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American Greetings Entertainment, Gaumont Animation Partner to Relaunch Herself the Elf

agegaumont-herselftheelf-mipcom-2016American Greetings Entertainment (AGE) and Gaumont Animation entered into a long-term agreement to co-develop, co-produce, and co-distribute a new animated series based on AGE’s 1980’s classic girls’ brand Herself the Elf.

AGE will take the lead on worldwide consumer products as it looks to re-launch another brand from its library. Worldwide distribution will be shared between AGE and Gaumont Animation with the option for the production of additional animated episodes with AGE retaining ownership of the Herself the Elf intellectual property.


Dez Bryant Holds Top Spot on NFLPA Top 50 Player Sales List

nflpalogoDez Bryant continues to hold the top spot on the NFLPA (National Football League Players Association)Top 50 Player Sales List, based on total sales of all officially-licensed merchandise this year, from March 1 through Aug. 31. The Dallas Cowboys wide is the first non-quarterback to attain the top spot on the list. Read the rest of this entry »

Rocket Licensing Adds New Partners in the UK for The Grinch

How the Grinch Stole Christmas Rocket Licensing (Rocket) expanded licensing programs for the Grinch this holiday season.

Rocket signed Dreamtex for a line of Grinch bedding and IG Design Group will introduce a line of Christmas gift wrap. Rocket also appointed BCI to produce a range of kids’ nightwear, Brand International Group will launch its first line of adult and kids’ footwear, and Misirli will debut a line of socks at Tesco this holiday season.

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Sunrights Inc. Brings Beyblade Burst Animated Series to Disney XD in the U.S.

beybladeburst_sunrightsSunrights Inc. partnered with Disney XD in the U.S. to telecast the newest animated series of the Beyblade franchise, Beyblade Burst. The series consists of 51 half-hour episodes that will premiere this month.

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From Frank Pet Politics Digital Stickers by Bare Tree Media Now Available

fromfrank_baretreemediaFrom Frank expands its line of digital stickers published by Bare Tree Media with the From Frank Pet Politics pack, a collection of election style buttons. The From Frank Pet Politics sticker pack is now available on Apple’s iMessage platform, as well as the emojiTap banded sticker app for iTunes and Google Play. The From Frank brand is represented by Genius Brands International.


LIMA Opens Nominations for 2017 Hall of Fame

May27LIMA(2)The LIMA Board of Directors will review Hall of Fame recommendations submitted by members. The criteria outlined here ensures that the award continues to represent licensing excellence. To be considered for induction into the 2017 Hall of Fame, an online recommendation must include a detailed and formal description of the candidate’s contribution and his or her adherence to the criteria. Recommendations must be received by Nov. 4, 2016. The LIMA Board of Directors reviews all recommendations before making the final selection.

Kumho Tire and NBA Announce Multiyear Partnership Renewal

The National Basketball Association (NBA) and Kumho Tireimage005 announced a multiyear extension of their marketing partnership in the U.S., Canada, and Korea. The brand will introduce the first-ever ‘Handles’ platform, which will debut at the beginning of the 2016-17 season.


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Sanrio, ColourPop Partner for Hello Kitty Cosmetics Line

hellokitty_colourpopSanrio partnered with ColourPop to introduce ColourPop x Hello Kitty. The new limited edition and cruelty-free collection will launch exclusively at to celebrate Hello Kitty’s birthday on Nov. 1.

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New Era Becomes the Official Headwear Partner of the NBA, WNBA, and NBA D-League

New EraNew Era and the National Basketball Association (NBA) expanded the global licensing partnership that makes the brand the official authentic headwear provider of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).

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Nelvana Extends Shopkins Brand with New Marketing and Licensing Partners

ShopkinsNelvana Enterprises has a full “menu” of new programs for the Shopkins brand. There will be a QSR (quick service restaurant) campaign with McDonald’s restaurants in France and Monaco. Additionally, Nelvana named Megalicense International as sub-agent for Russia, the Commonwealth of Independent States, Ukraine, and the Baltic nations of Estonia, Latvia and Lithuania.

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