The Licensing Blog

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Peppa Pig Gains Momentum in Mexico


Entertainment One (eOne) has announced the strong broadcast and retail success of Peppa Pig in Mexico, demonstrating a stronghold for the preschool property in the territory.

Launched on Mexico’s Channel 5 in November 2013, the show has become a favorite with preschool audiences, reaching a rating of 2.4 points. Peppa Pig consistently achieves strong audience figures and is now one of the top three rated shows in the country.

The Peppa Pig licensing program has also seen positive results since its launch last year. Managed by Televisa Consumer Products, the consumer products program now boasts 50 licensees across 16 categories and strong retail sales.

In October Peppa Pig won the Best Preschool Brand of 2015 Award in the prestigious ProMarca Awards.

Laura Ashley To Launch Wellness Collection With Upper Canada

Laura Ashley has partnered with Upper Canada Soap to manufacture a collection of wellness products for the U.S. and Canada.

A premium line of wellness products featuring Laura Ashley’s signature designs are being developed with generations of customers in mind for next year. The collection will include hot water bottles, their covers, ice packs, gel packs, walking canes, and pill cases.

Cartoon Network Plans to Grow Australian Made Original Animation Next Year

Cartoon Network will include four Australian-made animation projects in its regional programming line-up next year.

Cartoon Network’s first full-length Australian-made series Exchange Student Zero, a pilot for Monster Beach: The Series, Sydney-produced short-form comedies Bill & Tony, and The Sketchy Show Out of Brisbane are all part of the list.

In addition to the TV, the content will also air on the recently launched app Cartoon Network Anything that promotes micro-short content and Cartoon Network Watch and Play digital platform.

GBI and Fat Red Couch Launch App for Thomas Edison’s Secret Lab

Thomas-Edison's-Secret-Lab-APP image

Genius Brands International Inc. (GBI) and Fat Red Couch are launching the first mobile app for GBI’s animated series Thomas Edison’s Secret Lab

The app, developed for kids ages 5 and up, features a self-contained play environment offering real experiments that can be performed at home, games that make science fun, an interactive inventor library to learn about the greatest inventors of all times, and a screening room presenting episodes from the TV series.

Sanrio to Open a Hello Kitty Café Pop-Up in Irvine Next Year

Sanrio has announced plans to open a Hello Kitty Café Pop-Up in California next year. The pop-up cafe is designed within a metal shipping container and will be located at the Irvine Spectrum Center. The temporary modular space will be placed in the Giant Wheel Court and will be open to the public in late November.

The café will serve up popular selections from the Hello Kitty Café Truck menu, which has been making stops around the western U.S. since its debut at Hello Kitty Con in October last year. The café will serve mini cakes, macarons, doughnuts and bow-shaped water, tea, artisanal sodas, and specialty coffee. Hello Kitty, My Melody, Keroppi, Little Twin Stars, Chococat, and other Sanrio characters will be infused in the sweet offerings.

The pop-up cafe will have a fast-casual setting with bold character graphics, inviting guests to pop in and out quickly for a snack. Sanrio plans to expand its food service venture in the U.S. late next year with the opening of a permanent Hello Kitty Café in Southern California.

Petco Launches Dr. Seuss Pet Fans Collection in Time for Holiday Season


Petco in partnership with Dr. Seuss Enterprises L.P. has launched the Dr. Seuss Pet Fans Collection, including The Grinch, The Cat in the Hat, Thing 1, and Thing 2, ranging in price from $5 to $10.

For pet parents who want to give their dogs a Dr. Seuss makeover, Petco’s grooming salons will offer a Dr. Seuss spa package beginning November 27, including custom shampoo, conditioner, a scented spritz, fashion pawlish, and a special Dr. Seuss accessory. Pet parents are encouraged to share their Seuss-inspired pet makeovers online using the hashtag #DrSeussPets.

The Dr. Seuss Pet Fans Collection is available online at, and at Petco and Unleashed by Petco stores. On Black Friday (November 27) customers who make one or more in-store purchases with their Pals Rewards card will receive a free Max Horn Headpiece for dogs or a Grinch Headpiece for cats.

MaxPlay, Finger Food Studios Ink Licensing and Development Agreement

MaxPlay has partnered with Finger Food Studios signing its first Game Development Suite (GDS) studio-wide license to develop upcoming games and next generation, interactive software projects.

MaxPlay’s GDS is the only game development solution that combines service-oriented architecture with a high performance runtime engine to give developers the power to collaborate, create, and operate games more effectively in today’s increasingly complex, global, multiplatform environment.

Discovery Kids Acquires Wissper from m4e for Latin America


Discovery Networks Latin America/U.S. Hispanic (DLA/USH) and m4e AG signed a deal to launch new CGI-animated series Wissper in Latin America. Wissper will broadcast on Discovery Kids, DLA/USH’s 24-hour preschool network next year.

The TV series follows the adventures of a little girl Wissper, who has the ability to communicate with animals, allowing her to understand them and solve their problems.

Build-a-Bear Workshop Signs Spin Master Corp to Launch Craft Activity Line

Build-A-Bear Workshop and Spin Master Corp signed an agreement to make, market and distribute a line of craft activity products for kids ages 4 to 10. The product line is scheduled for a launch next fall, with plans to rollout globally in 2017.

Tommy Bahama Expands its Relaxed Lifestyle Brand to Waikiki

The Tommy Bahama Restaurant Bar and Store launched its eighth retail space in Hawaii at a beachfront in Waikiki on October 30.

The three-level, 19,200 square-foot flagship houses a ground floor retail space, a second story restaurant, and a rooftop lounge with a sand patio.

The building features Hawaiian design elements, a dramatic living wall overflowing with native tropical plants, and a smaller herb wall harvested by the chef. Three vintage custom-deigned surfboards from Tom Pohaku Stone, a legendary native Hawaiian surfer, are on display in the restaurant and the store.

Tommy Bahama offers coastal apparel, accessories, home décor, cookbooks, and specialty goods in line with the brand’s philosophy – make life one long weekend. The restaurant offers island-inspired dishes that use locally sourced ingredients to support Hawaiian farmers and vendors.

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