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Air Bud Entertainment Launches Promotional Campaign for Pup Star: World Tour

AirBudEntertainment_PupStarsAir Bud Entertainment (ABE) will launch its largest promotional campaign to date for the third addition to the popular Pup Star live-action film franchise, Pup Star: World Tour 

Promotional partners include Extended Stay America hotels, VCA Animal Hospitals, Dogsters Ice Cream Style Treats for Dogs, Braum’s Kids Meals, and Old Mother Hubbard Natural Dog Treats. Read the rest of this entry »

DHX Media Makes New Executive Appointments

DHX_ExecsDHX Media appointed Aaron Ames to the position of chief operating officer (COO), Josh Scherba to president, and Anne Loi to the newly created role of chief commercial officer (CCO). DHX Media co-founder Steven DeNure will transition out of his role as president and COO within the next month.

In his role as COO, Ames will be responsible for the overall operations of the company and will oversee its broadcast channels, DHX Television, and its licensing agency, CPLG. As President Scherba will oversee the content business, including development, production, and distribution, as well as its YouTube-based kids’ network, WildBrain. As CCO, Loi will oversee key external partnerships, content production and financing, and business analytics.

The NPD Group Launches U.S. Kids License Tracker

TheNPDGroupThe NPD Group launched its U.S. Kids License Tracker, a service that spans 17 industries to provide a view of licensed purchases in the U.S. for kids ages 14 and under.

U.S. Kids License Tracker explores how license spending and purchase behavior varies across the following industries: apps and in-app purchases; arts and crafts; baby gear; books; clothing; consumer electronics and accessories; DVD, Blu-ray, and digital (movies, television shows); fashion accessories; footwear; heath and beauty products; home products (excluding furniture); party supplies and costumes; school supplies; sporting goods; toys and puzzles; and video game hardware, software, and accessories. Read the rest of this entry »

Care Bears, Pusheen Come Together for Cuddly Collaboration

CareBears_PusheenCare Bears entered an apparel collaboration with Pusheen as part of its Colors of Change campaign this year. Care Bears x Pusheen will launch on April 28 at JapanLA, as well as japanla.com and Pusheen’s online store, heychickadee.com. The collection will feature T-shirts, dresses, and more.

Care Bears and Pusheen will host a launch event at JapanLA on Saturday, April 28 from 11 a.m. to 6 p.m. Attendees will have a chance to win giveaway prizes and receive a free gift with purchase. Cheer Bear will be on site from 11 a.m. to 2 p.m.

National Stationery Show and SURTEX Unveil the Boulevard

SURTEX_2017The National Stationery Show (NSS) and SURTEX introduce the Boulevard, a new show space that highlights the synergies between industries and events.  The Boulevard is the new home for the shared social media lounge, daily activities, demonstrations, and the Theatre, featuring seminars and speakers that address the nuances of industries. NSS and SURTEX take place next month at the Jacob K. Javits Convention Center in New York City.

NSS is the only global North American forum for the stationery market. The show takes place from May 20 to 23 and will feature new product offerings. SURTEX runs from May 20 to 22 and brings together designers, licensees, and brands. Read the rest of this entry »

American Greetings Entertainment, Aircraft Pictures to Produce Holly Hobbie Live-Action Series

HollyHobbieAircraft Pictures and American Greetings Entertainment will partner to produce a new live-action kids’ series based on the Holly Hobbie brand. The series will debut this fall in the U.S. exclusively on Hulu, followed by its debut in Canada on Family Channel. The series was also pre-sold to Universal Kids, which will have the linear rights to the series after it streams on Hulu. Read the rest of this entry »

Pacific Swell Brands to Represent Charles Atlas

CharlesAtlasPacific Swell Brands (PacSwell) was appointed as exclusive licensing representative for American fitness icon, Charles Atlas.

PacSwell will leverage Charles Atlas’ famous advertisements that have appeared in comic books and magazines since the ‘30s, as well as classic photos, trademarks, and other assets. The licensing agency will extend the brand into new categories that include apparel, accessories, collectibles, publishing, nutrition supplements, beverages, costumes, gift and novelty, gaming, promotions, and more.

Jewel Branding & Licensing Acquires Rachael Hale

JewelBranding_RachelHaleJewel Branding & Licensing purchased the Rachael Hale brand from New Zealand-based Dissero Brands. The financial terms of the agreement were not disclosed, but the transaction officially closed on March 15.

Rachael Hale is a leader in animal imagery across an expanding range of items including apparel, giftware, home décor, stationery, back-to-school, and more. While earning sales in excess of $900 million, it has continued to grow its base of 75 licensees from more than 60 countries. Read the rest of this entry »

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