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Tommy Bahama Partners with COOLA Suncare


Tommy Bahama has signed a licensing agreement for an exclusive Tommy Bahama line of sunscreen products with COOLA Suncare.

The new sunscreen collection is available in a variety of scents and variations and features classic and mineral formulas. Bright packaging reflects the brand’s upbeat mantra, and each product combines a mixture of tropical fragrances with hints of coconut, pineapple, banana, cinnamon, almond, and vanilla.

COOLA’s exclusive Perfect 10 Blend, which is a cocktail of natural ingredients that help minimize the effect of UV radiation and sun exposure on the skin, was used to create each Tommy Bahama product. The full product lineup includes the Tommy Bahama SPF 30 Natural Vanilla Mineral Face Sunscreen Lotion, SPF 50 Natural Coconut Mineral Sport Sunscreen Lotion, SPF 30 Zephyr Face Sunscreen Lotion, SPF 30 West Indies Punch Body Sunscreen Lotion, SPF 50 California Dream Sport Sunscreen Lotion, SPF 06 Acapulco Gold Bronzing Mist Sunscreen Spray, SPF 15 Bay Breeze Sunscreen Spray, SPF 30 Day At The Beach Sunscreen Spray, SPF 50 Unscented Sport Sunscreen Spray, SPF 30 Mojito, Green Tea, Bluemonade, Cocobango, and Fresh Guava Lip Balm Sunscreens.

The new Tommy Bahama sunscreen collection will be available at all Tommy Bahama retail locations as well as prestige beauty boutiques, swimwear boutiques, select department stores, and online merchants.

Hawaiian Tropic Extends Signature Indulgence with Four New Licensees

Energizer Personal Care has partnered with four licensees to extend the exotic essence of Hawaiian Tropic sun care into a variety of everyday and seasonal product categories that include swimwear, footwear, fragrance, cosmetics, and beach accessories. Licensed products will leverage the fragrances and formulas along with design assets to capture the multi-sensory experience of Hawaiian Tropic.

The four new Hawaiian Tropic licensees include Dreamwave for women’s and juniors’ swimwear, Eastman for summer footwear, Luxe Brands  for cosmetics and fragrance, and Morgan Home for beach towels and beach tote bags. Beach accessories and footwear will launch this year, and swimwear, cosmetics, and fragrance next year. The partnerships between Energizer Personal Care and its new licensees were brokered by Brandgenuity.

For licensing opportunities, please contact Brandgenuity at 212-925-0730 or

LIMA Finalizes Ballot for Incoming Board of Directors

The International Licensing Industry Merchandisers’ Association (LIMA) has announced its slate of nominees for positions on the Board of Directors of the industry’s primary global trade organization. The ballot, which was assembled by the LIMA Nominating Committee and approved by the current Board of Directors, was culled from a large number of well-qualified individuals who had expressed their interest in serving on the LIMA Board. Ballots will be sent to LIMA members in April for voting, and the new directors will be introduced to the membership at the LIMA Annual Meeting on June 8 in Las Vegas. Read the rest of this entry »

Marvel Expands Home Textiles Program with Adult and Teen Offerings

Marvel Adult 1

Marvel will expand its home textiles and room décor program with a focus on the college and adult demographic. Marvel aims to expand its offerings to these audiences to bring fandom into their dorms and homes.

Marvel has partnered with Jay Franco, Northwest, Artissmo, Silver Buffalo, and others to design home textiles and décor utilizing a retro comics vibe featuring Marvel’s iconic characters. Jay Franco will offer a line of adult focused bedding, pillows, and more; Northwest will introduce a line of plush throws and throw wraps; Artissmo and Silver Buffalo will make canvas wall art; Open Roads Brands will launch retro Marvel comic tin signs; and 3DLight FX will offer 3-D wall lighting. Assorted Marvel bean bags and other adult chairs will also be available.

The Wildflower Group Adds to Girl Scouts of the USA Licensing Program

TWG_Bigelow Tea

The Wildflower Group will expand the Girl Scouts of the USA licensing program with new licensees. The Bigelow Tea Co. will introduce a pair of specially-developed teas inspired by Girl Scout Cookies flavors Thin Mint herbal tea and Caramel & Coconut black tea. Yankee Candle has launched a candle collection featuring scents from four Girl Scout Cookies: Thin Mint, Trefoils, Chocolate Peanut Butter, and Coconut Caramel Stripes. Each is available in a large tumbler or jar, a small tumbler, and as a Car Jar Air Freshener.

In addition, Build-A-Bear Workshop has rolled out its newest cuddly soft plush, Girl Scout Cookies Bear, a 15-inch creamy white bear with a fuchsia cookie bow on her head. Girl Scout Cookies Bear can be personalized with a two-piece Girl Scout Summer Get-Up, consisting of a hot pink T-shirt with a Girl Scout Cookie heart design and a denim skirt.

The new teas from Bigelow Tea will arrive at grocery stores nationwide and at this month. The licensed candles are available at Yankee Candle retail stores,, Bed Bath and Beyond locations, and gift and specialty outlets nationwide. Girl Scout Cookies Bear is available in its U.S. stores.

Parragon Expands Publishing Program Featuring Disney Franchises In North America


Parragon will publish a range of coloring, sticker, and activity books across multiple Disney franchises in the North American market starting next year. Franchises will include Frozen, Disney Princess, Disney Princess Palace Pets, and familiar characters from existing and upcoming Disney-Pixar films.

Parragon will introduce new-to-market designs, features such as cover-mounted gifts, activity sets, and a variety of series including 1,000 Stickers, Copy Coloring with chunky, double-ended crayons, Jumbo Activity Packs, and premium Sticker Treasuries.

Parragon now publishes books featuring Disney franchises in more than 35 countries and recently announced plans to launch a new publishing program in Scandinavia.

The Joester Loria Group Expands Kellogg’s in the Kitchen with New Tabletop Partner


Kellogg’s has partnered with R Squared Sales and Logistics to expand it’s presence in the kitchen with a new line of tabletop and décor. The deal was brokered by The Joester Loria Group.

Kellogg’s is the creator of characters including Tony the Tiger, Toucan Sam, and Snap, Crackle and Pop. R Squared will develop a collection of ceramic bowls, plates, mugs, glasses, and canisters featuring vintage designs of Kellogg’s iconic characters. The collection will be launch at specialty, mid-tier, mass retailers, and grocery retailers this fall.

ITVS Global Entertainment Expands Gerry Anderson Portfolio

March16.ThunderbirdsITV Studios Global Entertainment has expanded the Gerry Anderson brand portfolio in celebration of the Gerry and Sylvia Anderson’s TV series Thunderbirds.

The new line features 1960s TV cult classics including Captain Scarlet, Stingray, Joe 90, and Space 1999, and will commemorate Anderson’s life-long commitment to creating diverse, innovative, and futuristic content in his style. Hailed the master of “Supermarionation,” the new Gerry Anderson product lines will span key categories including collectibles, figurines, adult apparel, and gifting. Read the rest of this entry »

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