Genius Brands International (GBI) has awarded Wicked Cool Toys the exclusive worldwide rights to develop and market a comprehensive line of toys based on GBI’s original animated adventure series Thomas Edison’s Secret Lab, a new comedy which shows kids how much fun science can be.
Wicked Cool will develop a line of STEM-based toys, including compounds, activity kits, science kits, food sets, figures, play sets, novelties, and role-play products, which encourage kids to explore and have fun with science, inspired by Thomas Edison’s inventive spirit.
Thomas Edison’s Secret Lab was created by GBI for toddlers to tweens. The 52 x 11-minute episodes will premiere this fall on PBS stations through a partnership with American Public Television, the Kid Genius Channel on Comcast, and additional online services.
Wicked Cool Toys joins a growing roster of Thomas Edison’s Secret Lab licensees, including Discovery Kids, for broadcast throughout Asia; Da Vinci Learning, for broadcast in Russia, Central and Eastern Europe, Turkey, and Africa; and NCircle Entertainment, for North American home entertainment rights, including DVD and specific digital rights.