The Licensing Blog

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Nintendo Outlines Launch Plans for First Mobile App Miitomo

Nintendo’s first app made exclusively for smart devices Miitomo will launch in North America in March for both iOS and Android devices.

Starting February 17, people can pre-register for Miitomo by signing up for the new Nintendo account service using their existing email, social media accounts, or current Nintendo Network IDs. People who pre-register will be among the first to be notified about the availability of Miitomo when it launches in March.

Nintendo will offer a special Miitomo bonus to anyone who signs up for a Nintendo account between February 17 and the launch. Miitomo is a social experience that uses Nintendo’s Mii characters, which first debuted on the Wii console to spark lighthearted conversations like “What song has been stuck in your head lately?” or “Do you believe in aliens?” Users can also share photos featuring their Mii with the Miifoto feature.

Saban Brands Reunites Paul Frank Brand With Founder

Saban Brands appointed artist and designer Paul Frank as director of creative development for the company. Frank is the original founder of Paul Frank Industries (PFI), the creator of Julius the Monkey, and the additional cast of Paul Frank characters.

In his new role, Frank will serve as a key player for PFI, bring authenticity back to the brand, work on new character development, and additional properties.

GBI, Mills Entertainment Partner for Thomas Edison’s Secret Lab Live Show

Edison New

Genius Brands International Inc. (GBI) and Mills Entertainment partnered to create a live show based on animated series Thomas Edison’s Secret Lab. The Thomas Edison’s Secret Lab live show will run in major cities across the U.S. next year, and will incorporate original music by Ron Fair and his singer-songwriter wife Stefanie Fair.

GBI will also debut a new toy line from master toy partner Wicked Cool Toys in the fall. Mobile apps, games, activity kits, apparel, publishing, and an in-school curriculum program are set to launch next year.

Sega Signs More than 25 Licensees for Sonic the Hedgehog Franchise

Sega partners with more than 25 merchandising and promotional licensees for its Sonic the Hedgehog franchise this year, after the success of animated series Sega Boom.

With Sonic’s 25th anniversary this year, these partnerships in categories such as apparel, accessories, and novelties aim to bolster the classic Sonic the Hedgehog brand and Sonic Boom franchise.

The licensing program is lead by master toy partner Tomy. New partners include Komar Brands, Concept One Accessories, LoungeFly, Bentex Group Inc., Signorelli Inc., and Accutime Watch Corp.

Cartoon Network Appoints Pacific Licensing Studio for Southeast Asia

Pacific Licensing Studio will represent the consumer products division of Cartoon Network in Southeast Asia. The partnership includes driving the regional licensing business for global brands, including The Powerpuff Girls, Ben 10, We Bare Bears, and Adventure Time.

 

The deal stretches across Southeast Asia, including major markets such as Taiwan, Thailand, Singapore, Malaysia, Indonesia, and the Philippines.

Toy State Partners for Teenage Mutant Ninja Turtles Vehicles

Toy State has secured a licensing partnership with Nickelodeon to design, develop, and manufacture lines of toy vehicles featuring the Teenage Mutant Ninja Turtles entertainment brand. The three-year deal will allow Toy State to create Teenage Mutant Ninja Turtles-themed lights and sound, preschool, and radio-controlled vehicles. Product will be available in mid-2016 at major retailers.

Toy State recently added Barbie and NASCAR to its licensing portfolio, joining the company’s flagship Road Rippers and Nikko brands, as well as lines featuring leading licensed properties including Hot Wheels, Caterpillar, WWE, Thomas & Friends, and DC Super Friends in its brand lineup.

DCP and Bandai Launch Finding Dory Product Line


Finding Dory

Disney Consumer Products (DCP) and Bandai unveiled the new global product lineup celebrating Disney•Pixar‘s Finding Dory, debuting in the U.S. on June 17.

With recognizable sounds and voices from Dory, Marlin, and Nemo, Bandai’s products capture the essence of the film and transform key moments into play sets, interactive toys, feature figures, plush, and bath toys. Highlights include a My Friend Dory interactive soft figure and Swigglefish Figure. The merchandise will roll out globally starting May.

Activision Publishing, Kid Cuisine Partner for Skylanders Frozen Food

Cuisine

Activision Publishing Inc. and ConAgra Foods’ Kid Cuisine partnered to launch Skylanders-inspired frozen food. Available now through April 15, promotional meals will be available at Walmart, Target, and participating major grocery stores across the U.S.

Kids can enjoy meals featuring Stealth Elf- and Kaos-shaped chicken nuggets with gem-shaped cookies, or Spyro and Dream Catcher-shaped macaroni with pudding that changes color while kids eat. Kids can taste nine different meals, including cheese pizza, beef patty, mac and cheese, fish sticks, mini corn dogs, fun nuggets, popcorn chicken, stuffed- crust pepperoni pizza, and spaghetti.

Kids can get an extra treat inside each Skylanders Kid Cuisine meal box, and a free Stealth Elf Skylanders Battlecast card. Skylanders Battlecast offers a new free-to-play mobile game, with everything from collectibility to strategic card combat, online games, and single-player campaign.

WBCP and DC Entertainment Enter Global Licensing Programs for Batman v Superman: Dawn of Justice Film

Warner Bros. Consumer Products (WBCP) signed new licensees for a global licensing and merchandising program for Batman v Superman: Dawn of Justice, releasing in theaters on March 25.

Mattel will unveil a full toy line, including action figures, vehicles, play sets, and collectible figures; The Lego Group will launch construction sets; and Rubie’s Costume Co. will introduce a new line of costumes and accessories for kid and adults.

Other licensees include Funko for stylized collectible figures; Thinkway Toys for a role-play line; Jakks Pacific for Batman and Superman collectible figures; Tonner Dolls for detailed fashion dolls; Bandai America for poseable figure model kits; Spin Master for remote control Batmobiles; and Buffalo Games for adult puzzles.

Sideshow Collectibles will launch detailed statues; The Noble Collection will introduce prop replicas; NECA will launch an 18-inch figure; Soap Studios will launch replicas of the Batmobile; and Hot Toys, Kotobukiya, SquareEnix, Medicom Toy, Prime 1 Studio, and Union Creative will launch collectibles.

Licensees also include Bioworld, Junk Food, New Era Cap Co., Matchless London, Converse Kicks, Scholastic, and Titan Books.

Moose Toys Announces New Shopkins Licensees

Moose Toys announced eight new Shopkins licensees for North America, bringing the total licensee count to 51.

The licensees include Brendon Publishing for coloring and activity books; Frankford Candy for everyday and seasonal confections; Dynacraft BSC Inc. for bikes and scooters; and Edge Brands for swimming accessories, skateboards, and helmets in the U.S. and Canada.

Licensees for the U.S. include AME for sleepwear, Just Play LLC for plush toys; and those for Canada include HG International for cold weather accessories. 

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