The Licensing Blog

  • View the Latest Issue Online
  • ventolin online
  • Subscribe to the Licensing Book
buy cymbalta online| buy lexapro online|buy paxil online buy pristiq online

WBCP Partners with Licensees for Holiday Gifts

October17.WBCP HolidayWarner Bros. Consumer Products (BCP) has partnered with licensees including Fisher-Price, Lego, Mattel, The Bridge Direct, Bandai, and Funko to bring fan-favorite gifts for the holiday season. WBCP is presenting products from a range of categories including toys, publishing, apparel, and collectors’ items.

This season’s offerings are inspired by The Hobbit: The Battle of the Five Armies, The Polar Express, A Christmas Story, and Warner Bros. properties Batman, Superman, Wonder Woman, Godzilla, Scooby-Doo, The Wizard of Oz, Harry Potter, The Big Bang Theory, and Justice League.

All of the products are available online and at retailers nationwide.

Simon Takes Fun Labs on a Mall Tour for Family Fun

Kids and parents can have a blast with the Simon Fun Lab Tour, rolling across 20 malls nationwide in October and November. Simon Malls’ Fun Lab tour offers families a fun and immersive experience with popular kids’ brands. The interactive events feature activities hosted by Simon, PBS, Care Bears, and Strawberry Shortcake. Families can explore the engaging themed Fun Zones featuring activities for kids of all ages.

PBS Fun Zone

Kids and parents can explore the newest digital apps from Wild Kratts and Daniel Tiger’s Neighborhood, get up and moving with the Curious George’s Monkey Jump game, and play with the newest PBS Kids toys.

#ShareYourCare with the Care Bears

CareBearsKids can make their very own Care Bears Belly Badges. Once they make a badge, they can get their picture taken and post it to the #ShareYourCare wall. There will also be sneak peeks of new Care Bears home entertainment from Lionsgate and cuddly Care Bears plush from Just Play.

It’s a Berry Good Time with Strawberry Shortcake

When kids visit the Strawberry Shortcake friendship bracelet making station, they can create one-of-a-kind bracelets for their closest friends. The Bridge Direct’s line of Strawberry Shortcake toys and previews of the new Strawberry Shortcake DVD from Fox Home Entertainment will also be on display

Game Zone

Families can play Corn Hole, Plinko, Spin Wheel, and other strategy thinking games for the chance to win prizes or just for some family-friendly competition.

The Simon Fun Lab is one of several educational entertainment programs and seasonal events held throughout the year in conjunction with the Simon Kidgits Club.

Click here to find events in your area.

GTech to Develop Wheel of Fortune, Jeopardy! Lottery Games

GTech has entered into a licensing agreement with Sony Pictures Consumer Products to create lottery games based on TV game shows Jeopardy! and Wheel of Fortune. In addition to instant scratch tickets and draw-based games, GTech will develop second chance promotions and other interactive experiences for lottery customers.

Herb Ritts Foundation Selects Artestar as Exclusive Licensing Agent

Herb Ritts has appointed Artestar as exclusive licensing agent. Artestar will develop new business in a wide range of categories, including apparel, home décor, and stationery, while helping to bring the archive of images held by the Herb Ritts Foundation to the audience of a new generation.

Ritts’ iconic images have been exhibited in museum shows worldwide, including hugely popular exhibitions at the Getty Museum in Los Angeles and The Museum of Fine Arts in Boston. In addition to producing portraits and editorial fashion for Vogue, Vanity Fair, Interview, and Rolling Stone, Ritts also created successful advertising campaigns for Calvin Klein, Chanel, Donna Karan, Gap, Gianfranco Ferré, Gianni Versace, Giorgio Armani, Levi’s, Pirelli, Polo Ralph Lauren, and Valentino among others.

Wicked Cool Toys, Girl Scouts Partner for Cookie Oven and Other Products

Oct6.WickedCoolWicked Cool Toys has entered a licensing agreement with Girl Scouts of the USA to introduce a new Girl Scout Cookie Oven and a comprehensive line of role play, craft, and activity products inspired by Girl Scouts.

The Girl Scouts Cookie Oven will feature mixes inspired by some of the most popular Girl Scout Cookies such as Thin Mints, Trefoils, peanut buttler, and caramel coconut varieties. Wicked Cool is also developing a line of craft and activity kits for kids called D.I.Y. girl, to include products like a string art kit, jewelry making kit, collage silhouette kit, garland making kit, and more.

Wicked Cool Toys expects the line to hit mass market retailers beginning next fall.

Hello Kitty Set to Take Over Los Angeles Restaurants for Hungry Hunt

Oct3.HelloKittySanrio has partnered with restaurants in Los Angeles to launch Hello Kitty’s Hungry Hunt as part of Hello Kitty’s 40th anniversary celebration.

Starting October 24 and running through November 21, participating venues will offer a Hello Kitty-inspired food or beverage item. Fans and foodies can follow the official Hello Kitty’s Hungry Hunt map to visit each location, which include Lollicup Coffee & Tea, Zip Sushi & Izakaya, Xlixe Pizzeria, and more.

Each Hungry Hunt menu item will also include a collectible Hello Kitty’s Hungry Hunt pin featuring Hello Kitty enjoying a different treat from each of the participating restaurants. The pins are available while supplies last.

Famous Stars and Straps, FCP Collaborate for Family Guy T-shirt Line

Oct3.FamousFamous Stars and Straps has partnered with Twentieth Century Fox Consumer Products (FCP) to produce a limited-edition collaborative T-shirt collection featuring original artwork based on the TV show Family Guy.

The line will feature the Famous Badge of Honor logo blended with characters from Family Guy, along with the traditional Family Guy logo. The collection will be available at Zumies beginning this month.

Related Posts Plugin for WordPress, Blogger...

Latest Deals

  • Saban Brands and Cirque du Soleil Media Unveol Luna Petunia as Title of New Original Preschool Series

    Saban Brands and Cirque du Soleil Media have announced a title for their original preschool property inspired by the Cirque de Soleil brand Luna Petunia. The series will chronicle the adventures of a little girl named Luna Petunia who lives in our world and plays in a dreamland where she […]

  • CBS Consumer Products, Mitchell Gold + Bob Williams Expand The Good Wife Furniture Collection

    CBS Consumer Products and Mitchell Gold + Bob Williams have extended the furniture collection inspired by The Good Wife. Four new pieces will be showcased throughout the upcoming season of the series and will be sold at Mitchell Gold + Bob Williams stores and online. The new additions to the […]

  • Lawless Entertainment to Represent Surf Sharks Books

    Surf Sharks, a kid’s action-comedy brand created by Chance Wolf, has named Lawless Entertainment as its exclusive representative of content development, production, worldwide TV sales, and licensing/merchandising. Lawless Entertainment will develop the Surf Sharks books into a global kid’s entertainment franchise.

  • Tapatio Signs Brand Central as Licensing Agency

    Tapatio Foods LLC has signed Brand Central LLC as its licensing agency to develop a food and beverage licensing program. Brand Central will target specific food and beverage categories for Tapatio’s partnerships, including collaborations with top CPG companies and fully branded food extension opportunities.

  • My Gym Children’s Fitness Center, Hain Celestial Group Partner for Organic Baby and Toddler Foods Brand

    My Gym Children’s Fitness Center has teamed up with The Hain Celestial Group for a national partnership marketing campaign on behalf of Hain’s Ella’s Kitchen line of organic baby and toddler foods. 153 U.S. My Gym locations will participate in the campaign, which will include customized online and offline promotional […]

  • Vidorra Group to Handle Licensing for Pocoyo

    In a deal with Zinkia Entertainment, Vidorra Group will manage and expand the licensing program for the preschool brand Pocoyo in the U.S. and Canada. The international animated TV show about Pocoyo and his animal friends currently airs in the U.S. in Spanish on Univision, in English on Nick Jr., […]

  • Box of Frogs to Create Roobarb and Custard App-Books

    Box of Frogs will launch three new app-books, based on the Roobarb and Custard characters, which will bring together original script, animations, and interactive narratives in celebration of the cartoon’s 40th anniversary. The first book is set to launch this month.

  • Kidrobot Signs Toy Deal with Commonwealth Toy

    Kidrobot Inc. has signed Commonwealth Toys and Novelty Co. as a new toy licensee for its specialty brand, Yummy World. The brand’s products consist of food-inspired plush toys and key chains. Commonwealth will create a line of products targeted to a broader distribution. JLK Brand brokered the deal between Kidrobot […]

  • Bulldog to Represent The London Taxi Company

    Bulldog Licensing will represent The London Taxi Company worldwide. The company is looking for initial opportunities in toys, games, video games, and accessories sectors before engaging with partners in apparel and homeware in the future. The rights for the use of images of black cabs for commercial purposes like in […]

  • Kids Preferred, Carter’s Sign Licensing Agreement

    Kids Preferred has acquired the toy license from Carter’s Inc. to develop branded plush, activity, and wood toys, puzzle, play gyms, plush rockers, and foot-to-floor scooters in the U.S. and Canada. The first items will arrive on shelves this fall. The companies will jointly develop products, which will match back […]