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Diagonal View to Manage AGE’s Buddy Thunderstruck YouTube Channel

BuddyThunderstruckAmerican Greetings Entertainment (AGE) partnered with Diagonal View, a leading producer of social content owned by Sky UK Limited, to manage the Buddy Thunderstruck YouTube channel. Read the rest of this entry »

Licensing University 2017 to Tackle Topics for Success in the Ever-Changing Marketplace

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) assembled Licensing University sessions on these and other topics featuring a “who’s who” of experts to help licensing professionals capitalize on today’s newest business prospects.

Licensing University takes place on May 22 to the 25 at Mandalay Bay Convention Center in Las Vegas, NV. The program is part of Licensing Week, held alongside Licensing Expo, which is owned and organized by UBM and sponsored by LIMA. The Expo begins on May 23. Read the rest of this entry »

Blue Apron, MasterChef Junior Partner for Mystery Box Challenge

BlueApron_MasterChefBlue Apron partnered with MasterChef Junior to develop a Mystery Box Challenge that aired on  last week’s episode on FOX. Read the rest of this entry »

JRL Group Inc. Secures First Billy Goat Tavern Licensee

Billy Goat Hamburger Box 10ct TOP PANEL.inddJRL Group Inc. signed the first licensing partner, Devanco Foods, for the Billy Goat Tavern brand. Devanco Foods developed a line of frozen burgers including the Curse Breaker and the Billy Goat. This new line of Billy Goat burgers is now available at Jewel-Osco grocery stores.

Additionally, JRL Group will bring the Billy Goat brand experience to other food products and categories including beverages, housewares, publishing, gifts, apparel, and accessories.

PercyVites Adds The Very Hungry Caterpillar to Digital Platform

percyvites_logoPercyVites adds The Very Hungry Caterpillar to its  roster of children licenses.
PercyVites will feature The Very Hungry Caterpillar in its customizable, digital invitations and thank you videos.

PercyVites users can upload photos, party details, and messages directly into the video template with The Very Hungry Caterpillar in their own personalized video invitation.

Based on the original children’s picture book by Eric Carle, The Very Hungry Caterpillar is a loveable caterpillar that eats to his heart’s content until he transforms into a beautiful butterfly.

Vandor Celebrates 60th Anniversary with New Licensed Products

VandorThis year, Vandor LLC celebrates its 60th anniversary with promotions and customer appreciation campaigns for its retail partners.

Vandor was founded in 1957 by Ted Van Dorn. Through the 20th century, Vandor offered a collection of products that promoted nostalgia through the use of pop culture icons. The licenses included Betty Boop, Marilyn Monroe, Elvis Presley, The Beatles, I Love Lucy, and more. Read the rest of this entry »

In the Night Garden, RHS Partner for Series’ 10th Anniversary Celebration

InTheNightGardenIn the Night Garden and the Royal Horticultural Society (RHS) partnered for a host of green-fingered activities to mark the 10th anniversary of the brand.

Celebrating ‘Ten Years of Magical Journeys,” the activities will run from May until the end of June, and will consist of magical paper trails at all four RHS gardens throughout England. There will also be an augmented reality app available for download, which will allow children to see the In the Night Garden characters come to life along the way. Read the rest of this entry »

Shout! Factory, UYoung Enter Series Distribution Deal for Home Entertainment

PKingDucklingShout! Factory and UYoung partnered to bring preschool series P. King Duckling to the home entertainment marketplace in North America. This multi-year alliance provides Shout! Factory with exclusive home entertainment distribution rights (DVD and EST) in the U.S. and Canada for all 26 half-hour episodes of the first season of P. King Duckling.

Shout! Factory will plan a strategic rollout of this series, beginning in September through Shout’s kids and family imprint, Shout! Factory Kids. Broadcasted in the U.S. on Disney Junior, the new preschool comedy series has a learning-focused curriculumthat centers on overcoming challenges and inspiring creative thinking. Read the rest of this entry »

Sesame Street, Google Earth Partner to Put Spotlight on Muppet Girls from Around the World

SesameStreetSesame Street teamed up with Google Earth to spotlight 12 bright, strong, girl Muppets from Sesame Street on the revamped platform, that was unveiled today. Hailing from the U.S. and countries including India, South Africa, Mexico, Germany, Nigeria, and Bangladesh, these inquisitive girl Muppets inspire children everywhere to learn, explore, and dream big. Read the rest of this entry »

MGAE Expands Global Licensing Program for Num Noms Collectible Toy Line

MGAE_NumNomsMysteryPacksMGA Entertainment Inc. (MGAE) secured 40 new licensees, for a total of 80 worldwide licensing partners, for its property Num Noms, scented collectibles that kids can mix, match, and stack in more than 5,000 variations.

This past holiday season, Num Noms became one of the top bestselling toys for girls at retailers such as Toys “R” Us, Walmart, and Target. Additionally, Num Noms was a finalist in the “Collectible of the Year” category at the Toy of the Year Awards. Read the rest of this entry »

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