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TOMY Introduces Nature Cat Toy Line

naturecatSpiffy Pictures debuted its licenses and partnership programs for Nature Cat at the Toy Fair 2018, including a line from master toy licensee TOMY.

TOMY’s Nature Cat toy line includes the Nature Cat Feature Plush and a role-play line of Headband Plush. The feature plush lets kids press Nature Cat’s belly to hear 13 phrases from the series.

Additionally, Spiffy Pictures and Kohl’s Children’s Museum partnered to create an original Nature Cat exhibit to bring an immersive experience to 300 children’s museums nationwide. The exhibits will be open beginning next year.

Nature Cat will also expand its digital footprint this year with new online games. Fine Feathered Feast gives kids the chance to help their favorite cat feed the birds of the wild while introducing new breeds in each level. Two more games are set to launch by the end of the year, all of which can be found and played at PBSKids.org.

3Doodler Partners with HEXBUG for New STEM Toys

Hexbug_3Doodler3Doodler and HEXBUG launched the Make Your Own HEXBUG Pen Set & Activity Kit at Toy Fair 2018 in New York City this week. Kids can doodle their HEXBUG’s body and legs using the insect themed DoodleMolds, then let it crawl around to explore its environment, build mazes for it to scurry its way through, or even race it with friends. Read the rest of this entry »

Perennial Pictures, Alita’s Brand Bar to Expand Crawford the Cat Distribution, Merchandising Program

CrawfordTheCatPerennial Pictures and Alita’s Brand Bar partnered to expand the brand absed on the animated series Crawford the Cat with new distribution and merchandising partners.

Crawford the Cat is a series of educational videos for preschool and early elementary students. Through online games, printable coloring pages, virtual books, and videos, Crawford teaches lessons on personal grooming, manners, exercise, and nutrition. Scripts for extended 30-minute episodes and a Christmas special are currently ready for content distribution. Read the rest of this entry »

Sunny Days Entertainment, Haschel Holdings Ltd. Appoint Global Icons as Worldwide Licensing Agent for Cupcake Surprise

CupcakeSurpriseSunny Days Entertainment and Haschel Holdings Ltd. appointed Global Icons as the exclusive brand licensing agent for the Cupcake Surprise collectible doll line.

Global Icons will launch a cohesive licensing and merchandising program based on the two-in-one collection. The program will feature categories including apparel, accessories, plush, games, social expressions, back-to-school, interactive, food and beverage, home furnishings, publishing, and more. Read the rest of this entry »

The NPD Group Announces Winners of U.S. Toy Industry Awards

TheNPDGroupThe NPD Group announced the winners of this year’s U.S. Toy Industry Awards, which were shared with the recipients at Toy Fair 2018 in New York City. The awards were given to the manufacturers of the top-selling property and toy of 2017 in the U.S., as well as the top-selling toys by supercategory, according to NPD’s Retail Tracking Service. Read the rest of this entry »

Genius Brands Appoints Rainbow Rangers International Content Distribution and Licensing Agents

RainbowRangersGenius Brands International series appointed two international brand agents for its new CGI-animated preschool series, Rainbow Rangers. Centa IP will handle content distribution and licensing throughout Australia and New Zealand, and Alicom will represent the brand’s licensing business in Denmark, Finland, Sweden, Norway, and Iceland. Read the rest of this entry »

Nelvana, Mainframe Studios Reimagine New Series ReBoot: The Guardian Code

RebootThe ‘90s animated TV series ReBoot will be reimagined and premiere as a Netflix original series worldwide, excluding Canada, on March 30, and exclusively on YTV in Canada in June. ReBoot: The Guardian Code is distributed by Nelvana and produced by Mainframe Studios, a division of WOW! Unlimited Media. Nelvana will also represent the series for global licensing and merchandising. Read the rest of this entry »

Sesame Workshop Extends Licensing Program with New Toy Line

SesameStreetGreen Toys Inc. will debut its Sesame Street outdoor activity sets at the North American International Toy Fair in New York City from Feb.17 to 20. The eco-friendly line will launch seasonal products this spring, with additional offerings this fall. Read the rest of this entry »

Women in Toys Announces Winners at Annual Wonder Women Awards Gala

WITWinnersWomen in Toys, Licensing and Entertainment (WIT) held its 14th annual Wonder Women Awards Gala on Sunday, Feb. 18, coinciding with Toy Fair 2018. The gala celebrated industry trailblazers for their contributions in toys, licensing, and entertainment across a variety of disciplines.

The 2018 WIT Wonder Women Awards Winners include Ali Mierzejewski of The Toy Insider and Stephanie Mendoza of Sesame Workshop for Wonder Woman Rising Star; Sydney Wiseman of WowWee for Wonder Woman Creator Inventor;  Read the rest of this entry »

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