The Licensing Blog

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Toy State, Monster High Enter Licensing Partnership

Toy State will design a new line of R/C toys under its Nikko brand featuring Monster High under a licensing agreement with the brand. The toys are scheduled to hit retail stores in the U.S. and Canada next fall.

This deal was struck soon after Toy State signed contracts with Barbie, Hot Wheels, and Thomas & Friends. The agreement marks the most recent expansion of the licensing relationship between Mattel and Toy State.

Nelvana, Oktobor, and Playmates Toys Partner for Mech Mice


Corus Entertainment’s Nelvana is teaming up with Oktobor Animation and Playmates Toys to develop and produce Mech Mice, an animated action-comedy for kids ages 6 to 11.

This CGI-animated series follows the adventures of an incorrigible young mouse, Scratch Whitepaw and his teammates, a ragtag squad of heroic, mini, mech-mice with a mission to protect the weak and defend the mouse way of life. Mech Mice is anticipated to premiere in 2017.

Wicked Cool Toys to License Alvinnn!!! And the Chipmunks


Wicked Cool Toys has aligned with Bagdasarian Productions and PGS Entertainment as the toy licensee for the new CGI-animated TV series, Alvinnn!!! And the Chipmunks, on Nickelodeon. The series offers a fresh look at the classic adventures of Alvin, Theodore, Simon, and the Chipettes.

Alvinnn!!! And the Chipmunks is created, written, and directed by Janice Karman, who along with her husband Ross Bagdasarian is the owner, voice, and producer of the Chipmunks franchise, including the latest film The Road Chip, due in theaters this holiday season.

The company will develop a diverse line up of toys, including a voice changer singing microphone, fully articulated figures, play sets, R/C, plush, and more for summer/fall next year.

Wordteasers Partners with Merriam-Webster

Elm Education Marketing LLC has partnered with Merriam-Webster Inc. to re-release WordTeasers’ educational titles, enhanced with Merriam-Webster content.

WordTeasers: SAT: Vocabulary will be the first title to be released along with a newly developed title for middle school students, WordTeasers: Middle School, each supplemented with content from the Merriam-Webster online dictionary.

These titles are designed to promote lively conversation. Each card in the 150-card deck of the title features useful information about key vocabulary words, their usage, pronunciation, definition, synonyms, and related words.

The products will debut at the Toy Fair in New York, next year.

Pez Candy, WWE Partner for Collectible Gift Set


Pez Candy Inc. has partnered with WWE to create a collectible gift set, including three wrestlers: The Rock, John Cena, and The Undertaker. Each set will also have one six pack set of Pez Candy.

The gift set will hit retail stores in April, in time for WrestleMania 32.

GeoToys Goes Around the World with Encyclopaedia Britannica

GeoToys has partnered with Encyclopaedia Britannica Inc. to develop a complete lineup of educational puzzles and games under Encyclopaedia Britannica and Britannica Kids brands. The two partners were brought together by JRL Group Inc.

GeoToys’ first product under the Encyclopaedia Britannica license is Around the World, a board game that includes more than 200 questions and answers in categories like geography, language, culture, and people from around the world.

The game will be available at Barnes and Noble,, and several other specialty and independent toy retailers in the holiday season this year.

Studio 100 Media Signs Sprout

Studio 100

Studio 100 Media has signed a deal with NBCUniversal’s Sprout to acquire rights for both the new CGI-animated series and 3-D feature Maya the Bee, which tells the story of a young bee’s adventures when she leaves her hive to discover the mysteries of nature.


Imira Entertainment Inks Global Deals Ahead of MIPJunior


Imira Entertainment has finalized multiple global broadcast deals ahead of MIPJunior. It sold The Hero of Color City, a TV series about protecting the artistic imagination of kids to AMC network for its EMEA channel. AMC will also broadcast Cleo, a preschool series about a puppy enchanted by his master’s colorful braces, in Poland and Benelux.

Imira sold Larva, a vibrant comedic vignette series to Nickelodeon in central and east Europe, Scandinavia, Germany, Austria, Netherlands, and Greece. scooped up Vitaminix, a series that promotes health consciousness; The Happets, an adventure series about a group of friendly animals that live in a tree house; and Cleo.

Toy State, Mattel Partner for Barbie R/C

Mattel has partnered with Toy State, manufacturer of stylized lights-and-sound radio controlled (R/C) vehicles for a Barbie R/C. Toy State will manufacture an innovative lineup of Barbie licensed and custom R/C vehicles under the Nikko franchise. The Barbie R/C vehicles are scheduled to hit retail stores in the U.S. and Canada starting next fall.

Burbank Signs All American Licensing

Burbank jewelry design company has signed All American Licensing to expand its brand with a fresh line of products that blends the antique creations of American estates with trends of today.

Burbank’s designs routinely feature in Elle, In Style, W, More, Marie Claire, and Lucky, and can be found in boutiques and mid-tier retailers worldwide.

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