Forever 21, in partnership with Warner Bros. Consumer Products (WBCP), has launched a collection of limited-edition women’s, men’s, and children’s apparel and accessories featuring classic Looney Tunes and Hanna-Barbera animated characters. The WB x Forever 21 collection was designed and curated by apparel maker Jerry Leigh, in partnership with WBCP, for Forever 21.
The 44-piece line includes sweaters, t-shirts, tank tops, cropped tops, socks, and lounge wear featuring Warner Bros.’ animated characters such as Bugs Bunny, Tweety, Scooby Doo, The Flintstones, and more. The limited-edition collection will launch in stores globally and on forever21.com on November 28.
Wild Kratts, the animated adventure series from Kratt Brothers Company and 9 Story Media Group, has reached the No. 1 spot for kids ages 4 to 8 and kids ages 6 to 11 across all networks. The strong performance of the brand also extends to toys and books.
Master toy licensee Wicked Cool Toys has launched a toy offering at Toys “R” Us, toysrus.com, and shop.pbskids.com. New items include a Tortuga playset deluxe power suit with sound, as well as hero and villain packs. The new items were on display at the Dallas Fall Mass Market Preview and are expected to be available at retail next fall. Random House Kids has also released the fist Wild Kratts book in the U.S. and Canada.
Kikkoman Corporation, with its master agent, Tact Communications Inc., has named Brand Central LLC as its licensing agency to extend the brand’s product categories in North America. Brand Central will focus initially on Kikkoman-branded products including woks, kitchen textiles, Japanese cutlery, and apparel.
CBS Consumer Products and Desilu, too, LLC have launched an official I Love Lucy online store based on the TV show. The site will be the new home of official I Love Lucy apparel, novelty items, decor, limited-edition collectibles, and more.
For the holiday season, fans can celebrate the “12 Days of Lucy” with the 12 themed gifts, such as stocking stuffers and ornaments.
The website launch coincides with a rebroadcast of The I Love Lucy Christmas Special on December 7 at 8 p.m. (ET/PT) on CBS.
The National Basketball Association (NBA) and the International Basketball Federation (FIBA) will host a Basketball Without Borders (BWB) Global Camp as part of NBA All-Star 2015 in New York City. The inaugural camp will be held February 13 to 15 at Baruch College in Manhattan. Nike will be the official partner.
The camp will connect the top 40 players born in 1997 from Africa, the Americas, Asia/Pacific, and Europe with select NBA, WNBA, and FIBA players and coaches. The campers will also attend the BBVA Compass Rising Stars Challenge and participate in additional All-Star activities.
As part of the league’s efforts to reach half a million youths throughout the five boroughs with fun, fitness-related basketball activities, BWB Global campers will take part in the NBA FIT Celebration and work side by side with NBA, WNBA, and FIBA players and legends to host basketball and fitness clinics. The campers will also participate in a life skills seminar addressing essential health-related issues.
BWB, the NBA and FIBA’s global basketball development program, has reached more than 2,200 campers from 120 countries and territories, with 33 BWB campers drafted into the NBA.
Nike, a BWB global partner since 2002, will outfit the campers and coaches with Nike apparel and footwear.
Mars Retail Group has partnered with Brainstorm Gear to create a line of M&M’s brand cycling jerseys. Each jersey is available in a wide range of sizes for men and women and features the face and personality of the corresponding M&M’S Character—Yellow, Red, Blue, and Ms. Green.
The jerseys help cyclists keep cool with AIRpass-Pro moisture wicking technology and UV protection. Other benefits include a hidden full-length YKK zipper, three pockets with reinforced stitching, and a silicon gripper bottom. Brainstorm Gear offers men’s and women’s cycling jerseys and other active-wear all with a one-year warranty.
As a leading manufacturer of biking and running apparel, Brainstorm Gear has a roster of major brands, including Sesame Street, Star Trek, and Ghostbusters.
Consumers in Singapore who purchase Ribena Cordial will receive a free Care Bears item in a promotional deal with American Greetings Properties (AGP) to further expand the Care Bears brand in the country. The program was brokered by local agent Medialink and will run through December 15.
When purchasing a 1-liter bottle of Ribena Cordial from department, specialty, and convenience stores throughout Singapore, consumers will receive one of three branded gifts: a Care Bears plastic tumbler with straw, a plastic soup plate with fork and spoon, or a plastic bowl with fork and spoon.