The Licensing Blog

  • View the Latest Issue Online
  • Subscribe to the Licensing Book

Walls 360 Launches Kids’ Decal Line from Caleb Gray Studio

walls360Red Monster Truck

Walls 360 has launched a new kids’ decal line from artist Caleb Gray. Among the first designs to debut are race cars and fire engines for boys, teddy bears and tea parties for girls, and little ducky and sweet silhouettes for baby.

Made in the U.S. and printed on a premium, self-adhesive fabric material, the decals can be removed and reused hundreds of times without damaging surfaces. Walls 360 decals are available in several different sizes.

Walls 360 offers a 20 percent discount on all Caleb Gray Studio decals with coupon code CALEB20 through April 30.

WBCP Gears up for Easter with Family-Friendly Products

Batman Easter Basket 2

Warner Bros. Consumer Products (WBCP) and DC Entertainment are gearing up for Easter season, having teamed up with retail partners nationwide and MegaToys to provide Easter products inspired by Scooby-Doo, Superman, and Batman.

WBCP brings Batman to life this Easter season with large and medium-sized Batman Easter baskets containing sweet treats, toys, and more from MegaToys. The large sized baskets are available at Family Dollar and grocery stores nationwide, and the medium sized baskets are available at Wal-Mart.

The Mystery Machine revs up this Easter with assorted Scooby Doo Easter baskets containing candies, toys, and other products, available at Kmart and grocery stores nationwide. Also available this spring is a 21-inch Scooby-Doo Easter porch greeter wearing a bunny costume.

Large Superman Deluxe Easter baskets by MegaToys are available at Meijer, Kmart, and grocery stores nationwide. The supercharged Easter basket includes a variety of seasonal toys and candy.

Bazooka Candy Brands, R5 Invite Fans to Choose the Next Big Flavor

ringpop

Bazooka Candy Brands, maker of Ring Pop, has teamed up with rock band R5 for a tasty Facebook flavor face-off. R5 has selected three new Ring Pop flavors—cherry limeade, strawberry banana, and grape—and will rally fans to visit the Ring Pop Facebook <https://www.facebook.com/ringpop> page and vote for their flavor choice. The third annual Choose the Next Big Flavor Competition runs through May 2nd and the winning Ring Pop flavor will arrive on store shelves this fall. The Facebook flavor face-off is part of a larger campaign that kicked off last month, inviting fans to share photos and videos of themselves sporting their edible bling with the #RockThatRock hashtag for a chance to be featured in a music video this summer. Bazooka Candy Brands and R5 will continue to collaborate throughout 2014 as part of a year-long partnership for Ring Pop and Ring Pop Gummies.

For three weeks, the Ring Pop brand will host the “battle royale” on its Facebook page for fans across the country to voice their choice. R5 will reach out to their fans on social media to vote for one of the three flavors that the band personally selected as their favorites.

More information about Ring Pop and their collaboration with R5, can be found by visiting Facebook, Twitter, Instagram, or Candymania.com.

KISS and Bare Tree Media Release KISS Photo Bomb App

KISSphotobomb

KISS and Bare Tree Media have partnered to launch the KISS Photo Bomb mobile app in a deal brokered by Live Nation Merchandise. Available as a free app for iOS, the app features both free and premium KISS virtual items. Additional categories of virtual merchandise will be released throughout the year.

KISS Photo Bomb allows fans to “KISSify” their phones and text messages with rock ‘n roll elements from the band. Fans can easily add KISS effects, KISS makeup, KISS band members, KISS frames, and more. Users can instantly share their KISS moments via Facebook, Instagram, and Twitter. The app also lets users apply KISS emoticons in text messages. Fans can connect to KISSOnline.com and get up-to-date news on the band and events.

Bug Rangers Heading to TV

Screen Shot 2014-04-11 at 2.19.39 PM

Lawless Entertainment and Animagic Media Group have reached a worldwide distribution and co-production deal with Mondo TV on behalf of Bug Rangers, a property owned by Animagic Media Group targeted to kids ages 4 to 9.

The complete series will consist of 26 22-minute episodes and will debut for distribution at MipJunior in Cannes in October.

Mondo TV will handle the worldwide distribution of the series (except for North America) and the licensing and merchandising in Southern Europe and Russia, while Lawless Entertainment will handle distribution of the series in North America as well as licensing and merchandising worldwide.

Miss Universe Hair Styling Products, Tools to Launch at Ulta Stores

Women can look as glamorous as Miss Universe with a new line of Miss Universe hairstyling products and tools by Chi that will hit Ulta stores across the country on April 22.

The line is part of a licensing partnership that Parham Santana manages for its client, The Miss Universe Organization, with Farouk Systems Inc., the parent company of Chi. This new partnership allows the Miss Universe brand to extend further into the beauty category. Parham Santana has actively collaborated on products that reflect the true essence of Miss Universe—confidently beautiful.

The line’s pliable styling products allow women to re-work their hair to create several styles in one day, moving from an up-do to loose waves (and back again) with ease. Each product is designed to increase hair volume while reducing styling time.

The Miss Universe Style Illuminate by Chi line encompasses both styling products and tools. Products include Work Your Style Flexible Hair Spray, Rock Your Crown Firm Hair Spray, Restage Dry Shampoo, Spotlight Shine Spray, Set the Stage Blow Dry Spray, and Moringa & Macadamia Oil. Styling tools include a curling iron, a hair dryer, a flat iron, and a volume iron.

Anchor Bay Entertainment Partners with Minute Rice, Amtrak for Chuggington Cross-Promotions

Apr9.ChuggingtonAnchor Bay Entertainment has partnered with Minute Rice and Amtrak for two separate national cross-promotional campaigns to mark the arrival of the upcoming release of Explorer Koko, the newest title in the Chuggington series. The DVD will be available on May 6 and participating locations.

Minute Rice will give customers an instant $2 discount off of any Chuggington DVD on cartons from May to December. The participating Minute Rice carton will display a special call-out for the DVD on the front panel and the back panel will feature the coupon. In addition, a Chuggington-themed recipe will be included.

The cross-promotion with Amtrak will bring Explorer Koko signs to 110 Amtrak stations nationwide from April to June. Participating stations will also display counter cards with coupons for $2 off of any Chuggington DVD. The kick-off also coincides with Amtrak’s National Train Day on May 10.

QMx to Produce DC Comics Bombshells Art Prints

Quantum Mechanix Inc. will produce a line of art prints, featuring the ladies known collectively as the DC Comics Bombshells, with Warner Bros. Consumer Products on behalf of DC Entertainment. Fans will be able to buy art prints of any of the DC Comics Heroines from QMx, featuring Wonder Woman, Poison Ivy, Harley Quinn, Batgirl, Supergirl, and Catwoman.

Each DC Comics Bombshell will be rendered on a museum quality art print. QMx expects to release the first prints in Q2 of this year at QMx-authorized comic, collector, and specialty retail outlets around the country as well as for purchase directly through the QMx website.

LIMA Presents 26 Licensing University Sessions at Licensing Expo 2014

Registration is now open for the International Licensing Industry Merchandisers’ Association‘s Licensing University Sessions at Licensing Expo 2014. There are 26 events that cover a range of topics and featuring respected executives speaking on legal issues, social media, international business, forecasting, and the retail marketplace. The seminars are under the categories of “The Basics,” “Marketing and Branding,” and “Strategic Issues.”

Licensing University takes place from Monday, June 16, to Thursday, June 19 at the Mandalay Bay Convention Center in Las Vegas. The session is free to all Expo attendees and exhibitors. Jeffrey Katzenberg, CEO of DreamWorks Animation will deliver the Licensing Expo Keynote address on the morning of June 19.

Latest Deals

  • IMG Licensing, UniWorld Partner

    IMG Licensing and UniWorld Group have partnered to expand Def Jam Enterprises’ brands into new licensing and marketing opportunities.

  • Wham-O, Precious Tales Partner for Pet Product Line

    Wham-O and Precious Tales have entered a licensing agreement for Precious Tales to develop and market a line of pet toys and accessories under the Wham-O brand. Products will include the Original Frisbee, Superball, Hula Hoop, and Trac-Ball. 

  • Poeticgem Picks Up Garfield in New Nightwear Deal

    Poeticgem will bring Garfield-branded men’s nightwear sets to store shelves. The company will feature the brand on nightwear, represented in the UK by Bulldog Licensing.

  • MHS Licensing Introduces Josephine Kimberling at Surtex and Licensing Tradeshows

    MHS Licensing has signed Josephine Kimberling, who specializes in modern-meets-vintage florals, unique pattern mixing, and color palettes. Her work will be on display at the Surtex Show and Licensing Expo. 

  • Jakks Pacific, FCP Partner for Rio 2 Products

    Jakks Pacific Inc. has partnered with Twentieth Century Fox Consumer Products to manufacture, distribute, and market toys based on Rio 2. The toy line features plush, figures, and novelty items. They are available now at Toys “R” Us stores and additional retailers.

  • Pandora Introduces New Charm to MLB Themed Collection

    Pandora Jewelry has created a new Major League Baseball themed charm to the existing collection representing the League’s 30 clubs. The new charm will feature logos of each of the 30 MLB Clubs engraved on a sterling silver baseball charm and hit select Pandora retailers on March 27.

  • ITV Studios Appoints Anna Viola as Senior Licensing Manager, Hardlines

    ITV Studios Global Entertainment has appointed Anna Viola as senior licensing manager, hardlines. She will manage and develop the hardlines category, including housewares, toiletries, gifts, and novelties for ITVS GE’s portfolio in the UK market. These include properties like Playmobil, Digimon, Cut the Rope, and Classic Thunderbirds. Viola previously worked […]

  • Mars Retail Group Signs Licensee Mad Engine

    Mars Retail Group has signed Mad Engine Inc. as a new licensee to produce a range of apparel for the M&M’s and Skittles brands. The items will be made for men, women, and teens and include long and short sleeved shirts, fashion knit tops, outerwear, fleece, and hoodies. Retailers are […]

  • SPCP Seeking Licensing Partners for Smurf Movie

    Sony Pictures Consumer Products is seeking licensing partners in all categories in anticipation of the newest Smurf movie next summer. The first two Smurf movies made a combined $910 million worldwide. Kelly Asbury, animation industry veteran, will direct the third movie.

  • IDW, FCP Partner for 24: Live Another Day Comic Books

    IDW and Twentieth Century Fox Consumer Products have partnered to launch a new comic book series based on the return of 24: Live Another Day. The book series picks up where the final season left off and will offer an expansive look into the new series, which premieres May 5 […]

Twitter