Lil BUB, an adorable cat with a permanently stuck-out tongue and short legs, has become an Internet sensation. From plush to calendars, BUB is everywhere. The Licensing Book spoke with Hap Consulting, licensing agent for Lil BUB, about her rise to fame.
How did Lil’ BUB become famous?
Much like BUB herself, it was a very happy accident. Friends of BUB’s owner encouraged him to put pictures of his very new and very cute cat on the Internet. Before long, the Reddit community found them and created memes that went viral. Suddenly, Lil BUB had millions of fans.
Since that time, BUB has created social media pages across all platforms—BUB has an enormous and very loyal fan base. Many of her videos on YouTube have gone viral. Read the rest of this entry »
A new licensing agreement between the Eisner Estate and Dynamite Entertainment will see Eisner’s The Spirit make its way onto Dynamite’s roster in time for its 75th anniversary.
The Spirit, which is a fictional character named Denny Colt, was mysteriously brought back to life to fight crime after he was murdered. The character joins a lineup of heros on Dynamite’s roster, including Flash Gordon, The Shadow, and The Green Hornet.
Dynamite plans to produce a new comic series under the agreement.
Gryphon House Inc. provides parents and teachers with simple ideas to introduce kids to the world of scientific discovery with Science—Not Just for Scientists!. The book helps kids explore topics such as constellations, the water cycle, life on Earth, simple machines, and energy paths with the help of step-by-step instructions and materials that are easy to find.
This book focuses on thematic, inquiry-based science explorations for kids ages 3-6. Each chapter provides an introduction to a theme and activities that can be incorporated into the classroom. In addition, the book also has a helpful resource section at the end that features websites, books, and educational apps for readers to explore.
Lion Forge Comics has partnered with IDW Publishing to introduce its digital comics library into the print comics market.
Lion Forge kicks off its print collection with two of its notable licensed titles, Airwolf and Knight Rider, based on the classic NBC Universal TV series. The publisher also will release its original series, Rampage Jackson: Street Soldier, inspired by MMA fighter Quinton “Rampage” Jackson.
Lion Forge and IDW will publish and distribute print trades of Lion Forge’s other original and licensed collections as well, including titles from their all-ages and young adult imprint, ROAR Comics, as current digital versions are completed.
PGS Entertainment has announced a raft of global sales for Super 4, the new animated series inspired by Playmobil, which will debut early next year. Produced by Method Animation and Morgen Studios, and commissioned by France Télévisions, PGS represents the series in all territories and has secured broadcast licensing agreements across Europe, Asia, and North America.
Current sales include Neox Kidz (Atresmedia) in Spain, TV3 in Catalonia, Canal Panda in Portugal, RTBF in Belgium, RTS in Switzerland, RTL téléKids in Netherlands & Luxembourg, MTV3 in Finland, Canal+ in Poland; Noga in Israel; Workpoint in Thailand; and Radio-Canada in Canada.
These partnerships come in addition to recently announced broadcast deals for Super 4 with CiTV in the United Kingdom and Cartoon Network in Italy and Latin America.
Coinciding with the release of Dawn of the Planet Apes on June 11, Twentieth Century Fox Consumer Products, Titan Books, and the National Entertainment Collectibles Association (NECA) have released a line of collectibles.
The new line combines characters and elements from the original movies as well as the recent installment. Products include action figures, giftware, apparel, pop culture shock collectibles, and Titan books.
These items are now available for purchase.
The boss of Mind Candy, the company known for children’s social network Moshi Monsters, is to step down. Michael Acton Smith, who has run the business for 10 years, says he wanted to focus on a more creative role rather than the day-to-day running of the firm. Divinia Knowles, currently chief operating and financial officer, will become president. A new chief executive will be announced at a later date, the company said.
Paramount Licensing will release consumer products for the upcoming summer blockbuster Monster Trucks movie, in collaboration with Spin Master. This is the first licensee partnership for the Monster Trucks film, and will feature an extensive line of vehicle-based products. The movie is slated for release next spring.
Warner Bros. Consumer Products and Party City Holdings Inc. have partnered on behalf of DC Entertainment to release a collection of family-friendly party goods, favors, décor, and balloons inspired by Warner Bros.’ properties and the DC Comics pantheon of Super Heroes. The product features an array of characters such as Superman, Batman, and Scooby-Doo, and will be available in Party City stores across the U.S. and Canada this summer.
To celebrate the collection, Party City will host party zones that spotlight key properties, including a Batman party zone coming to Party City retailers across the U.S. and Canada in July, and a Scooby-Doo party zone in August.
Additionally, American Greetings will distribute party goods, favors, and décor in mass and supermarket channels.