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Cheryl Stoebenau Named to Licensing Hall of Fame

LIMA has named Cheryl Stoebenau, president of CAS Marketing, to the Licensing Hall of Fame. This year’s induction ceremony will take place on June 9 at the LIMA Licensing Awards Ceremony during Licensing Expo in Las Vegas.

Stoebenau began her licensing career in 1972 with Hallmark, and then moved to Calico as Executive Director of Licensing working on the Cabbage Patch Kids before forming her own agency in 1986. She also works with LIMA’s Charity Committee, and has been a driving force in raising $5 million for the Children’s Brain Tumor Foundation.

ITV Studios Global Entertainment Gears Up For London Toy Fair 2015

Jan19.ITVStudiosITV Studios Global Entertainment is gearing up for London Toy Fair 2015 with developments in the boys’ action adventure series, Thunderbirds Are Go!, and third party kids’ TV properties, Super 4 and Matt Hatter Chronicles.

Master toy partner Vivid Imaginations will lead the lineup for Thunderbirds Are Go!. The company will unveil the toy line at London’s Toy Fair, which features the Tracy Island play set, a vehicle play set, detailed action figures, and role-play products. The toy line will debut at UK retail in the third quarter and will be supported by an extensive digitally-integrated consumer marketing and retailer program.

In addition, other licensees for Thunderbirds Are Go! include Simon & Schuster and DC Thompson for publishing, Kokomo for personal care, Danilo for greeting cards and stationery, Posh Paws for accessories, and MV Sports for outdoor play.

For the Matt Hatter Chronicles, master toy partner Simba Smoby UK debuted the first toy line for the brand in the UK, EMEA, and India last fall. The new year marks the start of a global licensing program that will include Australia, France, Spain, and Italy. ITVS GE is working with its 17 UK licensing partners to prep 2015 retail launches.

The first line of Super 4 figures and play sets will launch at UK retail in the fourth quarter of this year. In addition, master publishing partners Bonnier Publishing and Redan are on board to launch products in the first quarter of next year.

AGP Signs Licensing Deals for Care Bears, Strawberry Shortcake, and Madballs

The American Greetings Properties (AGP) brands Care Bears, Strawberry Shortcake, and Madballs will collaborate with Socks and Accessories Brands Global (SABG) available for the back-to-school season. SABG specializes in hosiery, legwear, and accessories for the whole family, such as socks, tights, leg warmers, boot cuffs, cozy socks, slipper socks, boot liners, and its own non-slip sock design. The branded products will be available in mass and mid-tier retailers, as well as shoe stores.

In addition, Care Bears will collaborate with Iron Fist and Buckle-Down. The Iron Fist junior apparel line will include shirts, sweaters, dresses, bags, and shoes featuring the characters. The collection will be available at specialty retailers and directly from Iron Fist this spring. Buckle-Down will use images and logos to create designs for belts, buckles, wallets, and accessories. The products will be available in the U.S. and Canada this winter.

LIMA to Present Three New Webinars

The International Licensing Industry Merchandisers’ Association (LIMA) kicks off its 30th anniversary year with a trio of webinars on January 14, January 28, and February 11, each starting at noon. The sessions will be free for LIMA members and registration is $200 for non-members.

On January 14, “Anatomy of a Licensing Agreement” will offer guidance on key elements of a licensing agreement, spotlighting the importance and significance of each. Licensing Hall of Famer Greg Battersby will lead the session. On January 28, “How to Build a Licensing Plan” will give specific guidelines and tips for licensing professionals on how to develop detailed plans for their properties and products. On February 11, “The Ins and Outs of Building a DTR” will answer questions on direct-to-retail licensing.

Latest Deals

  • BigMouth Announces Licensing Deals

    BigMouth Inc. has signed licensing deals for its brands, including Star Trek, 90210, Melrose Place, Mork & Mindy, Cheers, The Love Boat, Mighty Mouse, Tootsie Roll, Tootsie Pops, Jr. Mints, Dots, Sugar Daddy, Smarties, Warheads, and Classic Pac-Man. Products will include pool floats, mugs, string lights, and more, and will […]

  • WBCP Signs Apparel Licensees for Classic Animation Brands

    Warner Bros. Consumer Products (WBCP) has partnered with Forever 21, Bershka, Zara, Primark, Iceberg, H&M, and Lazy Oaf for Looney Tunes, Scooby-Doo, and Tom and Jerry apparel lines. Bershka is making a full denim line; Forever 21 has launched its apparel line in the U.S. and UK; and other designers […]

  • All-American Licensing Group Signs PakLab for New Line

    PakLab has developed 12 new solar products for its new line, Bay Soleil for Mandalay Bay. The products are inspired by Las Vegas’ desert surroundings and Mandalay Bay’s tropical pool paradise. They will assist with repairing skin damage caused by prolonged sun exposure and extreme environment.

  • National Gallery Company Awards License to iGadgitz for Mobile Accessories

    iGadgitz is the latest licensee in The National Gallery Company Ltd. program, and will develop a new line of e-reader, tablet, and phone cases featuring National Gallery images. The line will be available in May in the UK, Europe, and the U.S. The images will include works by Canaletto, Georges […]

  • Crown Crafts, Zutano Partner for Bedding and Nursery Product Line

    Crown Crafts Infant Products has signed a licensing agreement with Zutano to develop market, and distribute a new line of infant bedding, bibs, bath, and room décor products. The new line is expected to launch this year and will feature contemporary, playful, and colorful designs.

  • Care Bears, Krizia Robustella Partner for Apparel Line

    American Greetings Properties and Krizia Robustella have partnered for an apparel collaboration for the Care Bears brand. Robustella will be designing embroidered and silkscreen printed T-shirts, sweatshirts, trousers, dresses, skirts, and blouses. The collection will debut in fashion specialty clothing stores throughout Spain in September.

  • Shopkins Licensing Campaign Expands to Games, Posters, and Plush

    The licensing campaign for Shopkins is expanding with three more licenses in the games, posters, and amusement plush categories. Winning Moves will launch their Shopkins line with a Top Trumps card game in markets worldwide, and will follow up with more games for the EMEA and Asia/Pacific markets. The games […]

  • Laura Ashley Expands Range with Beatrice

    Laura Ashley is expanding on the success of its ready-made curtain collection and is looking to its current licensing partner, Beatrice Home fashions, to develop a range of table linens. The new Laura Ashley collection will include tablecloths, runners, napkins, placemats, napkin rings, and chair pads to debut in department […]

  • Air Bud Entertainment Launches Air Bud TV

    Air Bud Entertainment has launched a new YouTube channel, Air Bud TV. The company, known for the Air Bud and Air Buddies franchise is launching the brand with original, new, short form content and TV series, in addition to sneak peaks of their family-friendly films. Air Bud TV will feature […]

  • The Alphabet City to Launch Licensing Program

    The Alphabet City will expand its brand into the licensing category following the success of its books, removable wall decals, and coasters. The brand is available for license across categories including apparel and accessories, crafting, digital and online formats, gift and novelty items, home furnishings and decorative accessories, housewares and […]

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