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CBS and Desilu, too Launch I Love Lucy Online Superstore

Nov21.CBSCBS Consumer Products and Desilu, too, LLC have launched an official I Love Lucy online store based on the TV show. The site will be the new home of official I Love Lucy apparel, novelty items, decor, limited-edition collectibles, and more.

For the holiday season, fans can celebrate the “12 Days of Lucy” with the 12 themed gifts, such as stocking stuffers and ornaments.

The website launch coincides with a rebroadcast of The I Love Lucy Christmas Special on December 7 at 8 p.m. (ET/PT) on CBS.

NBA and FIBA to Host Basketball Without Boarders Global Camp

Nov21.NBAThe National Basketball Association (NBA) and the International Basketball Federation (FIBA) will host a Basketball Without Borders (BWB) Global Camp as part of NBA All-Star 2015 in New York City. The inaugural camp will be held February 13 to 15 at Baruch College in Manhattan. Nike will be the official partner.

The camp will connect the top 40 players born in 1997 from Africa, the Americas, Asia/Pacific, and Europe with select NBA, WNBA, and FIBA players and coaches. The campers will also attend the BBVA Compass Rising Stars Challenge and participate in additional All-Star activities.

As part of the league’s efforts to reach half a million youths throughout the five boroughs with fun, fitness-related basketball activities, BWB Global campers will take part in the NBA FIT Celebration and work side by side with NBA, WNBA, and FIBA players and legends to host basketball and fitness clinics.  The campers will also participate in a life skills seminar addressing essential health-related issues.

BWB, the NBA and FIBA’s global basketball development program, has reached more than 2,200 campers from 120 countries and territories, with 33 BWB campers drafted into the NBA.

Nike, a BWB global partner since 2002, will outfit the campers and coaches with Nike apparel and footwear.

Brainstorm Gear Rolls Out M&M-Inspired Cycling Jerseys

Nov14.BrainstormMars Retail Group has partnered with Brainstorm Gear to create a line of M&M’s brand cycling jerseys. Each jersey is available in a wide range of sizes for men and women and features the face and personality of the corresponding M&M’S Character—Yellow, Red, Blue, and Ms. Green.

The jerseys help cyclists keep cool with AIRpass-Pro moisture wicking technology and UV protection. Other benefits include a hidden full-length YKK zipper, three pockets with reinforced stitching, and a silicon gripper bottom. Brainstorm Gear offers men’s and women’s cycling jerseys and other active-wear all with a one-year warranty.

As a leading manufacturer of biking and running apparel, Brainstorm Gear has a roster of major brands, including Sesame Street, Star Trek, and Ghostbusters.

Ribena, AGP Partner for Care Bear Giveaways in Singapore

Nov14.RibenaConsumers in Singapore who purchase Ribena Cordial will receive a free Care Bears item in a promotional deal with American Greetings Properties (AGP) to further expand the Care Bears brand in the country. The program was brokered by local agent Medialink and will run through December 15.

When purchasing a 1-liter bottle of Ribena Cordial from department, specialty, and convenience stores throughout Singapore, consumers will receive one of three branded gifts: a Care Bears plastic tumbler with straw, a plastic soup plate with fork and spoon, or a plastic bowl with fork and spoon.

International Expansion Continues for Toys “R” Us Inc.

Toys “R” Us Inc. announced its global store growth for this year, which includes approximately 90 new, relocated, and licensed stores. The expansion includes locations in 21 countries and territories worldwide.

The new stores include both Toys “R” Us locations and a number of side-by-side formats, which combine Toys “R” Us and Babies “R” Us stores to offer a one-stop shopping location. New store sizes vary by country and range from 3,000–45,000 square feet.

The company’s most significant expansion plans are in China and Southeast Asia, where Toys “R” Us has begun operating several of 22 planned stores in China and eight new locations in Malaysia. By the end of this year, Toys “R” Us plans to operate 76 stores in 35 cities throughout China.

Outfit7, Toyze Partner for 3-D Printed Talking Tom and Friends Characters

Nov17.TalkingTomOutfit7 Ltd. has signed a licensing agreement for its Talking Tom and Friends franchise with Toyze, the first app store for 3-D printed customizable game characters. Users will be able to customize the Talking Tom and Friends character into 3-D models, share their creations on social channels, and bring them to life as 3-D printed toys.

For players, Toyze offers two options to model and produce their very own toys. First, there is the free app for 3-D customization of their favorite game characters. With the swipe of a finger, Toyze’s intuitive in-app 3-D editor allows users to personalize the character in a 3-D view, add accessories and attributes, play with poses and sizes, and build their own collections. Once they have completed their model, users can share their creation via Facebook, Instagram, and email with friends and family.

Players will also have the unique opportunity to “Toyze” their Talking Tom into a 3-D toy. Using Toyze’s 3-D editor, players can choose from 13 different eye colors, five hairstyles, 15 clothing styles, and seven masks, and add any of 15 hats or eight types of glasses. Talking Tom comes in eight different poses and 25 colors. Once the 3-D model is complete, players can choose to purchase their very own customized toy, from between one and eight inches tall.

Shuffle Line Expands with Three Disney-Themed Games

Nov17.ShuffleCartamundi adds three new Shuffle games to its current line, which combines playing cards and digital technology for an enhanced way to play card games on tablets and smartphones. The games will be Shuffle Disney Frozen, Shuffle Disney/Pixar Cars, and Shuffle Monopoly Deal Disney Edition, bringing the count of Shuffle games to 15.

Shuffle Frozen will be available for delivery to toy shops, gift shops, and supermarkets later this month. Retailers will be able to stock Shuffle Monopoly Deal Disney Edition and Shuffle Disney/Pixar Cars starting in January. Kids can race their cars throughout the city in Shuffle Disney/Pixar Cars, play a matching game in Shuffle Disney Frozen, and collect properties in the form of Disney characters in Shuffle Monopoly Deal Disney Edition.

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