The Licensing Blog

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Wicked Cool Toys Named Global Master Toy Partner for New Teddy Ruxpin Series

TeddyRuxpin_LogoAlchemy II Inc., owner of the Teddy Ruxpin brand, partnered with The Jim Henson Co. to develop an animated fantasy adventure series featuring Teddy Ruxpin.

The new series will feature toys from global master toy partner Wicked Cool Toys, winner of the recent TOTY award for the 2017 Teddy Ruxpin relaunch. Show show will feature Russell Hicks as producer, who was also the original head illustrator for Alchemy II during Teddy Ruxpin’s initial launch. The Jim Henson Co. team will be led by executive producers Lisa Henson and Halle Stanford. Read the rest of this entry »

Wicked Cool Toys Named Global Master Toy Licensee for Kung Fu Pork Choppers

KungFuPorkChoppersCraneKahn appointed Wicked Cool Toys as global master toy licensee for the animated series Kung Fu Pork Choppers. CraneKahn adapted hundreds of episodes of GG Bond, one of the top kid’s franchises in China, for a western audience, packaged under Kung Fu Pork Choppers brand name. The U.S. broadcaster for Kung Fu Pork Choppers will be announced later this year.

The Kung Fu Pork Choppers are a team of pigs-turned-superheroes who protect New Pork City from alien invasion. The series follows Hampton, Hamgelina, Glorious P.I.G., and the rest of the gang, as they take on any challenge.

Tetris Adds New Licensees

TetrisIn anticipation of Tetris‘ 35th anniversary next year, The Tetris Co. will add a range of new licensees to introduce products, promotions, and events this year and next year.

New partners include Arch8 dance company for a physical dance performance inspired by the Tetris game; California Donuts for custom donuts in the Tetrimino shapes for World Tetris Day on June 6; Basic Fun! for entertainment products; Dibs Clothing for a limited-edition World Tetris Day shirt; H3 Sportgear for T-shirts, sweatshirts, wallets, hats, and more in the U.S.; John Adams for games and puzzles that will roll out in the U.S. and expand worldwide; New Zealand Mint for a commemorative Tetris 35th anniversary coin; NTD Apparel for a line of apparel in Canada; and Park Agencies for apparel and gear in the UK.

 

Lupita Arrives at Target Stores this Holiday Season

Lupita_BoxSetInspired by Elf on the Shelf, Lupita is a storybook that follows a loving girl who shares her Mexican heritage and encourages kids to be kind and do good deeds throughout the holiday season. Lupita shares the stories of Our Lady of Guadalupe and Juan Diego.

The hardcover, bilingual storybook celebrates the Guadalupe-Reyes Christmas season from December 12 to January 6, when children anticipate a surprise from the Three Kings. The new Lupita product line will be available for the holiday season exclusively at Target in October and includes a boxed set of the Lupita plush doll and storybook, an advent calendar, a tree topper, an ornament, and a Three Kings cake set. Read the rest of this entry »

Oddbods Toys to Launch at Target in the U.S.

OddbodsA toy line based on the Oddbods series will launch at Target stores in the U.S.

Following the recent announcements of TV broadcast, video-on-demand (VOD), and subscription video-on-demand (SVOD) partnerships nationwide, the toy line from Kids Station Toys Inc. will mark Oddbods’ first consumer products program in the U.S. Target will feature chain-wide listings of the new range this fall. Read the rest of this entry »

Pocket.watch Adds New Licensees

Pocket.watch_RyansToysReviewPocket.watch contracted five new licensing agreements that extend the reach of their YouTube creator partners, including Ryan ToysReview, EvanTubeHD, JillianTubeHD, and HobbyKidsTV. Licensees will launch new categories of consumer products that will be available at retail outlets online and offline beginning this year.

Pocket.watch partnered with Franco Manufacturing for home textiles; KidDesign for youth electronics; ORB for drawing toys, compounds, stickers, activity kits, and more; Brainstorm Products for RyanToysReview kites, fliders, and parachutes; Buffalo Games for games and puzzles; Taste for RyanToysReview bath products and JillianTubeHD cosmetics and beauty products. Read the rest of this entry »

Guru Studios Launches Licensing Program for True and the Rainbow Kingdom

TrueAndTheRainbowKingdomGuru Studio will debut a merchandising program for its new preschool series True and the Rainbow Kingdom, which airs on Netflix in the U.S. and CBC in Canada.

In addition to the previously announced master toy agreement with Toy State, the new licensing agreements include Palamon for costumes; American Marketing Enterprises for sleepwear; GBG Socks for hosiery; Chouette as master publishing partner; and Bendon Inc. for coloring books and art sets. The lines will be available at retail in North America beginning this fall and will expand globally next year. Read the rest of this entry »

Masha and the Bear Heads to North America

MashaAndTheBearAnimaccord entered an agreement with worldwide educational platform PlayKids, PlayKids app subscribers access to the Masha and the Bear series in the U.S. and Canada. The series follows Masha and a paternal bear that she befriends. Each episode features a new adventure that the two face

Beanstalk to Represent Chupa Chups in New Food Categories, Territories

Nov26.ChupaChupsBeanstalk will continue to build Perfetti Van Melle’s Chupa Chups licensing program into new food categories and territories. Beanstalk represents Chupa Chups exclusively for food extensions in Europe and for non-food licensing in Germany, Austria, and Switzerland.

Beanstalk secured licensees for Chupa Chups in frozen novelty, celebration cakes, and doughnuts and chocolate snacks in Germany, Austria, and Switzerland. The next phase will focus on desserts, beverages, and on-menu food service, and will include Chupa Chups’ first entrance into food licensing in Russia. Read the rest of this entry »

Xtreme Play, Ubisoft Partner for Collectibles Based on Video Games

UbisoftLogoXtreme Play will develop, manufacture, and distribute high-quality, collectible lines of figures, statues, and replicas based on brands from video game and entertainment publisher, Ubisoft

Xtreme Play will create figures based on Ubisoft’s video game franchises, including Assassin’s CreedTom Clancy’s Rainbow Six Siege, Tom Clancy’s The Division 2, and Beyond Good and Evil 2. The first products from Xtreme Play will be available at U.S. retailers this fall.

 

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