Lawless Entertainment has been appointed as the worldwide licensing representative for the Waddley Sees The World book series.
E-commerce and licensing opportunities will begin with Waddley plush toys, sticker books, and backpacks and the Waddley membership club. Lawless Entertainment will seek co-production financing and distribution partners for Waddley Sees the World, along with the future titles in the series, as well as all licensing and merchandising worldwide for the brand.
Waddley Sees The World, Upside Down Under: The Adventure Begins, the first book in the series, was released in online outlets last November and the second book, Waddley Sees The World: Off the Wall in China, is set for release in March.
Created by Julie Davis Canter and published by Red Sky Presents, the Waddley Sees The World series takes Waddley and his friends to exotic destinations where they explore unique ecosystems and visit world landmarks.
Big Tent Entertainment has partnered with Brain Power Studio to launch a new YouTube property, Something Fuzzy. The new series combines the love of everything fuzzy with pop culture-driven comedy sketches.
The Something Funny YouTube channel features a mix of original programming and user-generated content. Brain Power has already created a library of more than 50 hours of green screen footage featuring 250 furry, feathery, and scaly pets. Using both the extensive library of footage and new material, content will be both imaginative and relevant, with real animal footage composited onto animated and photo realistic backgrounds. The expanding library of animal content is filmed under the supervision of the Society for Prevention of Cruelty to Animals (SPCA) and includes a variety of puppies, kittens, bunnies, gerbils, mice, ducks, piglets, turtles, fish, chinchillas, hedgehogs, lizards, and parrots.
Programming currently available includes: “Around the Waterbowl,” “Something Fuzzy Special Reports,” “Pet Cribs,” and “Super Hero Pet Squad.” The partnership will allow for the development of new content weekly. Big Tent is also focused on building Something Fuzzy into a multi-dimensional franchise with plans for a targeted licensing program focusing on apparel, novelty, pet products, and social expressions categories.
Genius Brands International Inc (GBI) has partnered with Chronicle Books to publish a book based on the From Frank humor brand. GBI subsidiary A Squared Entertainment will manage the publication of the book, Don’t Fart When You Snuggle: Lessons On How To Make Humans Smile, as well as a corresponding 2016 wall calendar.
DHX Media Ltd. has appointed eight new UK licensing partners for the Teletubbies series.
New licensees secured include Worlds Apart for furniture and accessories, Aykroyds for nightwear and underwear, Character World for bedding, Amscan for party goods, Bon Bon Buddies for confectionary, Posh Paws for bags, GB Eye for posters, and Zak UK for melamine tableware.
Licensees are expected to launch consumer products in the UK in 2016, with other territories to follow.
Dumb Ways to Die has The Five Mile Press, who becomes the global publishing partner (excluding the U.S. and Canada) for the brand. The new deal coincides with last month’s launch of the Dumb Ways to Die 2: The Games app for iOS and Android.
Conceived as a public train safety campaign for Metro Trains Melbourne, the Dumb Ways to Die characters were originally depicted dying taking dumb risks in a 3-minute animated music video, which became a global viral success. The characters now appear in games, a series of online videos combining live-action and animation, on Facebook, and on their website.
The Five Mile Press will develop a line of storybooks, activity books, novelty books, and stationery products for distribution to major retailers beginning next year.
Metro Trains Melbourne will launch a dedicated e-commerce store, which will feature a new line of Dumb Ways to Die products early next year. Categories licensed so far include publishing, apparel, accessories, posters, paper goods, plush, novelties, first aid, safety products, and social messaging apps.
Day 6 Sports Group and the National Basketball Association (NBA) have joined to re-launch Backyard Sports, a series of digital games starring kid versions of popular professional sports stars.
Backyard Sports, which originally debuted in 1997, will be released in mobile game form for smartphones and tablets. A roster of new professional sports stars will join the Backyard Sports team with in-game power ups and never-before-seen features.
Golden State Warriors point guard Stephen Curry has joined with Day 6 Sports Group as the face of the Backyard Sports Basketball line and is the first NBA player to sign an endorsement deal with the franchise. Backyard Sports NBA Basketball will be released next spring.
Following the box office success of Marvel’s Guardians of the Galaxy, Disney Consumer Products has launched new toys for the holiday season. The product release coincided with the DVD and Blu-Ray launch of the film on December 9.
The new toy and collectible lineup includes KIDdesigns‘ Dancing Groot toy. Other key products include Funko‘s POP! Marvel: Dancing Groot Bobble-head, Funko’s Fabrikations Guardians of the Galaxy–Rocket Raccoon collectible, Hot Wheels‘ Star-Lord and Rocket Raccoon Character Cars, Just Play’s Rocket Raccoon Plush, and Dragon Models’ Marvel’s Guardians of the Galaxy Star-Lord Model Kit.
3DLT, a platform for 3-D Printing As-a-Service, has signed with Big Tent Entertainment to design, sell, and manufacture Domo-branded 3-D printed products. The printable products will be made available on the brand’s social media sites and in select retail outlets. The first product offered is a Domo-themed holiday ornament.
3DLT will continue to design other Domo-branded products in multiple categories.
Lucky Brand has partnered with UK-based Norton Motorcycles to launch an apparel range that will coincide with the launch of the new Commando Café Racer road bikes in the North American market.
The Norton range will be available during the holiday season at Lucky Brand stores worldwide.
Merriam-Webster and Publications International have partnered to develop and market a line of large-print puzzle books under the Merriam-Webster brand. JRL Group, Merriam-Webster’s licensing agency, brokered the deal.
The Merriam-Webster 10-book Puzzle Set is a large print, soft cover, easy-to-read set that contains the titles Circle Worlds, Crosswords, Fill-Ins, Scramblers, Word Games, and Word Search.