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Nelvana Partners with Julie Andrews, Emma Walton Hamilton for The Very Fairy Princess TV Series

Corus Entertainment’s Nelvana Enterprises has partnered with Julie Andrews and her daughter Emma Walton Hamilton to develop a new animated girls’ preschool TV series based on their book series The Very Fairy Princess.

The Very Fairy Princess franchise, which is part of The Julie Andrews Collection, and published by Little, Brown Books for Young Readers, first launched in 2010. Illustrated by Christine Davenier, the book series includes eight titles, with a ninth book, The Very Fairy Princess: A Spooky, Sparkly Halloween, due out later this year. The series chronicles the adventures of Geraldine, who knows deep down that she is a very fairy princess, despite all evidence to the contrary. From morning to night, Gerry does everything that fairy princesses do: she dresses in royal attire, practices her flying skills, and is always on the lookout for problems to solve. But it isn’t all twirls and tiaras. As every fairy princess knows, dirty fingernails and scabby knees are just the price you pay for a busy day—it’s one’s inner sparkle that matters most.

The animated TV series will focus on Geraldine, for whom being a very fairy princess is less about appearances than it is about knowing what makes your heart sing, and having the courage to share that with others. Slated to launch on air next year, the series will be jointly developed with Andrews and Walton Hamilton and produced at Nelvana Studio in Toronto.

DC Thomson Outlines International Growth Plans for Children’s Book Publishing

DCthomsonAhead of Bologna Children’s Book Fair, DC Thomson has outlined international growth plans for its expanding children’s book publishing category.

In collaboration with Penguin Random House, DC Thomson launched kids’ fiction series The Diaries of Dennis the Menace, which has sold more than 130,000 copies. The range has been extended into a selection of non-fiction titles that have introduced new publishing formats to the programme including The Beano: Official Sticker Book, Where’s Dennis (and Gnasher!) search-and-find book and The Beano Prankipedia.

Penguin Random House has secured a slate of pan-European deals for The Diaries of Dennis the Menace. Rights for the series have been acquired by 20/20 Editora in Portugal, Artline Studios in Bulgaria, Ulpius-haz Kiado in Hungary, and Slovart in Czech Republic and Slovakia. The Penguin Random House Rights Division will showcase the series at the Bologna Children’s Book Fair.

Marvel, Five Four Club Debut Elevated Menswear Collaboration

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Five Four and Marvel Entertainment will launch a series of elevated men’s apparel capsule collections that bring together Marvel’s iconic legacy, superhero characters, and storytelling with fashion-forward innovation. The collections will launch next month.

The debut of Five Four and Marvel collection draws inspiration from Marvel’s catalog of iconic characters and consists of outerwear, dress shirts, graphic T-shirts, and accessories.

In addition to the capsule, Five Four and Marvel will launch an exclusive exhibition pop-up in New York City to celebrate and showcase the collection. Located at Openhouse Gallery in the Lower East Side, the pop-up is open from March 26 to March 29 and will host a series of events for Five Four Club members.

All Five Four and Marvel collections will be made available exclusively to new Five Four Club members and will focus on extending the iconic character-based entertainment brand into contemporary fashion.

Tommy Bahama Partners with COOLA Suncare

TommyBahama

Tommy Bahama has signed a licensing agreement for an exclusive Tommy Bahama line of sunscreen products with COOLA Suncare.

The new sunscreen collection is available in a variety of scents and variations and features classic and mineral formulas. Bright packaging reflects the brand’s upbeat mantra, and each product combines a mixture of tropical fragrances with hints of coconut, pineapple, banana, cinnamon, almond, and vanilla.

COOLA’s exclusive Perfect 10 Blend, which is a cocktail of natural ingredients that help minimize the effect of UV radiation and sun exposure on the skin, was used to create each Tommy Bahama product. The full product lineup includes the Tommy Bahama SPF 30 Natural Vanilla Mineral Face Sunscreen Lotion, SPF 50 Natural Coconut Mineral Sport Sunscreen Lotion, SPF 30 Zephyr Face Sunscreen Lotion, SPF 30 West Indies Punch Body Sunscreen Lotion, SPF 50 California Dream Sport Sunscreen Lotion, SPF 06 Acapulco Gold Bronzing Mist Sunscreen Spray, SPF 15 Bay Breeze Sunscreen Spray, SPF 30 Day At The Beach Sunscreen Spray, SPF 50 Unscented Sport Sunscreen Spray, SPF 30 Mojito, Green Tea, Bluemonade, Cocobango, and Fresh Guava Lip Balm Sunscreens.

The new Tommy Bahama sunscreen collection will be available at all Tommy Bahama retail locations as well as prestige beauty boutiques, swimwear boutiques, select department stores, and online merchants.

Hawaiian Tropic Extends Signature Indulgence with Four New Licensees

Energizer Personal Care has partnered with four licensees to extend the exotic essence of Hawaiian Tropic sun care into a variety of everyday and seasonal product categories that include swimwear, footwear, fragrance, cosmetics, and beach accessories. Licensed products will leverage the fragrances and formulas along with design assets to capture the multi-sensory experience of Hawaiian Tropic.

The four new Hawaiian Tropic licensees include Dreamwave for women’s and juniors’ swimwear, Eastman for summer footwear, Luxe Brands  for cosmetics and fragrance, and Morgan Home for beach towels and beach tote bags. Beach accessories and footwear will launch this year, and swimwear, cosmetics, and fragrance next year. The partnerships between Energizer Personal Care and its new licensees were brokered by Brandgenuity.

For licensing opportunities, please contact Brandgenuity at 212-925-0730 or info@brandgenuity.com.

LIMA Finalizes Ballot for Incoming Board of Directors

The International Licensing Industry Merchandisers’ Association (LIMA) has announced its slate of nominees for positions on the Board of Directors of the industry’s primary global trade organization. The ballot, which was assembled by the LIMA Nominating Committee and approved by the current Board of Directors, was culled from a large number of well-qualified individuals who had expressed their interest in serving on the LIMA Board. Ballots will be sent to LIMA members in April for voting, and the new directors will be introduced to the membership at the LIMA Annual Meeting on June 8 in Las Vegas. Read the rest of this entry »

Marvel Expands Home Textiles Program with Adult and Teen Offerings

Marvel Adult 1

Marvel will expand its home textiles and room décor program with a focus on the college and adult demographic. Marvel aims to expand its offerings to these audiences to bring fandom into their dorms and homes.

Marvel has partnered with Jay Franco, Northwest, Artissmo, Silver Buffalo, and others to design home textiles and décor utilizing a retro comics vibe featuring Marvel’s iconic characters. Jay Franco will offer a line of adult focused bedding, pillows, and more; Northwest will introduce a line of plush throws and throw wraps; Artissmo and Silver Buffalo will make canvas wall art; Open Roads Brands will launch retro Marvel comic tin signs; and 3DLight FX will offer 3-D wall lighting. Assorted Marvel bean bags and other adult chairs will also be available.

The Wildflower Group Adds to Girl Scouts of the USA Licensing Program

TWG_Bigelow Tea

The Wildflower Group will expand the Girl Scouts of the USA licensing program with new licensees. The Bigelow Tea Co. will introduce a pair of specially-developed teas inspired by Girl Scout Cookies flavors Thin Mint herbal tea and Caramel & Coconut black tea. Yankee Candle has launched a candle collection featuring scents from four Girl Scout Cookies: Thin Mint, Trefoils, Chocolate Peanut Butter, and Coconut Caramel Stripes. Each is available in a large tumbler or jar, a small tumbler, and as a Car Jar Air Freshener.

In addition, Build-A-Bear Workshop has rolled out its newest cuddly soft plush, Girl Scout Cookies Bear, a 15-inch creamy white bear with a fuchsia cookie bow on her head. Girl Scout Cookies Bear can be personalized with a two-piece Girl Scout Summer Get-Up, consisting of a hot pink T-shirt with a Girl Scout Cookie heart design and a denim skirt.

The new teas from Bigelow Tea will arrive at grocery stores nationwide and at amazon.com this month. The licensed candles are available at Yankee Candle retail stores, yankeecandle.com, Bed Bath and Beyond locations, and gift and specialty outlets nationwide. Girl Scout Cookies Bear is available in its U.S. stores.

Parragon Expands Publishing Program Featuring Disney Franchises In North America

Parragon

Parragon will publish a range of coloring, sticker, and activity books across multiple Disney franchises in the North American market starting next year. Franchises will include Frozen, Disney Princess, Disney Princess Palace Pets, and familiar characters from existing and upcoming Disney-Pixar films.

Parragon will introduce new-to-market designs, features such as cover-mounted gifts, activity sets, and a variety of series including 1,000 Stickers, Copy Coloring with chunky, double-ended crayons, Jumbo Activity Packs, and premium Sticker Treasuries.

Parragon now publishes books featuring Disney franchises in more than 35 countries and recently announced plans to launch a new publishing program in Scandinavia.

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