The Licensing Blog

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MHS Licensing Set to Introduce New Artists at Licensing Expo


To mark its 20th anniversary, MHS Licensing has added Kim Norlien and Courtney Morgenstern to its roster of licensed artists. Norlien is a seasoned veteran of art licensing, while Morgenstern is new to the industry. Both will be introduced at Licensing Expo.

Norlien, a full-time fine artist, is known for his wildlife and landscape paintings. His images can be seen on products such as puzzles, crafts, greeting cards, and gifts.

Morgenstern’s 10 year career has focused on commercial graphic design for greeting cards and paper products.

At Licensing Expo, MHS Licensing will also introduce new images from its other licensed artists. These art properties generate more than $115 million in annual sales through their licensee partners collectively.

MHS Licensing specializes in representing popular artists and advising manufacturers in the search, evaluation, and acquisition of new properties and personalities.

Hoho Entertainment, TotallyTween Partner for Mimi & Bibi


Hoho Entertainment, the kids’ production and rights management company behind Cloudbabies, has partnered with TotallyTween for Mimi & Bibi, an original 26-episode, two-minute animated series for kids ages 8 to 10. Mimi and Bibi are twin sisters who are complete opposites: Mimi is sweet, good, and on a mission to perfect the world; Bibi is a rebel without a cause.

TotallyTween is a safe and secure online environment for girls ages 8 to 12 in the UK. TotallyTween allows girls to discover, discuss, and create in an eclectic online community that covers film, books, music, fashion, health, fitness, animals, food, crafts, and social issues.

Content is created for tweens, by tweens. Each episode of Mimi & Bibi will be the result of tween input and interaction from the TotallyTween audience. The show will celebrate and encourage difference as the twins debate from opposite sides of the spectrum in a fun and humorous way.

Hoho Rights will sell Mimi & Bibi globally, and has developed a product range that reflects the twins’ differing points of view.

Warner Bros., DC Entertainment Partner with Mattel for DC Super Hero Girls

DC Entertainment Girls Superheroes

Beginning this fall, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel join forces to launch DC Super Hero Girls, a new universe of storytelling that helps build character and confidence, and empowers girls to discover their true potential. Featuring DC Comics’ diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.

Developed for girls ages 6 to 12, DC Super Hero Girls centers on the female superheroes and super-villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a new artistic style and aesthetic, DC Comics’ icons, such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, and Katana make their teenaged introduction. Each character has her own storyline that explores what teen life is like as a superhero, including discovering her unique abilities, nurturing her powers, and mastering the fundamentals of being a hero. Read the rest of this entry »

Out of the Blue, Department of Education Partner for Super WHY!


Out of the Blue Enterprises, the creators of Super WHY!, have announced their participation with the U.S. Department of Education’s Accessible Television Portal Project, a subscription video on demand service (SVOD) that will digitally stream children’s and family TV shows to students with disabilities.

The programs will be made available free, on-demand, to qualifying students with disabilities. All of the programming on the portal has been audio described and captioned, which opens up the TV shows to the millions of students who are visually and hearing impaired. Read the rest of this entry »

Rubie’s Pet Shop Boutique Introduces New PAW Patrol Costume Collection

image003Rubie’s Pet Shop Boutique has launched officially licensed pet costumes for PAW Patrol. Designed for dogs, the PAW Patrol Costume Collection features detailed outfits of Marshall, Chase, and Skye. Costumes for each character are available in small, medium, large, and extra-large sizes. In addition, Rubie’s Costume Co. also offers PAW Patrol costumes for toddlers.


Disney Joins The BFG


The Walt Disney Studios will co-produce and co-finance Steven Spielberg’s The BFG. It will be Spielberg’s first time directing a Disney-branded movie.

Mark Rylance will play the titular Big Friendly Giant (BFG), and Ruby Barnhill will play Sophie. They are joined by Bill Hader, Jemaine Clement, Michael David Adamthwaite, Daniel Bacon, Chris Gibbs, Adam Godley, Jonathan Holmes, Paul Moniz de Sa, and Olafur Olaffson, all cast as giants. Penelope Wilton has been cast as The Queen, and Rebecca Hall as Mary, the Queen’s maid.

The BFG is the tale of a young London girl and the mysterious Giant who introduces her to the wonders and perils of Giant Country. Based on the novel by Roald Dahl, The BFG was published in 1982.

Lawless Entertainment Appointed Worldwide Representatives for Poby’s Adventures

Poby's Adventures Logo

Lawless Entertainment has been appointed worldwide representative for Poby’s Adventures, a book-based preschool property that features Poby, a magical blue orphan lamb who is adopted by the moon.

Lawless Entertainment is handling all licensing, publishing, and merchandising worldwide, and seeks co-production partners for the project.

Epic Rights Promotes Lisa Streff to Executive Vice President, Global Licensing

Lisa Streff Head Shot

Lisa Streff has been promoted to executive vice president, global licensing at Epic Rights.

Streff will be responsible for directing Epic Rights’ global strategies for artists’ brand development, in addition to establishing partnerships between consumer products and entertainment-based properties. She will spearhead the global licensing, merchandising, and retail efforts of Epic Rights’ growing portfolio of brands, including AC/DC, KISS, John Lennon, Woodstock, CBGB, Aerosmith, Jefferson Airplane, Billy Idol, Def Leppard, Joan Jett, Gary Baseman, and more.

Streff joined Epic Rights from the launch of the company in January 2014 as senior vice president of licensing, focusing on developing licensing and consumer products throughout North America.

Kinetic Sand Teams Up with Autism Speaks to Raise Awareness

Spin Master Ltd. and its Kinetic Sand line of squeezable sands has entered into a new partnership in the U.S. and Canada with Autism Speaks, the world’s leading autism science and advocacy organization.

The agreement will see Spin Master raise funds for the organization through the sale of Kinetic Sand, in addition to exploring the positive benefits that play skills and social experiences may have for children with autism spectrum disorders (ASDs).

“Kinetic Sand is a motivating and versatile sensory activity with many educational and self-regulation benefits,” says toy expert and pediatric occupational therapist Keri Wilmot. “While utilizing Kinetic Sand with individuals with autism, I’ve personally witnessed children who have demonstrated more confidence to imitate new motor actions, communicate with peers or create colorful scenes inspired by their own unique imagination. In addition, Kinetic Sand is an amazing self-calming activity, as many children and adults happily prefer to manipulate the silky texture, sifting Kinetic Sand through their fingertips, marveling at its quiet movement as a means of relaxation.”

April is Autism Awareness Month, featuring a wide range of Light It Up Blue-themed activities that help spread awareness of ASDs.

Spin Master will join the celebration this year with activities including exclusive Kinetic Sand play table experiences at various retail locations and at the annual Walk Now for Autism Speaks events at the Rose Bowl in Pasadena, Calif. on April 18 and at Earl Bales Park in Toronto, Ontario, Canada on June 21.

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