A new study by the Licensing Industry Merchandiser’s Association (LIMA) has revealed Britain’s top licensed toy brands amongst British children and what is expected to be seen on back-to-school products such as backpacks, pencil cases, and lunch boxes. The study showed that global brands Lego and Barbie dominate both in the UK and abroad as the brands celebrate their 65th and 55th birthdays, respectively. Read the rest of this entry »
DC Thomson Consumer Products has extended its partnership with Dr. Martens to launch a Autumn/Winter 2014 Limited Edition The Beano collection. This latest shoe line will be available for adults and juniors, which boast artwork from the comics Dennis the Menace, Gnasher, and Minnie the Minx. The second line of boots is available for infants and juniors. In addition to laces, the styles made for kids also feature a side zip, and new to the line, is a T-bar style shoe.
The Autumn/Winter Limited Edition The Beano collection will be available from Dr. Martens stores internationally and at selected independent stores this month.
Hasbro and Bazooka Candy Brands have partnered for a cross-promotion in merchandising and retail, digital, and social media to launch this month through the end of the year. Retail initiatives will feature a strong in-store presence, where shoppers can receive $3 off any one Hasbro game coupon or a chance to win a Carnival cruise, sponsored by Topps, or one of 100 Hasbro game and Bazooka Candy Brand prize packs.
Candymania.com, Bazooka Candy Brands’ site, will be rebranded and skinned, featuring Hasbro game themes showcasing the joint promotion and integration. The website will also host an interactive online promotion, sponsored by Topps, featuring an instant win game where fans can play for a chance to win game and candy prize packs. In addition, there will be cross promotions on both Bazooka Candy Brands’ and Hasbro’s social media platforms.
Twentieth Century Fox Consumer Products (FCP) has created a multi-category global licensing program for Sons of Anarchy, featuring all-new branded merchandise. Leading licensing partners include:
- Metal Mulisha – A collection of men’s and ladies apparel to roll out in timing with the premiere of the final season in late August 2014. This collaboration tied to the show will be featured at major retailers including Macy’s, Dillard’s and more.
- Changes – Apparel and accessories available at mass and specialty retailers nationwide.
- Time, Inc. – “Sons of Anarchy: The Official Collector’s Edition” full-color, 208-page book available December 3rd.
- BOOM! Comics – Comic book collection that expands the wild world of SAMCRO, available now.
- St. Martin’s Press – An original novel, “Sons of Anarchy: Bratva,” available November 18th.
- Running Press Books – “Sons of Anarchy: Live to Ride” quote and image book. Read the rest of this entry »
Fox Consumer Products, Rook, and PacSun will launch an apparel and accessories collection featuring characters from the TV show Family Guy. The collection includes three hip-hop graphic T-shirts, each based on the characters Peter, Stewie, and Brian, fusing Rook’s pop culture influences with the well-known characters.
The collection will be exclusive to PacSun stores and online, and is the first time the retailer has carried licensed Family Guy merchandise on Sept. 26.
In celebration of the 75th anniversary of The Wizard of Oz, Warner Bros. Consumer Products (WBCP) and Tonner Doll Company Inc. unveiled haute couture dolls by high-end fashion and costume designers. Inspired by Dorothy Gale, Glinda the Good Witch, and The Wicked Witch of the West, designers including Marc Jacobs, Donna Karan Atelier, Hervé Léger by Max Azria, Betsey Johnson, and more created one-of-a-kind looks for Tonner’s 22-inch collectible dolls. The Leading Ladies collection is on display at the Fashion Institute of Technology (FIT) and available for bidding on eBay Giving Works at WizardofOzDollAuction.com until September 14. Proceeds will benefit Habitat for Humanity as part of the “There’s No Place Like Home” campaign.
The roster of designers who infused fashion and a modern flare into the beloved ladies of the iconic film include Reem Acra, BCBGMAXAZRIA, Erickson Beamon, Chris Benz, Carlos Falchi, Douglas Hannant, Marc Jacobs, Betsey Johnson, Donna Karan Atelier, Byron Lars, Hervé Léger by Max Azria, Jenny Packham, Charlotte Ronson, Anna Sui, Trina Turk, Carmen Marc Valvo and Sue Wong, as well as costume designers Colleen Atwood, Ruth Myers, and Lyn Paolo, in partnership with actress Kerry Washington. Each participant selected Dorothy Gale, Glinda the Good Witch, or The Wicked Witch of the West and created a single haute couture costume and overall look for the doll. There are 20 dolls in the anniversary collection.