The Licensing Blog

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Colorforms Logo Will Come to Life With a New Name


Colorforms has launched a fan-based, promotional, online naming campaign starting October 11 to name the smiling yellow head, pink shirt, blue capped character that has become an iconic part of its logo. Colorforms  will produce an animated series with Out of the Blue Enterprises that will bring the Colorforms logo to life with its new, winning name.

This campaign to name the Colorforms Guy will last two weeks, when fans will be invited to send in names and vote for their favorite option on Facebook on and on Twitter. Fans will get a chance to win a $250 gift card to Toys “R” Us.

Brand Central Signs Jel Sert for Brand Extension and Acquisition

Jel Sert has signed Brand Central for representation of its brand portfolio, including Otter Pops, Fla-Vor-Ice, Wyler’s, Royal, and more. For the past six years, Brand Central has helped Jel Sert acquire Hershey’s, Baskin Robbins, Margaritaville, among other brands.

Brand Central will be responsible for identifying and securing new licensing opportunities for Jel Sert’s iconic all-family brands.

Gold’s Gym, FDG Brands Partner to Develop New Range of Licensed Products

Gold’s Gym and First Design Global (FDG) Brands have partnered to develop Gold’s Gym-branded drinkware and food storage products, including sports bottles, protein shakers, and snack containers.

The product line will launch early next year and will be available at major retailers across North America.

Level-5 abby Inc. to bring the Best Japanese Entertainment to the World


Level-5 abby Inc. has been formed to bring the best of Japanese children’s entertainment to global platforms and channels.

“Level-5 has built its reputation on developing broadly popular, family-oriented and heartwarming titles, including Professor Layton, Inazuma Eleven, Ni No Kuni, and Little Battlers eXperience,” says Akihiro Hino, the president and CEO.

Products inspired by these titles, such as the Yo-Kai watch, are then launched across retail in gaming, TV, toys, publishing, events, the Internet, and social channels.

Level-5 abby Inc. is funded by Japanese entertainment and advertising giants such as Level-5 Inc. and Dentsu Inc.

American Greetings Properties Becomes American Greetings Entertainment


American Greetings Properties (AGP) has changed its name to American Greetings Entertainment to better reflect the company’s focus on strategic expansion for its Care Bears brand and the development of new multi-platform characters and creatively driven entertainment intellectual properties.

Warner Bros. Develops a New Range of Costumes this Halloween


Warner Bros. Consumer Products (WBCP) has partnered with Rubie’s Costume Co., Promotional Partners Worldwide (PPW) Toys, and ICup Inc. to introduce a new range of adult, children, and pet costumes for Halloween.

The National Retail Federation’s Halloween Consumer Top Costumes Survey indicates that Batman has ranked in the top three places in adult, kids, and pet categories. The Deluxe Batman Unlimited kids costume and the Batman Unlimited Nightwing costume are ready for little fans to keep Gotham city safe. Adults can join the Dark Knight by changing into the Batman: Arkham Knight Harley Quinn Deluxe costume.

New costumes such as the Jupiter Jones Wedding dress, the Caine Deluxe costume, and the Looney Tunes Hooded Tutu dress will also be available in adult and kid sizes. Your pup can join in the Halloween fun in the Freddy Krueger or the Jason Voorhees costumes.

Entertainment One Expands Licensee List and Product Ranges for Peppa Pig

Peppa Pig

Entertainment One (eOne) has signed new deals with Cra-Z-Art, Accutime Watch Corp., Tin Box Company, Pamson, and Zak Designs for the Peppa Pig brand. After the success of the debut collection, Jazwares is expanding Peppa Pig’s offerings to include an all-new Peppa Pig House Construction set and the Peppa Pig and George’s Pirate Ship Construction set for the U.S. and Canada.

Cra-Z-Art is developing a wide range of craft and activity products, including paint-by-numbers kits, activity fun packs, velvet posters, make-your-own and color-your-own activity sets, a coloring and activity backpack, a transfer tattoo maker, stickers, magna doodle, pop beads jewelry, learn-to-lace, and more.

Toy State, Monster High Enter Licensing Partnership

Toy State will design a new line of R/C toys under its Nikko brand featuring Monster High under a licensing agreement with the brand. The toys are scheduled to hit retail stores in the U.S. and Canada next fall.

This deal was struck soon after Toy State signed contracts with Barbie, Hot Wheels, and Thomas & Friends. The agreement marks the most recent expansion of the licensing relationship between Mattel and Toy State.

Nelvana, Oktobor, and Playmates Toys Partner for Mech Mice


Corus Entertainment’s Nelvana is teaming up with Oktobor Animation and Playmates Toys to develop and produce Mech Mice, an animated action-comedy for kids ages 6 to 11.

This CGI-animated series follows the adventures of an incorrigible young mouse, Scratch Whitepaw and his teammates, a ragtag squad of heroic, mini, mech-mice with a mission to protect the weak and defend the mouse way of life. Mech Mice is anticipated to premiere in 2017.

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