The Licensing Blog

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Sesame Street Names Ben Lehmann as Executive Producer

SesameStreetSesame Workshop named Benjamin Lehmann as the new executive producer of Sesame Street, taking the helm from creative director and interim executive producer, Brown Johnson.

Lehmann has served as the show’s supervising producer since 2015. He first joined Sesame Street production as a production assistant in 2001, rising to producer in 2007. He also directed The Magical Wand Chase, a season-launching special that aired on HBO this month. Read the rest of this entry »

Genius Brands Appoints Macmillan as Global Master Publisher for Rainbow Rangers

RainbowRangersGenius Brands International Inc. builds the global licensing, merchandising, and retail program for its newest preschool series Rainbow Rangers with the appointment of the new master publishing partner for the brand, Imprint, a part of Macmillan Children’s Publishing Group. Read the rest of this entry »

WIT Announces 2018 Wonder Women Awards Gala Honorees

wit-logo-copyWomen in Toys, Licensing and Entertainment (WIT) announced honorees for its annual Wonder Women Awards Gala, which celebrates industry leaders for their outstanding contributions in toys, licensing, and entertainment. WIT will induct Lifetime Achievement Honoree, Norma Rosenhain, Creata CEO and the Elise Lachowyn Mentorship Award will be given to Nancy Zwiers, executive vice president (EVP) and global chief marketing officer (CMO) for Spin Master.

The 14th Wonder Women Gala will take place on Sunday, February 18 and will celebrate Wonder Women honorees and finalists in the following categories: Creator/Innovator; Licensing; Manufacturing; Marketing; Public Relations; Retailer; Sales; and Rising Star Award. Read the rest of this entry »

Tiny Pop, Ink Global Partner to Air Masha and the Bear in the UK

MashaAndTheBearEpisodes from Season one of Animaccord’s Masha and the Bear debuted in the UK this week on Sony Pictures Television Networks’ pre-school channel, Tiny Pop. Read the rest of this entry »

PBS Kids to Debut New Odd Squad Movie Next Month

PBSKIDS-BOY-COLORPBS Kids will premiere an hour-long movie from based on the Odd Squad series. Odd Squad: World Turned Odd follows agents Oona, Olympia, and Otis after they accidentally change the past and undo every odd case the Odd Squad ever solved. The agents embark on a mission across time using math skills and teamwork in order to return to normalcy. A sneak peek of PBS Kids’ newest upcoming series Pinkalicious & Peterrific will debut following the premiere. Read the rest of this entry »

Discovery Consumer Products, Philip Colbert Partner for Discovery Shark Fashion Line

Discovery_Colbert_ClothingLineDiscovery Consumer Products partnered with British pop artist Philip Colbert of The Rodnik Band for Discovery Shark, a new line of clothing and accessories.  The collection combines Colbert’s pop art style with Discovery’s educational initiatives for ocean conservation.  Discovery Shark will debut in stores in advance of next year’s 30ht anniversary of Shark Week. Read the rest of this entry »

Roblox Expands Management Team with Industry Veterans

roblox_LogoRoblox added three Silicon Valley veterans to its senior staff to help lead the company. The new team will be tasked with scaling the staff and product that supports the platform, and includes Jennifer Hedding as chief people officer, Daniel Williams as vice president (VP) of corporate and production engineering, and Matt Kaufman as VP of product for platform at Roblox. Each brings more than 20 years of experience working for bot early stage start-ups as and established tech brands. Read the rest of this entry »

TCG to Debut Miffy Preschool Games and Puzzles

TCG_MiffyTCG will expand its licensing portfolio with a new line for preschoolers based on Miffy. Its new Miffy games and puzzles will be available at retail beginning in the spring of next year.

Miffy’s Adventures Big and Small is a CGI-animated TV series that premiered in the U.S. on Nick Jr. last year in October, as well as in Canada on TVO and Knowledge Network. The preschool series features the adventures of the bunny whose explorations lead to worlds of discovery. Miffy’s 3-D stop-motion animated series, Miffy and Friends, airs on Noggin.

Jazwares Debuts Roblox Celebrity Collection

Jazwares_RobloxCelebJazwares launched the Roblox Celebrity Collection of action figure toys, available exclusively online and in stores at Walmart. This new collection is inspired by Roblox developers and is designed to integrate with the full line of Roblox action figures for kids.

The Roblox Celebrity Collection includes game packs and playsets from top games on the platform, including “Top Roblox Runway Model” and “Neverland Lagoon.” Each toy includes a code for a unique virtual item that can be added to a player’s wardrobe on Roblox. Read the rest of this entry »

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