Knockout Licensing has established a core of inaugural licensees for Sony Picture Television’s TV show Outlander. Licensees include Cryptizoic Entertainment for producing and distributing Outlander playing cards, trading cards, and trading card binders; EMCE Toys to create and sell Outlander novelty items including car signs, car air fresheners, bookmarks, mugs, magnets, button sets, postcard sets, and e-reader covers; Factory Entertainment for pillows, towels, stationery, lithographs, drink bottles, jewelry replicas, and costume accessory replicas; Funko Inc. for Pop! Vinyl figures based on the Outlander characters; North American Bear Co. for a line of collectible bears based on the Outlander characters; and Ripple Junction to manufacture and market a line of men’s, women’s, and girls’ tops.
The series is adapted from Diana Gabaldon’s Outlander book series, which follows the story of Claire Randall, a married combat nurse from 1945, who is mysteriously swept back in time to 1743 and thrown by circumstances beyond her control into the arms of Jamie Fraser, a chivalrous and romantic young Scottish warrior.
The Fred Rogers Co. has appointed HiHat Media to lead the U.S. branding licensing initiatives for its multi-Emmy award-winning PBS Kids series, Peg + Cat. HiHat Media will develop a broad consumer products campaign based on the highly rated math-based series for children and their families.
HiHat plans to kick off the Peg + Cat consumer products program with a master toy licensee, as well as partners in the apparel, bedding, stationery, gift categories, and more. Additional Peg + Cat licensees will be announced soon.
Peg + Cat follows Peg and her loyal sidekick, Cat as they embark on musical adventures, learning foundational math concepts along the way. Each episode features stories in which Peg and Cat encounter a problem that requires them to use math and problem solving skills to move the story forward.
Epic Rights has expanded its client roster through new representation agreements with top musical artists including Def Leppard, Billy Idol, Chicago, Doobie Brothers, Cinderella, Whitesnake, Jeff Beck, Jefferson Airplane, T. Rex, Velvet Revolver, and Yes. The company has also finalized multi-artists licensing agreements with select apparel licensees to develop fashion apparel programs for the brands.
Licensees for the program include Lauren Moshi, Retro Brands, Mighty Fine, Jerry Leigh, Life Clothing, Trevco, and Impact. The licensees will introduce rock apparel clothing lines, including T-shirts, fashion tops, kits, hoodies, sweatshirts, dresses, leggings, and loungewear. The apparel will debut across a broad range of retail channels throughout the U.S in the spring.
LIMA has named Cheryl Stoebenau, president of CAS Marketing, to the Licensing Hall of Fame. This year’s induction ceremony will take place on June 9 at the LIMA Licensing Awards Ceremony during Licensing Expo in Las Vegas.
Stoebenau began her licensing career in 1972 with Hallmark, and then moved to Calico as Executive Director of Licensing working on the Cabbage Patch Kids before forming her own agency in 1986. She also works with LIMA’s Charity Committee, and has been a driving force in raising $5 million for the Children’s Brain Tumor Foundation.
ITV Studios Global Entertainment is gearing up for London Toy Fair 2015 with developments in the boys’ action adventure series, Thunderbirds Are Go!, and third party kids’ TV properties, Super 4 and Matt Hatter Chronicles.
Master toy partner Vivid Imaginations will lead the lineup for Thunderbirds Are Go!. The company will unveil the toy line at London’s Toy Fair, which features the Tracy Island play set, a vehicle play set, detailed action figures, and role-play products. The toy line will debut at UK retail in the third quarter and will be supported by an extensive digitally-integrated consumer marketing and retailer program.
In addition, other licensees for Thunderbirds Are Go! include Simon & Schuster and DC Thompson for publishing, Kokomo for personal care, Danilo for greeting cards and stationery, Posh Paws for accessories, and MV Sports for outdoor play.
For the Matt Hatter Chronicles, master toy partner Simba Smoby UK debuted the first toy line for the brand in the UK, EMEA, and India last fall. The new year marks the start of a global licensing program that will include Australia, France, Spain, and Italy. ITVS GE is working with its 17 UK licensing partners to prep 2015 retail launches.
The first line of Super 4 figures and play sets will launch at UK retail in the fourth quarter of this year. In addition, master publishing partners Bonnier Publishing and Redan are on board to launch products in the first quarter of next year.
The American Greetings Properties (AGP) brands Care Bears, Strawberry Shortcake, and Madballs will collaborate with Socks and Accessories Brands Global (SABG) available for the back-to-school season. SABG specializes in hosiery, legwear, and accessories for the whole family, such as socks, tights, leg warmers, boot cuffs, cozy socks, slipper socks, boot liners, and its own non-slip sock design. The branded products will be available in mass and mid-tier retailers, as well as shoe stores.
In addition, Care Bears will collaborate with Iron Fist and Buckle-Down. The Iron Fist junior apparel line will include shirts, sweaters, dresses, bags, and shoes featuring the characters. The collection will be available at specialty retailers and directly from Iron Fist this spring. Buckle-Down will use images and logos to create designs for belts, buckles, wallets, and accessories. The products will be available in the U.S. and Canada this winter.