Digital entertainment company WildWorks partnered with newly launched toy company Make It Real to bring licensed Animal Jam crafts, stationery, and cosmetics to North America.
Since its start in 2010, Animal Jam has grown to more than 60 million registered users from more than 200 countries. In partnership with National Geographic, Animal Jam provides kids with fun, educational content about animals and the natural world.
The first round of products will be available domestically in March. There will be additional product releases in May, as well as next fall. To learn more about WildWorks, visit wildworks.com.
RJM Licensing Inc. seeks licenses for Juan de Lascurain’s artwork. Juan’s images are centered on his lifestyle brand Dream Big World. Originally from Mexico City, Juan spent seven years developing his art and Dream Big World. Juan now has more than thirty licensed products around the world, and has compiled more than eight thousand designs. His story and portfolio can be seen at dreambigworld.com.
Licensing Works! will expand the Mundo Lanugo licensing program initiatives for its client Lanugo Inc., a multi-platform Spanish language preschool property.
In December, a line-up of Mundo Lanugo Christmas carols were released. Licensing Works! plans to expand its outreach and currently seeks licensing partners for this year’s Christmas merchandise, which will include plush, books, toys, games, music, ornaments, apparel, packaged grocery, live touring shows, and in-store promotional programs.
This January, Mundo Lanugo was featured at Macy’s in an expanded Three Kings celebration for the fourth consecutive year as part of the New Year celebrations.
Despite expectations that the first digitally native generation wants to shop online, a new study released by IBM and the National Retail Federation found that almost all members of Generation Z prefer to shop in brick-and-mortar stores. With the global Gen Z population set to reach 2.6 billion by 2020, retailers need to ceate a more interactive engagement around their brands, according to the study. The study is based on findings from more than 15,000 consumers ages 12 to 21 from 16 countries. Read the rest of this entry »
Feld Entertainment Inc., parent company of Ringling Bros. and Barnum & Bailey, announced that the iconic 146-year-old circus will hold its final performances later this year. Ringling Bros.’ two circus units will conclude their tours with their final shows at the Dunkin’ Donuts Center in Providence, R.I., on May 7, and at the Nassau Veterans Memorial Coliseum in Uniondale, N.Y., on May 21, 2017.
The decision to end the circus tours was made as a result of high costs, as well as a decline in ticket sales. With the transition of the elephants removed from the circus, the company saw a decline in ticket sales greater than it anticipated. Complete details on the remaining Ringling Bros. performances can be found online at Ringling.com.
Spin Master Corp. and Rube Goldberg Inc. partnered for a STEM (science, technology, engineering, and math) line of activity sets under the Wonderology Science Brand. The sets are available exclusively at Target.
Rube Goldberg activity sets let kids can design, build, and create unique inventions at home. The sets teach STEAM (science, technology, engineering, art, and math)-based principles, such as gravity, simple machines, physics, chain reactions, and more. The new line will include eight modular activity sets that can be collected and connected to each other in different ways. With each additional set, the end result gets bigger and more complex. This challenges kids to use essential STEM skills in order to complete the device.
The licensing partnership and retail program were brokered by Rube Goldberg’s exclusive licensing agency, Brand Central LLC.
GameCo Inc. will developing three new casino games for its video game gambling machines (VGM) based on the science fiction film, Terminator 2: Judgment Day (T2), under license from Studiocanal S.A.S.
The first game is planned as a first-person action game where players will take the role of a reprogrammed T-800 with a mission to aid the human resistance by exterminating opposing Terminators. The deal was brokered by Creative Licensing and is expected to make its debut in casinos this year. Read the rest of this entry »
Following the global re-launch of the Ben 10 franchise Cartoon Network debuts the new mobile game, Ben 10: Up to Speed. The game launched worldwide on Jan. 12 on iOS, Google Play, and Amazon.
Up to Speed follows Ben Tennyson as he goes on the best summer vacation ever with his Grandpa Max and cousin Gwen. He discovers an alien artifact that allows him to transform into powerful alien heroes. Players will help Ben save the world from evil forces.
The game will launch with a selection of five alien forms and 60 levels, with new aliens and levels added regularly to coincide with Ben’s adventures in the television series.