Mega Brands Inc. entered a multi-year international licensing partnership with Universal Partnerships & Licensing (UP&L) to develop a new kids construction line based on the Despicable Me franchise from Universal Pictures and Illumination Entertainment.
Due in stores this December, the Mega Bloks Despicable Me construction sets will offer fully buildable characters, locations, and vehicles inspired by Despicable Me 2. The line’s customizable construction sets will include mix-and-match features, such as interchangeable accessories. In addition, each set will feature buildable Minions that are unique to the set, for a variety of Minions to collect, build, and play with.
To launch the line, seven fans will participate in the #MinionMontage Challenge on social media. Fans can visit the Mega Bloks Facebook page to see highlights.
The Wildflower Group has signed Old Toledo Brands for a multi-year agreement with Rapala to produce a range of technical, casual, and lifestyle fashions for the fishing brand. Daymond John, CEO and founder of fashion company FUBU and star on Shark Tank, will oversee the design concept boards for the new collection.
The agreement with Old Toledo covers technical, lifestyle, and casual apparel with and without DuPoint Teflon Protector. The line will include T-shirts, sweatshirts, hoodies, headwear, and footwear. The new fashions will be distributed throughout the U.S. to mass market, specialty, fleet and farm stores, as well as current Rapala retailers beginning next fall.
AMP Group USA has partnered with NASCAR to form I-DRIVE NASCAR, a new indoor high-performance kart racing facility set to open in Orlando on December 19. The entertainment complex will feature kart racing, a bowling alley, gaming arcade, dine-in restaurant, and corporate meeting space.
The facility will feature a half-mile indoor track and environmentally friendly electric karts, powered by Sodikarts, and capable of reaching speeds up to 45 miles per hour. Individual racing experiences will begin at $22.
Autotrader.com has renewed a multi-year partnership with Turner Sports and the National Basketball Association (NBA). As part of the extended agreement, autotrader.com will continue its role as presenting sponsor of “NBA on TNT Premiere Week presented by AutoTrader.com,” “TNT NBA Tip-Off presented by autotrader.com,” and all NBA TV pregame shows.
Overall, autotrader.com will partner with TNT and NBA TV to provide sponsorship elements to more than 200 combined NBA games during the 2014-15 season, including programming during the preseason, regular season, NBA All-Star 2015, and NBA Playoffs.
In celebration of the automotive marketplace’s 10th consecutive year as presenting partner of “TNT NBA Tip-Off presented by AutoTrader.com,” autotrader.com and Turner Sports will also produce a new linear and digital franchise titled “Celebrating 10 Years.” Beginning this season, the series will provide basketball fans with a nostalgic look back at some of the best moments from the past 10 seasons of “TNT NBA Tip-Off presented by AutoTrader.com.” These moments will live on a new dedicated section of NBA.com, alongside other offerings presented by autotrader.com, such as the “All-Star Drive presented by AutoTrader.com” and the “Drive to the Finals Fantasy Game.”
In addition to pregame and digital enhancements, autotrader.com will return as an advertising partner during NBA game broadcasts on both TNT and NBA TV.
“Drive to the Finals presented by AutoTrader.com” is also back again this season, providing fans a chance to showcase their basketball expertise. During the playoffs, participating fans will select one NBA player they think will put together the best individual performance each night. Similar to “All-Star Drive,” the fan who accumulates the most points throughout the playoffs will receive $25,000 towards the purchase of a car listed on autotrader.com.
Cupcake Digital has partnered with Peanuts Worldwide LLC to develop new digital applications starring characters from the Peanuts franchise. The agreement covers digital publishing and activity apps for fans around the world. The first planned releases are enhanced storybook apps based on classic Peanuts artwork featuring Charlie Brown, Snoopy, and the gang. Cupcake will also create apps surrounding the release of the Peanuts movie next year.
The first enhanced storybook app, with activities based on a “Kick the Football” storyline, is slated for release in November. The apps are targeted for kids ages 3 to 7 and tweens and will be available on the App Store, Amazon Appstore for Android and Google Play, Nook, and Nabi devices.
Warner Bros. Consumer Products (BCP) has partnered with licensees including Fisher-Price, Lego, Mattel, The Bridge Direct, Bandai, and Funko to bring fan-favorite gifts for the holiday season. WBCP is presenting products from a range of categories including toys, publishing, apparel, and collectors’ items.
This season’s offerings are inspired by The Hobbit: The Battle of the Five Armies, The Polar Express, A Christmas Story, and Warner Bros. properties Batman, Superman, Wonder Woman, Godzilla, Scooby-Doo, The Wizard of Oz, Harry Potter, The Big Bang Theory, and Justice League.
All of the products are available online and at retailers nationwide.