldwide rights to the iconic Fred Segal brand. The acquisition includes the rights to all intellectual property, the development of a new e-commerce platform for fredsegal.com, new retail stores worldwide, and the development of Fred Segal-branded apparel and products. Leveraging its global [...]
Twentieth Century Fox Consumer Products has named entertainment marketing executive Nabil Kazi to the position of vice president, and global promotions and digital marketing expert Morgan Chess to the position of vice president of digital strategy and commerce. In his new position, Kazi will define and set the global licensed [...]
In support of Marvel’s The Avengers, Walmart customers will have access to the Super Hero Augmented Reality (AR) game featuring their favorite Avengers. This app, available at the iTunes App Store and Android Market, gives players instant access to Hawkeye. As they wander the aisles of Walmart, players can “unlock” [...]
Shane&Shawn have partnered with KangaROOS to create a line of footwear for men, women, and children. The design duo plans to pay homage to the original line, while incorporating recent trends, such as fur lining and innovative pockets built into every shoe. ROOS will launch its men’s line in August, [...]
4Kids Entertainment International, Ltd. has announced a France-based partnership between Artlist Collection: The Dog and fast food restaurant Quick, across its 450 outlets.
