The Licensing Blog

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Level-5 abby Inc. to bring the Best Japanese Entertainment to the World


Level-5 abby Inc. has been formed to bring the best of Japanese children’s entertainment to global platforms and channels.

“Level-5 has built its reputation on developing broadly popular, family-oriented and heartwarming titles, including Professor Layton, Inazuma Eleven, Ni No Kuni, and Little Battlers eXperience,” says Akihiro Hino, the president and CEO.

Products inspired by these titles, such as the Yo-Kai watch, are then launched across retail in gaming, TV, toys, publishing, events, the Internet, and social channels.

Level-5 abby Inc. is funded by Japanese entertainment and advertising giants such as Level-5 Inc. and Dentsu Inc.

American Greetings Properties Becomes American Greetings Entertainment


American Greetings Properties (AGP) has changed its name to American Greetings Entertainment to better reflect the company’s focus on strategic expansion for its Care Bears brand and the development of new multi-platform characters and creatively driven entertainment intellectual properties.

Warner Bros. Develops a New Range of Costumes this Halloween


Warner Bros. Consumer Products (WBCP) has partnered with Rubie’s Costume Co., Promotional Partners Worldwide (PPW) Toys, and ICup Inc. to introduce a new range of adult, children, and pet costumes for Halloween.

The National Retail Federation’s Halloween Consumer Top Costumes Survey indicates that Batman has ranked in the top three places in adult, kids, and pet categories. The Deluxe Batman Unlimited kids costume and the Batman Unlimited Nightwing costume are ready for little fans to keep Gotham city safe. Adults can join the Dark Knight by changing into the Batman: Arkham Knight Harley Quinn Deluxe costume.

New costumes such as the Jupiter Jones Wedding dress, the Caine Deluxe costume, and the Looney Tunes Hooded Tutu dress will also be available in adult and kid sizes. Your pup can join in the Halloween fun in the Freddy Krueger or the Jason Voorhees costumes.

Entertainment One Expands Licensee List and Product Ranges for Peppa Pig

Peppa Pig

Entertainment One (eOne) has signed new deals with Cra-Z-Art, Accutime Watch Corp., Tin Box Company, Pamson, and Zak Designs for the Peppa Pig brand. After the success of the debut collection, Jazwares is expanding Peppa Pig’s offerings to include an all-new Peppa Pig House Construction set and the Peppa Pig and George’s Pirate Ship Construction set for the U.S. and Canada.

Cra-Z-Art is developing a wide range of craft and activity products, including paint-by-numbers kits, activity fun packs, velvet posters, make-your-own and color-your-own activity sets, a coloring and activity backpack, a transfer tattoo maker, stickers, magna doodle, pop beads jewelry, learn-to-lace, and more.

Toy State, Monster High Enter Licensing Partnership

Toy State will design a new line of R/C toys under its Nikko brand featuring Monster High under a licensing agreement with the brand. The toys are scheduled to hit retail stores in the U.S. and Canada next fall.

This deal was struck soon after Toy State signed contracts with Barbie, Hot Wheels, and Thomas & Friends. The agreement marks the most recent expansion of the licensing relationship between Mattel and Toy State.

Nelvana, Oktobor, and Playmates Toys Partner for Mech Mice


Corus Entertainment’s Nelvana is teaming up with Oktobor Animation and Playmates Toys to develop and produce Mech Mice, an animated action-comedy for kids ages 6 to 11.

This CGI-animated series follows the adventures of an incorrigible young mouse, Scratch Whitepaw and his teammates, a ragtag squad of heroic, mini, mech-mice with a mission to protect the weak and defend the mouse way of life. Mech Mice is anticipated to premiere in 2017.

Wicked Cool Toys to License Alvinnn!!! And the Chipmunks


Wicked Cool Toys has aligned with Bagdasarian Productions and PGS Entertainment as the toy licensee for the new CGI-animated TV series, Alvinnn!!! And the Chipmunks, on Nickelodeon. The series offers a fresh look at the classic adventures of Alvin, Theodore, Simon, and the Chipettes.

Alvinnn!!! And the Chipmunks is created, written, and directed by Janice Karman, who along with her husband Ross Bagdasarian is the owner, voice, and producer of the Chipmunks franchise, including the latest film The Road Chip, due in theaters this holiday season.

The company will develop a diverse line up of toys, including a voice changer singing microphone, fully articulated figures, play sets, R/C, plush, and more for summer/fall next year.

Wordteasers Partners with Merriam-Webster

Elm Education Marketing LLC has partnered with Merriam-Webster Inc. to re-release WordTeasers’ educational titles, enhanced with Merriam-Webster content.

WordTeasers: SAT: Vocabulary will be the first title to be released along with a newly developed title for middle school students, WordTeasers: Middle School, each supplemented with content from the Merriam-Webster online dictionary.

These titles are designed to promote lively conversation. Each card in the 150-card deck of the title features useful information about key vocabulary words, their usage, pronunciation, definition, synonyms, and related words.

The products will debut at the Toy Fair in New York, next year.

Pez Candy, WWE Partner for Collectible Gift Set


Pez Candy Inc. has partnered with WWE to create a collectible gift set, including three wrestlers: The Rock, John Cena, and The Undertaker. Each set will also have one six pack set of Pez Candy.

The gift set will hit retail stores in April, in time for WrestleMania 32.

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