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Seven20 to Launch Gummibär Plush in the U.S. and Canada

GummibarAndFriendsGummibär expands its licensing program with a new line of plush today from Seven20. The range will include traditional and animated plush, and a mask that speaks and sings. YouTube series Gummibär and Friends characters Kala the Cat and Harry the Chameleon will be introduced at a later date. This agreement is part of a growing license range for Gummibär, which includes mobile apps, impulse merchandise, and men’s, women’s, and children’s apparel.

The Sharpe Company represents the consumer products licensing for Gummibär & in North America and the UK.

Spotlight Licensing to Manage Licensing Program for The Country Diary Of An Edwardian Lady

SpotlightLicensing_CoutnryDiaryOfEdwardianLadyThe Copyrights Group Ltd. appointed Spotlight Licensing and Brand Management Inc. to manage the North American licensing program for the British literary classic The Country Diary of an Edwardian Lady.

“The artwork in The Country Diary of an Edwardian Lady is absolutely lovely and we know from the property’s long history in the UK that it works wonderfully on a wide range of products,” said Carole Postal, president of Spotlight Licensing and Brand Management.


Jakks Pacific Named Global Master Toy Partner for Gigantosaurus

GigantosaurusCyber ​​Group Studios entered a multi-year, worldwide master toy agreement Jakks Pacific Inc. for Gigantosaurus. The new animated preschool series will launch worldwide next year.

Jakks Pacific will design, produce, and bring to market a full range of toys inspired by the series, including figures, vehicles, play sets, outdoor toys, furniture, and Halloween costumes and accessories. The initial products will launch at retail next fall. Read the rest of this entry »

Genius Brands Appoints Cindy Elfenbein as VP of Global Consumer Products and Retail Development

CindyElfenbein_GeniusBrandsGenius Brands International Inc. appointed Cindy Elfenbein to the newly formed position of vice president of global consumer products and retail development. Elfenbein brings 25 years of experience working in retail and sales promotions. She previously served as vice president of retail business development at ZAG.   Read the rest of this entry »

Animaccord, The Entertainer Partner for Masha and the Bear Spring Retail Campaign

MashaAndTheBearAnimaccord partnered with UK toy retailer The Entertainer for a Masha and the Bear retail campaign that will run from March 22 to April 25. During the campaign, the Entertainer’s shops will be set up with branded Masha and the Bear point of sale (POS) displays, supported by interactive meet and greet events with the Masha costume character. Read the rest of this entry »

Six Flags, Riverside, Turner Partner for Branded Experiences at Theme Parks in China

Tuzki-SixFlags_TurnerSix Flags Entertainment Corp., Riverside Investment Group Co. Ltd., and Turner Asia Pacific partnered for new branded experiences to Six Flags parks throughout China.

The first addition will be a Tuzki dark ride at Six Flags Zhejiang and Six Flags Chongqing, which are scheduled to open in 2019 and 2020, respectively. In addition to the new ride, both parks will also feature Tuzki theming and new retail locations with branded merchandise. Read the rest of this entry »

Scholastic to Publish Fantastic Beasts: The Crimes of Grindelwald Screenplay

FantasticBeasts_TheCrimesofGrindelwaldScholastic will publish the original screenplay of Fantastic Beasts: The Crimes of Grindelwald by J.K. Rowling on November 16, to coincide with the film’s worldwide release.

Set in J.K. Rowling’s wizarding world, the second of the five-film series that began with Fantastic Beasts and Where to Find Them, expands on earlier events that helped shape the wizarding world and includes references to the Harry Potter stories. Read the rest of this entry »

SURTEX to Host Surface Design Industry Professionals in May

SURTEX_2017SURTEX, the annual trade show for the surface design industry, will take place from May 20 to 22 at the Jacob K. Javits Convention Center in New York City. This event brings together owners and creators of surface designs and manufacturers, retailers, marketers, and brand licensing companies. Read the rest of this entry »

The Pop Insider Launch Package Now Available!


We are excited to introduce the Pop Insider, a brand new digital medium dedicated to highlighting the latest news and new products from all your favorite fandoms!

From the people who bring you the Toy Insider, the No. 1 resource for toys and games for kids, comes a companion site for adults who love to geek out. The Pop Insider will feature announcements and reviews of the latest collectibles, licensed products, and entertainment content.


Launch Package Includes:

• Exhibition at Sweet Suite, the Biggest Night of Play! Share your pop culture products with the press, digital influencers, and YouTubers in the Pop Insider’s Exclusive What’s Poppin’ Lounge!

• A full page ad in the debut print issue of the Pop Insider, a special section within the Licensing Expo issue of The Licensing Book, with bonus distribution at the show!

• An ad in the Pop Insider weekly e-newsletter, distributed to press, consumers, influencers, and the toy and licensing industries.

For more information, please email Jackie Breyer:

Bloomsbury, Technicolor Launch Global Publishing Program for The Deep

TheDeepBloomsbury entered a publishing partnership with Technicolor to create a series of books based on the animated TV series The Deep. The deal was brokered by licensing agent CPLG.

Bloomsbury will produce a range of books for The Deep, including young fiction, official handbooks, and activity-based books. The publishing program will contain new storylines not seen on TV series. Initial offerings will launch in August. Read the rest of this entry »

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