The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

ThinkGeek and GameStop to Launch Unique Store Concept

ThinkGeekLogoThis fall, online retailer ThinkGeek will partner with GameStop to open a new concept retail store focused entirely on collectibles. The first store will open in the Florida Mall in Orlando on September 25.

ThinkGeek’s stores are intended to feature a wide assortment of collectibles, as well as other licensed products from pop culture brands such as Star Wars, Game of Thrones, Marvel, Nintendo, and more.

ThinkGeek and its parent company, Geeknet, were acquired by retailer GameStop this past June.

Alexander Armstrong to Host 2015 Licensing Awards

Comedian, actor, quiz show and television presenter Alexander Armstrong is to host The Licensing Awards 2015, which will take place on September 15th in The Great Room of London’s Grosvenor House Hotel.

Alexander is perhaps best known as one half of comedy duo Armstrong and Miller and host of the popular BBC game show Pointless. Currently the voice of Danger Mouse in the revival of the 1980’s animated series on CBBC, he also voices the characters of Mr. Wolf and Policeman Stag in Peppa Pig.

Ian Hyder, director of The Licensing Awards and The Licensing Source Book (which owns and organizes the Awards) commented: “Alexander Armstrong is the perfect host for The Awards, a charming comedian at the top of his game who will be sure to make it a night to remember!”

Tickets for The Licensing Awards 2015 are selling fast. Approaching 1,400 retailers, licensees and licensors will be gathered to honor the best in the industry.
To book tickets contact Clare at Createvents on 01252 781178 or email

Firefly Seeks U.S. Licensing Partners for Orange County Choppers


Orange County Choppers: American Made will debut its new series on February 20 next year. Firefly Consumer Products Inc. plans to secure licensing partners in as many categories possible, including apparel, accessories, automotive, gaming, and more. The brand aims to target a broad demographic, ensuring a wide range of retail distribution, and will build on its impressively large fan base.

Manchester United and HCL Launch Global Partnership

Manchester United HCL PhotoManchester United has entered into a global partnership with IT services company HCL Technologies. As part of this partnership, HCL and Manchester United will work together on digital initiatives intended to transform the experiences of the club’s 659 million global followers.

HCL will create a state-of-the-art United Xperience Lab to be housed within the iconic Old Trafford stadium, located in Greater Manchester, England. Within the lab, HCL and Manchester United will explore ways in which the club can utilize technology to create a unified fan experience for supporters, and in the process set a new engagement benchmark in the world of sport.

Disguise Partners with Moose Toys for New Shopkins Costumes

ShopkinsLogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with Moose Toys to create costumes and dress-up based on its collectible franchise, Shopkins. The news follows yesterday’s announcement that Disguise had secured a similar agreement with the LEGO Group.

The multi-year, multi-category agreement grants Disguise the rights to distribute Shopkins-licensed products across channels in North America. The deal was brokered by The Licensing Shop Inc.

“Shopkins is an incredible collectible phenomenon, and we are excited to be a part of the magic with our costumes,” says Joe Anton, the president of Disguise Inc. “Children love these tiny characters, and we look forward to bringing them to life in a fun and authentic way that will resonate with fans.”

The Shopkins costumes from Disguise, as well as dress-up items and accessories, will be at retailers next fall.

Disguise and The LEGO Group to Build New Line of Costumes

DisguiseLogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with the LEGO Group for children’s Halloween costumes, role play, and accessories based on popular LEGO characters. The multi-year, multi-category agreement grants Disguise rights to distribute its LEGO licensed products across North America, Europe, Korea, and China.

LEGO_Logo“The LEGO brand is full of aspirational characters that kids love and want to be. We are very excited to be partnering with the LEGO Group to design and create innovative costumes and accessories based on their inspirational and iconic characters,” says Joe Anton, the president of Disguise Inc.

The LEGO costumes from Disguise will be available at retailers next fall.

Mattel Teams with WWE for Creative New Toys

Create-a-SuperstarMattel and World Wrestling Entertainment Inc. (WWE) have teamed up to let fans create their own action with two new products: WWE Create a Superstar and WWE Create a Ring. Now fans can build their own or recreate a famous match-up (for example, one from WWE’s recent SummerSlam) utilizing their WWE Superstar and whatever ring configuration they desire.

Recommended for ages 6 and up, WWE Create a Ring lets kids mix and match more than 30 parts—such as turnbuckles, ropes, mats, and more—for their own customized ring.

Create-a-RingWWE Create a Superstar, also recommended for ages 6 and up, lets kids build their own superstar by switching around body parts. The mixable, matchable battle gear includes masks, capes, weapons, armor, removable tattoo decals, and more.

Diane Nelson to Head WBCP, Brad Globe to Step Down

Diane_Nelson_195x230Diane Nelson will add the oversight of Warner Bros. Consumer Products (WBCP) to her current responsibilities as president, DC Entertainment (DCE), and president and chief content officer, Warner Bros. Interactive Entertainment (WBIE). The announcement was made today by Kevin Tsujihara, the chairman and CEO of Warner Bros.

At DCE, Nelson currently leads efforts to strategically integrate the DC Comics, Vertigo, and Mad brands into Warner Bros. Entertainment and its content and distribution businesses. For WBIE, her responsibilities include overseeing the development of digitally powered console and mobile games for WBIE, including those based on DC characters and other Warner Bros. properties.

Read the rest of this entry »

Universal Pictures, Waze Partner for Furious 7 Promotion

universalUniversal Pictures Home Entertainment has partnered with Waze to promote the home entertainment release of Furious 7. The promotion will allow Waze users in seven cities to find Prizing Pit Stops giving away free Furious 7 merchandise.

From now through September 17, Waze will display scheduled messages announcing the release of Furious 7 on Blu-ray, DVD, and Digital HD in seven participating markets. On one day in each market, Waze users can also find directions to pop-up venues where street teams will be distributing branded T-shirts, license plate frames, hats, a limited number of free digital codes to download the film on Digital HD, and more.

Each Prizing Pit Stop will operate while supplies last for up to 90 minutes and then move on to two other spots throughout the day. Prizing Pit Stops will take place on September 11 in Portland and Dallas; September 14 in San Francisco and Washington, D.C.; September 15 in New York and Los Angeles; and September 17 in Chicago.

Judy Basis, Licensing Industry Force, Passes Away

Judy Basis, cropped

Judy Basis (photograph courtesy of Facebook)

Judy Basis passed away Saturday, August 22, 2015. She battled cancer for more than 30 years.

Basis was a force in the licensing industry. She helped shape the way business takes place when she and her partner Harvey Stern launched The Licensing Book back in 1983. Industry veterans will remember her as someone they could count on for sound advice (both business and personal), and as an essential partner in growing their businesses when the licensing business was still in its infancy.

Donations can be made to:
PAP Corp for Cancer, Valencia Lakes
11600 Valencia Blvd.
Boynton Beach, Florida 33437
In Memory of Judith Basis

Related Posts Plugin for WordPress, Blogger...

Latest Deals

Saban Brands

Saban Brands