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Colette Partners Illumination Entertainment and NBCUBD for The Secret Life of Pets Merchandise in France


Illumination Entertainment and NBCUniversal Brand Development (NBCUBD) are collaborating with Parisian retailer, Colette to support Illumination Entertainment and Universal PicturesThe Secret Life of Pets French release on July 27.

The Colette x The Secret Life of Pets capsule collection includes Colette-exclusive T-shirts, iPone cases, mugs, and collectibles, which feature the retailer’s signature logo stylistically mixed with the film’s characters.

The partnership also features a calendar of key activations to support the franchise, including a press private screening at the Royal Monceau Raffles Paris to kick off the collection’s launch, a takeover of the colette water-bar for six weeks that started on July 11, and an in-store pet-tag-making event on July 30.

Cartoon Network Enterprises Signs On New Toy Partners for Adult Swim Brand Rick and Morty


Cartoon Network Enterprises (CNE) has added five new partners for its animated series Rick and Morty. Funko, Cryptozoic Entertainment, USAOpoly, PhatMojo, and Astro Gaming have all signed on, along with existing toy partner J!nx to create lines of products based on the series.

Adding to the comics and apparel collection already available, new Rick and Morty toys and games include POP! vinyl figures from Funko; Mr. Meeseeks Box of Fun from Cryptozoic Entertainment, available on August 3, Rick and Morty Puzzle from USAOpoly; adult halloween costumes and accessories from PhatMojo, and Rick and Morty tags for wireless and wire gaming headphones from from Astro Gaming.

Rick and Morty follows a sociopathic genius scientist who drags his timid grandson on dangerous adventures across the universe.

PetSmart Celebrates The Secret Life of Pets With Interactive In-Store Events Across U.S.

PetSmart, the exclusive pet-specialty retailer for Illumination Entertainment and Universal Pictures’ The Secret Life of Pets, is launching a free, open-to-the-public event on July 23, from noon until 4 p.m.
The event will feature a scavenger hunt event where fans will search via signage for the film’s main character Max. Kids will also receive character masks and coloring sheets, and the first 30 kids that participate will receive an additional special prize.
As the exclusive pet retailer for the film, PetSmart carries the exclusive The Secret Life of Pets pet product collection, featuring a range of toys, beds, and apparel. PetSmart worked with Illumination Entertainment and NBCUniversal Brand Development to create a multi-channel shopping experience where pets from the film “take over” PetSmart stores,, social media, and other digital channels in engaging ways.

Digital Domain and DreamWorks Animation Partner to Bring Iconic Characters to Virtual Reality

Digital Domain Holdings Ltd., parent company of Visual Effects house Digital Domain, has struck a deal with DreamWorks Animation to produce virtual reality content and experiences for characters, including Shrek and Kung Fu Panda.
As part of its global strategy for the U.S., China and beyond, Digital Domain also recently purchased Immersive Media Ventures, specializing in 360-degree video capture and streaming, and the partner in the IM360 joint venture, as well as the Hong Kong production facility, PO.

NBCUniversal Brand Development Awards Mattel the Jurassic World License

NBCUniversal Brand Development named Mattel Inc. the worldwide master toy licensee for Jurassic World beginning July 2017. Under the terms of the deal, Mattel will design, produce, and bring to market a wide variety of toys and consumer products inspired by the franchise and its feature films, including the next, set for release in 2018.

Mattel’s license rights include a range of products, including action figures, play-sets, vehicles, games, plush, role-play, preschool, and activity toys, amongst others.

Mattel and NBCUniversal will begin to design and develop new lines immediately, with initial products hitting shelves in early 2018.

Smiley Partners With Fashion Group Bestseller to Launch into Selected Stores in China

The Smiley Co

Smiley has partnered with fashion group, Bestseller to launch a new apparel range across Selected stores in China. The Selected x Smiley collection for men and women fuses the iconic Smiley face with a minimalistic chic style, featuring sweatshirts, graphic tees, pattered polos, and Smiley embossed dresses.

Selected has also created an exclusive Smiley look book that showcase Smiley’s signature style through photography and launched promotional video to share across digital platforms.

Bestseller Fashion Group China is one of China’s leading fashion retailers, operating more than 6,800 stores in more than 300 cities across China, featuring brands such as Jack & Jones, Only, Vero Moda, and Selected.

Scholastic and American Girl Seal Global Publishing Deal

Scholastic and American Girl entered a multi-year licensing agreement to launch an extensive publishing program based on the American Girl brand.

Under the agreement, Scholastic will publish print and digital books, and distribute simultaneously in the U.S., Canada, the UK, Australia, New Zealand, and Asia. This is the first time American Girl has licensed rights to publish books based on its characters.

The books will spawn kids ages 5 to 12 and include publishing for the Girl of the Year line, including each character’s novels, and new formats for current and previously-released Girl of the Year characters.

American Girl and Scholastic will also release a non-fiction chapter book series inspired by the BeForever line, a new original series in middle grade, chapter book, and reader categories, novelty formats such as treasury books and guided journals, and American Girl-branded yearbooks featuring activities and quizzes.


AALMG Enters Comprehensive Representation Agreement With Hussong’s Cantina

All-American Licensing (AALMG) signed a comprehensive representation agreement with Hussong’s Cantina, the watering hole from Ensenada, Mexico with restaurants in Las Vegas, Boca Park, and Reno, and Nevada to develop its brand through a worldwide licensing program.

The multi-year agreement will allow AALMG to exclusively market and license the Hussong’s Cantina brand in various categories, including beverages, prepared and frozen foods, sauces, snacks, apparel, and more.

The legend of Hussong’s Cantina was cemented into history as the place where the margarita was invented back in October 1941.


GBI Enters Multiple Partnerships for Tween Brand SpacePOP Across the U.S.

SpacePOP-Six Flags

Genius Brands International Inc. (GBI) enters multiple partnerships for music-driven tween brand SpacePOP with Six Flags, Dippin’ Dots, and Camplified amongst others.

The partnership with Six Flags will feature SpacePOP programming across Six Flags Media Networks reaching family guests this summer at participating theme parks locations. The original content includes music videos for guests waiting in ride lines as well as music on the Six Flags radio network played throughout the parks.

GBI’s partnership with Dippin’ Dots will include a sweepstakes with a grand prize, e-commerce gifts, and SpacePOP branded merchandise giveaways at all locations. Five bestselling Dippin’ Dots flavors will be named after the princesses in SpacePOP.

Camplified will create an interactive, multifaceted SpacePOP experience, geared to tween girls, at 50 camp locations across the U.S.

Two new SpacePOP videos will be released each week on YouTube, as well as across Toon Googles, PopJam, Batterypop, and the Kid Genius channel on Comcast’s Xfinity on Demand platform. Music will also be available on iTunes and Spotify.


De La Soul Partners With Rovio’s Angry Birds for an Angry Birds Action! Game Update

Angry Birds De La Soul

Hip Hop innovators De La Soul have teamed up with the creators of Angry Birds for an update to Angry Birds Action! game released by Rovio this April.

The Big Pig Update will allow players to listen to the new De La Soul track “Action,” composed by the group for the game. It will also bring a one-week event hosted by the hip hop pioneers in their bird form, granting players unlimited energy as a special power.

The update also adds 90 new levels and unlocks Piggy Island for players. Previously, the Piggy Island area in the game could only be unlocked by going to see The Angry Birds Movie in theaters.

De La Soul’s “Action” comes ahead of the August 26 release of And the Anonymous Nobody, the group’s first full-length album in 11 years.

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