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Sesame Workshop Launches New YouTube Kids Channel Sesame Studios

Sesame Studios

Sesame Workshop launched a new YouTube channel Sesame Studios, showcasing new non-Muppet characters, short form series, and original stories.

The channel will feature videos focusing on curricular areas such as literacy, health, and social-emotional development in engaging formats. It will build off the success of the Sesame Street YouTube Channel, which has close to two million subscribers and nearly 3 billion views.

Singer, songwriter, actor, and YouTube star Todrick Hall wrote and produced the channel’s new theme song. Other videos include live-action nursery rhymes, animated milestone songs, animal films, and new digital native series such as The Totems, Scribble Tales, and Words with Puffballs.

Marvie, a new digital puppet character, will host the channel, introducing new videos and playlists, and encourage kids to interact with content as they watch.

Families will be able to co-view Sesame Studios content on the main YouTube channel.

The NPD Group Reports Disney as Most Desirable Toy Brand in China

The NPD Group’s Asia Pacific team released its China Toy Usage and Attitude Study, which reports China as the most desirable toy brand in China.

The study also states that most toy buyers in China own Disney products, the top three retailers in the Chinese toy market are e-commerce retailers, and most Chinese parents buy toys on Chinese New Year, Children’s Day, and on kids’ birthdays.

The study offers data and insight into the Chinese toy industry, helping manufacturers and retailers develop strategies for success.

FC Bayern Munich, One Entertainment Partner For Club-Branded Merchandise in the U.S.

FC Bayern Munich partnered with One Entertainment to accelerate the club’s branded merchandising strategy in North America.

The two will work to market, promote, and license across a range of product categories, including apparel, accessories, and housewares.

Currently available online, FC Bayern merchandise will be available for the first time in the retail market in the U.S.

GBI Signs New Deals For SpacePOP


Genius Brands International Inc. (GBI) signed new partners for SpacePOP merchandise.

Taste Beauty will make beauty products, including lip balm, lip gloss, nail polish, nail accessories, bath and body products, and specialty gift sets.

Imprint will launch a book series, Not Your Average Princesses, with graphic novel inserts written by Erin Downing and illustrated by Jen Bartel.

Bare Tree Media will craft emoticons, digital photo stickers, mobile phone themes, and web-enabled TV themes.

Canal Toys will make craft and activity kits and Yowie Group Ltd. will make chocolate versions of SpacePOP princesses and the evil Empress Geela.

The new licensees join GBI’s current partners, including Jaya Apparel, H.E.R. Accessories, Sony Pictures Home Entertainment, and Imprint.

Graffiti Greetings, Launch Graffiti-Themed Prepaid Debit Cards

Card-Graffiti-Greetings-46-MC IMAGE copy

Steel Urban Licensing LLC, licensor of Graffiti Greetings, partnered with for prepaid debit cards featuring graffiti works for the U.S.

The debit cards can be used wherever debit is accepted worldwide, give access to in-network ATMs, offer direct deposit functionality, and the ability to manage accounts through a smartphone app.

Consumers can view the cards online at

2016 LIMA Licensing Awards Nominees Announced

The International Licensing Industry Merchandisers’ Association has announced the nominees for the 2016 LIMA International Licensing Excellence Awards. Winners will be determined by a vote of the LIMA membership, and will be announced at the LIMA Opening Night Awards Ceremony on June 21 at Licensing Expo in Las Vegas, Nev.


Andy Warhol – The Andy Warhol Foundation for the Visual Arts, Inc.
It’s a WildLife – Form Advertising/Bulldog Licensing Ltd.
Keith Haring – Artestar/Haven Licensing
Pets Rock – Takkoda/The Sharpe Company
Taste Happiness with SmileyWorld – The Smiley Company
The Very Hungry Caterpillar/The World of Eric Carle – Eric Carle Studio/Joester Loria Group
V&A – Victoria and Albert Museum

Claudia Schiffer – Claudia Schiffer (MACL)/IMG
cupcakes and cashmere – cupcakes and cashmere/Brand Central, LLC
Loudmouth – Loudmouth Golf, LLC/The Brand Liaison, LLC
Nuance Salma Hayek – Ventanarosa/Salma Hayek/Beanstalk
Paris Hilton – Paris Hilton Entertainment/Beanstalk

Barbie – Mattel, Inc.
Crayola – Crayola, LLC
Hello Kitty – Sanrio, Inc.
My Little Pony – Hasbro, Inc.
Paddington Bear – Paddington and Company Limited/The Copyrights Group Limited
Shopkins – Moose Toys/The Licensing Shop, Inc.
Snoopy – Peanuts Worldwide

Ekocycle – and The Coca-Cola Company
Energizer – Energizer Brands, LLC/Beanstalk
Girl Scouts of the USA – Girl Scouts of the USA/The Wildflower Group
HGTV Home – HGTV (Scripps Networks)/Beanstalk
In Love by Bride’s – Condé Nast/The Musmanno Group
Jeep – FCA US LLC/The Licensing Company
Kevlar – Dupont/Earthbound LLC
Pella – Pella/Brandgenuity
Scotts and Miracle-Gro   – The Scotts Miracle-Gro Company/Seltzer Licensing Group

Candy Crush Saga – King Digital Entertainment/Striker Entertainment, LLC
Hit It Rich Slots & Elvira – Zynga
LINE Friends – LINE Friends Corp.
Skylanders – Activision Publishing, Inc.


Boonie Bears – Fantawild Animation, Inc.
Frozen – Disney Consumer Products and Interactive
Masha and the Bear – Masha and the Bear Ltd.
Minions – NBCUniversal Brand Development
Paw Patrol – Spin Master Ltd.
Peppa Pig – Entertainment One
Teenage Mutant Ninja Turtles – Nickelodeon

AMC’s The Walking Dead – AMC/Striker Entertainment
Jurassic World – NBCUniversal Brand Development
Marvel’s Avengers: Age of Ultron – Disney Consumer Products and Interactive Media
Star Wars: The Force Awakens – Disney Consumer Products and Interactive Media

Anheuser-Busch – Anheuser-Busch InBev/The Licensing Company
Beekman 1802 Farm Pantry – Beekman 1802/Brand Central, LLC
Coca-Cola – The Coca-Cola Company/The Licensing Company
Corona – Constellation Brands/Joester Loria Group
Dr Pepper Snapple Group – Dr Pepper Snapple Group/Brand Central, LLC
The Hershey Company – Asian Licensing Programme – The Hershey Company/The Licensing Company
TGI Fridays – TGI Fridays/Beanstalk

Coca-Cola at Excelsior
–   The Coca-Cola Company/The Licensing Company
Frubes Minions – Universal Studios/Illumination Entertainment/Asgard Media
Marvel Collector Corps Subscription Box – Disney Consumer Products and Interactive Media
NFLPA / Uber Delivers Madden to Local Fans Nationwide – NFLPA
Peppa Pig National Daffodil Day Australia – Entertainment One
Star Wars: Force Friday/Unboxing Program – Disney Consumer Products & Interactive Media
Throwback Thanksgiving / Freedom From Want Illustration – The Saturday Evening Post/Curtis Licensing

Alien vs. Predator
– Twentieth Century Fox Consumer Products and Universal Studios Hollywood
AMC’s The Walking Dead – AMC and Parque de Atracciones de Madrid/Striker Entertainment
Discovery Adventures – Discovery Communications/PPW Sports and Entertainment (China) Limited/APAX Group (China)
Discovery at Sea – Discovery Communications and Princess Cruises
Il Mondo di Peppa Pig (The World of Peppa Pig) – Entertainment One/Leolandia
My Little Pony/Equestria Girls – Hasbro, Inc./Producciones Tycoon Gou
The Simpsons Land – Twentieth Century Fox Consumer Products and Universal Studios Hollywood
Thomas Land – Mattel and Fisher-Price

Cost Plus World Market
–   Downton Abbey
Fei FanTan Suo Outdoor Products Company Limited – Discovery Expedition
Grupo Éxito – Minions
Hot Topic – American Horror Story
Hot Topic – Doctor Who
Saks Fifth Avenue   – Empire
Spirit Halloween   – Teenage Mutant Ninja Turtles
Target – Peanuts
Toys”R”Us, Inc. – Star Wars: The Force Awakens

England Rugby
   – Rugby Football Union/CPLG UK
FIFA Women’s World Cup Canada 2015 – FIFA – Fédération Internationale de Football Association
Major League Soccer & 20 Clubs – Major League Soccer/Soccer United Market



Black Milk – Doctor Who legwear
Bioworld Merchandising – Corona apparel & footwear collection
ELAND   – The Simpsons apparel line
Guangzhou Boweiman Fashion Co., Ltd.   – Jeep leather bags & accessories
Hot Topic – Doctor Who fashion line
Peter Alexander   – Sesame Street sleepwear, outwear & accessories
SG Companies – Classic Star Wars children’s footwear

Argento SC – Car and Driver automotive gifts & accessories
Ping Solutions – Minions water dispenser
Select Brands, Inc. – Captain America & Marvel Avengers waffle makers
Select Brands, Inc. – Disney FROZEN Olaf Snow Cone Maker
The Sherwin-Williams Company – HGTV HOME by Sherwin-Williams paint
Swan Hose – Miracle-Gro Ultra Lite and Scotts Max Flex Hose

DIGITAL – apps, software, video
Aristocrat Technologies
– AMC’s The Walking Dead slot game
Ludia Games – Jurassic World: The Game
Pocket Gems – Mean Girls Senior Year interactive mobile game
Stern Pinball – KISS pinball machine
Story Toys – The World of Eric Carle/The Very Hungry Caterpillar apps
Zynga – Wizard of Oz slots

Ace Canning – Hershey’s Soyfresh soymilk
Bon Bon Buddies – Minions Surprize Qube
Kraft Heinz – TGI Fridays frozen snacks
The Quaker Oats Company – Quaker® Chewy® Girl Scouts® Granola Bars
The Republic of Tea – Downton Abbey teas
Robinson’s Brewery – Iron Maiden Trooper Premium Beer
Walker’s Shortbread – Outlander assorted shortbread
Whole Foods – The Very Hungry Caterpillar 365 Everyday Value® cereal and juices

Hall & Associates Limited – Shopkins hair accessories
Lovehoney – Motörhead Official Pleasure Collection
Pak Lab – Bay Soleil Sun and Skin Care product line
Papeless Nacionales S.A. – The Peanuts Movie Suave Gold Tissues
Pearl World – Paris Hilton Cosmetic Collection
Vision Ease – Coppertone Lenses by Vision Ease

HOME DÉCOR – domestics, furniture, giftware, textiles
Pendleton Woolen Mills – Star Wars blankets
Pottery Barn – Star Wars Millennium Falcon Bed
Roman, Inc. – Rudolph the Red-Nosed Reindeer & Friends Jingle Buddies
Underground Toys – Star Wars giftware line
Weeks Roses – Downton Abbey Garden Rose Collection
York Wallcoverings – Williamsburg Trend Meets Tradition Wallpaper Collection

Blueprint Collections Ltd. – Shopkins stationery
Crayola, LLC – Crayola Color Alive – Minions
Cross – Star Wars pens and journals by CrossS
Francis Lincoln – Walter Foster – Breaking Bad Cookin’ up some Colour, Yo’
Galison-Mudpuppy   – Andy Warhol for Galison-Mudpuppy product assortment
Moleskine – Moleskine Batman Limited Edition Collection
Wonder Forge – Disney Imagicademy hands-on learning products
The Bridge Direct – Shopkins C3 Kinstructions
Hasbro, Inc. – Star Wars Bladebuilders Lightsaber
Jazwares, LLC – Peppa Pig line
Just Play – Doc McStuffins Pet Vet Checkup Center
LEGO – Star Wars Millennium Falcon
Mattel, Inc. – Elsa Fashion Doll Ice Castle
Sphero – Star Wars BB-8 app-enabled Droid
Wicked Cool Toys – Girl Scouts Cookie Oven

Octonauts To Launch a 60-City Tour in the U.S. Starting September 22


Octonauts is launching a 60-city tour, The Octonauts and the Deep Sea Volcano Adventure, in San Diego starting September 22 in the U.S. Silvergate Media will produce the show in association with Red Light Management and Fiery Light.

The tour is based on preschool series The Octonauts and will feature songs by the Octonauts’ eight-member crew, including Captain Barnacles, Lieutenant Kwazii, and Medic Peso. New episodes of the series will premiere on Disney Channel and Disney Junior this year.

Citi Cardmember tickets, Facebook presale tickets, and VIP tickets will be available starting April 27. General and Citi Cardmember Preferred tickets will be available starting April 30.

Visit for tour dates.

NBCUniversal Acquires DreamWorks Animation

NBCUniversal has acquired DreamWorks Animation. The studio will become part of the Universal Filmed Entertainment Group, which includes Universal Pictures, Fandango, and NBCUniversal Brand Development.

Under the terms of the agreement, DreamWorks Animation has an equity value of approximately $3.8 billion. DreamWorks Animation stockholders will receive $41 in cash for each share of DreamWorks Animation common stock.

The agreement was approved by the boards of directors of DreamWorks Animation and Comcast, and the controlling shareholder of DreamWorks Animation approved the agreement by written consent. The transaction is expected to close by the end of this year.

Subsequently, DreamWorks Animation CEO and co-founder Jeffrey Katzenberg will become chairman of DreamWorks New Media, which will comprise the company’s ownership interests in Awesomeness TV and NOVA. Katzenberg will also serve as a consultant to NBCUniversal.

MainGate Becomes PBR’s Exclusive Merchandise Partner


MainGate entered an exclusive partnership with Professional Bull Riders (PBR), to manage events, eCommerce, and wholesale retail business.

Under the agreement, MainGate will develop and sell officially licensed PBR merchandise at nearly 50 events on the  Built Ford Tough Series and the BlueDEF Tour.

MainGate will also design and maintain PBR’s eCommerce store,, and facilitate wholesale opportunities for PBR merchandise, including expanded apparel offerings with major retail stores across U.S.

MainGate event sales will debut on August 19 in Nashville at Music City Knockout and a new PBR online store will launch in early fall.

Sony Pictures Signs More Than 100 Partners for Rovio’s Angry Birds Movie Promotional Campaign

With Rovio Animation‘s The Angry Birds Movie set to launch in May, Sony Pictures teamed with more than 100 partners worldwide, delivering $250 million in promotional media.

McDonald’s will launch a Happy Meal program in 120 markets worldwide promoting the film. Ziploc will create limited edition sandwich and snack bags and give customers $5 off movie tickets on purchasing two specially marked packages of Ziploc products. Menchie’s Frozen Yogurt will feature five collectible spoons for Red, Bomb, Chuck, Matilda, and two new cups.

Imagine Advertising will create The Best of the Nest event, where customers will go to their local furniture stores to take advantage of special offers. The Happy Egg Co. will highlight how all birds are not as happy as their hens through social media activation.

International partners promoting the film include French car manufacturer Citroën, Jack Links, Panasonic batteries and torches, Novotel hotel, and AccorHotels. Other partners include Home Depot, Danone, Nestle, Trolli, Pepsico, Ferrero Kinder, HSBC, Dr. Oetker, Telefonica, and Yoplait.

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