Autotrader.com has renewed a multi-year partnership with Turner Sports and the National Basketball Association (NBA). As part of the extended agreement, autotrader.com will continue its role as presenting sponsor of “NBA on TNT Premiere Week presented by AutoTrader.com,” “TNT NBA Tip-Off presented by autotrader.com,” and all NBA TV pregame shows.
Overall, autotrader.com will partner with TNT and NBA TV to provide sponsorship elements to more than 200 combined NBA games during the 2014-15 season, including programming during the preseason, regular season, NBA All-Star 2015, and NBA Playoffs.
In celebration of the automotive marketplace’s 10th consecutive year as presenting partner of “TNT NBA Tip-Off presented by AutoTrader.com,” autotrader.com and Turner Sports will also produce a new linear and digital franchise titled “Celebrating 10 Years.” Beginning this season, the series will provide basketball fans with a nostalgic look back at some of the best moments from the past 10 seasons of “TNT NBA Tip-Off presented by AutoTrader.com.” These moments will live on a new dedicated section of NBA.com, alongside other offerings presented by autotrader.com, such as the “All-Star Drive presented by AutoTrader.com” and the “Drive to the Finals Fantasy Game.”
In addition to pregame and digital enhancements, autotrader.com will return as an advertising partner during NBA game broadcasts on both TNT and NBA TV.
“Drive to the Finals presented by AutoTrader.com” is also back again this season, providing fans a chance to showcase their basketball expertise. During the playoffs, participating fans will select one NBA player they think will put together the best individual performance each night. Similar to “All-Star Drive,” the fan who accumulates the most points throughout the playoffs will receive $25,000 towards the purchase of a car listed on autotrader.com.
Cupcake Digital has partnered with Peanuts Worldwide LLC to develop new digital applications starring characters from the Peanuts franchise. The agreement covers digital publishing and activity apps for fans around the world. The first planned releases are enhanced storybook apps based on classic Peanuts artwork featuring Charlie Brown, Snoopy, and the gang. Cupcake will also create apps surrounding the release of the Peanuts movie next year.
The first enhanced storybook app, with activities based on a “Kick the Football” storyline, is slated for release in November. The apps are targeted for kids ages 3 to 7 and tweens and will be available on the App Store, Amazon Appstore for Android and Google Play, Nook, and Nabi devices.
Warner Bros. Consumer Products (BCP) has partnered with licensees including Fisher-Price, Lego, Mattel, The Bridge Direct, Bandai, and Funko to bring fan-favorite gifts for the holiday season. WBCP is presenting products from a range of categories including toys, publishing, apparel, and collectors’ items.
This season’s offerings are inspired by The Hobbit: The Battle of the Five Armies, The Polar Express, A Christmas Story, and Warner Bros. properties Batman, Superman, Wonder Woman, Godzilla, Scooby-Doo, The Wizard of Oz, Harry Potter, The Big Bang Theory, and Justice League.
All of the products are available online and at retailers nationwide.
Kids and parents can have a blast with the Simon Fun Lab Tour, rolling across 20 malls nationwide in October and November. Simon Malls’ Fun Lab tour offers families a fun and immersive experience with popular kids’ brands. The interactive events feature activities hosted by Simon, PBS, Care Bears, and Strawberry Shortcake. Families can explore the engaging themed Fun Zones featuring activities for kids of all ages.
PBS Fun Zone
Kids and parents can explore the newest digital apps from Wild Kratts and Daniel Tiger’s Neighborhood, get up and moving with the Curious George’s Monkey Jump game, and play with the newest PBS Kids toys.
#ShareYourCare with the Care Bears
Kids can make their very own Care Bears Belly Badges. Once they make a badge, they can get their picture taken and post it to the #ShareYourCare wall. There will also be sneak peeks of new Care Bears home entertainment from Lionsgate and cuddly Care Bears plush from Just Play.
It’s a Berry Good Time with Strawberry Shortcake
When kids visit the Strawberry Shortcake friendship bracelet making station, they can create one-of-a-kind bracelets for their closest friends. The Bridge Direct’s line of Strawberry Shortcake toys and previews of the new Strawberry Shortcake DVD from Fox Home Entertainment will also be on display
Families can play Corn Hole, Plinko, Spin Wheel, and other strategy thinking games for the chance to win prizes or just for some family-friendly competition.
The Simon Fun Lab is one of several educational entertainment programs and seasonal events held throughout the year in conjunction with the Simon Kidgits Club.
Click here to find events in your area.
GTech has entered into a licensing agreement with Sony Pictures Consumer Products to create lottery games based on TV game shows Jeopardy! and Wheel of Fortune. In addition to instant scratch tickets and draw-based games, GTech will develop second chance promotions and other interactive experiences for lottery customers.
Herb Ritts has appointed Artestar as exclusive licensing agent. Artestar will develop new business in a wide range of categories, including apparel, home décor, and stationery, while helping to bring the archive of images held by the Herb Ritts Foundation to the audience of a new generation.
Ritts’ iconic images have been exhibited in museum shows worldwide, including hugely popular exhibitions at the Getty Museum in Los Angeles and The Museum of Fine Arts in Boston. In addition to producing portraits and editorial fashion for Vogue, Vanity Fair, Interview, and Rolling Stone, Ritts also created successful advertising campaigns for Calvin Klein, Chanel, Donna Karan, Gap, Gianfranco Ferré, Gianni Versace, Giorgio Armani, Levi’s, Pirelli, Polo Ralph Lauren, and Valentino among others.
Wicked Cool Toys has entered a licensing agreement with Girl Scouts of the USA to introduce a new Girl Scout Cookie Oven and a comprehensive line of role play, craft, and activity products inspired by Girl Scouts.
The Girl Scouts Cookie Oven will feature mixes inspired by some of the most popular Girl Scout Cookies such as Thin Mints, Trefoils, peanut buttler, and caramel coconut varieties. Wicked Cool is also developing a line of craft and activity kits for kids called D.I.Y. girl, to include products like a string art kit, jewelry making kit, collage silhouette kit, garland making kit, and more.
Wicked Cool Toys expects the line to hit mass market retailers beginning next fall.