Hot Topic, in partnership with Twentieth Century Fox Consumer Products (FCP), has unveiled a limited-edition collection of fashion apparel inspired by the fantasy adventure The Book of Life, from 20th Century Fox and Reel FX Animation Studios. The fashion collection was designed by the Hot Topic team and includes dresses, tops, skirts, and cardigans. In addition, the store will offer a range of film tees, jewelry, accessories, and fragrance.
The collection represents a visual adventured of the heart, mind, and spirit, with graphics and characters inspired by Día de los Muertos. The apparel line will be available exclusively at Hot Topic stores and online n September 15, with pre-sale beginning on August 26.
The Book of Life is the journey of Manolo, a young man who is torn between fulfilling the expectations of his family and following his heart. Before choosing which path to follow, he faces his greatest fears in three fantastical worlds. The movie hits theatres on October 17.
Poeticgem is set to develop a range based around the beverage brands Pepsi and 7UP. The company will use classic imagery based on the brands to create an adult nightwear line.
Target will launch a limited-edition girl’s collection inspired by the upcoming Annie film. In celebration of the story, Target partnered with the Annie costume designer, Renée Ehrilch Kalfus, on a 25-piece collection of girl’s apparel and accessories. Annie for Target by Renée Ehrilch Kalfus includes pieces with details such as patching, embroidery, buttons, and tulle, as well as a DIY kit that allows kids to personalize their wardrobe.
The line will be available on November 16, and the movie is set to hit theaters December 19.
Big Tent Entertainment has teamed up with NFL players for a co-branding deal, which will see its Domo character and NFL players appearing on various licensed lines. The line will include plush, novelty items, apparel, hats, bags, drinkware, and collectibles, along with stickers and embeds for digital games and mobile apps.
Big Tent will have the rights to use all NFL players as part of the co-brand, including 1,800 distinct player names, likenesses, numbers, photographs, voices, signatures, original art, and biographical data. The line launches this fall.
FremantleMedia North America (FMNA) will expand the Loteria brand through two new partnerships with Mad Engine and Chronicle Books. FMNA is the licensing agent for Loteria and has continued to seek new opportunities to expand the brand surrounding the iconic Latin American traditional game.
Mad Engine will introduce a full line of apparel licensing, including tanks, tops, hooded pullovers, zip fleece, and infant onesies. The clothing line will include items for men, women, juniors, girls, and boys. Chronicle Books will bring a host of stationery products to market this fall across North America, the UK, and Australia. Items will include journals, notebooks, and note cards that will feature trademark Loteria images.
Actress Sofia Vergara has partnered with Kay Jewelers to launch her jewelry collection, Sofia Vergara so Sofia. The collection is available exclusively at select Kay Jewelers stores and online at kay.com. The collection includes rings, necklaces, earrings, and bangle bracelets and many are set with diamonds and semi-precious gemstones, including amethyst, tanzanite, and topaz.
Epic Rights has finalized agreements with Hybrid Apparel, Fifth Sun, Impact Apparel, Junk Food, and Signorelli in the U.S. and Xtreme Worldwide, Philcos, and Trevco Inc. in Canada to create and deliver a new KISS apparel line. The line is intended to have diverse audience appeal, from youth to adults, and will be available at retailers everywhere across North America. Initial lines will be available this fall, with the majority launching next spring.
The apparel will include T-shirts, fashion tops, hoodies, loungewear, and accessories. It features new artwork inspired by iconic imagery from KISS throughout the years, including band photos, album covers, tour poster art, and new logo development.
Epic Rights will also launch a social media campaign targeting KISS Army fans who pledge their support to KISS, their licensees, and retailers.
Coveroo has named Christopher Boone as new CEO and Peter Tomassi as head of marketing and product of the company. Boone and Tomassi will forge new partnerships in licensing and manufacturing, develop Coveroo as an engine for customization, and give major brands and their customers opportunities to create unique products.
Boone previously held positions at Cimbal Inc. as president and CEO Visuvi as top executive and AppCentral as CEO. He holds more than a dozen patents in mobile payment, authentication, virtualization, and distributed networks. Tomassi was most recently SVP of product and marketing at Redbubble. Previously, he held product and marketing positions with EducationDynamics and led the creative and product development teams at Looksmart as executive producer and editor-in-chief.
Sony Pictures Consumer Products is looking to recruit a roster of global partners to develop a multi-category licensing program supporting the action comedy Pixels, to be released next summer.
In Pixels, when intergalactic aliens misinterpret video-feeds of classic arcade games as a declaration of war against them, they attack Earth, using the games as models for their various assaults. Pixels is a Columbia Pictures presentation in association with LStar Capital, is a Happy Madison / 1492 Films production in association with One More Production.