The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

Sesame Workshop Elmo’s #ShareTheLaughter Challenge to Spread Kindness

Sesame WorkshopSesaneStreet_KindnessCampaign launched Elmo’s #ShareTheLaughter Challenge, a social media campaign inspired by season 47 of Sesame Street. The culmination of a yearlong “Spread Kindness, Share the Laughter” initiative, the campaign encourages viewers to tell their favorite jokes in short videos, post them online, and tag friends to do the same.

In the kickoff video, comedian Kate McKinnon shared a joke with Elmo and challenged Cookie Monster to make a video of his own. Other celebrity participants including Josh Groban, Andy GrammerMatt Lauer, Savannah Guthrie, Padma Lakshmi, and Drew Scott Additional celebrities to be featured in future videos, include Ilana Glazer, Kit Harington, Gwendoline Christie, Sophie Turner, Alessia Cara, Shaun White, Lindsay Vonn, and John Legend. Read the rest of this entry »

FremantleMedia Kids & Family, Galaxy Optical Sign Danger Mouse Deal

DangerMouse_ExplosionFremantleMedia Kids & Family signed a deal with Galaxy Optical to produce a range of Danger Mouse inspired frames for Tesco Opticians.

The range will be available this month and distributed by Galaxy Optical in more than 200 Tesco Opticians stores. The collection will include 12 different Danger Mouse designs, accompanied by a bespoke glasses case. For four weeks starting August 26, promotional activity will also be available and will include point of sale (POS), gift-with-purchase, competitions, and more.

Danger Mouse is an animated comedy follows the adventures of the eponymous secret agent and his faithful sidekick Penfold as they engage in mind-blowing missions aided, abetted, and aggravated by a menagerie of old and new allies and adversaries.

 

IMG, Bear Grylls Partner to Create Survival Sport Challenge Series

BearGryllsIMG partnered with survival expert Chief Scout and international TV host Bear Grylls to create the Bear Grylls Survival Challenge (BGSC), the first event series to focus on survival.

The inaugural event will take place next April in the Greater Los Angeles Area with additional stops in the U.S. and Europe. Participants will compete on a four-mile, off-road journey that will take them through 18 survival scenario challenges. The course will run across five distinct environments: apocalyptic highway, cave complex, deserted village, mountain ascent/descent, and snake infested swamp. Read the rest of this entry »

Genius Brands Expands Licensing Program for New Preschool Series Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc. continues to build the licensing program for its animated preschool series Rainbow Rangers with the appointment of new licensees, including Global Design Concepts Inc. for bags and luggage, Handcraft for underwear, and Taste Beauty for bath and beauty products.

Currently in development on season one and two Rainbow Rangers is slated to premiere next with a retail program spearheaded by master toy partner Fisher-Price Toys. Previously announced licensing partners include H.E.R. Accessories for accessories), Bentex for apparel) and Franco Manufacturing for bedding and home décor.

Rainbow Rangers is a behind-the-curtain peek at the lives of Earth’s First Responders whose mission is to help protect the earth’s environment and its animal inhabitants. The series blends fantasy and action-adventure with relatable stories about friendship and saving the environment.

 

Rovio’s Revenue Increased by 94 Percent in the Second Quarter

rovioRovio Entertainment Ltd.’s growth continued in the second quarter of this year, with the company’s revenue increasing to EUR 86.2 million. The year-on-year revenue increase was 94.0 percent, mainly due to the performance of Rovio’s games, and the revenue from The Angry Birds Movie release last May. During second quarter, Rovio also launched two new games: Battle Bay and Angry Birds Evolution.

The revenue of the games business unit increased by 65.0 percent and amounted to EUR 61.3 million. The growth was driven by a 30 percent increase in the number of monthly paying users, and a 51 percent increase in revenue per monthly paying user.

The revenue of the brand licensing business unit increased by 242.6 percent to EUR 24.9 million. The strong revenue growth was also due to revenues from The Angry Birds Movie. Read the rest of this entry »

Pocket.watch Names Former Genius Brands President as Chief Revenue Officer

StoneNewmanPocket.watch appointed Stone Newman as chief revenue officer. Stone will oversee all of pocket.watch’s revenue generating activities, and he will launch efforts involving licensing and merchandising, sponsorships and brand integrations, and the global sales of premium content.

Stone will focus on sponsorship and brand integration sales of pocket.watch’s YouTube channels and their marquee YouTube creator partnerships. Newman will drive pocket.watch’s initiatives into licensing and merchandising and will be responsible for bringing pocket.watch’s series to TV and streaming distributors in global markets. Read the rest of this entry »

Caswell-Massey, The New York Botanical Garden Launch New Bath Collection

Caswell-Massey_NYBGCaswell-Massey and The New York Botanical Garden (NYBG) will introduce a new collection of bath products with fragrances inspired by the Botanical Garden.

Sets of three of Caswell-Massey’s luxury soaps and hand creams will launch next month and feature three classic floral fragrances–Lilac, Gardenia, and Honeysuckle. All products will feature NYBG branded packaging and botanical illustrations from the Rare Book and Folio Collections of NYBG’s LuEsther T. Mertz Library. A portion of the proceeds from the sale of these products will support NYBG’s work in plant research and conservation, horticulture, and education. Read the rest of this entry »

New Episodes of Daniel Tiger’s Neighborhood to Premiere Beginning Next Month

DanielTiger_KingDanielNew episodes of Daniel Tiger’s Neighborhood will debut in the beginning of September with the premiere of the half hour special “King Daniel for the Day”, followed by the launch of three additional episodes from The Fred Rogers Co.on PBS KIDS.

In “King Daniel for the Day,” Daniel Tiger is curious about what it’s like to be king, and King Friday dubs Daniel King for the Day. Daniel discovers that the most important part of a king’s job is kindness towards his neighbors. The episode will air on PBS KIDS, pbskids.org, and via the PBS KIDS Video app.  Read the rest of this entry »

Eric Karp Named Head of Licensing for BuzzFeed Product Labs

EricKarp_BuzzfeedEric Karp was appointed as head of licensing for BuzzFeed Product Labs, where he will lead the company’s licensing operation for the new group that focuses on creating physical products and social commerce experiences at BuzzFeed.

The new hire marks a milestone in the growth of BuzzFeed Product Labs and the company’s efforts to create new revenue as it builds more original IP. Karp will be responsible for building partnerships around brands including Tasty and Nifty, as well as for IP derived from BuzzFeed’s original editorial and series. Read the rest of this entry »

NFL to Debut New Entertainment Experience in NYC this Year

NFL_TimesSqaureThe NFL is building a permanent location for football fans, which will be opening this November in Times Square in New York City.

By incorporating hands-on immersive and interactive technology, yhis four-story attraction will take visitors on a journey from being a football fan, to becoming a player, and lead to being a Super Bowl Champion.

The NFL Experience will feature a moving seat 4D cinematic theater experience with weather and smell effects; immersive and interactive experiences which allow guests to see how they stack up against their favorite NFL stars; and photo opportunities with the official Super Bowl Trophy, Super Bowl rings, and other historic NFL memorabilia. Read the rest of this entry »

Related Posts Plugin for WordPress, Blogger...

Latest Deals

Monthly Archives

BioWorld

9 Story