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AIA Vitality, Cartoon Network Partner for Wellness Campaign

MIM CapAIA Bhd. partnered with Turner Asia Pacific for the Cartoon Network Move it Movement– presented by AIA Vitality, which will take place in Kuala Lumpur in December.

The Cartoon Network Move it Movement – presented by AIA Vitality will include mental and physical games, health check-ups, food and nutrition quizzes, and meet-and-greet sessions with Cartoon Network characters, such as Ben 10 and The Powerpuff Girls.


Edge Shave Gel Brand Preps for Licensing Program with Brandgenuity

123 Edge-7oz_Ph01_11twEdgewell Personal Care Co. hired Brandgenuity as its licensing agency to help launch a licensing program for Edge Shave Gel brand.

Brandgenuity will extend Edge to a variety of complementary categories, including soaps, body wash, hair care products, fragrance, and grooming accessories. Brandgenuity is working with Edgewell Personal Care on brands including Hawaiian Tropic, Banana Boat, and Playtex.


Discovery Consumer Products Introduces Eurosport Licensing Program

Eurosport Discovery Consumer Products will introduce a licensing program for Eurosport.

Next year, the Eurosport line will roll out a multifaceted licensing program with a range of cycling products for children and adults. To support the new line of products, Discovery Consumer Products will develop a marketing program that aligns with key broadcasting events, beginning with the Tour de France next year.  Products will first debut in the UK, Germany, Italy, and France followed by the Netherlands, Nordics, Spain, Poland, Romania, Russia, and the Middle East.

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Rovio Creates a Licensing Program for Kit^n^Kate

rovioToonbox Animation is partnering with Rovio Entertainment to create a consumer products licensing program for Kit^n^Kate, Toonbox’s educational short-form animated series for preschoolers. Kit^n^Kate has also been extended for two full seasons that will be available by the end of 2018.


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Reedpop Launches New Robot Chicken Merchandise

robotchickenStoopid Buddy Stoodios (SBS) and Cartoon Network Enterprises (CNE) partnered with ReedPOP to launch a Robot Chicken merchandise collection, featuring T-shirts and other items to be sold at conventions, online, and at select retailers.

ReedPOP will create a range of non-exclusive items for Robot Chicken including apparel, barware, pins, plush toys, and keychains.


Space Racers Begins Countdown to Season Two on Sprout

spaceracersSpace Racers LLC announced that Space Racers will premiere season two on Sprout next month. The show will air Saturdays and Sundays, with new episodes premiering each Saturday.

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Fremantlemedia Kids & Family Announces New European Licensees For Kate & Mim-Mim

katemimmimFremantleMedia Kids & Family (FMK) announced the licensing roll out for preschool series Kate & Mim-Mim in Europe with new licensees for multiple categories and territories by Planeta Junior.

In Spain, Planeta Junior secured a publishing deal with Penguin Random House that will launch next year. A seasonal confectionery deal with Lacassa is also set for next year, and Big Picture will issue new home entertainment releases.


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Fraggle Rock Reimagined for HBO Series

fragglerockThe Jim Henson Co. announced that Fraggle Rock will return this year on HBO. The new HD version will be offered to international buyers for the first time at MIPJunior and MIPCOM this year.

The series follows the adventures of the subterranean creatures and features a mix of music from all genres with themes of friendship, tolerance, diversity, and environmental awareness. Fraggle Rock was remastered to HD by illuminate.

Tinderbox Signs Boys Apparel Licensee for Halo

haloTinderbox added Blues Clothing Ltd. to the consumer products licensing program for Halo. Blues Clothing Ltd. will create apparel across the UK and Ireland. The collection will include apparel for boys ages 8 to 16 and will launch next year.

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