LIMA has named Cheryl Stoebenau, president of CAS Marketing, to the Licensing Hall of Fame. This year’s induction ceremony will take place on June 9 at the LIMA Licensing Awards Ceremony during Licensing Expo in Las Vegas.
Stoebenau began her licensing career in 1972 with Hallmark, and then moved to Calico as Executive Director of Licensing working on the Cabbage Patch Kids before forming her own agency in 1986. She also works with LIMA’s Charity Committee, and has been a driving force in raising $5 million for the Children’s Brain Tumor Foundation.
ITV Studios Global Entertainment is gearing up for London Toy Fair 2015 with developments in the boys’ action adventure series, Thunderbirds Are Go!, and third party kids’ TV properties, Super 4 and Matt Hatter Chronicles.
Master toy partner Vivid Imaginations will lead the lineup for Thunderbirds Are Go!. The company will unveil the toy line at London’s Toy Fair, which features the Tracy Island play set, a vehicle play set, detailed action figures, and role-play products. The toy line will debut at UK retail in the third quarter and will be supported by an extensive digitally-integrated consumer marketing and retailer program.
In addition, other licensees for Thunderbirds Are Go! include Simon & Schuster and DC Thompson for publishing, Kokomo for personal care, Danilo for greeting cards and stationery, Posh Paws for accessories, and MV Sports for outdoor play.
For the Matt Hatter Chronicles, master toy partner Simba Smoby UK debuted the first toy line for the brand in the UK, EMEA, and India last fall. The new year marks the start of a global licensing program that will include Australia, France, Spain, and Italy. ITVS GE is working with its 17 UK licensing partners to prep 2015 retail launches.
The first line of Super 4 figures and play sets will launch at UK retail in the fourth quarter of this year. In addition, master publishing partners Bonnier Publishing and Redan are on board to launch products in the first quarter of next year.
The American Greetings Properties (AGP) brands Care Bears, Strawberry Shortcake, and Madballs will collaborate with Socks and Accessories Brands Global (SABG) available for the back-to-school season. SABG specializes in hosiery, legwear, and accessories for the whole family, such as socks, tights, leg warmers, boot cuffs, cozy socks, slipper socks, boot liners, and its own non-slip sock design. The branded products will be available in mass and mid-tier retailers, as well as shoe stores.
In addition, Care Bears will collaborate with Iron Fist and Buckle-Down. The Iron Fist junior apparel line will include shirts, sweaters, dresses, bags, and shoes featuring the characters. The collection will be available at specialty retailers and directly from Iron Fist this spring. Buckle-Down will use images and logos to create designs for belts, buckles, wallets, and accessories. The products will be available in the U.S. and Canada this winter.
The International Licensing Industry Merchandisers’ Association (LIMA) kicks off its 30th anniversary year with a trio of webinars on January 14, January 28, and February 11, each starting at noon. The sessions will be free for LIMA members and registration is $200 for non-members.
On January 14, “Anatomy of a Licensing Agreement” will offer guidance on key elements of a licensing agreement, spotlighting the importance and significance of each. Licensing Hall of Famer Greg Battersby will lead the session. On January 28, “How to Build a Licensing Plan” will give specific guidelines and tips for licensing professionals on how to develop detailed plans for their properties and products. On February 11, “The Ins and Outs of Building a DTR” will answer questions on direct-to-retail licensing.