The Licensing Blog

  • View the Latest Issue Online
  • Subscribe to the Licensing Book
buy cymbalta online| buy lexapro online|buy paxil online buy pristiq online

Innovation First, Tony Hawk Partner to Launch Circuit Boards Brand, Product Line

Innovation First, creator of Hexbug, will launch the Tony Hawk Circuit Boards brand and product line, due to hit shelves across Europe and North America, this fall. The new line of motorized remote control skateboards and ramp sets revolutionizes the traditional sport of fingerboarding.

Kids can choose between two ways to play: traditional fingerboard style or using the power axle to take off with a remote control. The initial product assortment will include a 24 Birdhouse and Tony Hawk authentic decks to customize and collect, along with a variety of ramp sets and skateparks.

Ford Motor Co. Goes Global, Celebrates with Art by Burton Morris


Ford Motor Co. will collaborate with Burton Morris Studios on a series of original Mustang pony sculptures to celebrate their new global move.

Pop artist Burton Morris is best known for his depictions of various modern icons. His work on the program will include hand-painted depictions of 10 chosen country flags on the sculptures: the U.S., Australia, Brazil, Canada, France, Germany, Italy, Spain, UAE, and the UK in his signature style.

The collection will also include limited-edition, paper, aluminum prints, and posters, available online globally at

Mustang will be available globally for the first time in its 50-year history, with the addition of a right-hand-drive model.

Hawaiian Tropic, Banana Boat Expand into Beach Accessories


Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic- and Banana Boat- branded beach accessories. Morgan Home’s Hawaiian Tropic line will feature inspired beach towels, beach mats, totes, and swim sacs. The Banana Boat line will include a line of beach towels and beach mats, as well as juvenile line of swim sacs, beach back packs, and roll-up beach mats.

Loudmouth, Jay Franco Sign Licensing Deal for Bedding and Bath Collection

Loudmouth has signed a deal with Jay Franco and Sons Inc. for bedding and bath products. The partnership will allow Jay Franco to develop and sell a collection of home goods including reversible comforters, sheets, throws, bath and hand towels, shower curtains, bath accessories, and decorative pillows in Loudmouth’s patterns and argyle prints. The initial collection is designed to appeal to adults, youth, back-to-school, college, and dorm markets.

The Loudmouth bedding and bath collection will be showcased at the New York Home Fashion Market from Sept. 15-18 in the Jay Franco Showroom. Loudmouth bedding and bath collection will be available to consumers in Fall 2015.

Soho Square Studios Launches TV Production Co.

kim_goody.TIFSoho Square Studios has launched its new TV production company, Soho Square Productions. The new company will tailor their programming toward kids’ and family entertainment.

Soho Square Productions’ first preschool CGI-animation will be targeted toward kids aged 4 to 7. Tim Harper will direct the company’s first 52 x 11-minute series, which will be available for broadcasters to view at MIPCOM.

As well as kids’ animation, Soho Square Productions will cover a cross-section of genres, skews, and production styles, including live action, with plans to expand into documentaries and drama.

Maw Broon’s Kitchen Expands to Retail

Sept16.MawBroonDC Thomson Consumer Products has entered into a partnership with Food and Drink Hub Scotland (FDHS) for sales and distribution of Maw Broon’s Kitchen products.

The partnership will create a new business, Maw Broon’s Retail Management Ltd, to expand the Maw Broon’s Kitchen franchise into new markets, demographics, and product lines.

Inspired by the matriarch of Scotland’s classic weekly comic strip from The Sunday Post, Maw Broon’s Kitchen is an established fictional celebrity chef with a best-selling cookbook series and line of home goods products.

Food and Drink Hub Scotland will introduce a line of cakes, bakery, confectionery, and gifting items into grocery stores, garden centers, delis, and farm shops in the UK.

New Ring Pop Flavor Celebrates Sweet Victory


Bazooka Candy Brands has announced the winning flavor of its national Choose the Next Big Flavor competition. Cherry Limeade beat out Strawberry Banana and Grape for a limited-time run. Cherry Limeade Ring Pops will be available at major retailers this fall.

The three flavors were chosen by pop rock band R5 as the next phase of Bazooka Candy Brand’s Ring Pop #RockThatRock campaign. R5 encouraged fans to visit the Ring Pop Facebook page and to vote on the flavor of their choice.

This marks the third year of the Choose the Next Big Flavor competition on Facebook, which has also featured teen pop stars Bella Thorne and Mindless Behavior. 


Latest Deals

  • Kids Preferred, Carter’s Sign Licensing Agreement

    Kids Preferred has acquired the toy license from Carter’s Inc. to develop branded plush, activity, and wood toys, puzzle, play gyms, plush rockers, and foot-to-floor scooters in the U.S. and Canada. The first items will arrive on shelves this fall. The companies will jointly develop products, which will match back […]

  • GBI Names Spiral International Exclusive Sales Representative for Latin America

    Genius Brands International has entered into an exclusive representation agreement with Spiral International, which will launch GBI’s animated series across all media throughout Latin America. Director Zasha Robles of Spiral International will spearhead the introduction of GBI’s content into Latin America, guiding the formation of collaborative partnerships to ensure content […]

  • Peavey Electronics Releases Marvel’s Guardians of the Galaxy Collection

    Peavy Electronics adds Marvel products with Marvel’s Guardians of the Galaxy musical instruments and accessories. Fans can bring the super heroes to life with guitars, ukuleles, straps, and picks from Peavy. The guitars and ukeleles will be decorated with Marvel’s Guardians of the Galaxy characters with a high gloss finish, […]

  • The Wiggles Tour North America to Promote New CD, DVD

    The Wiggles are back on tour across the country to support their new CD and DVD, Apples and Bananas, as well as a new season of their hit television show airing on Sprout in the U.S. and Treehouse in Canada. During each performance, the quartet will be joined by Dorothy […]

  • RJM Licensing to Represent The Country Diary of an Edwardian Lady

    RJM Licensing will represent The Country Diary of an Edwardian Lady in the U.S. and Canada. Target categories include over the counter fabric/quilting goods, greeting cards, home décor, gift bags, gift wrap, kitchen textiles, ceramics, rubber stamps, and prints.

  • The Wisdom of Kids, Gemma International Partner for Greeting Cards

    The Wisdom of Kids has entered an agreement with Gemma International Ltd for licensed greeting cards. The partnership will bring the design brand to specialist card retail outlets, stores, and supermarkets across the country next spring/summer. The line will include stand alone designs with occasion and relation cards. JELC, the […]

  • Mr. Bubble, Drizzle Studios Partner for Original Art and Prints

    Firefly Brand Management has added Drizzle Studios as the newest licensee for Mr. Bubble. Drizzle Studios will design and market a line of original art and prints featuring the iconic Mr. Bubble character. The line will include Mr. Bubble paintings, created especially for the bathroom, that come bundled with etched […]

  • AGP, Osiris Partner for Care Bear Skate Shoes

    AG Properties (AGP) and Osiris Shoes have partnered to create a line of limited-edition Care Bear skate shoes for young adults and kids, featuring the Care Bears characters. The skate shoes are expected to hit retail for next year’s back-to-school season and Osiris will sell the skate shoes at major […]

  • Hello Kitty, Barbour Team Up for Girls’ Collection

    Sanrio has collaborated with heritage and lifestyle brand Barbour. The deal, brokered by Sanrio’s UK licensing agent Fluid World, will see the launch of a range of Hello Kitty girls wear including jackets, knitwear, hats, and socks. The Barbour x Hello Kitty collection will be available in selected Barbour stores, […]

  • Keurig Green Mountain, Kraft Foods Sign Licensing Agreement

    Keurig Green Mountain Inc. and Kraft Foods Group have partnered for a multi-year licensing, manufacturing, and distribution agreement for Kraft’s branded coffees in Keurig portion pack formats. Under the agreement, coffee brands such as Maxwell House, Gevalia, Yuban, and McCafe will be available for Keurig consumer and commercial brewing systems […]