The Licensing Blog

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Maurizio Distefano Licensing to Represent Chic & Love Fashion Brand

ChicandLoveThe licensing and management consulting agency Maurizio Distefano The evolution of Licensing was appointed licensing agent for the new fashion and accessories brand Chic & Love in Italy, Canton Ticino, Poland, the Czech Republic, Slovakia, Hungary, and the countries of former Yugoslavia.

The Chic & Love brand focuses on affordable luxury, combining street style with an avant-garde look. Following a recent partnership with Swarovski, Chic & Love will incorporate Swarovski crystals into many of its collections. Read the rest of this entry »

Kidz Bop Live Concert Returns to LEGOLAND Florida Resort

KidzBop_Live2018The Kidz Bop Kids will return to LEGOLAND Florida Resort during the Kidz Bop Weekend, a music-filled event that runs from Nov. 10 to 12. This spring, Kidz Bop will debut an original musical collaboration with LEGOLAND that highlights all that awaits at the vacation destination. Read the rest of this entry »

Subway Surfers Breaks Google Play Record with One Billion Downloads

SubwatSurfers_OneBillionSubway Surfers was downloaded more than one billion times on Google Play, making it the first game on the platform to reach this mark.

Originally launched in 2012 by SYBO and KilooSubway Surfers lets players take on the role of the graffiti-tagging main protagonist Jake, or one of his many friends. They run from the grumpy inspector and his dog through the subway systems of cities around the world while collecting coins and dodging oncoming trains. Read the rest of this entry »

The Walt Disney Co. Announces Strategic Reorganization, Effective Immediately

TheWaltDisneyCompanyThe Walt Disney Co. reorganized its businesses into four segments: the newly-formed Direct-to-Consumer and International; the combined Parks, Experiences and Consumer Products; Media Networks; and Studio Entertainment. The reorganization is effective immediately.

Kevin Mayer was named chairman of the new Direct-to-Consumer and International business segment. Mayer has served as Disney’s chief strategy officer since 2015. Bob Chapek, formally chairman of Walt Disney Parks and Resorts, will now serve as chairman of the new Parks, Experiences and Consumer Products, with additional responsibilities for all of Disney’s consumer products operations globally, including licensing and Disney stores. Read the rest of this entry »

Toys “R” Us to Liquidate Inventory and Shut Down U.S. Stores

ToysRUsToys “R” Us  is officially going out of business in the U.S. The retailer filed court documents early Thursday seeking bankruptcy court approval to liquidate its inventory, start closing nearly 800 U.S. locations, and selling its equity interest in its Canadian operations.

The company’s lenders “have determined that the best way to maximize their recoveries is to liquidate the existing inventory in all [of Toys “R” Us’] 735 remaining U.S. stores and begin an orderly wind-down of the U.S. operations.”

“I am very disappointed with the result, but we no longer have the financial support to continue the Company’s U.S. operations,” says Dave Brandon, chairman and chief executive officer of Toys “R” Us. “We are therefore implementing an orderly process to shutter our U.S. operations and will pursue going concern sales or reorganizations of certain of our international businesses, while our other international businesses consider their options.”
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Ready Jet Go! Season Two to Blast Off on PBS Kids Next Month

ReadyJetG0_SeasonTwoThe second season of the animated series Ready Jet Go! will premiere on PBS Kids on April 2. A new episode will launch every day that week.

The new episodes feature Mindy Melendez, starting with the half-hour special,“Mindy Turns 5.” Additionally, this June and July, a new episode will air each Wednesday. Each episode features live-action interstitials with NASA’s Jet Propulsion Laboratory astrophysicist Dr. Amy Mainzer, the science consultant for the series. Read the rest of this entry »

UglyDolls Movie to Feature Pitbull Voice Cast, Original Song

Pitbull_UglyDollsSTX’s animated film UglyDolls will feature the musician Pitbull, who will pen and perform an original song, as well as voice one of the main characters in the movie. The film will be released next year.

UglyDolls is based on the toy line of the same name, and follows the UglyDolls as they confront what it means to be different, struggle with their desire to be loved, and discover the importance of staying true to oneself.

The marketing strategy for the film will feature Pitbull across all company platforms, including STXtv, STXdigital, and STXsurreal VR.

Hatchimals Licensing Program to Expand in the UK

Hatchimals_CPLGCPLG has secured new licensees for Spin Master’s Hatchimals brand across key categories in the UK, including apparel, arts and crafts, ride-ons, and more.

New partners include Fashion UK for children’s daywear and swimwear; Sambro for arts and crafts, stationery, luggage, and backpacks; Zak UK for lunchware, dinner, and drinkware sets; MV Sports for bikes, scooters, skates, and protection gear; Corsair for toiletries and cosmetics; Unique Industries for party paper goods and supplies; and Immediate Media and DJ Murphy for publishing.

Skechers to Launch Garfield Footwear Collection

BOBSfromSkechers_GarfieldCollectionSkechers USA Inc. will introduce a collection of Garfield footwear within the BOBS from Skechers division. The new line for women will include an assortment of BOBS from Skechers styles with designs that feature Garfield as well as his canine sidekick, Odie.

The Garfield collection will be initially available in select Skechers retail stores across the U.S. and Canada, and online at Availability will expand to third-party retail partners and worldwide for the back-to-school season. Products in the line will be designed, developed, and marketed through a multi-year licensing partnership between Skechers and Garfield licensing manager, Paws Inc. Read the rest of this entry »

New Season of Masha and the Bear Premieres in the UK

MashaAndTheBear_SeasonThreeSeason three of Masha and the Bear now airs weekdays at 6 p.m. on Cartoonito in the UK. The series also has two spin-offs on YouTube: Masha’s Tales and Masha’s Spooky Stories.

Other broadcasters that currently air the new season include HBO Europe, Minimax, Czeszka TV, TVP Poland, NBCUNI France, Telequebec, France TV, Canal Plus France, KIKA, De Agostini Kid, RTS Switzerland, and Tiny Pop UK.

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