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Corus Entertainment, Disney ABC Television Group Team Up in Licensing Agreement

Corus' Disney Channel

Corus Entertainment Inc. has signed a long-term licensing agreement with the Disney ABC Television Group. Under the terms of the agreement, Corus secures English- and French-language rights to Disney Channel‘s content and becomes steward of the brand with the launch of Disney Channel in Canada.

Scheduled to debut on September 1, 2015, Disney Channel will give Canadian kids and families full access to Disney Channel’s slate of shows, such as K.C. Undercover, Girl Meets World, Austin & Ally, and Liv and Maddie. The agreement also includes authenticated simultaneous streaming and ad-supported video-on-demand rights for select programs airing on the channel. Following the launch of Disney Channel in the fall, select Disney-branded kids’ linear TV offerings will also be rolled out in the future as those brands and programming are transitioned to Corus. Read the rest of this entry »

Revelation Entertainment Offers An Array of Brand Marketing Solutions

Matt Webb has revised and rebranded his former company, NetworkTV, into Revelation Entertainment. The company provides services including marketing, kids’ TV development, licensing, retail, communications, gaming, and live events.

Revelation Entertainment has worked with brands from a broad range of sectors. Webb and his team have been responsible for more than 200 retail-related promotions with retailers such as Toys “R” Us, Smyths, Woolworths, Tesco, and Virgin Megastores. These have included “token-collect” activities with national newspapers, on-pack joint ventures with brands such as Coca-Cola and Cadbury, and social media campaigns.

WIT Set to Host Evening with Entrepreneurs’ Success Stories

The Women in Toys NYC Chapter will host an evening of entrepreneurs’ success stories on Tuesday, April 21, from 5:30–8:oo p.m. The event will be held in the Toy Industry Association (TIA) Offices at 1115 Broadway, Suite 400, in New York City.

The event will feature guest speakers. Patricia Cardello, owner of N&J Publishing and author of children’s book The Magical Tale of Santa Dust—A Christmas Tradition, is a mother of two who used her talent and passion to create a success on retail shelves. Lori Barzvi, inventor of the beauty product My Solemate, is featured on amazon.com. She will share her inspirational story following 9/11 and how she found the resilience to push forward and start a successful business. Entrepreneurs Ashley Mady, president of Women In Toys, and Genna Rosenberg will be in attendance.

Admission is $15 for members and $25 for non-members. Seating is limited, and light refreshments will be served. RSVP online at womenintoys.com/events, or contact Heidi Schwartz (hschwartz14@gmail.com) or Joan Grasso (jgrasso@entonegroup.com) for more information.

WBCP, DC Entertainment Announce 2015 Superman Hall of Heroes Inductees

Warner Bros. Consumer Products and DC Entertainment have announced this year’s 2015 Superman Hall of Heroes. The program is a gift-giving program that offers a fun and inspirational way for fans to pay tribute to honor their personal heroes by submitting their photo and story online.

Each year, the Superman Hall of Heroes program inducts a new class of nationally recognized heroes with different backgrounds. This year’s honorees include:

  •  Kyle Carpenter, the second living Marine since the Vietnam War, and the youngest Marine to be decorated with the Medal of Honor.  His story of bravery, both in combat and in recovery from life-threatening injury, is inspiring to all.
  • Sean McComb, one of the youngest National Teachers of the Year ever, earning this honor at the age of 30.  His dedication to both his students and his profession is what truly defines a great teacher and he regularly goes above and beyond to make sure his students realize their full potential.
  • Mario Andretti, a legend throughout his career in motorsports, He was not only able to win at every level, he was also able to master every discipline in which he chose to race.  Andretti took the checkered flag 111 times in his career, collecting national and world championships along the way.  He is admired for his warmth, dignity and class and gives back to the community through organizations like Meals on Wheels, The Fund to Benefit Children and Youth and his various efforts in support of our troops and wounded warriors.
  • John Walsh, known internationally as a crime fighter, victims’ advocate and host of “America’s Most Wanted” television show.  Walsh and his wife helped pass the Missing Children’s Act of 1982 and the Missing Children’s Assistance Act of 1984. The latter bill founded the National Center for Missing and Exploited Children. He never sought the role, but fighting for justice has been his mission since July 27, 1981 when his six-year-old son, Adam, was abducted from a Hollywood, Fla., mall.

LES Conference to be Held on April 29

Licensing Executives Society will hold their “Licensing and Innovations in Sports and Entertainment” conference on April 29 in Palo Alto, Calif. Keynotes and speakers for the conference are as follows:

 

  • André Lake Mayer, President, Brand Strategy, ZAG Animation Studios.Former executive at Lucasfilm & Paramount Pictures, Playmates Toys, Bandai Toys; in all capacities involved with launching and building consumer brands from Star Trek & Star Wars, Forrest Gump, Ninja Turtles, Power Rangers, Disney Princesses & Fairies.
  • Kenneth Markman, CEO, KKM Global Brand Strategies,Professor at UCLA, Branding and marketing consultant to Universal Studios, 20th Century Fox, Mattel Toys, USOC (United States Olympic Committee), andThe Weather Channel
  • Shira Perlmutter, Chief Policy Officer and Director for International Affairs,United States Patent and Trademark Office
  • Filippo Torrigiani, VP, Intellectual Property Sales & Licensing, Hewlett-Packard Company
  • John Cabeca, Director, United States Patent and Trademark Office-Silicon Valley
  • Michael Beaubien, Assistant Athletic Director, San Jose State University
  • Douglas Hollie, President, NFL Players Association, Northern California Chapter
  • Jim Kovach, B.S., M.D., J.D., and all-SEC Linebacker for the New Orleans Saints andSan Francisco 49ers, SVP Business Development, CrowdOptic
  • Elizabeth R. Murphy, VP and Deputy Counsel, San Francisco Giants
  • Nathan Treu, Counsel, PAC-12 Networks
  • Kim Blair, Technology Executive, Cooper Perkins; & Founding Director at MIT Sports Innovation Lab
  • Kevin J. Mack, Assistant Chief Patent Counsel, Dolby Laboratories, Inc.
  • John Penney, Chief Strategy Officer, Starz
  • Jonathan Steuer, Chief Research Officer, TiVo
  • Soody Tronson, Founding Manager, STLGipIntellectual Property Law Firm
  • Ted Wolcott, SVC of Technology Licensing, Technicolor

AALMG Signed to Golf with Mulligan

Mulligan

All American Licensing & Management Group (AALMG) has signed Dman Productions, the team behind an integrated entertainment brand launch under the banner Mulligan, which will be anchored by the release of a four-quadrant animated feature film of the same title. AALMG is planning a multi-platform strategy for the release, which will provide entertainment and celebrate the values inherent to the game of golf. A Chinese co-production partnership with Mandoo Studios assures domestic release and distribution in China, the fastest growing market for cinema and golf.

With elements of golf central to the overall narrative, Mulligan has an opportunity to integrate brands into the film that are indemic to the game. The authenticity of its production is reinforced when brands are able to organically participate as the game itself, which represents a composite of players, products, and a robust community worldwide.

The film is projected to be released in the summer of 2017.

WBCP Grants Multiple Property Rights to 3 Dimensional Art LLC

Batman

3 Dimensional Art LLC has been granted rights from Warner Bros. Consumer Products (WBCP) to develop innovative 3-D art products for classic Warner Bros. properties and DC Comics Super Heroes, which are licensed by WBCP on behalf of DC Entertainment. 3D Arts’ license includes properties such as Looney Tunes, Scooby-Doo, Harry Potter, Batman, and Superman.

Through the agreement, 3D Art will create and release a range of products including wall art, posters, postcards, magnets, and other consumer products featuring DC Comics’ world of superheroes; as well as Looney Tunes, Scooby-Doo, and Harry Potter. Initial products will be released during the second quarter of this year. All products will feature high-resolution lenticular imagery, which adds depth, movement, and brings featured characters to life.

Brandberry Sprinkles the World with Sweetness

Brandberry

Brandberry marks the launch of its new brand, Beary Sweet, by giving away 12 dozen bears. Each recipient is asked to keep the bear for three days, and then pass or mail the bear to someone they care about or a person in need. Brandberry has dubbed this “getting sprinkled,” in its quest to “sprinkle the world with sweetness.” Each bear is numbered so that people can follow the bear’s journey after they pass it on. If a bear lands in the hands of someone truly in need, he or she may keep the bear.

Recipients are invited to share the story of who they gave their Beary Sweet bear to, or how receiving their bear impacted their day, on social media using the hashtag #bearysweet.

Pantone Set to Debut Minion Yellow This Summer

PANTONE-Color-Institute-Minion-Yellow-Swatch

Pantone, Illumination Entertainment, and Universal Partnerships & Licensing have unveiled the creation of an official new Pantone color—Minion Yellow, based on the Minions from Universal Pictures and Illumination’s Despicable Me global film franchise, including the upcoming prequel Minions, opening in theaters July 10. The development of Pantone Minion Yellow marks the first time in Pantone’s history that a color has been created and named after a character.

Pharrell Williams, who helped create the music for the Despicable Me franchise, came up with the idea while Pantone worked closely with the animation team at Illumination to review the existing color range and to identify the most pure representation of the Minions’ iconic yellow color. The resulting Pantone Minion Yellow is a custom color designed to represent the sweet and subversive characters. An extroverted hue, it projects playfulness and warmth and is suggestive of intellectual curiosity and enlightenment.

The custom Pantone Minion Yellow color will be added to the Pantone Fashion, Home + Interiors color palette with the next color addition. The color has already served as inspiration for a designer capsule collection based on the Minions. The collection features limited-edition apparel and accessories from UK-based designers Rupert Sanderson, Giles Deacon, Piers Atkinson, Tatty Devine and Criminal Damage and also includes denim designs from SJYP, a new label out of South Korea. The “Minions Bello Yellow Collection” will debut exclusively at Selfridges in June, and will roll out to global retail partners in July.

One Entertainment Set to Develop Licensing Program for Copa America

One Entertainment has been appointed by WeMatch to develop the licensing program in the U.S. and Canada for the 2016 Copa America tournament.

Copa America will celebrate its 100th birthday in the form of the first Pan-American cup from June 3 to June 26, 2016, in the U.S. It will include 16 national teams from North, South, and Central America, and the Caribbean competing for the title in 32 games. There will be 24 major metropolitan areas bidding to host the event, and the final host cities will be decided over the coming months.

Under the terms of the agreement, One Entertainment will execute a comprehensive program to leverage the tournament in all key product categories, including apparel, accessories, toys, and gifts.

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