The Licensing Blog

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Nelvana Expands Partners for Soft’n Slo Squishies

soft n squishiesCorus Entertainment’s Nelvana will work with licensees for the Soft’n Slo Squishies brand’s consumer products program. Nelvana Enterprises is the global licensing representative for the collectibles line from ORB, which has sold millions of units globally.

The new Soft’n Slo Squishies products launching this fall include Hybrid Apparel for girls’ apparel, Komar Kids for sleepwear, and JCorp for girls’ apparel in Canada. Additionally, Jellifish Kids will produce licensed sleepwear, underwear, and swimwear in Canada, as well as for mid-tier and specialty lines in the U.S. Nelvana will round out the program with home décor, accessories, publishing, social expressions, and novelty products.

 

Epic Rights, Elysian Brewing Co. Partner for Def Leppard Pale

def-leppard-paleEpic Rights, the global retail branding agent for Def Leppard, partnered with Seattle’s Elysian Brewing Co. and Def Leppard to craft the Def Leppard Pale.

The launch of the new brew on May 23 coincides with Def Leppard’s co-headlining tour with Journey, which kicks off on May 21 and runs through October 7. The Def Leppard Pale (6 percent ABV) will be available at most stops on the tour, as well as select bars and restaurants.

Goliath Acquires Tucker

Goliath_TuckerGoliath acquired Tucker, maker of outdoor toys. Going forward, Tucker will operate as a center of ideation and R&D within Goliath.

Established in 2001, Tucker was successful in the sports toy category. Its Phlat Ball line is available in close to 60 countries and sold more than 23 million units.

Research and Markets Analyzes Top Players in Global TV and Movie Merchandise Market

ResearchandmarketsThe global TV and movie merchandise market to grow at a compound annual growth rate of 8.9 percent during the period 2018-2022, according to ResearchAndMarkets.com’s latest Global TV and Movie Merchandise Market 2018-2022 report.

The report found that key vendors are Comcast, Disney, Hasbro, Time Warner, and Twentieth Century Fox. It was prepared based on an in-depth market analysis with inputs from industry experts, covers the market landscape and its growth prospects over the coming years, and includes a discussion of the key vendors operating in this market. Read the rest of this entry »

Firefly Brand Management Secures New Licensing Deals for Bob Ross Brand

BobRossHeadShotFirefly Brand Management signed new licensing partners for the Bob Ross brand, inspired by the TV show, The Joy of Painting, which debut in the ‘80s and still runs today.

New partners include JY Instyle for socks; Rasta Imposta for Halloween costumes and leggings; Running Press for activity books; Surreal Entertainment for drinkware and impulse; Aquarious Entertainment Merchandise for playing cards, tin signs, magnets, and more; Advanced Graphics for cardboard standees; Incogneato LLC for vinyl figures;  Read the rest of this entry »

Jay@Play, Synchronicity Launch New Licensees for FlipaZoo, Boxy Girls

Synchronicity.Jay@Play_FlipAZooSynchronicity, the licensing agent for Jay@Play’s FlipaZoo toy brand, will introduce new licensees and international agents for the brand at Licensing Expo in Las Vegas next week.

FlipaZoo licensees include Basic Fun! and Goodstuff for amusement park plush; Taste Beauty; Global One Accessories for bags, accessories, and headwear; Ethical Products for pet products; Jay Franco for bedding and home décor; and Mad Dog Concepts for pajamas and slippers. Additionally, HuntAR will launch a FlipaZoo augmented reality (AR) app that lets kids scan branded product hangtags and packaging to bring the characters to life on their mobile devices. Licensing agents Lisle Licensing and Curiosity Japan signed on in the UK and Japan, respectively. Read the rest of this entry »

American Pop Art, Steve Kaufman Licensing LLC to License Steve Kauffman Art

steve kaufmanAmerican Pop Art Inc. and Steve Kaufman Art Licensing LLC signed an agreement with Becker Associates to license the artwork of Steve Kaufman for children’s toys and merchandise. This collaboration will allow children to discover the creative essence of Kaufman’s artwork.

Kaufman, also known as “SAK,” was a charismatic pop artist, humanitarian, and pioneer of neo pop art. Kaufman started his career as an assistant to Andy Warhol, where he learned the art of silk screening. Read the rest of this entry »

Masha and the Bear Season Three to Air on KIKA in Germany

MashaAndTheBearInk Media signed a deal to make season three of Masha and the Bear available across Germany on KIKA. The new season will debut on the national, free-to-air children’s channel on June 18, and then screen daily, with two episodes on back-to-back.

Additional channels to recently air the preschool series include HBO Europe (all Central Europe and Spain), Minimax, Czeszka TV, TVP Poland, NBCUNI France, Telequebec, France TV, Canal Plus France, De Agostini Kid, RTS Switzerland, and Tiny Pop and Cartoonito in the UK.

Turner Appoints New Country Manager For Philippines

TurnerAppointment_JiaSalindong-Du_HeadshotTurner Asia Pacific appointed Jia Salindong-Du as country manager in the Philippines. She will scale Turner’s Kids and Entertainment business in the Philippines, which includes developing local content opportunities, creating greater consumer experiences, and expanding the brands’ fan-base.

Salindong-Du will also support ad-sales, and operate in tandem with the consumer products and licensing team for Cartoon Network. In addition, she will be responsible for the channel distribution of Turner brands locally, including CNN International, Cartoon Network, Boomerang, and Warner TV. Read the rest of this entry »

TCG, Marvel Launch Branded Home Products Line

marvel matTCG  will launch an assortment of  Marvel-branded home décor products for kids’ rooms. The debut line-up of Marvel Megamats, Gelli Mats, and Tidy Town 2- in-1 storage units will debut at retail beginning this fall.

TCG’s new Marvel collection will include a large double-sided foam Gelli Mat featuring licensed characters on one side, and a complementary pattern on the other. The Gelli Mat wipes clean and rolls up for easy storage. Read the rest of this entry »

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