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Lil BUB Is “Nature’s Happiest Accident”

lilbublilbub Lil BUB meets Lil BUB plush Lil BUB meets Lil BUB plush

Lil BUB, an adorable cat with a permanently stuck-out tongue and short legs, has become an Internet sensation. From plush to calendars, BUB is everywhere. The Licensing Book spoke with Hap Consulting, licensing agent for Lil BUB, about her rise to fame.

How did Lil’ BUB become famous?

Much like BUB herself, it was a very happy accident. Friends of BUB’s owner encouraged him to put pictures of his very new and very cute cat on the Internet. Before long, the Reddit community found them and created memes that went viral. Suddenly, Lil BUB had millions of fans.

Since that time, BUB has created social media pages across all platforms—BUB has an enormous and very loyal fan base. Many of her videos on YouTube have gone viral. Read the rest of this entry »

The Spirit Makes Its Way onto Dynamite’s Roster

july23.thespiritA new licensing agreement between the Eisner Estate and Dynamite Entertainment will see Eisner’s The Spirit make its way onto Dynamite’s roster in time for its 75th anniversary.

The Spirit, which is a fictional character named Denny Colt, was mysteriously brought back to life to fight crime after he was murdered. The character joins a lineup of heros on Dynamite’s roster, including Flash Gordon, The Shadow, and The Green Hornet.

Dynamite plans to produce a new comic series under the agreement.

Gryphon House Launches Parent and Teacher Resource

July22 scienceGryphon House Inc. provides parents and teachers with simple ideas to introduce kids to the world of scientific discovery with Science—Not Just for Scientists!. The book helps kids explore topics such as constellations, the water cycle, life on Earth, simple machines, and energy paths with the help of step-by-step instructions and materials that are easy to find.

This book focuses on thematic, inquiry-based science explorations for kids ages 3-6. Each chapter provides an introduction to a theme and activities that can be incorporated into the classroom. In addition, the book also has a helpful resource section at the end that features websites, books, and educational apps for readers to explore.

Lion Forge Comics Expands Distribution With IDW Publishing

July22 lion forge 2jpgLion Forge Comics has partnered with IDW Publishing to introduce its digital comics library into the print comics market.

Lion Forge kicks off its print collection with two of its notable licensed titles, Airwolf and Knight Rider, based on the classic NBC Universal TV series. The publisher also will release its original series, Rampage Jackson: Street Soldier, inspired by MMA fighter Quinton “Rampage” Jackson.

Lion Forge and IDW will publish and distribute print trades of Lion Forge’s other original and licensed collections as well, including titles from their all-ages and young adult imprint, ROAR Comics, as current digital versions are completed.

PGS Entertainment Secures Raft of Global Sales For Animated TV Series Super 4

pgs-entertainment-logo-1501PGS Entertainment has announced a raft of global sales for Super 4, the new animated series inspired by Playmobil, which will debut early next year. Produced by Method Animation and Morgen Studios, and commissioned by France Télévisions, PGS represents the series in all territories and has secured broadcast licensing agreements across Europe, Asia, and North America.

Current sales include Neox Kidz (Atresmedia) in Spain, TV3 in Catalonia, Canal Panda in Portugal, RTBF in Belgium, RTS in Switzerland, RTL téléKids in Netherlands & Luxembourg, MTV3 in Finland, Canal+ in Poland; Noga in Israel; Workpoint in Thailand; and Radio-Canada in Canada.

These partnerships come in addition to recently announced broadcast deals for Super 4 with CiTV in the United Kingdom and Cartoon Network in Italy and Latin America.

Collectibles Coincide with Dawn of the Planet Apes Debut

imageCoinciding with the release of Dawn of the Planet Apes on June 11, Twentieth Century Fox Consumer Products, Titan Books, and the National Entertainment Collectibles Association (NECA) have released a line of collectibles.

The new line combines characters and elements from the original movies as well as the recent installment. Products include action figures, giftware, apparel, pop culture shock collectibles, and Titan books.

These items are now available for purchase.

Moshi Monsters Boss Michael Acton Smith Steps Down


The boss of Mind Candy, the company known for children’s social network Moshi Monsters, is to step down. Michael Acton Smith, who has run the business for 10 years, says he wanted to focus on a more creative role rather than the day-to-day running of the firm. Divinia Knowles, currently chief operating and financial officer, will become president. A new chief executive will be announced at a later date, the company said.

Paramount Animation Teams with Spin Master for Monster Trucks

Screen Shot 2014-06-23 at 10.47.43 AMParamount Licensing will release consumer products for the upcoming summer blockbuster Monster Trucks movie, in collaboration with Spin Master. This is the first licensee partnership for the Monster Trucks film, and will feature an extensive line of vehicle-based products. The movie is slated for release next spring.

Warner Bros. Consumer Products and Party City Partner for Party Goods

June24 WBCPWarner Bros. Consumer Products and Party City Holdings Inc. have partnered on behalf of DC Entertainment to release a collection of family-friendly party goods, favors, décor, and balloons inspired by Warner Bros.’ properties and the DC Comics pantheon of Super Heroes. The product features an array of characters such as Superman, Batman, and Scooby-Doo, and will be available in Party City stores across the U.S. and Canada this summer.

To celebrate the collection, Party City will host party zones that spotlight key properties, including a Batman party zone coming to Party City retailers across the U.S. and Canada in July, and a Scooby-Doo party zone in August.

Additionally, American Greetings will distribute party goods, favors, and décor in mass and supermarket channels.

Latest Deals

  • Bulldog Draws Up New Art Deal for Tired Ted

    Bulldog Licensing has brokered an agreement between Tired Ted and Yoofiti. Yoofiti is set to release a line of personalized wall art featuring the lovable bear which will be sold through its online store. Tired Ted features a mix of illustrative and photographic art with a back-story that is integral […]

  • Kaia Wine Bar Set to Host Charitable Event

    Kaia Wine Bar will a charitable fundraiser for Musicians on Call, a program that brings live and recorded music to hospital patients receiving treatment. The event, Sip to Support, will be held on July 23 from 6:30-9:00 p.m. Tickets are $40 and include light hors d’oeuvres, a silent auction, and […]

  • Activision Licensing Program Strengthens Genre

    Activision Publishing Inc. will release new products to strengthen its toys-to-life video game franchise. A line of fruit snacks and cereals is being created in partnership with General Mills; a Skylanders magazine is in production with Immediate Media, a comic book series is scheduled to be released with IDW and […]

  • Hoho Rights Appoints Joan Packard Luks for Toddler Time in U.S., Canada

    Hoho Rights has appointed Joan Packard Luks from The Serenata Group to represent the preschool property Toddler Time in the U.S. and Canada. Toddler Time began as interactive books and has since sold more than 750,000 copies worldwide, with more formats to follow over the next 12 months.

  • DreamWorks Animation, Land of Nod Collaborate for Little Golden Books Program

    The Land of Nod has partnered with DreamWorks Animation for a comprehensive program featuring characters from the children’s property Little Golden Books. Through this partnership, The Land of Nod brings classing Little Golden Books The Shy Little Kitten and Tawny Scrawny Lion to life with bedding, wall art, rugs, and […]

  • Barbie Expands Global Footprint

    Mattel will release an apparel line for the Barbie brand. Juniors’ and girls’ apparel and accessories will be sold at retail locations Forever 21, Uniqlo Co. Primark, and Lord & Taylor.

  • Joester Loria Group to Extend Jockey International Brand

    Jockey International Inc. has chosen Joester Loria Group to identify and secure licensees in the swimwear and home categories in the U.S. market.

  • Beanstalk Expands in Asia with New Partnership

    Beanstalk will further expand its territorial reach through a strategic alliance with Asian brand licensing agency CLICK! Licensing. CLICK! will work with Beanstalk to develop local properties while extending Beanstalk’s clientele in that region.

  • Kidrobot, JLK Brand and memBrain Partner for Licensing

    Kidrobot announced that licensing agencies JLK Brand and memBrain will manage the licensing for Kidrobot’s Yummy World for the next three years. The brand sells apparel, toys, stationery, and other products based on Yummy World’s signature characters. Licensing for Yummy World will focus on the town of Sprinkle Tree.

  • The Joester Loria Group Adds to Kellogg’s Portfolio with Pringles

    The Joester Loria Group (TJLG) will develop and execute a licensing program for the Pringles brand. The deal adds Pringles to its existing Kellogg Co. portfolio, including other brands such as Frosted Flakes, Pop-Tarts, Special K, and Corn Flakes. TJLG will launch the brand extension across categories like apparel, accessories, […]