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LIMA Highlights Top Kid Toy Brands in Survey for Back to School Season

A new study by the Licensing Industry Merchandiser’s Association (LIMA) has revealed Britain’s top licensed toy brands amongst British children and what is expected to be seen on back-to-school products such as backpacks, pencil cases, and lunch boxes. The study showed that global brands Lego and Barbie dominate both in the UK and abroad as the brands celebrate their 65th and 55th birthdays, respectively. Read the rest of this entry »

DC Thompson, Dr. Martens Extend Partnership for The Beano Collection

Sept8.CharacterShoesDC Thomson Consumer Products has extended its partnership with Dr. Martens to launch a Autumn/Winter 2014 Limited Edition The Beano collection. This latest shoe line will be available for adults and juniors, which boast artwork from the comics Dennis the Menace, Gnasher, and Minnie the Minx. The second line of boots is available for infants and juniors. In addition to laces, the styles made for kids also feature a side zip, and new to the line, is a T-bar style shoe.

The Autumn/Winter Limited Edition The Beano collection will be available from Dr. Martens stores internationally and at selected independent stores this month.

Hasbro, Bazooka Partner for Cross-Promotion

Hasbro and Bazooka Candy Brands have partnered for a cross-promotion in merchandising and retail, digital, and social media to launch this month through the end of the year.  Retail initiatives will feature a strong in-store presence, where shoppers can receive $3 off any one Hasbro game coupon or a chance to win a Carnival cruise, sponsored by Topps, or one of 100 Hasbro game and Bazooka Candy Brand prize packs.

Candymania.com, Bazooka Candy Brands’ site, will be rebranded and skinned, featuring Hasbro game themes showcasing the joint promotion and integration. The website will also host an interactive online promotion, sponsored by Topps, featuring an instant win game where fans can play for a chance to win game and candy prize packs. In addition, there will be cross promotions on both Bazooka Candy Brands’ and Hasbro’s social media platforms.

FCP Celebrates Final Sons of Anarchy Season with New Licensing Programs

Twentieth Century Fox Consumer Products (FCP) has created a multi-category global licensing program for Sons of Anarchy, featuring all-new branded merchandise. Leading licensing partners include:

Apparel:

  • Metal Mulisha – A collection of men’s and ladies apparel to roll out in timing with the premiere of the final season in late August 2014. This collaboration tied to the show will be featured at major retailers including Macy’s, Dillard’s and more.
  • Changes – Apparel and accessories available at mass and specialty retailers nationwide.

Publishing:

  • Time, Inc. – “Sons of Anarchy: The Official Collector’s Edition” full-color, 208-page book available December 3rd.
  • BOOM! Comics – Comic book collection that expands the wild world of SAMCRO, available now.
  • St. Martin’s Press – An original novel, “Sons of Anarchy: Bratva,” available November 18th.
  • Running Press Books – “Sons of Anarchy: Live to Ride” quote and image book. Read the rest of this entry »

FCP, Pacsun to Launch Rook Family Guy Collection

Sept8.RookFamilyGuyFox Consumer Products, Rook, and PacSun will launch an apparel and accessories collection featuring characters from the TV show Family Guy. The collection includes three hip-hop graphic T-shirts, each based on the characters Peter, Stewie, and Brian, fusing Rook’s pop culture influences with the well-known characters.

The collection will be exclusive to PacSun stores and online, and is the first time the retailer has carried licensed Family Guy merchandise on Sept. 26.

Haute Couture Dolls Debut at FIT in Celebration of The 75th Anniversary of The Wizard of Oz

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In celebration of the 75th anniversary of The Wizard of Oz, Warner Bros. Consumer Products (WBCP) and Tonner Doll Company Inc. unveiled haute couture dolls by high-end fashion and costume designers. Inspired by Dorothy Gale, Glinda the Good Witch, and The Wicked Witch of the West, designers including Marc Jacobs, Donna Karan Atelier, Hervé Léger by Max Azria, Betsey Johnson, and more created one-of-a-kind looks for Tonner’s 22-inch collectible dolls. The Leading Ladies collection is on display at the Fashion Institute of Technology (FIT) and available for bidding on eBay Giving Works at WizardofOzDollAuction.com until September 14. Proceeds will benefit Habitat for Humanity as part of the “There’s No Place Like Home” campaign.

The roster of designers who infused fashion and a modern flare into the beloved ladies of the iconic film include Reem Acra, BCBGMAXAZRIA, Erickson Beamon, Chris Benz, Carlos Falchi, Douglas Hannant, Marc Jacobs, Betsey Johnson, Donna Karan Atelier, Byron Lars, Hervé Léger by Max Azria, Jenny Packham, Charlotte Ronson, Anna Sui, Trina Turk, Carmen Marc Valvo and Sue Wong, as well as costume designers Colleen Atwood, Ruth Myers, and Lyn Paolo, in partnership with actress Kerry Washington. Each participant selected Dorothy Gale, Glinda the Good Witch, or The Wicked Witch of the West and created a single haute couture costume and overall look for the doll. There are 20 dolls in the anniversary collection.

Latest Deals

  • RJM Licensing to Represent The Country Diary of an Edwardian Lady

    RJM Licensing will represent The Country Diary of an Edwardian Lady in the U.S. and Canada. Target categories include over the counter fabric/quilting goods, greeting cards, home décor, gift bags, gift wrap, kitchen textiles, ceramics, rubber stamps, and prints.

  • The Wisdom of Kids, Gemma International Partner for Greeting Cards

    The Wisdom of Kids has entered an agreement with Gemma International Ltd for licensed greeting cards. The partnership will bring the design brand to specialist card retail outlets, stores, and supermarkets across the country next spring/summer. The line will include stand alone designs with occasion and relation cards. JELC, the […]

  • Mr. Bubble, Drizzle Studios Partner for Original Art and Prints

    Firefly Brand Management has added Drizzle Studios as the newest licensee for Mr. Bubble. Drizzle Studios will design and market a line of original art and prints featuring the iconic Mr. Bubble character. The line will include Mr. Bubble paintings, created especially for the bathroom, that come bundled with etched […]

  • AGP, Osiris Partner for Care Bear Skate Shoes

    AG Properties (AGP) and Osiris Shoes have partnered to create a line of limited-edition Care Bear skate shoes for young adults and kids, featuring the Care Bears characters. The skate shoes are expected to hit retail for next year’s back-to-school season and Osiris will sell the skate shoes at major […]

  • Hello Kitty, Barbour Team Up for Girls’ Collection

    Sanrio has collaborated with heritage and lifestyle brand Barbour. The deal, brokered by Sanrio’s UK licensing agent Fluid World, will see the launch of a range of Hello Kitty girls wear including jackets, knitwear, hats, and socks. The Barbour x Hello Kitty collection will be available in selected Barbour stores, […]

  • Keurig Green Mountain, Kraft Foods Sign Licensing Agreement

    Keurig Green Mountain Inc. and Kraft Foods Group have partnered for a multi-year licensing, manufacturing, and distribution agreement for Kraft’s branded coffees in Keurig portion pack formats. Under the agreement, coffee brands such as Maxwell House, Gevalia, Yuban, and McCafe will be available for Keurig consumer and commercial brewing systems […]

  • GBI Introduces Baby Genius Jukebox

    Genius Brands International Inc. (GBI) has introduced a new streaming JukeBox on BabyGenius.com that provides parents and caregivers access to the Baby Genius catalogue of popular kids’ songs. The new service allows unlimited streaming of the Baby Genius music catalog on on Apple, Android, and desktop devices.

  • RJM Licensing to Represent Tegrin in Re-Launch of Brand

    RetroBrands USA LLC has signed on RJM Licensing to represent Tegrin dandruff shampoo. The brand originally launched in the 1980s as a competitor to Head and Shoulders, and eventually went on to become the number 2 bestseller in the U.S. for anti-dandruff shampoo. Categories open for Tegrin include shampoo, body […]

  • Party City, WBCP Partner to Celebrate Scooby-Doo’s Birthday

    Party City and Warner Bros. Consumer Products have teamed up to celebrate Scooby-Doo’s birthday with the release of a new line of Scooby-Doo party tableware. The products feature the canine detective against green and teal backgrounds and party decorations including paper plates, napkins, cups balloons, streamers, birthday banners, and more. […]

  • Bendon Group, Playboy Partner for Intimate Apparel Collection

    Bendon Group has partnered with Playboy Enterprises for Biofit x Playboy, a collaborative intimate apparel collection. The line is available now and includes bras and panties sets in various colors, prints, and fabrics, as well as a corset.

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